December 9, 2024 • 39 mins
Meet Amy Lanci, the communication consultant who turned her personal quest for clarity into a professional legacy. Join us on the Resonate podcast as Amy shares her transformative story, from her days as a speech-delayed child to becoming the founder of Untold Story Enterprises.
Amy’s tale is one of listening, in every sense of the word. From her initial roles in health coaching and copywriting, she harnessed her unique ability to listen—a skill deeply rooted in her childhood experiences. This skill became her secret weapon as she transitioned into a consulting role, where understanding and empathy are paramount. In our conversation, we explore the often-overlooked art of listening and how it can transform communication. Amy unlocks the mental processes that occur when one truly listens, offering a fresh perspective on the silent power that can lead to profound connections and insights.
As we wrap up, Amy reveals her creative ventures beyond consulting. Her books, "Listen Up" and "The Email Communication Bible," are just the beginning of her literary journey, with an inspiring children's book series on the horizon. Tune in to unearth the treasures of authentic communication and the magic of voicing what lies within your heart.
Connect with Amy
Website: untoldstoryenterprises.com
Free Consultation: Book An Appointment with Amy
LinkedIn: @amylanci
Thanks for listening! To book a free consultation with Aideen visit https://www.confidenceinsinging.com/contact/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Aideen Ni Riada (00:03):
Welcome to the Resonate podcast with Aideen.
I'm Aideen Ni Riada, and myguest today is Amy Lanci.
Amy is a communicationconsultant, speaker and founder
of Untold Story Enterprises.
She specializes in helpingorganizations with internal
communication, teamwork andleadership.
(00:24):
She also guides her clients incrafting their stories to
connect with audiences andestablish authority.
Amy is the author of two booksListen Up and the Email
Communication Bible and I haveto say to everyone as well that
Amy and I are friends.
She's been a client of mine fora few years as well, and I'm so
(00:45):
excited to have her on the showtoday.
Thanks for joining us, Amy.
Thank you for having me here soyou have been part of my journey
since I moved to the US.
You're one of my first onlineclients, all the way over in San
Diego and me being in Michigan,and it's been an absolute
(01:07):
pleasure working with you andyour.
Your business has kind ofevolved a lot and I'm just
wondering about you know whatyour journey over the last few
years has been like, because Iknow that finding your voice was
a very big part of your journey.
It hasn't been all plainsailing, right.
Amy Lanci (01:31):
Oh gosh, no, it's not been plain sailing at all.
I mean, it's not been thehighest of tides and the
greatest of storms, but itdefinitely has gotten stormy
sometimes.
So when I think back to when Ifirst met you, you know and you
(01:51):
mentioned that you were, youknow, a vocal coach and,
unbeknownst to you andunbeknownst to the person that
introduced us, I had beenthinking very strongly to get
singing lessons, because singingwas always very important to me
, but it was always the I'mgoing to sing in the shower kind
of thing.
And then when I met you, I just, you know, I think we were
(02:14):
about we were treating it as ifit was a normal networking call,
and then, right at the very end, I said, hey, how much?
If, let's just say, I wanted todo some vocal lessons, how much
would you charge?
And you told me what your ratewas and I knew automatically
that that was well within mybudget.
So I said, let's do it, let'sdo it.
And then, I just remember youwere like, okay, okay, let's do
(02:36):
it.
And so, um, but I, I justremember you know what started
off as what I thought was vocallessons.
You know, I realized that, um,you know if, if there was
something stressful thathappened that day and it was on
my mind but I was trying to puton my game face of like, all
right, let's just do thissinging lesson.
(02:58):
You know I could tell that youcould tell that there was
something going on and that youknow you would ask me questions
to earn my trust and, to, youknow, give me that space to talk
about what was really going on.
And you know, what wasinteresting was that I noticed
that as soon as I did that, myvoice was less strained, it was
(03:20):
easier to reach the notes, I wasclearer.
I could just tell automaticallythat what I thought was quote
unquote allergies or stress wasactually just like just blockage
of blocks on my voice.
More of that, because I knewthat that was really important
(03:42):
and I already knew that you knowthere are emotions that could
get trapped in our bodies, but Icould tell that by working with
you I could see that verypractical, that practical end
result of like, okay, if I talkabout what's really going on,
then my voice clears up, I canspeak better, and that really
made an impact on the way I seemy value, the way that I
(04:14):
presented myself and the waythat I set boundaries or even
just the way that I looked at myparticular role in different
situations with clients.
Yeah, it really working withyou really helps me to better
understand where I can draw theline in terms of, like, what is
(04:35):
fair for me, and also in whatways is the situation or myself
blocking my voice.
Aideen Ni Riada (04:45):
Yeah, it's so interesting because I think
since I started working withpeople around singing, I've
always been really consciousthat whatever's going on inside
us is having a very strongimpact on what we feel capable
of doing, how much we will sayabout certain things and how we
(05:06):
communicate.
And it just seemed to developfrom there that I just had this
awareness about what was goingon with people.
I somehow would tune into themand I'd know that it was.
It wasn't like just a vocal,you know, exercise solution.
It was, uh, let's, you know,work on what's really going on
(05:30):
for you today, like, how are youtoday, you know?
Let's, let's have thatconversation first.
I think a lot of us do jump intoour day without asking that
question.
You know we're like okay, I'vegot like that.
I put my game face on, I willget started with my work, I'll
do my job.
Um, and it's only and I'mguilty of this as well as only a
(05:52):
few days later you go hang on asecond.
I haven't been that happy thelast few days.
I must be something a littlebit off, and then I'll realize
oh yeah, I have been stressedsince Tuesday because I've been
wanting to do this and this andI can't do both at the same time
.
Whatever it was, and thatability to see it in others
hasn't cured it in me Like Istill.
(06:14):
I still have these momentsmyself, and thankfully my
husband is um, but he's uh, he's, he's good, but he's um.
I'm resilient and I can take alot, I can put up with a lot,
(06:34):
and then if I don't ask myself,how am I today?
Amy Lanci (06:40):
that's going to be a problem.
Aideen Ni Riada (06:42):
That's where we all need to imagine that it's
okay to be who you are and howyou are right now.
Yeah, because we tend to pushthose things away.
Amy Lanci (06:55):
Like you know, like you said, and do whatever I need
to do, when really the rootcause of stress or just the
perception of how a situation isactually needs to be addressed
first, and then action can betaken.
And I was so into action modethat it's like, oh wait, how is
(07:20):
Amy actually doing?
And then, when you were talking, aideen, I was thinking about
how, you know, you know I, whenI help my clients, when they're
in, you know they're they areseeking my advice or telling me,
like how do I word it to thisperson in this situation, you
know, I do provide that spacewhere they are able to tell me
(07:41):
how they really are.
But you know, but I have afeeling with same with you and
Aideen, that it's.
You know, it's like, well, theperson like me and you like we
are the people who are askingother people how they're doing,
but then, you know, making surethat we're asking ourselves or
we have other people who areasking us how are we doing?
(08:01):
What's going on?
Aideen Ni Riada (08:04):
What's going on ?
What's going on?
Yes, what's going on?
Yeah, I agree, I think, becauseyou work as a communications
consultant, your whole thing isabout helping people to express
themselves, right?
So it's not like throughsinging.
It's not through like I do morethan just singing, as you know
as well, amy.
Oh, yeah, well, it's notthrough like I do more than just
(08:24):
singing, as you know as well,amy, but with you it's very much
.
It's often written words thatthey're trying to connect those
written words to the truth in away that helps them connect.
