Show Notes
Listen to my chat with my business coach Kate Gibbs about what it means to honor your own energy and seasonality of life when it comes to business ownership and entrepreneurial life. We talk about how ditching hustle culture and taking on an entirely new perspective when it comes to the work-life balance can be just the thing you need to root down and bloom in your business and life. I know so many of you are balancing motherhood with small business ownership and I thought it would be so encouraging to hear from Kate on how to feel more confident managing that balance.
Resources she mentioned
- Unbound: A Woman’s Guide to Power by Katia Urbaniak: https://mydou.la/unbound
- If Women Rose Rooted by Sharon Blackie: https://mydou.la/if-women-rose-rooted
- Regenerative Business by Samantha Garcia: https://mydou.la/regenerative-business
- Megan Hale (Kate’s coach): https://meganhale.co/
Connect with Kate
- Follow @blisscoachkate on Instagram: https://www.instagram.com/blisscoachkate/
- Visit Kate’s site: https://www.blissandflourish.com/
- Sign up for Super Bloom: https://www.blissandflourish.com/super-bloom
- Send emails to kate@blissandflourish.com
If you found this podcast helpful, please consider writing a positive review in your favorite podcast app or on YouTube! Thanks so much for listening. I’ll catch you next time!
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Resource Doula Podcast Youtube: @resourcedoula
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Episode Transcript
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Natalie (00:00):
On today's episode, I chat with my business coach,
Kate Gibbs, about what it meansto honor your own energy.
And seasonality of life when itcomes to business ownership and
entrepreneurial life, we chatabout how ditching hustle
culture and taking on anentirely new perspective when it
comes to the work life balancecan be just the thing you need
(00:21):
to root down and bloom.
in your business and your life.
I know so many of you arebalancing motherhood with small
business ownership and I thoughtit would be so encouraging to
hear from Kate on how to feelmore confident.
Managing that balance.
Welcome to the resource doulapodcast.
I'm Natalie, your host, and mygoal is to equip you with the
tools and information you needto make informed health care
(00:44):
decisions while having some funalong the way through engaging
interviews with experts,personal stories, and insightful
commentary.
I'll save you the time andeffort of.
Sifting through countlesssources on the internet.
Consider me your personalresource dealer, because if I
don't know the answer, I canconnect you with someone who
probably does.
So whether you're a seasonedhealth guru or just starting
(01:07):
your journey, I hope the showinspires and encourages you
every step of the way.
Kate is the founder and CEO ofbliss and flourish co she's an
Alaska based yoga teacher turnedinternational business coach and
is exceptional at guiding womenalong their entrepreneurial
journey towards maximumauthenticity, freedom, and
spaciousness with a backgroundin both person centered planning
(01:30):
and group facilitation.
She helps her clients ditchhustle culture.
And reorient themselves inalignment with their unique
seasons and rhythms.
Kate's work is helping herclients grow successful
businesses they love on theirown terms, and also build
businesses that love them back.
(02:00):
Hey, Kate, welcome to theresource do love podcast.
Thanks so much for being heretoday.
Kate (02:05):
Hey, Natalie, thank you so much for having me.
I'm really excited to be here.
Natalie (02:09):
I'm so excited that you're here and I wanted to jump
right into questions, but Iactually wanted to see if you
would start our podcast today,how you normally start our
coaching sessions with a fewdeep breaths, kind of lead us
all through that before we getinto the content.
Kate (02:27):
Yeah, absolutely.
I love that.
I always get like a little bitnervous with interviews, so that
will help to calm my nervoussystem and get us in the flow.
So let's do it.
If you are somewhere where it'sokay and comfortable for you to
close your eyes, you are welcometo do that.
But if you're not just allowyour eyes to sort of soften back
(02:47):
in your skull and let youreyelids relax.
Take a moment just to reallyfeel yourself in the space that
you are in, whether you'resitting in a chair or you're
standing or you're on a walk,just letting yourself be in your
environment.
(03:11):
And from that place of presence,take a deep breath in through
your nose.
And out through your mouth.
That first breath is just aninvitation to be even more
present.
(03:35):
As it feels good, you can taketwo more breaths, tuning into
yourself, tuning into yoursurroundings, and tuning into
your breath even more.
(03:57):
Depending on your pace ofbreathing, you might have one
more breath, and if your eyeswere closed.
Thank you.
You are welcome to open them andcome back to this episode.
Natalie (04:13):
Hmm.
I love that.
Thank you so much.
Kate (04:17):
You're welcome.
Natalie (04:18):
Beginning.
So, now that we're more settledin our nervous systems, I would
love to hear from you kind of alittle bit of your back story.
What led you to pursue thiscareer in business coaching?
How did you end up here?
Um, just a little, a littlehistory for all of us.
Kate (04:40):
Well, how I arrived in business coaching sort of is
funny cause it fell in my lap,but I think what's more
interesting is how I arrived atthe kind of business coaching
that I do.
The kind of business coaching Ido is really unique because it
has this holistic approach whereI'm really helping people to pay
(05:02):
attention to their nervoussystems, pay attention to their
environments, and create abusiness that is reciprocal.
Like, it's not just Aboutspecific business strategies
and, you know, making X amountof money every quarter.
It's also about feeling reallygrounded and supported while
(05:23):
doing so.
So I'll tell both sides of thestory, but I'll start with why I
teach.
I've been an entrepreneur, um,Oh, just over 10 years now.
I've owned several differentiterations of this current
business, but I also ran anassisted living home for adults
(05:44):
with developmental disabilities.
And this was not my firstexperience with burnout.
I will say that my, my firstmajor experience was in my early
twenties and I was on a bedrestfor six months.
So pretty, pretty intenseburnout there.
So I knew the signs and.
As I was running this assistedliving home for anybody who's in
(06:04):
like health care or non profitwork or any kind of helping
profession where you're careproviding, the level of burnout
is generally pretty high, right,because you're really pouring
out So, um, you You have, youhave to.
Like there is, there's somebodywho needs you and you have to
pour yourself out to supportthat person.
So running an assisted livinghome for adults with
(06:25):
developmental disabilities hashigh, high burnout.
And I was feeling that formyself and I was recognizing
these signs that I knew if Ifollowed The path that I was on
that I would maybe end up on bedrest again, or maybe just
catastrophically burning down mywhole life in business, you
(06:45):
know, um, it was, it waschallenging, but I was noticing
like my nervous system beingramped up.
I could never relax.
I could never settle.
Um, I was constantly frustrated,constantly angry, constantly
tired.
Always kind of feeling like Iwas forgetting something or
missing something, like therewas just like a piece that I'm
(07:07):
like, I know, I know I messed upsomewhere and that just kind of
keeps you in that place offight, flight, or freeze, where
you're just like, what'shappening?
I don't know how to, to feelokay in my body and in this
moment.
So I knew I had to changesomething.
And at that time I was running.
Well, a couple of years into it,I guess, I started running my
(07:27):
second business, which was ayoga business, probably saved my
life.
It's probably the thing thatkept me from going back into
that downward spiral into moreburnout, right?
Into deeper and morecatastrophic burnout.
Because yoga brings us back toourselves.
Brings us back to our body, backto our breath, back to that
(07:50):
homeostasis place where we canactually make decisions that are
supported by What we reallyneed, I guess, rather than this
kind of external pressure thatwe often feel in high output
careers, business ownership,various things that really ask
(08:10):
us to show up at that edge,right?
So I started incorporating moreand more of the yoga philosophy
into the way I was running myassisted living home business.
And then just realized that Ididn't have, I didn't have as
much control over that businessmodel as I wanted.
And that's simply because.
(08:30):
It's, it's really tied closelyto how the state and the
government runs things.
Like you can't, you, you onlyhave so much room to make
Natalie (08:38):
got it.
Kate (08:38):
So I, I sent, I essentially closed that business
because it was going to lead medown a path I didn't want to go.
It was going to burn me out to apoint that I wouldn't be any use
to anybody.
Um, and so I started in, Istarted just.
Moving more deeply into my yogapractice, moving more deeply
into my coaching elements thatcame in to my yoga practice.
(09:02):
I'll talk about that later, but,um, that is why I coach the way
that I coach because I see somany different business owners,
women in particular, who arecaught in that cycle of like,
there's this external force.
Dictating your speed, dictatingwhere you're supposed, your
direction, dictating your, uh,the elements that make you
(09:25):
successful.
And it's like, I see them eitherburn out or just feel at a loss,
like they can't make any choicesfor themselves.
And so I really wanted to startsupporting women in business in
a way that would allow them tofeel empowered to make choices.
That honored their body thathonored their seasons and that
(09:45):
also brought them profit, right?
I don't just want to have abusiness that is peaceful I also
want a business that isprofitable and I want to teach
women how to do that
Natalie (09:58):
amazing, yeah, no, that's What an incredible
journey that you've been on toget to this place.
I think it's so like It's, itwas courageous of you to decide
to close that business and moveinto something else.
What do you think, like, wheredo you think that the desire
(10:20):
came from because you've had allthis pressure from the outside
world of like, you have to besuccessful in this way.
And if you're not givingeverything of yourself to this,
you know, assisted living home,then like that's quote unquote
failure.
So what gave you the courage to,to change that and change your
trajectory?
Kate (10:40):
I think it essentially came down to Who am I choosing?
Like I I've spent a lot of timein my life not choosing myself A
lot of time in my life rejectingwhat I felt like was right for
myself in favor of what theworld said I should do in favor
of what the world said would besuccessful and it never, it
(11:02):
never turned into what I thoughtit would turn into.
Right?
I never was fully satisfied,fully satisfied.
Myself in those choices and sowhen it came down to closing the
assisted living home that thatwas the choice.
Am I choosing Something outsideof myself or am I choosing
myself and I was kind ofreaching an era in my life where
(11:24):
I'm done not choosing myself
Natalie (11:28):
Way to be.
That's yeah.
I think so many women inparticular have that struggle.
Like everyone I know who is awoman who's well, also a parent
and also running their ownbusiness.
Like everyone else needs them.
Everybody else needs them ahundred to.
(11:50):
Choose themselves in inanything, especially business
and feel like they can besuccessful in that.
And I think, um, just myexperience and taking courses
and, and learning from otherlike hustlers or the quote
unquote, like boss babe people.
Right?
Like I felt like I had to besomething else that And so what
(12:15):
draw me, drew me originally toyou and your coaching style is
like, Oh, like, I can live mylife how I want to, like I can
have my life and live it too.
Like I can really be myself andthat's actually what people
want.
That's actually what people wantand what they'll pay for too.
Um, so yeah, um, I just, I'mjust reflecting on all of that
(12:40):
and I'm so thankful I found you.
Um, but questions wise, um, whatdo you think, what would you say
is like the, the biggest barrierfor women?
Specifically in theentrepreneur, entrepreneurial
world.
Kate (12:58):
You warned me that you were gonna give me a loaded
question and that one is a toughquestion I think can I narrow it
down to three?
Natalie (13:11):
Yes, yes, you can.
Kate (13:13):
Okay.
So if I'm going to narrow itdown to three, I would say first
one is probably that I buyinginto the idea that our
productivity level determinesour worth.
That's already a loaded answer,right?
Natalie (13:29):
Yep,
Kate (13:29):
Um, to buying into the lie that we have to do it all
ourselves, especially when itcomes to business.
I think we have this thoughtthat it doesn't count if we're
not like a hundred percent selfmade or we're not a hundred
percent doing it all byourselves.
Right.
Right.
Right.
Natalie (13:44):
Yeah, yeah, no
Kate (13:45):
then I, I think finally it's that, uh, lack of self
trust and really like it's, thesystem's kind of designed that
way to make you questionyourself and make you wonder if
your choices are right.
So that makes sense.
But I think again, women inparticular, maybe it's just the
way that we like to considereveryone who's affected by our
(14:06):
choices, but that, that cansometimes get in the way of like
these decisive.
Actions and these decisive, um,choices that we have to, that we
do have to make when it comes tobusiness.
There is a point in time whereit's, I have to choose and
there's no more sitting herethinking about it or I don't
(14:26):
choose at all.
And then I'm not making any kindof forward momentum.
So the productivity piece, thetrust piece, the second thing I
said was the, the doing it,yeah, the doing it all ourselves
piece.
