Like any growing industry, certain terms gain momentum over time. In the sustainable business space, we have seen this over recent years with terms like emissions, CO2 avoidance, carbon neutral, net positive and more. To be honest, some might argue that many companies have had emissions blinders on. But this is slowly changing, as regulations and best practices around the world are starting to look at other key sustainability considerations. As a result, new terms are bubbling up, and leaders are left trying to adapt quickly (and meaningfully). One such term is that of “circularity”, and today I am going to dive into what this means for the business leaders and entrepreneurs listening in.
While this episode will be short and sweet, the goal is that by the end of this, you will feel more comfortable talking about the concept, and possibly even start getting ideas as to where you might be able to apply it within your own business. Even as a consumer, hopefully this helps you to make more informed decision as the term “circularity” slowly starts to make its way into company messaging and marketing.
Circularity truly holds the potential to be the engine for resilient growth!
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