So, yes, when, when you'reyou've got other things on your
mind, like you're, you'rethinking, well, I just want my
(08:46):
written words to sell something,or I just want my written words
to tell this part of my story.
Amy Lanci (09:10):
So people will, most often, come to you with their
project and have lots of ideas.
But that's probably not.
You're not going to just go.
Okay, I'm on board, I'll justdo it your way.
What is the process that youuse to make space for someone to
go a little deeper?
Basically, got it.
Usually, you know, if they arevery strategy and goal oriented,
usually I have to go back towell, why are we doing this in
the first place?
Back to well, why are we doingthis in the first place?
And sometimes, you know,sometimes, I will get the, the
rehearsed answer like well,because we want to get more
(09:31):
leads.
Or or because we well, that'smore for marketing standpoint,
but for internal communicationit's more like because we want
to be more productive.
And it's like, okay, well, whathas caused the lack of
productivity before?
And you know.
But I find that when I ask thatquestion outright, I have to
(09:54):
gauge where the client is.
I have to, you know, search myintuition and say, okay, like,
are they in a defensive spot orare they very open right now?
And so if they're very open,being direct is great.
If they're not in that openspot, then it's about peeling
back the layers with differentquestions, because I know that
you know if there's a sore spotor if there's something at the
(10:18):
root that they've been trying toget at, but they don't know
what.
That is the moment I ask aquestion and I give space for
that, it's going to get to thatroot answer.
It's like oh, because we havebeen arguing so much lately and
it's people are starting to seethat.
Or, you know, we feel likewhere our department is alone
(10:40):
and everyone else is lookingbadly upon us.
You know, like that's adifferent story than hey, let's
just like, do this thing get inthere?
And so, yeah, it starts bypeeling back the layer with the
right questions, with curiosity,using intuition to kind of
gauge where people are, and thenit's about okay, so what is it
that you really are trying tosay and how and what would you
(11:04):
like to happen?
So just kind of like it has to.
It's kind of like what I wassaying with your set, my
sessions with you, that you knowwe have to dive deeper first
before we figure out how to moveforward.
Aideen Ni Riada (11:17):
And I love how that you actually can outline
those points so clearly, becausethat's something that I because
I work very intuitively, Ican't always say that there's a,
there's a um, a process thatI'm taking people through, but
it sounds to me like you.
You have something.
You you're very clearlyarticulating how your brain
(11:39):
works while working with people,and I am not sure that I could
articulate it quite the same,but the interesting thing is
that we are all hiding from thethings that are hard.
Amy Lanci (11:55):
Ah, yes, yes, Uh-huh, oh yeah, Because something in
us is saying we don't need todeal with that right now, or
this is irrelevant to thesituation, I can deal with that
later.
Or I think the even deeperquestion is you know, do we feel
worthy of dealing with thathurt?
(12:17):
So it's, and it all depends onthe person and the situation.
And it all depends on theperson and the situation.
But saying what's hurting andwhat's hard is the first step,
and that's very challenging fora lot of people.
And what do you need to do that?
What do you need for that?
You need your voice.
So it goes back tocommunication and it goes back
(12:45):
to you.
Know what is stopping you fromsaying?
Aideen Ni Riada (12:46):
something out loud, yeah, yeah, and I just
love your ability to create asafe space for that too thank
you, thank you.
Amy Lanci (12:55):
Well, you do the same thing.
You do the same thing for me.
Uh, you know, it's like, and Imean I come into our sessions
now and I'm just like ready totell you like what's been going
on and like you don't have todig anymore.
I'm just like, ah, you, she'sgoing to figure out some things
up anyway, so why hide it?
Aideen Ni Riada (13:15):
Absolutely yeah .
So, look, I have been with youthrough the journey.
I've been on the sidelines fortwo books that you've written
over the last two years, and Iknow you're writing your kids'
books now too.
Tell us a little bit about yourjourney as an author, because I
(13:36):
mean working going from, likeyou know, all the different
things you've done which youhaven't really talked about, all
the different things you'vedone.
Maybe you should tell us alittle bit about that first,
because it might make more sensethen to speak about you as an
author.
Amy Lanci (13:49):
Right.
So, going back in time, I was asea turtle lab technician.
So in other words, I worked inthe lab for 14 years and I would
process turtle skin blood, youknow, all kinds of different sea
turtle tissue samples in orderto extract DNA and to generate
(14:14):
that data within a scienceinstitution.
And I did that for 14 years andon top of that I did field work
with different sea turtles.
So before I get lost in the seaturtle world because I know
that sea turtles are verycharismatic and lots of people
only want to know about the seaturtle part I just want to say
that I was in that world.
(14:35):
I was in that world and it wasvery interesting to see how
scientists operate, what needsto happen for a scientific
journal to accept a study and tosee like the whole scientific
method happening over and overagain.
And then, part of the waythrough that career, I met the
(14:58):
man who is now my husband,michael, and at the same time I
found out I had some healthissues that really need to be
addressed.
I was only 24.
And so I went through thiswhole personal development
health journey, and so, while Idid get my health back on track,
I found myself in such a waywhere I was looking at my
(15:19):
current career as a scientist,as a science lab technician,
technically, and it didn't match.
It didn't match what I had justgone through.
It didn't match me me at thecore.
And so I went into business formyself, first as a health coach
, made no money from that, andthen I went to copywriting,
which is basically writing formarketing and branding strategy
(15:43):
and purposes, and I got startedgetting clients that way and
that was really interestingbecause writing was always
important to me, because I was aspeech delay child and I did
not speak for a long time, butwriting was my thing.
Writing was a really great wayfor me to be heard.
And so, to go back to writing,it was like the universe was
(16:07):
like yeah, go this way, keepgoing this way, keep following
this trail, amy.
So I did copywriting yeah, forat least the first three years
of my business, just completelycopywriting.
And then I realized that as Iwas helping my clients with
their about page copy, I can'ttell you how many tears were
(16:30):
shed.
I can't tell you how many tearswere shed.
I can't tell you how manyreally deep, wonderful moments I
witnessed.
And you know, I realized thatyou know, the work that I would
do with my clients was really,really important on a personal
level, because it wasn't justhey, let me write your about
page copy.
(16:50):
It was about hey, let me justfigure out why this business is
so important to you, why is thisaudience so, why do you want to
make such a big impact withthis audience?
You know how did you getstarted and you know that can
come from a very, very deepplace, especially if you're a
very heart-centered businessowner and so uh, so kind of.
(17:13):
So I went into more, uh, moreconsulting in addition to
offering copywriting.
And then I also did some workwith internal organizations,
with organizations for theirinternal communication, like
listening to their stakeholdersstories and you, in a way, just
kind of diving into mediatorshipand figuring out that there are
(17:37):
a lot of dynamics within anorganization, within a
department, within amongdifferent departments too, and
then when you put in thestakeholders in there, it can
get kind of crazy.
But I realized I had a knackfor kind of zooming out and
listening to what was happeningand then trying to figure out
what was really happening underthe surface.
(17:58):
So now we get to this point ofjust.
You know I've had a lot ofmarketing experience, a lot of
branding experience and otherexperiences with science and
organizations and learning teendynamics, and it's just been an
interesting way for life tospiral back to the core of it,
(18:24):
which is helping people to beheard.
Everything I've ever donewhether it's speaking or writing
, or even when I did copywritingor I, you know or when I do
consulting, it's about makingsure that my clients are heard.
It's about making sure that wehear the story of also the
people they're trying to reach,whether it's their team member
(18:47):
or, you know, their prospectiveaudience.