So where, where would you likeme to go with those?
Natalie (14:40):
I want to dive into the productivity.
Equals your worth and that liethat we believe like what?
How do we even begin to tacklethat?
Kate (14:50):
Oof, right?
I don't know.
Like that one's so hard becauseI think it's like, well, related
to business specifically.
We can, we often will think thatthe number of hours we work
equals the number of clientswe'll get, equals the number of,
(15:10):
the, the cash in our bankaccount, right?
It's a numbers game.
So if I just Work 80 hours aweek.
That will equal this businesssuccess, this number of
followers, this number ofclients, this much revenue
coming in.
And that's actually not true.
And in fact, our businesses dobetter with intentional
(15:33):
constraint.
When we only have a, we're like,okay, this is how much time and
energy I really have to workwith.
Therefore I can be moreefficient.
And more decisive with what I dohave available to me that also
informs your pricing thatinforms your strategy.
It informs a lot of things thatthat bring on the momentum.
(15:54):
You're really looking for and Ithink, you know, you're a
movement educator.
So I think you understand thisin terms of like constraint also
really helps you make gains inthe movement world too, right?
It helps us get creative.
It helps us to really narrow ourfocus so we can make forward
steps.
Yes.
Those are my
Natalie (16:14):
Yeah, if you're spinning your wheels a hundred
percent of the time like if I'mburning them in midnight oil I'm
waking up early.
I'm editing podcasts at midnightI'm being called out personally
here, right but then I feel likemy energy is shot but then I
feel like I it leads to thiscycle where I feel like I have
to keep charging less To getmore, because the hours that I
(16:39):
have are so few, because I'mworking too many hours, right?
Is that, if that makes sense inany way.
Kate (16:45):
It does.
It does.
And then we also kind of havethat, like, what's the Brene
Brown quote where she talksabout Wearing exhaustion like a
badge of honor where we're like,oh, I work so hard.
Oh, I'm so busy Therefore it'slike more valuable because I had
I like I tried harder, you knowSo we there's sort of this weird
like this is where I'm gonnacurse.
It's kind of a mindfuck aroundthat right where we're just like
(17:08):
We think we have to put in thislevel of effort, but what if,
and I'm not saying we don't putan effort with businesses
because we absolutely do, butwhat if the effort has some ease
to it?
And so then the efforting isactually more productive when
it's more easeful, when it'smore in flow with the way that
we actually want to work andthat that brings the value in,
Natalie (17:33):
Yeah.
Kate (17:34):
much at the antithesis of that productivity equals value,
Natalie (17:38):
hmm.
And to bring it back to themovement example, like if
somebody is spending hours andhours and hours in the gym and
they're just trying all thesedifferent kinds of exercises and
they burn themselves out quitephysically, literally, and they
don't see any productive gainsfrom that, whereas someone who
has a program and a plan andthey're keeping their lifting to
(18:03):
really what is serving themwell, and they're.
They're, you know, like choosingthe proper lifts, which, I mean,
I talk about deadlifts andsquats all the time on this
podcast, but really thesimplicity of movement is what
results.
There's so many people onInstagram in the movement world
(18:25):
who are like, try this crazyexercise.
It's going to be the one thingthat you need to fix your
shoulder pain.
And it's really like you shoulddeadlift and you should squat
and you should push thingsoverhead.
And yeah, so I think it'ssimilar in that, like, In the
Instagram world, you see allthese business coaches saying,
you just need this one strategyto like make your life better.
(18:47):
And this will fix your issue andthis lead magnet and all of the
things.
But you're saying, bring it backto simplicity.
What time do you have and howmuch do you need to charge for
that time that you have?
So leveraging it in the way thatis most beneficial and
productive for the gains thatyou want in your business.
Kate (19:09):
Exactly.
And you're essentially trainingfor the goals, right?
Somebody who's training for across country marathon is going
to train very differently thansomebody who's training for a
prospect competition or somebodywho is wanting to bulk up versus
somebody who's wanting to likecut weight, right?
Like they're gonna, they'regoing to train differently for
(19:29):
those goals and it's the samething when it comes to your
business.
Like what matters to you in yourbusiness?
Like The strategy that you trainwill, and will inform how you're
moving towards that goal.
Natalie (19:44):
Wow.
Kate (19:46):
we
Natalie (19:47):
I love this analogy.
I feel like light bulbs.
Do you see the light bulbs justlike going off?
Kate (19:52):
I actually, I love talking with movement people about these
analogy cause I have a movementbackground too.
Right.
So like, it makes so much senseto me, especially I think when
we can get in the cycle of like,I need all the things.
I just need to try all of thisstuff and hope something sticks
like the throwing spaghetti atthe wall.
And.
You know, I think it can, thisis where constraint comes in
(20:13):
again.
So like, say you have somebodywho is new to movement.
They walk into a gym.
We know how many different Likethings that they could be using,
right?
There's a lot of differentmachines.
There's a lot of different freeweights There's a lot there's
just a lot versus that sameperson Knows three exercises
that they can just use theirbody weight for or some
something simple in their hotelroom, right?
(20:36):
They're gonna they're gonna knowexactly what they can do in the
hour that they have to work outThey're gonna be able to do
Natalie (20:42):
Yep
Kate (20:42):
versus the person walking into the gym.
He's like, holy shit I don'teven know where to start I guess
I guess I'll do, like, the fullbody circuit and the treadmill
and, like, And maybe, and thenmaybe that's fine.
If their goal is just to move,awesome.
You moved, right?
But if their goal isspecifically to train one thing,
then you might not, you mighthave just used that hour
(21:05):
inefficiently,
Natalie (21:06):
Mm hmm.
Yeah I love that analogy.
Yeah, that makes, it makes a lotof sense.
So, okay, going with that evenfurther, what would you say are
like the three exercises thatsomebody could do specifically?
Like, I have a lot of listenerswho are birth workers, also
parents, just busy people ingeneral, um, who own their own
(21:28):
businesses, which is amazing.
And I love that about myaudience.
But, um, what would you say arelike the three?
What are some of the exercisesor strategies in business that
they could use to reallypractically combat that, like,
my productivity is my value orlike, how do they get out of
that cycle, that hustle cycle?
Kate (21:51):
Well, I think there's a, you definitely have to clarify
your goals and your timeline.
I think those two things arereally essential because then
that's going to inform what isthe The, the action, what is the
thing that you do, right?
So for example, if your goal isto create a more aligned
(22:15):
audience, for example, I have alot, I work with a lot of people
who have great offers.
They are really experts in theirfield, but they don't have an
audience that's receptive orready for what it is that
they're offering.
So they don't really need towork on their offer like their
offer is great.
It's priced well, it works greatfor their, for their lives,
(22:38):
right?
What they need is, is to focuson the, the nurture piece that
allows you to connect with youraudience.
Maybe some content creation thatallows you to get your thought
leadership out there.
So if you have.
Let's say three hours of time towork on your business rather
(22:59):
than creating another funnel,like implementing another like
system.
I would probably spend thosethree hours.
It's like actually connectingwith the people who you think
might be a good fit for your,for your offer.
Right?
So let me back up just a second.
I teach that there are threecycles that every business needs
(23:21):
to be able to get their bestwork out there, to be able to
have, to meet their best fitpeople have their best launches,
like to really like create somemomentum in their businesses and
those cycles.
Are the sales and launchingright?
It's also the content creation.
Some of that might be creatingthe program or the offer and
visibility.
(23:43):
Those go together and thenthere's the nurture and learning
piece.
So the nurture might be where Iwould focus if my goal was to
create an aligned audience forthe offer that I already have,
right?
If I already have an alignedaudience, They're telling me
what they want, which is in mycase, this is actually how I
started doing business coachingas I had an audience going, Hey,
(24:03):
will you teach me?
And I was like, all right, Iguess I need to focus on content
creation in order to get thisthing made for what my people
were asking for.
Natalie (24:14):
Yeah.
Yeah.
Kate (24:16):
Does that answer the question?
Or do you feel like I got toocodified there?
Natalie (24:20):
No, I feel like that was, that was helpful.
Um, Maybe you can give, I'm justthinking, yeah, reiterate it,
and then maybe we can go intothe other, like, combating the
other lies that you talkedabout.
Kate (24:35):
So clarifying your goals is going to be
Natalie (24:37):
Yep.
Kate (24:38):
the end and probably also prioritizing them because most
of us as business owners aregoing to have more than one
goal.
Most likely.
So prioritizing the order thatmakes the most sense.
Me too.
I have more than one goal too.
And then looking at a realistictimeline based on your capacity.
So based on how much actual timeyou have.
So you're like, Hey, this is mygoal.
(24:59):
This is my timeline.
Then what is the action stepthat I can do in the time that I
have that supports the firstgoal?
That's yes.
It sounds so simple.
And it's not, it's actually veryhard.
Natalie (25:16):
So how do you, how do you determine your capacity?
Kate (25:21):
Oh man, I love this question.
So, You really got to get honestwith how you're using your time.
I think that's a big part of it.
But also have to be honest aboutyour energy, because not
everybody has, their hours arenot the same, right?
If I have an hour and you havean hour, we may have different
energy that we're bringing tothat hour.
So we have to consider thatpiece as well.
(25:42):
But in general, I'm just, thisis gonna be a very simple
calculation that people canmake, okay?
So however much time that you'vecreated that, you know, you have
in a week for your business,let's say it's 10 hours.
I want you to reduce that by 20percent because you need to have
a margin.
We all need to have a margin.
(26:04):
So that's going to give youeight hours.
You have eight hours for yourbusiness.
Divide that in half.
50 percent is forward facing.
That's you actually interfacingwith the clients that you have
and doing the work that you'redoing with them already.
Or selling the thing that you'reselling, going to the markets,
right?
How actually being in yourbusiness, the other 50 percent
is working on your business,doing whatever back end things
(26:27):
need to happen, creating the newprograms, um, mapping out your
social media content, figuringout your launch timeline, that
kind of thing.
So you have a 50 50 rule onwhatever total time you actually
have to work on your business.
That's going to give you a placeto start.
It's not going to be true forevery business.
(26:48):
But it's going to give you someplace to really decide, okay,
now I know my capacity to workon my business on my business
versus in my business is onlyfive hours.
What do I want to spend thosefive hours on?
That's going to move me towardsthat goal in the timeline that
I've set for myself.
You may find that you need toadjust your timeline.
I find a lot of people do needto do that.
(27:10):
And that's, and that is okay.
There's no failing in that.
You're actually going to feelmore satisfied giving yourself a
timeline that you know that youcan reach with smaller steps
that get you there than saying,I need to achieve this
unrealistic thing in six monthsor three months or whatever.
(27:32):
Like, That's the other Instagramthing, right?
Make six figures in six months.
Have you, I can't tell you howmany times I've seen a coach say
that.
Sometimes, some people, yeah,that's probably true, but it's
not the norm in my experience.
Natalie (27:45):
Yeah, and I know you talked about like not having a
sustainable business becausethat's boring and just like
getting you through But havingmore of a regenerative business
that regenerates that energy soif you are constraining your
hours and being realistic withthe time that you have and
Lengthening your timeline you'regoing to be more fulfilled And
(28:07):
have more joy in the long runbecause you're living your life
how you want to and not feelingStressed or like a failure for
not completing things in anunrealistic amount of time.
Kate (28:17):
Exactly.
Sustainable says that we do itthe exact same way day in and
day out that we're just going tomaintain essentially.
And regenerative says thatthings are going to look
cyclical.
They're going to look different.
There's going to be times wherewe slow down and times where we
speed up, times where wecontract, times where we expand.
And what that looks likepractically in your business,
(28:38):
um, for me, I have one week amonth where I don't have client
work scheduled at all.
So three weeks are with clients.
One week isn't.
And that is, that was a gamechanger in my business for me to
give myself that margin forrest, the margin for, um, just
(28:58):
being able to, to focus havingthis space to let my creative
juices kind of flow without alot of, uh, Without the
constraint because constraint isawesome, but also sometimes can
sometimes can stifle creativityif you're somebody who's like me
and feels a little rebellious bythe rules and like you need some
room to play.
(29:19):
So that gave
Natalie (29:20):
That's me as well.
That's me as well
Kate (29:22):
right.