You know, everything I've everdone is to make sure people are
heard and make sure that I'mheard too.
So that's how that's been myjourney really, and that's like
when I say I'm a communicationconsultant.
It really is about, you know,making sure that I advocate for
my clients by helping them findthe words that they've been
(19:10):
meaning to find.
Aideen Ni Riada (19:12):
Well, one thing that stood out to me in
everything you just said wasthat you listen, and I'm
wondering if your skill oflistening is almost the stronger
skill even to your ability toput it back into words, back to
that person.
Because of course you mentionedvery briefly there that you
(19:34):
were speech delayed.
You spent more time listeningthan the average kid.
I'm sure I talked way more thanyou when I was little because I
was not speech delayed by anystretch of the imagination I was
like I was basically beingignored because I was talking so
much, probably, but the keyhere is the listening part, I
(19:54):
feel.
Yeah, do you acknowledge thatskill in yourself?
Amy Lanci (20:02):
You know what I do.
And then I don't.
Like, if I were to becompletely honest right now, I
feel like the moment you calledit out just now, because you
just called me out just in yourvery loving way Like I feel like
I use my listening as a secretweapon, and not the kind to hurt
people, but the kind that, like, people are not expecting.
(20:22):
But it's like sometimes I feellike my listening is the
underdog that nobody reallywants to hear about, and that's
just my own internal voicesaying that, and that's mainly
(20:44):
just it's because it's alwayshappening in the background.
It's always happening in thebackground, but it's not the
hero of the story, or it's notthe obvious hero of the story,
because when someone is speaking, you hear that, you hear that
it's quite, it gets people'sattention.
But listening, though listeningis the biggest tool, but it's
(21:09):
just that.
It's, you know it's, it'ssilent.
Aideen Ni Riada (21:15):
It's very silent.
Amy Lanci (21:18):
It's silent, so people don't really notice, or
maybe they do, but they, theysee that I, I don't know it's
yeah, so I do have um, I do haveissues, um, or it's a work in
progress to acknowledge thatwithin myself.
Aideen Ni Riada (21:35):
Well, I'm just glad you did today.
Amy Lanci (21:37):
Yeah, thank you See.
This is just a little piece oflike.
Just imagine you know how.
Like little snippets like that,but like in 60-minute segments
every two weeks, like that's howit is with me and Aideen, it's
like right, what is?
What else does amy need to own?
Aideen Ni Riada (21:52):
so, but we all need that.
It's like we're.
It's like we're mirror.
We mirror each other, you know,which is lovely, yeah so.
But here's another part,because this is the really nice
thing about interviewing someoneI know so well, because I know
exactly what I want to ask next.
So you've got that listeningpart right.
But the thing about thelistening yes, it's silent, yes,
(22:15):
it is unacknowledged andunnoticed and maybe undervalued.
But within that silence,there's a lot going on.
And what's going on in?
that head of yours, amy, becauseI know from knowing you right
and your background in scienceand the way that you look at
(22:42):
things, the way you investigatethings.
We talked about that beforepreviously that you are.
There's something happening inyour mind while you're listening
, right?
Amy Lanci (22:53):
Oh, yeah, yeah, it's not just blank space.
Yeah, you know, I never had anopportunity to really talk about
what's going on in my mind.
That's a great question.
So whenever I and this is foreveryone I speak to, and I hope
I don't make anyone feelself-conscious whenever they
come talk to me, but whenever Ispeak to, and I hope I don't
make anyone feel self-consciouswhenever they come talk to me,
(23:13):
but whenever I speak to someone,um, I first kind of get a read
on them.
Like you know, my first youknow kind of energetic read,
like okay, like, are you open?
Is there a wall?
You know, I just I feel thatright away.
And then, as someone is talking,I'm listening, I'm listening to
what they're saying and I'm I'mmaking sense of what they're
(23:39):
saying to me in my mind, kind oflike putting together a puzzle,
because I've had people tell mepoint blank what they're
talking about.
But then there's some peoplewho will ramble and that's fine,
I'll put it together in my head.
And then there's some peoplewho they'll tell me a lot of
ideas and I'll compile them inmy head and I'll give them like
(24:00):
a one-liner saying are youtrying to say this?
But what, most of all ishappening underneath all of that
because there's a lot going onin my head is I'm listening for
any words that pop out at methat someone may say so.
For instance, if, let's say,aideen was talking to me and she
(24:22):
was saying, how you know, backin Ireland, you know, when I was
a kid I really loved my dog andmy dog was so faithful and
loving to me.
Like if she said those words tome, I may pick up something on
like faithful and loving, likethere might be like something in
my body.
It feels like a chill, um, it'salmost like a it's not like a
(24:46):
lie detector test, but it's morelike like what are some words
that are so meaningful tosomebody that there's something
else that's underneath that tojust kind of focus on.
And so I'll.
I'll, when I hear that, when Ifeel that I'll probably point
that out and I point that out inthe conversation, I'll, when I
hear that, when I feel that I'llprobably point that out in the
conversation, I'll say there'ssomething about the way you said
(25:07):
loving and faithful.
Is that something that isreally important to you and that
leads the conversation more?
So?
That's what's going on in myhead.
I'm like thinking of, I'mpiecing together what people are
saying.
On in my head.
I'm like thinking of, I'mpiecing together what people are
saying and I am, you know,feeling.
(25:31):
What words are, you know, justpopping out at me.
There's some some, someattachment, or just some
something really sentimental orspecial about certain words, or
even like, even when someone'supset, you know, there's certain
words that are pinging to me.
I'll be like there's somethingabout those, this word and this
word that has to do with what'sat the root of why you're upset.
So that's what's going on in myhead.
Aideen Ni Riada (25:52):
Very interesting.
The diagnosis is you areawesome, thank you.
Well, here is now the nextthing that's popping into my
mind.
The next word that's jumpingout and pinging for me is
getting to the root of something.
So what?
you said was that you somehoware able to, through their words
(26:13):
, notice what is at the root oftheir either their values, or
their pain, or their challenge.
Yes, and having an insight intothat must give you a lot of
help, must be very helpful whenyou're, you know, guiding
someone to communicate, becausethat's the problem is we, we
(26:36):
hide from the things that hurtor the things that are hard.
So you're, you're somehowfinding those things so that you
can make sure that that that'snot glossed over or avoided
anymore.
Amy Lanci (26:49):
Yes, yes.
And then I also have to take aread on the person and be like
Hmm, is this person going totake my feedback?
And so there are times when Ihave noticed, you know, okay,
this person seems like they'renot in that stage, when they're
not ready to hear it.
So I also will have to evaluatehmm, is it?
(27:11):
Do I have a relationship whereI can tell this person this
thing yet?
No, okay, I'm going to wait,I'm going to put that in my back
pocket for now.
Or you know, okay, is thisperson ready to hear this right
now?
Yes, but only if I say it in avery small, small, small
(27:31):
increment, so they could take alittle nibble and then I can see
if they're willing to take thewhole cookie.
So sometimes I have to like Ihad to just gauge where people
are at too, um, well, actuallynot, sometimes it's all the time
.
But, yeah, definitely, like Ihave been known to to um, not
respond.
(27:51):
Uh, if, uh, if I can tellthey're not, they're not ready
to respond yet.
Aideen Ni Riada (27:58):
Absolutely.
How long is that process foryour clients?
I mean, if you were, you knowwhat's your idea.
Length of time to work with anew client, minimum.
Amy Lanci (28:09):
So when I work with an organization, so it really
depends on what the project is.