So it's like 20 you're honoringthat side of yourself to 25
percent of my month is likegiving me room to play.
And I think that that is an is aessential component to driving
my business forward.
You know, where we often willguilt ourselves and be like, Oh,
no, I'm supposed to do X, Y, Z,because I said I was going to do
X, Y, Z.
Okay, do X, Y, Z on the firstthree weeks, the last week, let
(29:44):
yourself play and see whathappens.
Or, maybe you don't work monthlylike that, maybe you work more,
um, more in the seasons of theyear where you, where you know
there's gonna be a season whereyou prefer to slow down, a
season where you prefer to speedup, and a season that's maybe in
between.
I, I, I'll find a lot of peoplework that way, and myself
(30:04):
included.
So you build that time in too.
You go, okay, I will be spendinghalf the time in my business.
In this month, as I usually do,for whatever reason.
You don't even have to justifyit, it just can be because it
feels better to you.
But if you have reasons for it,that also helps you hold the
boundary, right?
(30:24):
Here are my reasons, this is whyI'm not going to take on more
work in this time.
I feel like I maybe got a soft
Natalie (30:31):
I first heard you talk about no that this is great I
was gonna say when I first heardyou talk about taking a week off
from client work in yourbusiness I was like that is so
revolutionary but so you Itmakes so much sense and it feels
like, Oh, like myself.
I know I've talked about havingendometriosis on this show, like
(30:53):
that week.
It's really challenging.
My energy is really low when I'mon my period, right?
Like I don't have the same, Idon't bring the same like level
of myself to my clients duringthat week.
So it would make total sense totake that off and rest and honor
that cycle within my body.
(31:13):
And so it just makes me laughthat it was so revolutionary to
think about.
And even like the whole year,like as entrepreneurs were
taught, like hustle grind, likedo have the same output.
Um, I the year, like everyquarter of the year, but
thinking it fit more in terms oflike, Oh yeah, like in the
summer, I want to go outside andplay, and I don't have the
(31:35):
capacity for content creation asmuch as I do in the fall or the
spring.
So can you talk a little bitmore about the seasons and more
of a trimester approach to theyear in business than the
quarter, like the four quartersystem?
Kate (31:52):
Absolutely.
In my experience, the fourquarter system, Leaves us
feeling behind before we evenstart.
Because,
Natalie (32:01):
Amen.
Kate (32:02):
yeah, just because I think a lot of people will, will
understand that it's justshorter.
And you, when you, once youfigure out the goals and then
you figure out a way toimplement the goals, you're
already more than halfwaythrough the quarter and then
you're like, how am I evensupposed to reach the goals?
So then things get pushed to thenext quarter, and then you're,
by the end of the year, you'vejust, you're, you're either
overloading yourself or you feellike you're compromising
(32:22):
yourself by like dropping thingsoff of this list or these goals.
Right?
Which also
Natalie (32:27):
is that failure.
Kate (32:28):
Yeah, and that, that doesn't feel like you, that,
that also kind of erodes yourself trust, right?
When you're like, I said I wasgoing to do this stuff and I
can't, I just, I can't get itdone.
Like there's, it breeds theseold stories that pop up in lots
of different ways that we judgeourselves.
So the system, that four quartersystem kind of leads to this
eventual hustle mindset, butalso I'm failing, or I'm behind,
(32:57):
or I can't trust myself kind ofstories.
So if you expand the year, whichwe know we still only have 12
months, we can't technically dothat, but we can go to a
trimester approach, which thengives you so much more time and
space.
You're like, I'm now settinggoals for a third of the year,
and I'm now setting a strategyand working with this particular
(33:19):
seasonal energy for a third ofthe year.
It feels so much more spacious.
And it also gives you themargin, like we were talking
about, like having a margin forthe week every month where I'm
gonna need to chill out, right?
So you have some room toactually move towards your goals
(33:39):
and honor your own needs to slowdown, because we will all need
those every week, every month,every day, right?
Rest is important.
Natalie (33:49):
Yeah.
Yeah.
And I think I was telling youthis before, like business, like
pregnancy, like you're growingsomething new, you're, you're
creating something new.
And just the juxtaposition oflike pregnancy is trimester, you
know, trimester approach.
And if you change business tothat, like it makes a lot of
(34:09):
sense intuitively for women totransition to that view and that
perspective of like.
Let's figure out when we need torest and when we can be
productive and make itbeneficial for everyone in our,
especially our energy levels.
Yeah.
So, okay.
(34:29):
How do you, like in yourcoaching, how do you help other
people find?
What season works best for theirflow and their rhythm and
productivity and profit, um,throughout the year.
Kate (34:45):
so, well, very like the very technical tool, I actually
have a, like a customizedspreadsheet that I use.
I have two that I work togetherfor my private clients, but
depending on what group programthey're in, I use more of one
versus another.
But these custom spreadsheetsare designed to help you
calculate what your capacityreally is, but it It also helps
(35:10):
you to name those big picturegoals, and then we map it out
into these trimesters.
Like, okay, these are mycategories.
These are the cycles of businessthat I, I need to move through,
but I also have life things andI also have revenue goals.
We map all of those things out.
(35:31):
So one of the ways is to lifefirst.
Okay, put your life first.
So look at your whole year,
Natalie (35:40):
Ha ha ha
Kate (35:41):
right?
What do you, what do you alreadyhave planned?
Like, what are the trips youhave planned?
What are the family reunionsthat are happening?
What is the, like, what are thecollege classes that you're
taking or whatever, right?
What is the, what are themarathons that you've signed up
for already?
And then those are going to verymuch impact Your capacity and
(36:02):
your focus in your business.
And that's not a bad thing.
We're taught that that's a badthing.
And I'm like, no, this is abeautiful place of, of
intentional constraint where wecan then plan from.
Right.
So we have life first and thenwe're going to look at those.
Those seasons.
And for, for new entrepreneurs,it's, it's definitely, I would
(36:23):
say that it's harder for them toknow the season within their
business where they get busieror they're slower or cashflow is
more stable.
They don't know that yet.
So they need to be in businessfor at least a year, usually to
kind of see, have that hindsightthat helps us when we can
reflect on our own patterns.
But you've lived in your bodyyour whole life.
(36:45):
So most of us,
Natalie (36:47):
Heh heh heh.
Very true.
Ha ha
Kate (36:48):
yes, so most of us with some introspective questions can
look back and be like, Oh, theseare the seasons that feel good
for my energy.
These are the seasons that Ifeel the most in and most
challenged around this seasonmight feel more neutral to me,
whatever.
So we can, we can play off ofthat.
Even if someone's a newerentrepreneur, we can play off of
(37:10):
their own self awareness oftheir own.
Habits and their own energy to,to determine where are we going
to maybe load the, the, we'regoing to load more of the work.
If that makes sense, we knowwe're going to have a certain
amount of work and efforting andbusiness.
So we want to stack it where youhave the best energy and where
(37:33):
you have the most capacity,where you have the most space,
right?
So if you have a really busyholiday season where everyone is
visiting and you're going onvacation and you sort of feel
chaotic, it's not your favoriteseason of the year.
Maybe we don't plan a launch forthat season because a launch in
(37:53):
your business is going torequire a lot of energy, high
output, and that can lead tomore burnout when you already
are stacked with many other highoutput things in your life and
just based on the season thatyou're in.
That makes sense.
Natalie (38:08):
Yeah.
Kate (38:09):
So it is very like customized and that's also, I
think it might be the thing thatI'm most proud of in my coaching
is just having, being reallypresent with my people.
So even if you're in a groupprogram, I am really connected
to each person who's there andI'm able to curate and calibrate
the planning, the tools that Igive them for them and their
(38:32):
life and their seasons and theirbusiness.
And that feels.
It's really valuable, but alsoreally empowering for them to
know that these choices areunique.
They're not just some plug andplay template that somebody says
is going to work.
Natalie (38:48):
Yep.
Kate (38:49):
that's just not how we are created.
Things have to be customized foryou and your business and your
life.
Natalie (38:55):
Yeah, I can attest to that being in the group program
and having like one on oneaccess to you.
It's so personalized and I Likeevery day i'm like, oh my gosh
kate is talking to me like allday long all day long Giving me
like real feedback in real timeon the projects that i'm working
on And I had no idea that it wasgoing to be that amazing.
(39:18):
So Um, I think yeah.
Yeah.
Um, I I would say that I was alittle skeptical at the
beginning, um, because I waslike, how can this work?
Like, how can you not hustle?
Because all of the messages I'veheard for my entire, it's coming
on a decade now of being in theentrepreneurial world, like has
(39:40):
been work harder, spend moretime.
If you're not doing enough, youneed to do more.
And so I was like, how's thisgoing to work?
Like, Kate, okay, you betterprove yourself to me because.
I didn't actually say this toher in real life, but, um, just
kind of thinking how, how isthat supposed to be productive
(40:02):
and successful?
Um, so,
Kate (40:05):
It, you know, I think it comes down to that.
You're able to relax a littlebit when you organize your
business in your life in thisMore holistic way.
And I think you can also connectthis with birth as the analogy.
Right?
Like there's definitelyefforting.
And yet there you do want tobreathe.
(40:26):
You do want to like, see ifthere's a little bit of like, we
don't want to over effort.
Over efforting is notproductive, actually.
Right?
Natalie (40:36):
You're like working against yourself, essentially.
Kate (40:39):
Exactly.
That's exactly what it is.
And that's exactly what it is inbusiness as well.
And that, that fine tuning doestake discernment.
That does take awareness.
Um, it's not like I've alwaysbeen perfect at that.
I'm not perfect at that now.
Right.
But it is that, um, willingnessto stay curious about how I need
(41:00):
to dial things up or down basedon my moment to moment
experience.
And I think that's the piecethat carries through from.
My yoga background into businessis like that showing up in this
moment and be like, okay, whatdo I need right now?
And even if I had a plan for howI was gonna show up I give
(41:20):
myself permission to change thatif necessary or if desired, you
know, but I think the otheranswer to that How is it
possible to not hustle is inthat second lie the second lie
that we buy into that we'resupposed to do it all by
ourselves We really can't.
(41:41):
Like, we really can't.
And we need, no, and nobody has.
Like, anybody who's like, I am aself made whatever.
Not entirely true.
Maybe they did a lot of it.
But there was always somesupport somewhere that helped
them along the way.
Whether that is a...
(42:01):
co working group that you workwith, whether that is a like
super supportive partner athome, whether that is like
family or a paid coach orthere's lots of different ways
to get support, but it doesstart with you recognizing and
being okay with, we can't do itall by ourselves.
(42:21):
And then asking for the helpthat we need.
Natalie (42:25):
It's so, you could just say the same thing about
motherhood and birth.
Kate (42:30):
Yes.
Natalie (42:31):
It's so parallel.
It's crazy.
And I've told you this before, Ifeel like you're the business
doula.
Like you're the one who's like,yes, I'll support you in your
goals and let me help you see.
the ease that you can have inthis situation and let's make it
a little bit more comfortablefor you and like more
sustainable, more regenerative,like all of the things.
(42:52):
So um, yeah, I think just an addon to like a lot of women in
business feel pressure to havethe success, but then they
decide to start a family.
And I think that's a huge thingfor people.
Can I actually start a familyand have my business and all of
(43:15):
the things I want to do in life?
And so I think that's a bigworry for people.
And they delay having childreneven though they want them
because they're worried aboutfinding that success first.
But you're saying you can, youcan have it all in a, in a way
that feels right for, you know,that individual person.
Kate (43:33):
Yeah.
I mean, I think so.
I actually really hate it whenpeople tell you you can't have
it all when you have to like,choose this or that, like, that
just makes me crazy.
I'm like, I don't think so.
I think there is a third option.
And I think that that's justwhere we have to get creative
and Figure out what is the, whatis the structure that holds all
(43:55):
of it, right?
Flexible enough to move with us,but also stable enough to
support us.
Like that's really the, whatwe're looking for.
And when it comes to business,there's so many different ways
that you can set up yourbusiness to create more time
freedom that,
Natalie (44:13):
Hmm.
Kate (44:13):
and really what you need is time freedom.
And.
Natalie (44:20):
Yep.