But if the project is somethingalong the lines of you know, we
need to, we need to have bettercommunication protocols, we
need to teach the employees whatthe standard of conduct is, we
(28:31):
need to figure out what thecompany voice is.
That would take a minimum ofthree to six months, because I
would need to get a betterunderstanding.
What is the company voice?
You know, like, what is that?
Like it may seem obvious tosome people, but is it obvious
to me?
Probably not, not at first andprobably most likely not obvious
(28:51):
to everyone in the company.
And and then, once I get a holdof it, it's like well, how do
we, how do we best teach that toeveryone and how is this
working within the current goalsand milestones?
All those big corporate words.
But if you think on a smallerscale, with somebody who is
(29:16):
saying, hey, I am wanting tobetter, hey, I am wanting to
better clarify the messagingbehind my business and I need to
be able to tell that story, Ineed to be able to better
explain what that means, thenthat could be as short as three
(29:38):
months.
Be, you know, that could be asshort as three months.
So it really depends on thelike is it a person or an
organization?
And it depends on the projectand the complexity of it.
What's your favorite kind ofwork to be doing right now?
(29:59):
So, right now, let's see myfavorite type of work, uh, is
working with, uh, people who seethemselves as thought leaders,
so, in other words, like peoplewho naturally want to speak on
stage and people who naturallywant to write a book.
Um, like it's that double, thatdouble whammy.
Actually it's a triple whammy,because they're also in business
(30:20):
for themselves too.
Uh, they're not just out thereto be professional speakers.
They are to be professionalprofessional speakers, don't get
me wrong, but they're also.
They have some other vehiclethat not only makes them income,
but it's, it's their, it'stheir baby, it's their legacy,
it's the thing that uh, thattheir life mission is behind.
(30:40):
So they I love working withthose kind of people who feel
like they're meant for somethingbig in this world and they have
all these different avenuessuch as stages, podcasts, books
that they really want to feelmore confident about and really
(31:04):
want to dive in.
They just need some help tofigure out what do they actually
say, what do they want to sayand how do they want to be
perceived.
So I love helping those peoplebecause they are just really.
They are just really savvy,they are really passionate and
they really just, you know theywant to make an impact just as
(31:29):
much as they want to make anincome.
So those are the people Ireally love to help, and I also
really love the organizations.
If we're talking about thebigger companies, I really love
the organizations who also feelvery passionate about who
they're helping and they alsofeel very loving toward their
(31:51):
workforce, and what I mean bythat is you know they advocate
for the workforce.
You know they want to treattheir employees fairly.
You know they're always tryingto figure out how can they do
better by them.
So those are the kind oforganizations I also really love
working with, because they havetheir hearts and their minds in
(32:13):
the right place.
Now it's just a matter offiguring out what's missing, and
you know how can I help themwith that.
Aideen Ni Riada (32:21):
I love it.
I love it, I love it.
Thank you, uh, your big heartand their big heart together
equals huge heart.
Yes, absolutely one thing thatwe didn't get back to earlier,
um was talking about your booksyes, oh yeah, my books.
Amy Lanci (32:37):
Yes, um, let's see.
So Listen Up was my very firstbook that was published in March
of 2023.
And I say that knowing fullwell that the journey to get
there was five years before.
And it's a tiny little book,it's a little.
I call it my little powerpocket book, but it took five
(32:59):
years to get there because ofjust all the different writer's
blocks and times I questionedmyself.
You know, it was just a lot.
Plus, I was working full timeand had my business at, you know
, in the very beginning stages.
So there was a and I was a newmom, so there was a lot going on
.
So I give myself grace for that.
(33:20):
But Listen Up essentially was myway of bringing my experience
of, you know, having been inscience, having been in the
spiritual, intuitive communitiesand also having been in the
business communities, bringingthe intuition, that creativity,
that analytical thinking intothe mix when it comes to
(33:43):
communication and essentiallybreaking it down in such a way
where it's better, it's easierto understand.
When you're speaking to someonewho is very analytical, what do
they need to hear in order tocontinue the conversation with
you?
Or, you know, when you'respeaking to someone who is very
creative, like a business owner,you know how do you speak to
(34:03):
hear in order to continue theconversation with you.
Or you know, when you'respeaking to someone who is very
creative, like a business owner,you know how do you speak to
them in such a way where youearn their trust and you
understand them faster than youmight have otherwise.
Or when you're speaking withsomeone who is very intuitive
and comes from that place, youknow what are they actually
looking for.
And the little hint here isthey're not looking for fancy
(34:26):
words, they're looking for howopen you are.
So you know how do you presentyourself as someone who is open.
So I put together Listen Up as away of just talking about these
different populations, whatthey're focusing on, and to
really drive home the point thatall of us we're all three of
them it's just a matter of youknow which one are we leaning
(34:49):
more heavily into when it comesto communication, and how do we?
How do we kind of switch ourbrains from one person who is
heavily leaning in one bucketand then to another person who's
more heavily leaning intoanother bucket.
So that was so.
That's Listen Up, that's.
That was my first book, baby,and then the second book baby.
(35:10):
They came out earlier this year, in 2024, the Email
Communication Bible and I Iwrote and published that in six
weeks.
That was like the opposite ofListen Up, because I was just
very clear in my mind that thishas got to be a book to help
people write better emails atwork and come from the
standpoint of being aware ofyour environment, the people
(35:33):
you're talking to, therelationship with someone and
how do you come at that from avery compassionate, empathetic
place.
So those are my books, andthat's not all.
There's more coming right, ohgosh, yeah.
And then I have my children'sbooks, which two have been
written.
The third one I'm going to bestarting to write soon, and the
(35:57):
first one is entering theediting process, editing and
publishing process, andbasically these are my very
first fictional books that Iwill be publishing.
My daughter is the maincharacter in these books.
Essentially, she finds herselfat school one day and then
(36:19):
somehow she's magicallytransported to a magical land
called untold story land, and soshe goes through this whole
journey to you know, in thefirst book she she learns what
it means to listen to herintuition.
And then the second book it'sall about courage and shadow
(36:40):
work, actually shadow work forKids.
And then the third book that Iwill be working on will be
talking about transformation andevolution and her way back home
.
So to me, these children books,they are my legacy pieces.
It's my giant I love you cardto my daughter and it's also
(37:07):
just my I love you card to myinternal, my inner child.
Uh, what I would have, what Iwould have loved to have learned
when I was younger and now know, now as a, as an older person,
and it's just yeah, it's justreally fun to dive into
creativity and magic.
(37:28):
And then I also put littleteasers of things that I've
learned along the way.
So that's I mean to anyonewho's ever wanted to write a
book, whether it's nonfiction orfiction.
It's an amazing process andit's long.
It can be long, but it can alsobe very short, but it's also
(37:49):
very rewarding in the very endand also rewarding along the way
too.
Aideen Ni Riada (37:54):
Well, I'm excited to read your children's
books.
I'm really fascinated to findout more about that and that's a
very exciting next phase foryou.
But it's almost like you'rekind of holding different.
It's like you're holding kindof slightly different creative
projects all at the same time,which is a challenging thing.
(38:17):
It's something that I do myself, mm-hmm, and I admire that.
So we have to start winding upnow, but I would really love if
there's anything that youparticularly want to say to our
listeners, based on what it isthat you, what do you like?
I think it's Oprah that sayswhat do you know to be true, or
(38:38):
what is it you would like to?
You know, inspire people with.
Amy Lanci (38:43):
That's a great question.
Let me second and oh, this justcame to me um, if there's
something that's been on yourheart, it needs to be said
that's deep amy, thank you I'mnot going to say anything else.