Kate (44:28):
Um, I think it's, there's this expectation that they're
going to work the way that theywork now and then just change it
when they have kids.
I don't really think that's howthat works.
There's a lot of planning thatgoes into creating the time,
creating the space, creating theease, and making some choices,
(44:48):
again, around what support am Igoing to ask for, what support
am I going to pay for, to beable to make this a sustainable
thing.
My husband and I talk about itall the time.
I have co guardianship of myadult sister who has
developmental disabilities.
And I would say she functionsabout at like a six.
Six year old level, sodefinitely in, you know, is not
(45:10):
cooking her own meals, is notdriving herself places, is not
getting her own medications, isnot waking herself up or putting
herself to bed on time, likethose kinds of things.
So when she lives with me partof the month, that adds a
different level of demand to mytime.
My time has now shifted.
My time has now changed, right?
Natalie (45:31):
Yep.
Kate (45:32):
On those weeks, my husband and I have a little bit of a
different rhythm because we haveto, because usually I'm fielding
her care, so he's fielding moreof the house care, right?
Natalie (45:45):
Yep.
Kate (45:46):
So, taking care of the dogs and being more on kitchen
duty than he would be where wemight be more 50 50 in other
weeks.
This is also the same, he alsoruns a business, I don't know if
everybody knows that, and so onhis weeks where he's out working
with clients, I might dial upwhat I'm doing in the house.
So he has a little bit more easein space.
(46:08):
So there's a give and take therebetween us.
But there was a season, it wasactually last fall, when I moved
into our new, we moved into ournew house.
And the move, moves are justlike hard on me energetically.
And in the fall season, I justhave this, My energy shifts and
I'm like more delicate.
I don't really have a betterword for it, but I just like,
(46:29):
I'm good until I'm not good, youknow, and it could just change.
I don't know.
So I actually ended up hiring anassistant.
Not for my business, but forlike my life during that season
I was like we used our dividendscuz I hadn't budgeted it in cuz
I didn't think the move wasunexpected So I had not planned
for this margin.
So we used our PFDs for those ofyou who are not in Alaska We get
(46:52):
a we get a yearly
Natalie (46:53):
Yeah.
I was gonna say
Kate (46:55):
I I had this extra Unexpected cash that I applied
to this person.
She came in four hours a weekAnd just, like, did things like
she got groceries for us.
She, like, ran some errands thatI needed.
Um, we had a lot of weirdmoving.
You know, moving gives you weirdtasks.
There's like, the task list isjust odd when you move.
(47:16):
So she helped us with all ofthese random moving tasks for
that whole season, that, thatwhole third of the year.
And I was like, that was thebest thing I could have done for
myself.
Because
Natalie (47:26):
Hmm.
Kate (47:27):
I couldn't rely on my husband to do more.
He was already doing more.
I was already doing more.
We were still having my sisterlive with us.
My business was in back to backlaunches.
I don't know who did, clearlydid not get coaching from myself
when I made that choice.
That was bad, bad decisionmaking, but I felt like the best
(47:48):
decision I made was asking forthat help and prioritizing some,
some of our funds towards that.
And it made a huge difference.
So I think that's some of theproblem solving that can go
into.
Um, how you organize your lifeand your business around having
kids.
Natalie (48:06):
Yeah.
Um, I'm curious your thoughts onlike a practical, um, or process
of.
Building back up that self trustor building it in the first
place if it's never been therefor someone who's like, okay,
I'm ready to like, take the leapinto this methodology and this
(48:27):
philosophy and perspective ofbusiness, but I don't trust
myself to, to actually followthrough with it or feel okay
with it.
Kate (48:38):
I think generally when it is a follow through issue, the
steps need to be smaller.
Natalie (48:45):
Hmm.
Kate (48:46):
if we're finding that we're not following through
that, that, yeah, it's likebigger than we really have the
energy or time or maybe skillbase to be able to do.
So breaking it down evensmaller.
To a, I actually was just havingthis conversation with a client
(49:06):
who kind of took the summer offfrom things and now she's easing
back into, she's like, how do Iget back into entrepreneurial
life?
I just don't know how to do it.
So it's the practice of showingup is really what it is.
It's the practice of showing upat whatever interval you can,
you know, let's say it's everyday.
Let's say you have 30 minutesevery day.
It's showing up every day toyour business space for those 30
(49:29):
minutes.
And here's the trick, withoutthe expectation of an outcome,
Natalie (49:35):
Hmm.
Kate (49:36):
the trust is built in the action of showing up, not in the
results.
Where we often, the world tellsus that the trust is built in
the result, like, do the thingyou said you were going to do.
Like, yes, and what does thatmean?
That can have a whole hell of alot of judgment around it.
If I said I was going to earn500, 000 this year and I didn't
(49:57):
do it, I might be very, verydisappointed in myself.
I might've very much broke a tonof trust.
But if I said I was going tolaunch two group programs with
the goal of each of thoseprograms generating a certain
level of revenue, and I'm goingto do all the steps required to
launch those things.
(50:18):
The thing I said I was going todo was make the attempt was show
up, was do the work that I setout and work the plan, right?
And the result is not.
I don't have control over theresult.
None of us do.
And we all hate that answer.
But if we tie our self trust tothe result, we will never build
(50:39):
it.
But if we tie our self trust tothe practice, then we will, we
will build it so fast.
least that's my experience withthat.
Natalie (50:50):
Yeah, I love that.
I'm just thinking that's it.
I think a lot of people need tohear that message myself
included because it's so easy tofall into the like Oh, I failed
again.
Like, okay.
I'm not I can't trust myselfwith the next endeavor.
But um, yeah, it shifts it to aplace where We can actually
build that back up.
(51:11):
So Hm, I'm gonna ponder that fora little while.
Um, okay, I have kind ofshifting into more resources for
people as well.
Do you have, I know you loveresources as much as I do, um,
what are your favorite books,websites, or other resources,
(51:34):
Instagram accounts even, forsomeone who wants to learn more
about this whole process?
And...
And you can also talk about yourprograms that you have coming up
as well and how people can workwith you.
I know that's a lot of differentthings, but yeah, start with,
start with some resources.
Kate (51:53):
Oh man, okay, books.
I have so many books.
So, books on boundaries andasking for what you want.
I think I feel like every womanneeds to read this, whether you
are a business owner or not.
It is called Unbound, A Woman'sGuide to Power by Kasia
Urbaniak, if I'm saying her nameproperly.
(52:14):
I'm sure you're going to linkall the stuff,
Natalie (52:16):
Yes, I will put them all in the show, in the show
notes.
Yep.
Kate (52:19):
Um, if you are someone who's really curious about
making courageous choices andmoving with the seasons and sort
of following this curiositypiece, um, the book by Sharon
Blackie called If Women RoseRooted, oof, that book is
(52:39):
awesome.
Natalie (52:40):
good.
Kate (52:40):
It's so good.
And she talks about moving fromthis sort of corporate.
Workload into becoming a writer,like moving into her art and
going to this like far corner ofScotland.
And she talks, there's a lot ofbeautiful lore that she writes
about, but she also writesabout, um, how she learned about
(53:03):
herself through being inrelationship with her
environment.
So that's really beautiful.
I love that book a lot.
I will be recommending that oneas a read for the folks in my
new upcoming mastermind.
If you want more of a businessfocused book, Regenerative
Business, um, Who's this one by?
I have notes on that one.
(53:26):
I'm like, uh, by SamanthaGarcia.
That one is...
Awesome.
And it's, it's using nature asan analogy for how we all need
those slowdown times.
And then there's going to betimes of explosive growth.
And how do we sort of shift outof the sustainability mindset or
even like the growth forever,right?
(53:48):
Every quarter is better than thelast mindset and into more of
this cyclical kind of business.
Um, I really love.
Well, just for the, forsustainable, sustainable, well,
sustainable being money thatsustains us, um, my coach, Megan
(54:10):
Hale is absolutely someone thatI would recommend.
She is a money strategist andbusiness strategist, and she
kind of comes, she comes fromthis place of helping us Connect
with our money on a soul level,like really letting your money
feel good and the way that youmake your money feels good.
And I think a lot of us arelike, Oh, that can happen,
(54:32):
especially in business.
When a lot of us are weird aboutsales and like the sales process
and launching and things likethat.
She has such a beautiful, abeautiful concept, um, called
dream of money is what she callsit.
So it's really beautiful.
So check her out.
She has a podcast and Instagramaccount and website.
(54:53):
You said the whole thing.
So that's why I'm like, whatelse?
Like business,
Natalie (54:58):
a lot of options.
Kate (54:59):
boundaries, money.
Like, I think that's a good,that's a good spread.
Um, oh, and then I guess me, I'ma
Natalie (55:07):
Talk about yourself.
Oh.
Kate (55:10):
Yeah.
So, um, right now I am in themiddle of my own launch.
I am launching a mastermind andgroup coaching program called
Super Bloom.
And it really is this focus on aframework that allows you to
root into your own pace, allowsyou to work within your best
seasons and organize yourbusiness in this big picture way
(55:33):
that is cyclical.
That that is almost an energyfirst strategy.
So a lot of times we think,okay, I have to have a certain
number of clients, a certainnumber of cashflow, a certain
Instagram following before I'mallowed to go to this next level
of business.
And I think what makes thismastermind unique is that it
(55:56):
weaves into whatever it is youalready have in place.
And clarifies and amplifies whatyou've already been working with
to create the growth that you'vebeen wanting in a, in a
regenerative way.
So doors are open to that rightnow.
It closes on the 14th and it'sgoing to be a small container
where you will get that one,like the combination that you
(56:19):
talked about, a groupenvironment, but also one to one
support from me.
So you'll kind of get the bestof both worlds and.
The, the tools that I've createdto help you get there.
But I'll also, I'm open just tolike DMs.
Like I'm very much interested inhaving conversations with people
and I never feel like, like youcan't reach out.
(56:39):
I've had a couple people emailme recently like, I wanted to
talk to you on Instagram, but Ifelt like I wasn't allowed.
You're absolutely allowed to.
Please reach out to me.
Like doors always open.
I'm happy to answer questionsand just chat and like, I'm not
gonna give you any high pressuresales, I promise.
Natalie (56:54):
This is true.
I talked to Kate for a long timebefore I signed up for anything,
and there was never anypressure, and I think that's,
it's just, it goes to show thatshe practices what she preaches
as well, so,
Kate (57:06):
Thank you.
Natalie (57:07):
Yeah, and if you're listening to this, Not in the
season of your launch.
So we're the doors close on the14th of October of 2023.
If you're listening at anothertime, Kate is still around.
She's available for one on onecoaching as well.
Um, and lots of resources on herInstagram and her, her website
(57:28):
too.
So, um, I just wanted to throwthat in there too.
Um, okay.
I want to wrap up with the.
Two questions that I ask everyguest or I try to ask every
guest on the show.
First one is What is your numberone piece of advice for our
listeners?
What do you want everyone toknow?
Kate (57:52):
I think, I think I want people to know that there's
always a third option, thatthere's always a choice, that
you can reach your goals,achieve the success that you
want, and also enjoy your life,that you can have a business
(58:15):
that is reciprocal and forcedback into you.
My tagline is a business thatloves you back, right?
Like you can have that.
And you can love your life, andit's all possible, and it's not
through sacrifice, it's notthrough let me just, I can get
(58:35):
there someday, it is somethingthat's available to you now.
Everyone's path is going to looka little bit different, but it's
there.
It does require courage.
It requires awareness, itrequires support, but you can
have that.
Natalie (58:54):
amazing Okay, second question What's your current
favorite wellness habit thatyou're incorporating into your
daily life right now?
Kate (59:04):
Well, for me in this season, it has really been about
a routine, which normally Ithought I was rebellious and I
don't always like routine.
But in this season, like mybedtimes, are so important.
And my wake, I go to bed at thesame time right now and I'm
waking up at the same time.
It creates this very, um,supportive rhythm for my body
(59:27):
when I'm in high output season.
And I am in high output when I'min launch.
So If I'm in that routine, thenmy body will start to get tired
at the, at the time that itneeds to get tired so I can
sleep well and then I can wakeup on time and feel refreshed
and go into that high outputtime of day.
So routine is, is very, verysupportive.
(59:49):
Um, and healing for me rightnow.
Natalie (59:52):
Hmm I love that.
I also consider myself a littlebit of a rebel.
I don't even like being toldwhat to do by myself,
Kate (59:59):
Same.
Natalie (01:00:00):
but I do, I do love that routine and the fall is
like perfect time to like jumpback into those rhythms.
So, um, yeah, I'm glad I'm, I'mglad I'm not the only one there.
Can you tell us where we canfind you online and Instagram
(01:00:20):
website and if they want toemail you?
Kate (01:00:23):
Yes.
So if you want to connect withme on Instagram, I'm at
blisscoachkate and my website isblissandflourish.
com You can email mekateatblissandflourish.
com
Natalie (01:00:37):
Beautiful.
Well, Kate, thank you so, somuch for spending your time and
energy with us today.
I really, really appreciate it.
Kate (01:00:46):
Thank you.
This was so much fun.
I'm like, I feel like we couldhave gone on so many different
tangents and I'm proud of us forstaying on track because there's
so many things I could talk toyou about.
We
Natalie (01:00:56):
I'm proud too.
We did good.
We did good.
Okay.
Kate (01:00:59):
did great.
Natalie (01:01:01):
I hope my conversation with Kate got you thinking about
how our perspe...
Perspective of theentrepreneurial life could shift
to something that feels morelike a breath of fresh air
rather than feeling likeconstantly running, but never
catching up.
If you found this podcasthelpful, I would love it if you
would take a moment to share itwith a friend.
Thanks so much for listening.
I'll catch you next time.
On today's episode, I chat with my business coach,
Kate Gibbs, about what it meansto honor your own energy.
And seasonality of life when itcomes to business ownership and
entrepreneurial life, we chatabout how ditching hustle
culture and taking on anentirely new perspective when it
comes to the work life balancecan be just the thing you need
(00:21):
to root down and bloom.
in your business and your life.
I know so many of you arebalancing motherhood with small
business ownership and I thoughtit would be so encouraging to
hear from Kate on how to feelmore confident.
Managing that balance.
Welcome to the resource doulapodcast.
I'm Natalie, your host, and mygoal is to equip you with the
tools and information you needto make informed health care
(00:44):
decisions while having some funalong the way through engaging
interviews with experts,personal stories, and insightful
commentary.
I'll save you the time andeffort of.
Sifting through countlesssources on the internet.
Consider me your personalresource dealer, because if I
don't know the answer, I canconnect you with someone who
probably does.
So whether you're a seasonedhealth guru or just starting
(01:07):
your journey, I hope the showinspires and encourages you
every step of the way.
Kate is the founder and CEO ofbliss and flourish co she's an
Alaska based yoga teacher turnedinternational business coach and
is exceptional at guiding womenalong their entrepreneurial
journey towards maximumauthenticity, freedom, and
spaciousness with a backgroundin both person centered planning
(01:30):
and group facilitation.
She helps her clients ditchhustle culture.
And reorient themselves inalignment with their unique
seasons and rhythms.
Kate's work is helping herclients grow successful
businesses they love on theirown terms, and also build
businesses that love them back.
(02:00):
Hey, Kate, welcome to theresource do love podcast.
Thanks so much for being heretoday.
Kate (02:05):
Hey, Natalie, thank you so much for having me.
I'm really excited to be here.
Natalie (02:09):
I'm so excited that you're here and I wanted to jump
right into questions, but Iactually wanted to see if you
would start our podcast today,how you normally start our
coaching sessions with a fewdeep breaths, kind of lead us
all through that before we getinto the content.
Kate (02:27):
Yeah, absolutely.
I love that.
I always get like a little bitnervous with interviews, so that
will help to calm my nervoussystem and get us in the flow.
So let's do it.
If you are somewhere where it'sokay and comfortable for you to
close your eyes, you are welcometo do that.
But if you're not just allowyour eyes to sort of soften back
(02:47):
in your skull and let youreyelids relax.
Take a moment just to reallyfeel yourself in the space that
you are in, whether you'resitting in a chair or you're
standing or you're on a walk,just letting yourself be in your
environment.
(03:11):
And from that place of presence,take a deep breath in through
your nose.
And out through your mouth.
That first breath is just aninvitation to be even more
present.
(03:35):
As it feels good, you can taketwo more breaths, tuning into
yourself, tuning into yoursurroundings, and tuning into
your breath even more.
(03:57):
Depending on your pace ofbreathing, you might have one
more breath, and if your eyeswere closed.
Thank you.
You are welcome to open them andcome back to this episode.
Natalie (04:13):
Hmm.
I love that.
Thank you so much.
Kate (04:17):
You're welcome.
Natalie (04:18):
Beginning.
So, now that we're more settledin our nervous systems, I would
love to hear from you kind of alittle bit of your back story.
What led you to pursue thiscareer in business coaching?
How did you end up here?
Um, just a little, a littlehistory for all of us.
Kate (04:40):
Well, how I arrived in business coaching sort of is
funny cause it fell in my lap,but I think what's more
interesting is how I arrived atthe kind of business coaching
that I do.
The kind of business coaching Ido is really unique because it
has this holistic approach whereI'm really helping people to pay
(05:02):
attention to their nervoussystems, pay attention to their
environments, and create abusiness that is reciprocal.
Like, it's not just Aboutspecific business strategies
and, you know, making X amountof money every quarter.
It's also about feeling reallygrounded and supported while
(05:23):
doing so.
So I'll tell both sides of thestory, but I'll start with why I
teach.
I've been an entrepreneur, um,Oh, just over 10 years now.
I've owned several differentiterations of this current
business, but I also ran anassisted living home for adults
(05:44):
with developmental disabilities.
And this was not my firstexperience with burnout.
I will say that my, my firstmajor experience was in my early
twenties and I was on a bedrestfor six months.
So pretty, pretty intenseburnout there.
So I knew the signs and.
As I was running this assistedliving home for anybody who's in
(06:04):
like health care or non profitwork or any kind of helping
profession where you're careproviding, the level of burnout
is generally pretty high, right,because you're really pouring
out So, um, you You have, youhave to.
Like there is, there's somebodywho needs you and you have to
pour yourself out to supportthat person.
So running an assisted livinghome for adults with
(06:25):
developmental disabilities hashigh, high burnout.
And I was feeling that formyself and I was recognizing
these signs that I knew if Ifollowed The path that I was on
that I would maybe end up on bedrest again, or maybe just
catastrophically burning down mywhole life in business, you
(06:45):
know, um, it was, it waschallenging, but I was noticing
like my nervous system beingramped up.
I could never relax.
I could never settle.
Um, I was constantly frustrated,constantly angry, constantly
tired.
Always kind of feeling like Iwas forgetting something or
missing something, like therewas just like a piece that I'm
(07:07):
like, I know, I know I messed upsomewhere and that just kind of
keeps you in that place offight, flight, or freeze, where
you're just like, what'shappening?
I don't know how to, to feelokay in my body and in this
moment.
So I knew I had to changesomething.
And at that time I was running.
Well, a couple of years into it,I guess, I started running my
(07:27):
second business, which was ayoga business, probably saved my
life.
It's probably the thing thatkept me from going back into
that downward spiral into moreburnout, right?
Into deeper and morecatastrophic burnout.
Because yoga brings us back toourselves.
Brings us back to our body, backto our breath, back to that
(07:50):
homeostasis place where we canactually make decisions that are
supported by What we reallyneed, I guess, rather than this
kind of external pressure thatwe often feel in high output
careers, business ownership,various things that really ask
(08:10):
us to show up at that edge,right?
So I started incorporating moreand more of the yoga philosophy
into the way I was running myassisted living home business.
And then just realized that Ididn't have, I didn't have as
much control over that businessmodel as I wanted.
And that's simply because.
(08:30):
It's, it's really tied closelyto how the state and the
government runs things.
Like you can't, you, you onlyhave so much room to make
Natalie (08:38):
got it.
Kate (08:38):
So I, I sent, I essentially closed that business
because it was going to lead medown a path I didn't want to go.
It was going to burn me out to apoint that I wouldn't be any use
to anybody.
Um, and so I started in, Istarted just.
Moving more deeply into my yogapractice, moving more deeply
into my coaching elements thatcame in to my yoga practice.
(09:02):
I'll talk about that later, but,um, that is why I coach the way
that I coach because I see somany different business owners,
women in particular, who arecaught in that cycle of like,
there's this external force.
Dictating your speed, dictatingwhere you're supposed, your
direction, dictating your, uh,the elements that make you
(09:25):
successful.
And it's like, I see them eitherburn out or just feel at a loss,
like they can't make any choicesfor themselves.
And so I really wanted to startsupporting women in business in
a way that would allow them tofeel empowered to make choices.
That honored their body thathonored their seasons and that
(09:45):
also brought them profit, right?
I don't just want to have abusiness that is peaceful I also
want a business that isprofitable and I want to teach
women how to do that
Natalie (09:58):
amazing, yeah, no, that's What an incredible
journey that you've been on toget to this place.
I think it's so like It's, itwas courageous of you to decide
to close that business and moveinto something else.
What do you think, like, wheredo you think that the desire
(10:20):
came from because you've had allthis pressure from the outside
world of like, you have to besuccessful in this way.
And if you're not givingeverything of yourself to this,
you know, assisted living home,then like that's quote unquote
failure.
So what gave you the courage to,to change that and change your
trajectory?
Kate (10:40):
I think it essentially came down to Who am I choosing?
Like I I've spent a lot of timein my life not choosing myself A
lot of time in my life rejectingwhat I felt like was right for
myself in favor of what theworld said I should do in favor
of what the world said would besuccessful and it never, it
(11:02):
never turned into what I thoughtit would turn into.
Right?
I never was fully satisfied,fully satisfied.
Myself in those choices and sowhen it came down to closing the
assisted living home that thatwas the choice.
Am I choosing Something outsideof myself or am I choosing
myself and I was kind ofreaching an era in my life where
(11:24):
I'm done not choosing myself
Natalie (11:28):
Way to be.
That's yeah.
I think so many women inparticular have that struggle.
Like everyone I know who is awoman who's well, also a parent
and also running their ownbusiness.
Like everyone else needs them.
Everybody else needs them ahundred to.
(11:50):
Choose themselves in inanything, especially business
and feel like they can besuccessful in that.
And I think, um, just myexperience and taking courses
and, and learning from otherlike hustlers or the quote
unquote, like boss babe people.
Right?
Like I felt like I had to besomething else that And so what
(12:15):
draw me, drew me originally toyou and your coaching style is
like, Oh, like, I can live mylife how I want to, like I can
have my life and live it too.
Like I can really be myself andthat's actually what people
want.
That's actually what people wantand what they'll pay for too.
Um, so yeah, um, I just, I'mjust reflecting on all of that
(12:40):
and I'm so thankful I found you.
Um, but questions wise, um, whatdo you think, what would you say
is like the, the biggest barrierfor women?
Specifically in theentrepreneur, entrepreneurial
world.
Kate (12:58):
You warned me that you were gonna give me a loaded
question and that one is a toughquestion I think can I narrow it
down to three?
Natalie (13:11):
Yes, yes, you can.
Kate (13:13):
Okay.
So if I'm going to narrow itdown to three, I would say first
one is probably that I buyinginto the idea that our
productivity level determinesour worth.
That's already a loaded answer,right?
Natalie (13:29):
Yep,
Kate (13:29):
Um, to buying into the lie that we have to do it all
ourselves, especially when itcomes to business.
I think we have this thoughtthat it doesn't count if we're
not like a hundred percent selfmade or we're not a hundred
percent doing it all byourselves.
Right.
Right.
Right.
Natalie (13:44):
Yeah, yeah, no
Kate (13:45):
then I, I think finally it's that, uh, lack of self
trust and really like it's, thesystem's kind of designed that
way to make you questionyourself and make you wonder if
your choices are right.
So that makes sense.
But I think again, women inparticular, maybe it's just the
way that we like to considereveryone who's affected by our
(14:06):
choices, but that, that cansometimes get in the way of like
these decisive.
Actions and these decisive, um,choices that we have to, that we
do have to make when it comes tobusiness.
There is a point in time whereit's, I have to choose and
there's no more sitting herethinking about it or I don't
(14:26):
choose at all.