Let that line resonate ifthere's something, if there's
(39:05):
something on your heart, itneeds to be said beautiful,
thank you thank you to everybodywho's been listening to us
today.
Aideen Ni Riada (39:12):
It's always an honor.
I believe people are listening.
Sometimes I wonder, but it'strue, people do download this
podcast and they do listen andI'm really grateful to all the
listeners and we would love tohear how you received this
podcast and what you think.
And Amy is available.
She works for a living.
She wants clients, so pleasekeep her in mind and look out
(39:35):
for her books.
We'll definitely look out forthe children's book too, and I
look forward to our next episode.
Thank you all for being here.
Bye.
Welcome to the Resonate podcast with Aideen.
I'm Aideen Ni Riada, and myguest today is Amy Lanci.
Amy is a communicationconsultant, speaker and founder
of Untold Story Enterprises.
She specializes in helpingorganizations with internal
communication, teamwork andleadership.
(00:24):
She also guides her clients incrafting their stories to
connect with audiences andestablish authority.
Amy is the author of two booksListen Up and the Email
Communication Bible and I haveto say to everyone as well that
Amy and I are friends.
She's been a client of mine fora few years as well, and I'm so
(00:45):
excited to have her on the showtoday.
Thanks for joining us, Amy.
Thank you for having me here soyou have been part of my journey
since I moved to the US.
You're one of my first onlineclients, all the way over in San
Diego and me being in Michigan,and it's been an absolute
(01:07):
pleasure working with you andyour.
Your business has kind ofevolved a lot and I'm just
wondering about you know whatyour journey over the last few
years has been like, because Iknow that finding your voice was
a very big part of your journey.
It hasn't been all plainsailing, right.
Amy Lanci (01:31):
Oh gosh, no, it's not been plain sailing at all.
I mean, it's not been thehighest of tides and the
greatest of storms, but itdefinitely has gotten stormy
sometimes.
So when I think back to when Ifirst met you, you know and you
(01:51):
mentioned that you were, youknow, a vocal coach and,
unbeknownst to you andunbeknownst to the person that
introduced us, I had beenthinking very strongly to get
singing lessons, because singingwas always very important to me
, but it was always the I'mgoing to sing in the shower kind
of thing.
And then when I met you, I just, you know, I think we were
(02:14):
about we were treating it as ifit was a normal networking call,
and then, right at the very end, I said, hey, how much?
If, let's just say, I wanted todo some vocal lessons, how much
would you charge?
And you told me what your ratewas and I knew automatically
that that was well within mybudget.
So I said, let's do it, let'sdo it.
And then, I just remember youwere like, okay, okay, let's do
(02:36):
it.
And so, um, but I, I justremember you know what started
off as what I thought was vocallessons.
You know, I realized that, um,you know if, if there was
something stressful thathappened that day and it was on
my mind but I was trying to puton my game face of like, all
right, let's just do thissinging lesson.
(02:58):
You know I could tell that youcould tell that there was
something going on and that youknow you would ask me questions
to earn my trust and, to, youknow, give me that space to talk
about what was really going on.
And you know, what wasinteresting was that I noticed
that as soon as I did that, myvoice was less strained, it was
(03:20):
easier to reach the notes, I wasclearer.
I could just tell automaticallythat what I thought was quote
unquote allergies or stress wasactually just like just blockage
of blocks on my voice.
More of that, because I knewthat that was really important
(03:42):
and I already knew that you knowthere are emotions that could
get trapped in our bodies, but Icould tell that by working with
you I could see that verypractical, that practical end
result of like, okay, if I talkabout what's really going on,
then my voice clears up, I canspeak better, and that really
made an impact on the way I seemy value, the way that I
(04:14):
presented myself and the waythat I set boundaries or even
just the way that I looked at myparticular role in different
situations with clients.
Yeah, it really working withyou really helps me to better
understand where I can draw theline in terms of, like, what is
(04:35):
fair for me, and also in whatways is the situation or myself
blocking my voice.
Aideen Ni Riada (04:45):
Yeah, it's so interesting because I think
since I started working withpeople around singing, I've
always been really consciousthat whatever's going on inside
us is having a very strongimpact on what we feel capable
of doing, how much we will sayabout certain things and how we
(05:06):
communicate.
And it just seemed to developfrom there that I just had this
awareness about what was goingon with people.
I somehow would tune into themand I'd know that it was.
It wasn't like just a vocal,you know, exercise solution.
It was, uh, let's, you know,work on what's really going on
(05:30):
for you today, like, how are youtoday, you know?
Let's, let's have thatconversation first.
I think a lot of us do jump intoour day without asking that
question.
You know we're like okay, I'vegot like that.
I put my game face on, I willget started with my work, I'll
do my job.
Um, and it's only and I'mguilty of this as well as only a
(05:52):
few days later you go hang on asecond.
I haven't been that happy thelast few days.
I must be something a littlebit off, and then I'll realize
oh yeah, I have been stressedsince Tuesday because I've been
wanting to do this and this andI can't do both at the same time
.
Whatever it was, and thatability to see it in others
hasn't cured it in me Like Istill.
(06:14):
I still have these momentsmyself, and thankfully my
husband is um, but he's uh, he's, he's good, but he's um.
I'm resilient and I can take alot, I can put up with a lot,
(06:34):
and then if I don't ask myself,how am I today?
Amy Lanci (06:40):
that's going to be a problem.
Aideen Ni Riada (06:42):
That's where we all need to imagine that it's
okay to be who you are and howyou are right now.
Yeah, because we tend to pushthose things away.
Amy Lanci (06:55):
Like you know, like you said, and do whatever I need
to do, when really the rootcause of stress or just the
perception of how a situation isactually needs to be addressed
first, and then action can betaken.
And I was so into action modethat it's like, oh wait, how is
(07:20):
Amy actually doing?
And then, when you were talking, aideen, I was thinking about
how, you know, you know I, whenI help my clients, when they're
in, you know they're they areseeking my advice or telling me,
like how do I word it to thisperson in this situation, you
know, I do provide that spacewhere they are able to tell me
(07:41):
how they really are.
But you know, but I have afeeling with same with you and
Aideen, that it's.
You know, it's like, well, theperson like me and you like we
are the people who are askingother people how they're doing,
but then, you know, making surethat we're asking ourselves or
we have other people who areasking us how are we doing?
(08:01):
What's going on?
Aideen Ni Riada (08:04):
What's going on ?
What's going on?
Yes, what's going on?
Yeah, I agree, I think, becauseyou work as a communications
consultant, your whole thing isabout helping people to express
themselves, right?
So it's not like throughsinging.
It's not through like I do morethan just singing, as you know
as well, amy.
Oh, yeah, well, it's notthrough like I do more than just
(08:24):
singing, as you know as well,amy, but with you it's very much
.
It's often written words thatthey're trying to connect those
written words to the truth in away that helps them connect.
So, yes, when, when you'reyou've got other things on your
mind, like you're, you'rethinking, well, I just want my
(08:46):
written words to sell something,or I just want my written words
to tell this part of my story.
Amy Lanci (09:10):
So people will, most often, come to you with their
project and have lots of ideas.
But that's probably not.
You're not going to just go.
Okay, I'm on board, I'll justdo it your way.
What is the process that youuse to make space for someone to
go a little deeper?
Basically, got it.
Usually, you know, if they arevery strategy and goal oriented,
usually I have to go back towell, why are we doing this in
the first place?
Back to well, why are we doingthis in the first place?
And sometimes, you know,sometimes, I will get the, the
rehearsed answer like well,because we want to get more
(09:31):
leads.
Or or because we well, that'smore for marketing standpoint,
but for internal communicationit's more like because we want
to be more productive.
And it's like, okay, well, whathas caused the lack of
productivity before?
And you know.
But I find that when I ask thatquestion outright, I have to
(09:54):
gauge where the client is.
I have to, you know, search myintuition and say, okay, like,
are they in a defensive spot orare they very open right now?
And so if they're very open,being direct is great.
If they're not in that openspot, then it's about peeling
back the layers with differentquestions, because I know that
you know if there's a sore spotor if there's something at the
(10:18):
root that they've been trying toget at, but they don't know
what.
That is the moment I ask aquestion and I give space for
that, it's going to get to thatroot answer.
It's like oh, because we havebeen arguing so much lately and
it's people are starting to seethat.
Or, you know, we feel likewhere our department is alone
(10:40):
and everyone else is lookingbadly upon us.
You know, like that's adifferent story than hey, let's
just like, do this thing get inthere?
And so, yeah, it starts bypeeling back the layer with the
right questions, with curiosity,using intuition to kind of
gauge where people are, and thenit's about okay, so what is it
that you really are trying tosay and how and what would you
(11:04):
like to happen?
So just kind of like it has to.
It's kind of like what I wassaying with your set, my
sessions with you, that you knowwe have to dive deeper first
before we figure out how to moveforward.
Aideen Ni Riada (11:17):
And I love how that you actually can outline
those points so clearly, becausethat's something that I because
I work very intuitively, Ican't always say that there's a,
there's a um, a process thatI'm taking people through, but
it sounds to me like you.
You have something.
You you're very clearlyarticulating how your brain
(11:39):
works while working with people,and I am not sure that I could
articulate it quite the same,but the interesting thing is
that we are all hiding from thethings that are hard.
Amy Lanci (11:55):
Ah, yes, yes, Uh-huh, oh yeah, Because something in
us is saying we don't need todeal with that right now, or
this is irrelevant to thesituation, I can deal with that
later.
Or I think the even deeperquestion is you know, do we feel
worthy of dealing with thathurt?
(12:17):
So it's, and it all depends onthe person and the situation.
And it all depends on theperson and the situation.
But saying what's hurting andwhat's hard is the first step,
and that's very challenging fora lot of people.
And what do you need to do that?
What do you need for that?
You need your voice.
So it goes back tocommunication and it goes back
(12:45):
to you.
Know what is stopping you fromsaying?
Aideen Ni Riada (12:46):
something out loud, yeah, yeah, and I just
love your ability to create asafe space for that too thank
you, thank you.
Amy Lanci (12:55):
Well, you do the same thing.
You do the same thing for me.
Uh, you know, it's like, and Imean I come into our sessions
now and I'm just like ready totell you like what's been going
on and like you don't have todig anymore.
I'm just like, ah, you, she'sgoing to figure out some things
up anyway, so why hide it?
Aideen Ni Riada (13:15):
Absolutely yeah .
So, look, I have been with youthrough the journey.
I've been on the sidelines fortwo books that you've written
over the last two years, and Iknow you're writing your kids'
books now too.
Tell us a little bit about yourjourney as an author, because I
(13:36):
mean working going from, likeyou know, all the different
things you've done which youhaven't really talked about, all
the different things you'vedone.
Maybe you should tell us alittle bit about that first,
because it might make more sensethen to speak about you as an
author.
Amy Lanci (13:49):
Right.
So, going back in time, I was asea turtle lab technician.
So in other words, I worked inthe lab for 14 years and I would
process turtle skin blood, youknow, all kinds of different sea
turtle tissue samples in orderto extract DNA and to generate
(14:14):
that data within a scienceinstitution.
And I did that for 14 years andon top of that I did field work
with different sea turtles.
So before I get lost in the seaturtle world because I know
that sea turtles are verycharismatic and lots of people
only want to know about the seaturtle part I just want to say
that I was in that world.
(14:35):
I was in that world and it wasvery interesting to see how
scientists operate, what needsto happen for a scientific
journal to accept a study and tosee like the whole scientific
method happening over and overagain.
And then, part of the waythrough that career, I met the
(14:58):
man who is now my husband,michael, and at the same time I
found out I had some healthissues that really need to be
addressed.
I was only 24.
And so I went through thiswhole personal development
health journey, and so, while Idid get my health back on track,
I found myself in such a waywhere I was looking at my
(15:19):
current career as a scientist,as a science lab technician,
technically, and it didn't match.
It didn't match what I had justgone through.
It didn't match me me at thecore.
And so I went into business formyself, first as a health coach
, made no money from that, andthen I went to copywriting,
which is basically writing formarketing and branding strategy
(15:43):
and purposes, and I got startedgetting clients that way and
that was really interestingbecause writing was always
important to me, because I was aspeech delay child and I did
not speak for a long time, butwriting was my thing.
Writing was a really great wayfor me to be heard.
And so, to go back to writing,it was like the universe was
(16:07):
like yeah, go this way, keepgoing this way, keep following
this trail, amy.
So I did copywriting yeah, forat least the first three years
of my business, just completelycopywriting.
And then I realized that as Iwas helping my clients with
their about page copy, I can'ttell you how many tears were
(16:30):
shed.
I can't tell you how many tearswere shed.
I can't tell you how manyreally deep, wonderful moments I
witnessed.
And you know, I realized thatyou know, the work that I would
do with my clients was really,really important on a personal
level, because it wasn't justhey, let me write your about
page copy.
(16:50):
It was about hey, let me justfigure out why this business is
so important to you, why is thisaudience so, why do you want to
make such a big impact withthis audience?
You know how did you getstarted and you know that can
come from a very, very deepplace, especially if you're a
very heart-centered businessowner and so uh, so kind of.
(17:13):
So I went into more, uh, moreconsulting in addition to
offering copywriting.
And then I also did some workwith internal organizations,
with organizations for theirinternal communication, like
listening to their stakeholdersstories and you, in a way, just
kind of diving into mediatorshipand figuring out that there are
(17:37):
a lot of dynamics within anorganization, within a
department, within amongdifferent departments too, and
then when you put in thestakeholders in there, it can
get kind of crazy.
But I realized I had a knackfor kind of zooming out and
listening to what was happeningand then trying to figure out
what was really happening underthe surface.
(17:58):
So now we get to this point ofjust.
You know I've had a lot ofmarketing experience, a lot of
branding experience and otherexperiences with science and
organizations and learning teendynamics, and it's just been an
interesting way for life tospiral back to the core of it,
(18:24):
which is helping people to beheard.
Everything I've ever donewhether it's speaking or writing
, or even when I did copywritingor I, you know or when I do
consulting, it's about makingsure that my clients are heard.
It's about making sure that wehear the story of also the
people they're trying to reach,whether it's their team member
(18:47):
or, you know, their prospectiveaudience.
You know, everything I've everdone is to make sure people are
heard and make sure that I'mheard too.
So that's how that's been myjourney really, and that's like
when I say I'm a communicationconsultant.
It really is about, you know,making sure that I advocate for
my clients by helping them findthe words that they've been
(19:10):
meaning to find.
Aideen Ni Riada (19:12):
Well, one thing that stood out to me in
everything you just said wasthat you listen, and I'm
wondering if your skill oflistening is almost the stronger
skill even to your ability toput it back into words, back to
that person.
Because of course you mentionedvery briefly there that you
(19:34):
were speech delayed.
You spent more time listeningthan the average kid.