And then I'm not making any kindof forward momentum.
So the productivity piece, thetrust piece, the second thing I
said was the, the doing it,yeah, the doing it all ourselves
piece.
So where, where would you likeme to go with those?
Natalie (14:40):
I want to dive into the productivity.
Equals your worth and that liethat we believe like what?
How do we even begin to tacklethat?
Kate (14:50):
Oof, right?
I don't know.
Like that one's so hard becauseI think it's like, well, related
to business specifically.
We can, we often will think thatthe number of hours we work
equals the number of clientswe'll get, equals the number of,
(15:10):
the, the cash in our bankaccount, right?
It's a numbers game.
So if I just Work 80 hours aweek.
That will equal this businesssuccess, this number of
followers, this number ofclients, this much revenue
coming in.
And that's actually not true.
And in fact, our businesses dobetter with intentional
(15:33):
constraint.
When we only have a, we're like,okay, this is how much time and
energy I really have to workwith.
Therefore I can be moreefficient.
And more decisive with what I dohave available to me that also
informs your pricing thatinforms your strategy.
It informs a lot of things thatthat bring on the momentum.
(15:54):
You're really looking for and Ithink, you know, you're a
movement educator.
So I think you understand thisin terms of like constraint also
really helps you make gains inthe movement world too, right?
It helps us get creative.
It helps us to really narrow ourfocus so we can make forward
steps.
Yes.
Those are my
Natalie (16:14):
Yeah, if you're spinning your wheels a hundred
percent of the time like if I'mburning them in midnight oil I'm
waking up early.
I'm editing podcasts at midnightI'm being called out personally
here, right but then I feel likemy energy is shot but then I
feel like I it leads to thiscycle where I feel like I have
to keep charging less To getmore, because the hours that I
(16:39):
have are so few, because I'mworking too many hours, right?
Is that, if that makes sense inany way.
Kate (16:45):
It does.
It does.
And then we also kind of havethat, like, what's the Brene
Brown quote where she talksabout Wearing exhaustion like a
badge of honor where we're like,oh, I work so hard.
Oh, I'm so busy Therefore it'slike more valuable because I had
I like I tried harder, you knowSo we there's sort of this weird
like this is where I'm gonnacurse.
It's kind of a mindfuck aroundthat right where we're just like
(17:08):
We think we have to put in thislevel of effort, but what if,
and I'm not saying we don't putan effort with businesses
because we absolutely do, butwhat if the effort has some ease
to it?
And so then the efforting isactually more productive when
it's more easeful, when it'smore in flow with the way that
we actually want to work andthat that brings the value in,
Natalie (17:33):
Yeah.
Kate (17:34):
much at the antithesis of that productivity equals value,
Natalie (17:38):
hmm.
And to bring it back to themovement example, like if
somebody is spending hours andhours and hours in the gym and
they're just trying all thesedifferent kinds of exercises and
they burn themselves out quitephysically, literally, and they
don't see any productive gainsfrom that, whereas someone who
has a program and a plan andthey're keeping their lifting to
(18:03):
really what is serving themwell, and they're.
They're, you know, like choosingthe proper lifts, which, I mean,
I talk about deadlifts andsquats all the time on this
podcast, but really thesimplicity of movement is what
results.
There's so many people onInstagram in the movement world
(18:25):
who are like, try this crazyexercise.
It's going to be the one thingthat you need to fix your
shoulder pain.
And it's really like you shoulddeadlift and you should squat
and you should push thingsoverhead.
And yeah, so I think it'ssimilar in that, like, In the
Instagram world, you see allthese business coaches saying,
you just need this one strategyto like make your life better.
(18:47):
And this will fix your issue andthis lead magnet and all of the
things.
But you're saying, bring it backto simplicity.
What time do you have and howmuch do you need to charge for
that time that you have?
So leveraging it in the way thatis most beneficial and
productive for the gains thatyou want in your business.
Kate (19:09):
Exactly.
And you're essentially trainingfor the goals, right?
Somebody who's training for across country marathon is going
to train very differently thansomebody who's training for a
prospect competition or somebodywho is wanting to bulk up versus
somebody who's wanting to likecut weight, right?
Like they're gonna, they'regoing to train differently for
(19:29):
those goals and it's the samething when it comes to your
business.
Like what matters to you in yourbusiness?
Like The strategy that you trainwill, and will inform how you're
moving towards that goal.
Natalie (19:44):
Wow.
Kate (19:46):
we
Natalie (19:47):
I love this analogy.
I feel like light bulbs.
Do you see the light bulbs justlike going off?
Kate (19:52):
I actually, I love talking with movement people about these
analogy cause I have a movementbackground too.
Right.
So like, it makes so much senseto me, especially I think when
we can get in the cycle of like,I need all the things.
I just need to try all of thisstuff and hope something sticks
like the throwing spaghetti atthe wall.
And.
You know, I think it can, thisis where constraint comes in
(20:13):
again.
So like, say you have somebodywho is new to movement.
They walk into a gym.
We know how many different Likethings that they could be using,
right?
There's a lot of differentmachines.
There's a lot of different freeweights There's a lot there's
just a lot versus that sameperson Knows three exercises
that they can just use theirbody weight for or some
something simple in their hotelroom, right?
(20:36):
They're gonna they're gonna knowexactly what they can do in the
hour that they have to work outThey're gonna be able to do
Natalie (20:42):
Yep
Kate (20:42):
versus the person walking into the gym.
He's like, holy shit I don'teven know where to start I guess
I guess I'll do, like, the fullbody circuit and the treadmill
and, like, And maybe, and thenmaybe that's fine.
If their goal is just to move,awesome.
You moved, right?
But if their goal isspecifically to train one thing,
then you might not, you mighthave just used that hour
(21:05):
inefficiently,
Natalie (21:06):
Mm hmm.
Yeah I love that analogy.
Yeah, that makes, it makes a lotof sense.
So, okay, going with that evenfurther, what would you say are
like the three exercises thatsomebody could do specifically?
Like, I have a lot of listenerswho are birth workers, also
parents, just busy people ingeneral, um, who own their own
(21:28):
businesses, which is amazing.
And I love that about myaudience.
But, um, what would you say arelike the three?
What are some of the exercisesor strategies in business that
they could use to reallypractically combat that, like,
my productivity is my value orlike, how do they get out of
that cycle, that hustle cycle?
Kate (21:51):
Well, I think there's a, you definitely have to clarify
your goals and your timeline.
I think those two things arereally essential because then
that's going to inform what isthe The, the action, what is the
thing that you do, right?
So for example, if your goal isto create a more aligned
(22:15):
audience, for example, I have alot, I work with a lot of people
who have great offers.
They are really experts in theirfield, but they don't have an
audience that's receptive orready for what it is that
they're offering.
So they don't really need towork on their offer like their
offer is great.
It's priced well, it works greatfor their, for their lives,
(22:38):
right?
What they need is, is to focuson the, the nurture piece that
allows you to connect with youraudience.
Maybe some content creation thatallows you to get your thought
leadership out there.
So if you have.
Let's say three hours of time towork on your business rather
(22:59):
than creating another funnel,like implementing another like
system.
I would probably spend thosethree hours.
It's like actually connectingwith the people who you think
might be a good fit for your,for your offer.
Right?
So let me back up just a second.
I teach that there are threecycles that every business needs
(23:21):
to be able to get their bestwork out there, to be able to
have, to meet their best fitpeople have their best launches,
like to really like create somemomentum in their businesses and
those cycles.
Are the sales and launchingright?
It's also the content creation.
Some of that might be creatingthe program or the offer and
visibility.
(23:43):
Those go together and thenthere's the nurture and learning
piece.
So the nurture might be where Iwould focus if my goal was to
create an aligned audience forthe offer that I already have,
right?
If I already have an alignedaudience, They're telling me
what they want, which is in mycase, this is actually how I
started doing business coachingas I had an audience going, Hey,
(24:03):
will you teach me?
And I was like, all right, Iguess I need to focus on content
creation in order to get thisthing made for what my people
were asking for.
Natalie (24:14):
Yeah.
Yeah.
Kate (24:16):
Does that answer the question?
Or do you feel like I got toocodified there?
Natalie (24:20):
No, I feel like that was, that was helpful.
Um, Maybe you can give, I'm justthinking, yeah, reiterate it,
and then maybe we can go intothe other, like, combating the
other lies that you talkedabout.
Kate (24:35):
So clarifying your goals is going to be
Natalie (24:37):
Yep.
Kate (24:38):
the end and probably also prioritizing them because most
of us as business owners aregoing to have more than one
goal.
Most likely.
So prioritizing the order thatmakes the most sense.
Me too.
I have more than one goal too.
And then looking at a realistictimeline based on your capacity.
So based on how much actual timeyou have.
So you're like, Hey, this is mygoal.
(24:59):
This is my timeline.
Then what is the action stepthat I can do in the time that I
have that supports the firstgoal?
That's yes.
It sounds so simple.
And it's not, it's actually veryhard.
Natalie (25:16):
So how do you, how do you determine your capacity?
Kate (25:21):
Oh man, I love this question.
So, You really got to get honestwith how you're using your time.
I think that's a big part of it.
But also have to be honest aboutyour energy, because not
everybody has, their hours arenot the same, right?
If I have an hour and you havean hour, we may have different
energy that we're bringing tothat hour.
So we have to consider thatpiece as well.
(25:42):
But in general, I'm just, thisis gonna be a very simple
calculation that people canmake, okay?
So however much time that you'vecreated that, you know, you have
in a week for your business,let's say it's 10 hours.
I want you to reduce that by 20percent because you need to have
a margin.
We all need to have a margin.
(26:04):
So that's going to give youeight hours.
You have eight hours for yourbusiness.
Divide that in half.
50 percent is forward facing.
That's you actually interfacingwith the clients that you have
and doing the work that you'redoing with them already.
Or selling the thing that you'reselling, going to the markets,
right?
How actually being in yourbusiness, the other 50 percent
is working on your business,doing whatever back end things
(26:27):
need to happen, creating the newprograms, um, mapping out your
social media content, figuringout your launch timeline, that
kind of thing.
So you have a 50 50 rule onwhatever total time you actually
have to work on your business.
That's going to give you a placeto start.
It's not going to be true forevery business.
(26:48):
But it's going to give you someplace to really decide, okay,
now I know my capacity to workon my business on my business
versus in my business is onlyfive hours.
What do I want to spend thosefive hours on?
That's going to move me towardsthat goal in the timeline that
I've set for myself.
You may find that you need toadjust your timeline.
I find a lot of people do needto do that.
(27:10):
And that's, and that is okay.
There's no failing in that.
You're actually going to feelmore satisfied giving yourself a
timeline that you know that youcan reach with smaller steps
that get you there than saying,I need to achieve this
unrealistic thing in six monthsor three months or whatever.
(27:32):
Like, That's the other Instagramthing, right?
Make six figures in six months.
Have you, I can't tell you howmany times I've seen a coach say
that.
Sometimes, some people, yeah,that's probably true, but it's
not the norm in my experience.
Natalie (27:45):
Yeah, and I know you talked about like not having a
sustainable business becausethat's boring and just like
getting you through But havingmore of a regenerative business
that regenerates that energy soif you are constraining your
hours and being realistic withthe time that you have and
Lengthening your timeline you'regoing to be more fulfilled And
(28:07):
have more joy in the long runbecause you're living your life
how you want to and not feelingStressed or like a failure for
not completing things in anunrealistic amount of time.
Kate (28:17):
Exactly.
Sustainable says that we do itthe exact same way day in and
day out that we're just going tomaintain essentially.
And regenerative says thatthings are going to look
cyclical.
They're going to look different.
There's going to be times wherewe slow down and times where we
speed up, times where wecontract, times where we expand.
And what that looks likepractically in your business,
(28:38):
um, for me, I have one week amonth where I don't have client
work scheduled at all.
So three weeks are with clients.
One week isn't.
And that is, that was a gamechanger in my business for me to
give myself that margin forrest, the margin for, um, just
(28:58):
being able to, to focus havingthis space to let my creative
juices kind of flow without alot of, uh, Without the
constraint because constraint isawesome, but also sometimes can
sometimes can stifle creativityif you're somebody who's like me
and feels a little rebellious bythe rules and like you need some
room to play.