I'm sure I talked way more thanyou when I was little because I
was not speech delayed by anystretch of the imagination I was
like I was basically beingignored because I was talking so
much, probably, but the keyhere is the listening part, I
(19:54):
feel.
Yeah, do you acknowledge thatskill in yourself?
Amy Lanci (20:02):
You know what I do.
And then I don't.
Like, if I were to becompletely honest right now, I
feel like the moment you calledit out just now, because you
just called me out just in yourvery loving way Like I feel like
I use my listening as a secretweapon, and not the kind to hurt
people, but the kind that, like, people are not expecting.
(20:22):
But it's like sometimes I feellike my listening is the
underdog that nobody reallywants to hear about, and that's
just my own internal voicesaying that, and that's mainly
(20:44):
just it's because it's alwayshappening in the background.
It's always happening in thebackground, but it's not the
hero of the story, or it's notthe obvious hero of the story,
because when someone is speaking, you hear that, you hear that
it's quite, it gets people'sattention.
But listening, though listeningis the biggest tool, but it's
(21:09):
just that.
It's, you know it's, it'ssilent.
Aideen Ni Riada (21:15):
It's very silent.
Amy Lanci (21:18):
It's silent, so people don't really notice, or
maybe they do, but they, theysee that I, I don't know it's
yeah, so I do have um, I do haveissues, um, or it's a work in
progress to acknowledge thatwithin myself.
Aideen Ni Riada (21:35):
Well, I'm just glad you did today.
Amy Lanci (21:37):
Yeah, thank you See.
This is just a little piece oflike.
Just imagine you know how.
Like little snippets like that,but like in 60-minute segments
every two weeks, like that's howit is with me and Aideen, it's
like right, what is?
What else does amy need to own?
Aideen Ni Riada (21:52):
so, but we all need that.
It's like we're.
It's like we're mirror.
We mirror each other, you know,which is lovely, yeah so.
But here's another part,because this is the really nice
thing about interviewing someoneI know so well, because I know
exactly what I want to ask next.
So you've got that listeningpart right.
But the thing about thelistening yes, it's silent, yes,
(22:15):
it is unacknowledged andunnoticed and maybe undervalued.
But within that silence,there's a lot going on.
And what's going on in?
that head of yours, amy, becauseI know from knowing you right
and your background in scienceand the way that you look at
(22:42):
things, the way you investigatethings.
We talked about that beforepreviously that you are.
There's something happening inyour mind while you're listening
, right?
Amy Lanci (22:53):
Oh, yeah, yeah, it's not just blank space.
Yeah, you know, I never had anopportunity to really talk about
what's going on in my mind.
That's a great question.
So whenever I and this is foreveryone I speak to, and I hope
I don't make anyone feelself-conscious whenever they
come talk to me, but whenever Ispeak to, and I hope I don't
make anyone feel self-consciouswhenever they come talk to me,
(23:13):
but whenever I speak to someone,um, I first kind of get a read
on them.
Like you know, my first youknow kind of energetic read,
like okay, like, are you open?
Is there a wall?
You know, I just I feel thatright away.
And then, as someone is talking,I'm listening, I'm listening to
what they're saying and I'm I'mmaking sense of what they're
(23:39):
saying to me in my mind, kind oflike putting together a puzzle,
because I've had people tell mepoint blank what they're
talking about.
But then there's some peoplewho will ramble and that's fine,
I'll put it together in my head.
And then there's some peoplewho they'll tell me a lot of
ideas and I'll compile them inmy head and I'll give them like
(24:00):
a one-liner saying are youtrying to say this?
But what, most of all ishappening underneath all of that
because there's a lot going onin my head is I'm listening for
any words that pop out at methat someone may say so.
For instance, if, let's say,aideen was talking to me and she
(24:22):
was saying, how you know, backin Ireland, you know, when I was
a kid I really loved my dog andmy dog was so faithful and
loving to me.
Like if she said those words tome, I may pick up something on
like faithful and loving, likethere might be like something in
my body.
It feels like a chill, um, it'salmost like a it's not like a
(24:46):
lie detector test, but it's morelike like what are some words
that are so meaningful tosomebody that there's something
else that's underneath that tojust kind of focus on.
And so I'll.
I'll, when I hear that, when Ifeel that I'll probably point
that out and I point that out inthe conversation, I'll, when I
hear that, when I feel that I'llprobably point that out in the
conversation, I'll say there'ssomething about the way you said
(25:07):
loving and faithful.
Is that something that isreally important to you and that
leads the conversation more?
So?
That's what's going on in myhead.
I'm like thinking of, I'mpiecing together what people are
saying.
On in my head.
I'm like thinking of, I'mpiecing together what people are
saying and I am, you know,feeling.
(25:31):
What words are, you know, justpopping out at me.
There's some some, someattachment, or just some
something really sentimental orspecial about certain words, or
even like, even when someone'supset, you know, there's certain
words that are pinging to me.
I'll be like there's somethingabout those, this word and this
word that has to do with what'sat the root of why you're upset.
So that's what's going on in myhead.
Aideen Ni Riada (25:52):
Very interesting.
The diagnosis is you areawesome, thank you.
Well, here is now the nextthing that's popping into my
mind.
The next word that's jumpingout and pinging for me is
getting to the root of something.
So what?
you said was that you somehoware able to, through their words
(26:13):
, notice what is at the root oftheir either their values, or
their pain, or their challenge.
Yes, and having an insight intothat must give you a lot of
help, must be very helpful whenyou're, you know, guiding
someone to communicate, becausethat's the problem is we, we
(26:36):
hide from the things that hurtor the things that are hard.
So you're, you're somehowfinding those things so that you
can make sure that that that'snot glossed over or avoided
anymore.
Amy Lanci (26:49):
Yes, yes.
And then I also have to take aread on the person and be like
Hmm, is this person going totake my feedback?
And so there are times when Ihave noticed, you know, okay,
this person seems like they'renot in that stage, when they're
not ready to hear it.
So I also will have to evaluatehmm, is it?
(27:11):
Do I have a relationship whereI can tell this person this
thing yet?
No, okay, I'm going to wait,I'm going to put that in my back
pocket for now.
Or you know, okay, is thisperson ready to hear this right
now?
Yes, but only if I say it in avery small, small, small
(27:31):
increment, so they could take alittle nibble and then I can see
if they're willing to take thewhole cookie.
So sometimes I have to like Ihad to just gauge where people
are at too, um, well, actuallynot, sometimes it's all the time
.
But, yeah, definitely, like Ihave been known to to um, not
respond.
(27:51):
Uh, if, uh, if I can tellthey're not, they're not ready
to respond yet.
Aideen Ni Riada (27:58):
Absolutely.
How long is that process foryour clients?
I mean, if you were, you knowwhat's your idea.
Length of time to work with anew client, minimum.
Amy Lanci (28:09):
So when I work with an organization, so it really
depends on what the project is.
But if the project is somethingalong the lines of you know, we
need to, we need to have bettercommunication protocols, we
need to teach the employees whatthe standard of conduct is, we
(28:31):
need to figure out what thecompany voice is.
That would take a minimum ofthree to six months, because I
would need to get a betterunderstanding.
What is the company voice?
You know, like, what is that?
Like it may seem obvious tosome people, but is it obvious
to me?
Probably not, not at first andprobably most likely not obvious
(28:51):
to everyone in the company.
And and then, once I get a holdof it, it's like well, how do
we, how do we best teach that toeveryone and how is this
working within the current goalsand milestones?
All those big corporate words.