(29:19):
So that gave
Natalie (29:20):
That's me as well.
That's me as well
Kate (29:22):
right.
So it's like 20 you're honoringthat side of yourself to 25
percent of my month is likegiving me room to play.
And I think that that is an is aessential component to driving
my business forward.
You know, where we often willguilt ourselves and be like, Oh,
no, I'm supposed to do X, Y, Z,because I said I was going to do
X, Y, Z.
Okay, do X, Y, Z on the firstthree weeks, the last week, let
(29:44):
yourself play and see whathappens.
Or, maybe you don't work monthlylike that, maybe you work more,
um, more in the seasons of theyear where you, where you know
there's gonna be a season whereyou prefer to slow down, a
season where you prefer to speedup, and a season that's maybe in
between.
I, I, I'll find a lot of peoplework that way, and myself
(30:04):
included.
So you build that time in too.
You go, okay, I will be spendinghalf the time in my business.
In this month, as I usually do,for whatever reason.
You don't even have to justifyit, it just can be because it
feels better to you.
But if you have reasons for it,that also helps you hold the
boundary, right?
(30:24):
Here are my reasons, this is whyI'm not going to take on more
work in this time.
I feel like I maybe got a soft
Natalie (30:31):
I first heard you talk about no that this is great I
was gonna say when I first heardyou talk about taking a week off
from client work in yourbusiness I was like that is so
revolutionary but so you Itmakes so much sense and it feels
like, Oh, like myself.
I know I've talked about havingendometriosis on this show, like
(30:53):
that week.
It's really challenging.
My energy is really low when I'mon my period, right?
Like I don't have the same, Idon't bring the same like level
of myself to my clients duringthat week.
So it would make total sense totake that off and rest and honor
that cycle within my body.
(31:13):
And so it just makes me laughthat it was so revolutionary to
think about.
And even like the whole year,like as entrepreneurs were
taught, like hustle grind, likedo have the same output.
Um, I the year, like everyquarter of the year, but
thinking it fit more in terms oflike, Oh yeah, like in the
summer, I want to go outside andplay, and I don't have the
(31:35):
capacity for content creation asmuch as I do in the fall or the
spring.
So can you talk a little bitmore about the seasons and more
of a trimester approach to theyear in business than the
quarter, like the four quartersystem?
Kate (31:52):
Absolutely.
In my experience, the fourquarter system, Leaves us
feeling behind before we evenstart.
Because,
Natalie (32:01):
Amen.
Kate (32:02):
yeah, just because I think a lot of people will, will
understand that it's justshorter.
And you, when you, once youfigure out the goals and then
you figure out a way toimplement the goals, you're
already more than halfwaythrough the quarter and then
you're like, how am I evensupposed to reach the goals?
So then things get pushed to thenext quarter, and then you're,
by the end of the year, you'vejust, you're, you're either
overloading yourself or you feellike you're compromising
(32:22):
yourself by like dropping thingsoff of this list or these goals.
Right?
Which also
Natalie (32:27):
is that failure.
Kate (32:28):
Yeah, and that, that doesn't feel like you, that,
that also kind of erodes yourself trust, right?
When you're like, I said I wasgoing to do this stuff and I
can't, I just, I can't get itdone.
Like there's, it breeds theseold stories that pop up in lots
of different ways that we judgeourselves.
So the system, that four quartersystem kind of leads to this
eventual hustle mindset, butalso I'm failing, or I'm behind,
(32:57):
or I can't trust myself kind ofstories.
So if you expand the year, whichwe know we still only have 12
months, we can't technically dothat, but we can go to a
trimester approach, which thengives you so much more time and
space.
You're like, I'm now settinggoals for a third of the year,
and I'm now setting a strategyand working with this particular
(33:19):
seasonal energy for a third ofthe year.
It feels so much more spacious.
And it also gives you themargin, like we were talking
about, like having a margin forthe week every month where I'm
gonna need to chill out, right?
So you have some room toactually move towards your goals
(33:39):
and honor your own needs to slowdown, because we will all need
those every week, every month,every day, right?
Rest is important.
Natalie (33:49):
Yeah.
Yeah.
And I think I was telling youthis before, like business, like
pregnancy, like you're growingsomething new, you're, you're
creating something new.
And just the juxtaposition oflike pregnancy is trimester, you
know, trimester approach.
And if you change business tothat, like it makes a lot of
(34:09):
sense intuitively for women totransition to that view and that
perspective of like.
Let's figure out when we need torest and when we can be
productive and make itbeneficial for everyone in our,
especially our energy levels.
Yeah.
So, okay.
(34:29):
How do you, like in yourcoaching, how do you help other
people find?
What season works best for theirflow and their rhythm and
productivity and profit, um,throughout the year.
Kate (34:45):
so, well, very like the very technical tool, I actually
have a, like a customizedspreadsheet that I use.
I have two that I work togetherfor my private clients, but
depending on what group programthey're in, I use more of one
versus another.
But these custom spreadsheetsare designed to help you
calculate what your capacityreally is, but it It also helps
(35:10):
you to name those big picturegoals, and then we map it out
into these trimesters.
Like, okay, these are mycategories.
These are the cycles of businessthat I, I need to move through,
but I also have life things andI also have revenue goals.
We map all of those things out.
(35:31):
So one of the ways is to lifefirst.
Okay, put your life first.
So look at your whole year,
Natalie (35:40):
Ha ha ha
Kate (35:41):
right?
What do you, what do you alreadyhave planned?
Like, what are the trips youhave planned?
What are the family reunionsthat are happening?
What is the, like, what are thecollege classes that you're
taking or whatever, right?
What is the, what are themarathons that you've signed up
for already?
And then those are going to verymuch impact Your capacity and
(36:02):
your focus in your business.
And that's not a bad thing.
We're taught that that's a badthing.
And I'm like, no, this is abeautiful place of, of
intentional constraint where wecan then plan from.
Right.
So we have life first and thenwe're going to look at those.
Those seasons.
And for, for new entrepreneurs,it's, it's definitely, I would
(36:23):
say that it's harder for them toknow the season within their
business where they get busieror they're slower or cashflow is
more stable.
They don't know that yet.
So they need to be in businessfor at least a year, usually to
kind of see, have that hindsightthat helps us when we can
reflect on our own patterns.
But you've lived in your bodyyour whole life.
(36:45):
So most of us,
Natalie (36:47):
Heh heh heh.
Very true.
Ha ha
Kate (36:48):
yes, so most of us with some introspective questions can
look back and be like, Oh, theseare the seasons that feel good
for my energy.
These are the seasons that Ifeel the most in and most
challenged around this seasonmight feel more neutral to me,
whatever.
So we can, we can play off ofthat.
Even if someone's a newerentrepreneur, we can play off of
(37:10):
their own self awareness oftheir own.
Habits and their own energy to,to determine where are we going
to maybe load the, the, we'regoing to load more of the work.
If that makes sense, we knowwe're going to have a certain
amount of work and efforting andbusiness.
So we want to stack it where youhave the best energy and where
(37:33):
you have the most capacity,where you have the most space,
right?
So if you have a really busyholiday season where everyone is
visiting and you're going onvacation and you sort of feel
chaotic, it's not your favoriteseason of the year.
Maybe we don't plan a launch forthat season because a launch in
(37:53):
your business is going torequire a lot of energy, high
output, and that can lead tomore burnout when you already
are stacked with many other highoutput things in your life and
just based on the season thatyou're in.
That makes sense.
Natalie (38:08):
Yeah.
Kate (38:09):
So it is very like customized and that's also, I
think it might be the thing thatI'm most proud of in my coaching
is just having, being reallypresent with my people.
So even if you're in a groupprogram, I am really connected
to each person who's there andI'm able to curate and calibrate
the planning, the tools that Igive them for them and their
(38:32):
life and their seasons and theirbusiness.
And that feels.
It's really valuable, but alsoreally empowering for them to
know that these choices areunique.
They're not just some plug andplay template that somebody says
is going to work.
Natalie (38:48):
Yep.
Kate (38:49):
that's just not how we are created.
Things have to be customized foryou and your business and your
life.
Natalie (38:55):
Yeah, I can attest to that being in the group program
and having like one on oneaccess to you.
It's so personalized and I Likeevery day i'm like, oh my gosh
kate is talking to me like allday long all day long Giving me
like real feedback in real timeon the projects that i'm working
on And I had no idea that it wasgoing to be that amazing.
(39:18):
So Um, I think yeah.
Yeah.
Um, I I would say that I was alittle skeptical at the
beginning, um, because I waslike, how can this work?
Like, how can you not hustle?
Because all of the messages I'veheard for my entire, it's coming
on a decade now of being in theentrepreneurial world, like has
(39:40):
been work harder, spend moretime.
If you're not doing enough, youneed to do more.
And so I was like, how's thisgoing to work?
Like, Kate, okay, you betterprove yourself to me because.
I didn't actually say this toher in real life, but, um, just
kind of thinking how, how isthat supposed to be productive
(40:02):
and successful?
Um, so,
Kate (40:05):
It, you know, I think it comes down to that.
You're able to relax a littlebit when you organize your
business in your life in thisMore holistic way.
And I think you can also connectthis with birth as the analogy.
Right?
Like there's definitelyefforting.
And yet there you do want tobreathe.
(40:26):
You do want to like, see ifthere's a little bit of like, we
don't want to over effort.
Over efforting is notproductive, actually.
Right?
Natalie (40:36):
You're like working against yourself, essentially.
Kate (40:39):
Exactly.
That's exactly what it is.
And that's exactly what it is inbusiness as well.
And that, that fine tuning doestake discernment.
That does take awareness.
Um, it's not like I've alwaysbeen perfect at that.
I'm not perfect at that now.
Right.
But it is that, um, willingnessto stay curious about how I need
(41:00):
to dial things up or down basedon my moment to moment
experience.
And I think that's the piecethat carries through from.
My yoga background into businessis like that showing up in this
moment and be like, okay, whatdo I need right now?
And even if I had a plan for howI was gonna show up I give
(41:20):
myself permission to change thatif necessary or if desired, you
know, but I think the otheranswer to that How is it
possible to not hustle is inthat second lie the second lie
that we buy into that we'resupposed to do it all by
ourselves We really can't.
(41:41):
Like, we really can't.
And we need, no, and nobody has.
Like, anybody who's like, I am aself made whatever.
Not entirely true.
Maybe they did a lot of it.
But there was always somesupport somewhere that helped
them along the way.
Whether that is a...
(42:01):
co working group that you workwith, whether that is a like
super supportive partner athome, whether that is like
family or a paid coach orthere's lots of different ways
to get support, but it doesstart with you recognizing and
being okay with, we can't do itall by ourselves.
(42:21):
And then asking for the helpthat we need.
Natalie (42:25):
It's so, you could just say the same thing about
motherhood and birth.
Kate (42:30):
Yes.
Natalie (42:31):
It's so parallel.
It's crazy.
And I've told you this before, Ifeel like you're the business
doula.
Like you're the one who's like,yes, I'll support you in your
goals and let me help you see.
the ease that you can have inthis situation and let's make it
a little bit more comfortablefor you and like more
sustainable, more regenerative,like all of the things.
(42:52):
So um, yeah, I think just an addon to like a lot of women in
business feel pressure to havethe success, but then they
decide to start a family.
And I think that's a huge thingfor people.
Can I actually start a familyand have my business and all of
(43:15):
the things I want to do in life?
And so I think that's a bigworry for people.
And they delay having childreneven though they want them
because they're worried aboutfinding that success first.
But you're saying you can, youcan have it all in a, in a way
that feels right for, you know,that individual person.
Kate (43:33):
Yeah.
I mean, I think so.
I actually really hate it whenpeople tell you you can't have
it all when you have to like,choose this or that, like, that
just makes me crazy.
I'm like, I don't think so.
I think there is a third option.
And I think that that's justwhere we have to get creative
and Figure out what is the, whatis the structure that holds all
(43:55):
of it, right?
Flexible enough to move with us,but also stable enough to
support us.
Like that's really the, whatwe're looking for.
And when it comes to business,there's so many different ways
that you can set up yourbusiness to create more time
freedom that,
Natalie (44:13):
Hmm.