But if you think on a smallerscale, with somebody who is
(29:16):
saying, hey, I am wanting tobetter, hey, I am wanting to
better clarify the messagingbehind my business and I need to
be able to tell that story, Ineed to be able to better
explain what that means, thenthat could be as short as three
(29:38):
months.
Be, you know, that could be asshort as three months.
So it really depends on thelike is it a person or an
organization?
And it depends on the projectand the complexity of it.
What's your favorite kind ofwork to be doing right now?
(29:59):
So, right now, let's see myfavorite type of work, uh, is
working with, uh, people who seethemselves as thought leaders,
so, in other words, like peoplewho naturally want to speak on
stage and people who naturallywant to write a book.
Um, like it's that double, thatdouble whammy.
Actually it's a triple whammy,because they're also in business
(30:20):
for themselves too.
Uh, they're not just out thereto be professional speakers.
They are to be professionalprofessional speakers, don't get
me wrong, but they're also.
They have some other vehiclethat not only makes them income,
but it's, it's their, it'stheir baby, it's their legacy,
it's the thing that uh, thattheir life mission is behind.
(30:40):
So they I love working withthose kind of people who feel
like they're meant for somethingbig in this world and they have
all these different avenuessuch as stages, podcasts, books
that they really want to feelmore confident about and really
(31:04):
want to dive in.
They just need some help tofigure out what do they actually
say, what do they want to sayand how do they want to be
perceived.
So I love helping those peoplebecause they are just really.
They are just really savvy,they are really passionate and
they really just, you know theywant to make an impact just as
(31:29):
much as they want to make anincome.
So those are the people Ireally love to help, and I also
really love the organizations.
If we're talking about thebigger companies, I really love
the organizations who also feelvery passionate about who
they're helping and they alsofeel very loving toward their
(31:51):
workforce, and what I mean bythat is you know they advocate
for the workforce.
You know they want to treattheir employees fairly.
You know they're always tryingto figure out how can they do
better by them.
So those are the kind oforganizations I also really love
working with, because they havetheir hearts and their minds in
(32:13):
the right place.
Now it's just a matter offiguring out what's missing, and
you know how can I help themwith that.
Aideen Ni Riada (32:21):
I love it.
I love it, I love it.
Thank you, uh, your big heartand their big heart together
equals huge heart.
Yes, absolutely one thing thatwe didn't get back to earlier,
um was talking about your booksyes, oh yeah, my books.
Amy Lanci (32:37):
Yes, um, let's see.
So Listen Up was my very firstbook that was published in March
of 2023.
And I say that knowing fullwell that the journey to get
there was five years before.
And it's a tiny little book,it's a little.
I call it my little powerpocket book, but it took five
(32:59):
years to get there because ofjust all the different writer's
blocks and times I questionedmyself.
You know, it was just a lot.
Plus, I was working full timeand had my business at, you know
, in the very beginning stages.
So there was a and I was a newmom, so there was a lot going on
.
So I give myself grace for that.
(33:20):
But Listen Up essentially was myway of bringing my experience
of, you know, having been inscience, having been in the
spiritual, intuitive communitiesand also having been in the
business communities, bringingthe intuition, that creativity,
that analytical thinking intothe mix when it comes to
(33:43):
communication and essentiallybreaking it down in such a way
where it's better, it's easierto understand.
When you're speaking to someonewho is very analytical, what do
they need to hear in order tocontinue the conversation with
you?
Or, you know, when you'respeaking to someone who is very
creative, like a business owner,you know how do you speak to
(34:03):
hear in order to continue theconversation with you.
Or you know, when you'respeaking to someone who is very
creative, like a business owner,you know how do you speak to
them in such a way where youearn their trust and you
understand them faster than youmight have otherwise.
Or when you're speaking withsomeone who is very intuitive
and comes from that place, youknow what are they actually
looking for.
And the little hint here isthey're not looking for fancy
(34:26):
words, they're looking for howopen you are.
So you know how do you presentyourself as someone who is open.
So I put together Listen Up as away of just talking about these
different populations, whatthey're focusing on, and to
really drive home the point thatall of us we're all three of
them it's just a matter of youknow which one are we leaning
(34:49):
more heavily into when it comesto communication, and how do we?
How do we kind of switch ourbrains from one person who is
heavily leaning in one bucketand then to another person who's
more heavily leaning intoanother bucket.
So that was so.
That's Listen Up, that's.
That was my first book, baby,and then the second book baby.
(35:10):
They came out earlier this year, in 2024, the Email
Communication Bible and I Iwrote and published that in six
weeks.
That was like the opposite ofListen Up, because I was just
very clear in my mind that thishas got to be a book to help
people write better emails atwork and come from the
standpoint of being aware ofyour environment, the people
(35:33):
you're talking to, therelationship with someone and
how do you come at that from avery compassionate, empathetic
place.
So those are my books, andthat's not all.
There's more coming right, ohgosh, yeah.
And then I have my children'sbooks, which two have been
written.
The third one I'm going to bestarting to write soon, and the
(35:57):
first one is entering theediting process, editing and
publishing process, andbasically these are my very
first fictional books that Iwill be publishing.
My daughter is the maincharacter in these books.
Essentially, she finds herselfat school one day and then
(36:19):
somehow she's magicallytransported to a magical land
called untold story land, and soshe goes through this whole
journey to you know, in thefirst book she she learns what
it means to listen to herintuition.
And then the second book it'sall about courage and shadow
(36:40):
work, actually shadow work forKids.
And then the third book that Iwill be working on will be
talking about transformation andevolution and her way back home
.
So to me, these children books,they are my legacy pieces.
It's my giant I love you cardto my daughter and it's also
(37:07):
just my I love you card to myinternal, my inner child.
Uh, what I would have, what Iwould have loved to have learned
when I was younger and now know, now as a, as an older person,
and it's just yeah, it's justreally fun to dive into
creativity and magic.
(37:28):
And then I also put littleteasers of things that I've
learned along the way.
So that's I mean to anyonewho's ever wanted to write a
book, whether it's nonfiction orfiction.
It's an amazing process andit's long.
It can be long, but it can alsobe very short, but it's also
(37:49):
very rewarding in the very endand also rewarding along the way
too.
Aideen Ni Riada (37:54):
Well, I'm excited to read your children's
books.
I'm really fascinated to findout more about that and that's a
very exciting next phase foryou.
But it's almost like you'rekind of holding different.
It's like you're holding kindof slightly different creative
projects all at the same time,which is a challenging thing.
(38:17):
It's something that I do myself, mm-hmm, and I admire that.
So we have to start winding upnow, but I would really love if
there's anything that youparticularly want to say to our
listeners, based on what it isthat you, what do you like?
I think it's Oprah that sayswhat do you know to be true, or
(38:38):
what is it you would like to?
You know, inspire people with.
Amy Lanci (38:43):
That's a great question.
Let me second and oh, this justcame to me um, if there's
something that's been on yourheart, it needs to be said
that's deep amy, thank you I'mnot going to say anything else.
Let that line resonate ifthere's something, if there's
(39:05):
something on your heart, itneeds to be said beautiful,
thank you thank you to everybodywho's been listening to us
today.
Aideen Ni Riada (39:12):
It's always an honor.
I believe people are listening.
Sometimes I wonder, but it'strue, people do download this
podcast and they do listen andI'm really grateful to all the
listeners and we would love tohear how you received this
podcast and what you think.
And Amy is available.
She works for a living.
She wants clients, so pleasekeep her in mind and look out
(39:35):
for her books.
We'll definitely look out forthe children's book too, and I
look forward to our next episode.
Thank you all for being here.
Bye.
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