Kate (44:13):
and really what you need is time freedom.
And.
Natalie (44:20):
Yep.
Kate (44:28):
Um, I think it's, there's this expectation that they're
going to work the way that theywork now and then just change it
when they have kids.
I don't really think that's howthat works.
There's a lot of planning thatgoes into creating the time,
creating the space, creating theease, and making some choices,
(44:48):
again, around what support am Igoing to ask for, what support
am I going to pay for, to beable to make this a sustainable
thing.
My husband and I talk about itall the time.
I have co guardianship of myadult sister who has
developmental disabilities.
And I would say she functionsabout at like a six.
Six year old level, sodefinitely in, you know, is not
(45:10):
cooking her own meals, is notdriving herself places, is not
getting her own medications, isnot waking herself up or putting
herself to bed on time, likethose kinds of things.
So when she lives with me partof the month, that adds a
different level of demand to mytime.
My time has now shifted.
My time has now changed, right?
Natalie (45:31):
Yep.
Kate (45:32):
On those weeks, my husband and I have a little bit of a
different rhythm because we haveto, because usually I'm fielding
her care, so he's fielding moreof the house care, right?
Natalie (45:45):
Yep.
Kate (45:46):
So, taking care of the dogs and being more on kitchen
duty than he would be where wemight be more 50 50 in other
weeks.
This is also the same, he alsoruns a business, I don't know if
everybody knows that, and so onhis weeks where he's out working
with clients, I might dial upwhat I'm doing in the house.
So he has a little bit more easein space.
(46:08):
So there's a give and take therebetween us.
But there was a season, it wasactually last fall, when I moved
into our new, we moved into ournew house.
And the move, moves are justlike hard on me energetically.
And in the fall season, I justhave this, My energy shifts and
I'm like more delicate.
I don't really have a betterword for it, but I just like,
(46:29):
I'm good until I'm not good, youknow, and it could just change.
I don't know.
So I actually ended up hiring anassistant.
Not for my business, but forlike my life during that season
I was like we used our dividendscuz I hadn't budgeted it in cuz
I didn't think the move wasunexpected So I had not planned
for this margin.
So we used our PFDs for those ofyou who are not in Alaska We get
(46:52):
a we get a yearly
Natalie (46:53):
Yeah.
I was gonna say
Kate (46:55):
I I had this extra Unexpected cash that I applied
to this person.
She came in four hours a weekAnd just, like, did things like
she got groceries for us.
She, like, ran some errands thatI needed.
Um, we had a lot of weirdmoving.
You know, moving gives you weirdtasks.
There's like, the task list isjust odd when you move.
(47:16):
So she helped us with all ofthese random moving tasks for
that whole season, that, thatwhole third of the year.
And I was like, that was thebest thing I could have done for
myself.
Because
Natalie (47:26):
Hmm.
Kate (47:27):
I couldn't rely on my husband to do more.
He was already doing more.
I was already doing more.
We were still having my sisterlive with us.
My business was in back to backlaunches.
I don't know who did, clearlydid not get coaching from myself
when I made that choice.
That was bad, bad decisionmaking, but I felt like the best
(47:48):
decision I made was asking forthat help and prioritizing some,
some of our funds towards that.
And it made a huge difference.
So I think that's some of theproblem solving that can go
into.
Um, how you organize your lifeand your business around having
kids.
Natalie (48:06):
Yeah.
Um, I'm curious your thoughts onlike a practical, um, or process
of.
Building back up that self trustor building it in the first
place if it's never been therefor someone who's like, okay,
I'm ready to like, take the leapinto this methodology and this
(48:27):
philosophy and perspective ofbusiness, but I don't trust
myself to, to actually followthrough with it or feel okay
with it.
Kate (48:38):
I think generally when it is a follow through issue, the
steps need to be smaller.
Natalie (48:45):
Hmm.
Kate (48:46):
if we're finding that we're not following through
that, that, yeah, it's likebigger than we really have the
energy or time or maybe skillbase to be able to do.
So breaking it down evensmaller.
To a, I actually was just havingthis conversation with a client
(49:06):
who kind of took the summer offfrom things and now she's easing
back into, she's like, how do Iget back into entrepreneurial
life?
I just don't know how to do it.
So it's the practice of showingup is really what it is.
It's the practice of showing upat whatever interval you can,
you know, let's say it's everyday.
Let's say you have 30 minutesevery day.
It's showing up every day toyour business space for those 30
(49:29):
minutes.
And here's the trick, withoutthe expectation of an outcome,
Natalie (49:35):
Hmm.
Kate (49:36):
the trust is built in the action of showing up, not in the
results.
Where we often, the world tellsus that the trust is built in
the result, like, do the thingyou said you were going to do.
Like, yes, and what does thatmean?
That can have a whole hell of alot of judgment around it.
If I said I was going to earn500, 000 this year and I didn't
(49:57):
do it, I might be very, verydisappointed in myself.
I might've very much broke a tonof trust.
But if I said I was going tolaunch two group programs with
the goal of each of thoseprograms generating a certain
level of revenue, and I'm goingto do all the steps required to
launch those things.
(50:18):
The thing I said I was going todo was make the attempt was show
up, was do the work that I setout and work the plan, right?
And the result is not.
I don't have control over theresult.
None of us do.
And we all hate that answer.
But if we tie our self trust tothe result, we will never build
(50:39):
it.
But if we tie our self trust tothe practice, then we will, we
will build it so fast.
least that's my experience withthat.
Natalie (50:50):
Yeah, I love that.
I'm just thinking that's it.
I think a lot of people need tohear that message myself
included because it's so easy tofall into the like Oh, I failed
again.
Like, okay.
I'm not I can't trust myselfwith the next endeavor.
But um, yeah, it shifts it to aplace where We can actually
build that back up.
(51:11):
So Hm, I'm gonna ponder that fora little while.
Um, okay, I have kind ofshifting into more resources for
people as well.
Do you have, I know you loveresources as much as I do, um,
what are your favorite books,websites, or other resources,
(51:34):
Instagram accounts even, forsomeone who wants to learn more
about this whole process?
And...
And you can also talk about yourprograms that you have coming up
as well and how people can workwith you.
I know that's a lot of differentthings, but yeah, start with,
start with some resources.
Kate (51:53):
Oh man, okay, books.
I have so many books.
So, books on boundaries andasking for what you want.
I think I feel like every womanneeds to read this, whether you
are a business owner or not.
It is called Unbound, A Woman'sGuide to Power by Kasia
Urbaniak, if I'm saying her nameproperly.
(52:14):
I'm sure you're going to linkall the stuff,
Natalie (52:16):
Yes, I will put them all in the show, in the show
notes.
Yep.
Kate (52:19):
Um, if you are someone who's really curious about
making courageous choices andmoving with the seasons and sort
of following this curiositypiece, um, the book by Sharon
Blackie called If Women RoseRooted, oof, that book is
(52:39):
awesome.
Natalie (52:40):
good.
Kate (52:40):
It's so good.
And she talks about moving fromthis sort of corporate.
Workload into becoming a writer,like moving into her art and
going to this like far corner ofScotland.
And she talks, there's a lot ofbeautiful lore that she writes
about, but she also writesabout, um, how she learned about
(53:03):
herself through being inrelationship with her
environment.
So that's really beautiful.
I love that book a lot.
I will be recommending that oneas a read for the folks in my
new upcoming mastermind.
If you want more of a businessfocused book, Regenerative
Business, um, Who's this one by?
I have notes on that one.
(53:26):
I'm like, uh, by SamanthaGarcia.
That one is...
Awesome.
And it's, it's using nature asan analogy for how we all need
those slowdown times.
And then there's going to betimes of explosive growth.
And how do we sort of shift outof the sustainability mindset or
even like the growth forever,right?
(53:48):
Every quarter is better than thelast mindset and into more of
this cyclical kind of business.
Um, I really love.
Well, just for the, forsustainable, sustainable, well,
sustainable being money thatsustains us, um, my coach, Megan
(54:10):
Hale is absolutely someone thatI would recommend.
She is a money strategist andbusiness strategist, and she
kind of comes, she comes fromthis place of helping us Connect
with our money on a soul level,like really letting your money
feel good and the way that youmake your money feels good.
And I think a lot of us arelike, Oh, that can happen,
(54:32):
especially in business.
When a lot of us are weird aboutsales and like the sales process
and launching and things likethat.
She has such a beautiful, abeautiful concept, um, called
dream of money is what she callsit.
So it's really beautiful.
So check her out.
She has a podcast and Instagramaccount and website.
(54:53):
You said the whole thing.
So that's why I'm like, whatelse?
Like business,
Natalie (54:58):
a lot of options.
Kate (54:59):
boundaries, money.
Like, I think that's a good,that's a good spread.
Um, oh, and then I guess me, I'ma
Natalie (55:07):
Talk about yourself.
Oh.
Kate (55:10):
Yeah.
So, um, right now I am in themiddle of my own launch.
I am launching a mastermind andgroup coaching program called
Super Bloom.
And it really is this focus on aframework that allows you to
root into your own pace, allowsyou to work within your best
seasons and organize yourbusiness in this big picture way
(55:33):
that is cyclical.
That that is almost an energyfirst strategy.
So a lot of times we think,okay, I have to have a certain
number of clients, a certainnumber of cashflow, a certain
Instagram following before I'mallowed to go to this next level
of business.
And I think what makes thismastermind unique is that it
(55:56):
weaves into whatever it is youalready have in place.
And clarifies and amplifies whatyou've already been working with
to create the growth that you'vebeen wanting in a, in a
regenerative way.
So doors are open to that rightnow.
It closes on the 14th and it'sgoing to be a small container
where you will get that one,like the combination that you
(56:19):
talked about, a groupenvironment, but also one to one
support from me.
So you'll kind of get the bestof both worlds and.
The, the tools that I've createdto help you get there.
But I'll also, I'm open just tolike DMs.
Like I'm very much interested inhaving conversations with people
and I never feel like, like youcan't reach out.
(56:39):
I've had a couple people emailme recently like, I wanted to
talk to you on Instagram, but Ifelt like I wasn't allowed.
You're absolutely allowed to.
Please reach out to me.
Like doors always open.
I'm happy to answer questionsand just chat and like, I'm not
gonna give you any high pressuresales, I promise.
Natalie (56:54):
This is true.
I talked to Kate for a long timebefore I signed up for anything,
and there was never anypressure, and I think that's,
it's just, it goes to show thatshe practices what she preaches
as well, so,
Kate (57:06):
Thank you.
Natalie (57:07):
Yeah, and if you're listening to this, Not in the
season of your launch.
So we're the doors close on the14th of October of 2023.
If you're listening at anothertime, Kate is still around.
She's available for one on onecoaching as well.
Um, and lots of resources on herInstagram and her, her website
(57:28):
too.
So, um, I just wanted to throwthat in there too.
Um, okay.
I want to wrap up with the.
Two questions that I ask everyguest or I try to ask every
guest on the show.
First one is What is your numberone piece of advice for our
listeners?
What do you want everyone toknow?
Kate (57:52):
I think, I think I want people to know that there's
always a third option, thatthere's always a choice, that
you can reach your goals,achieve the success that you
want, and also enjoy your life,that you can have a business
(58:15):
that is reciprocal and forcedback into you.
My tagline is a business thatloves you back, right?
Like you can have that.
And you can love your life, andit's all possible, and it's not
through sacrifice, it's notthrough let me just, I can get
(58:35):
there someday, it is somethingthat's available to you now.
Everyone's path is going to looka little bit different, but it's
there.
It does require courage.
It requires awareness, itrequires support, but you can
have that.
Natalie (58:54):
amazing Okay, second question What's your current
favorite wellness habit thatyou're incorporating into your
daily life right now?
Kate (59:04):
Well, for me in this season, it has really been about
a routine, which normally Ithought I was rebellious and I
don't always like routine.
But in this season, like mybedtimes, are so important.
And my wake, I go to bed at thesame time right now and I'm
waking up at the same time.
It creates this very, um,supportive rhythm for my body
(59:27):
when I'm in high output season.
And I am in high output when I'min launch.
So If I'm in that routine, thenmy body will start to get tired
at the, at the time that itneeds to get tired so I can
sleep well and then I can wakeup on time and feel refreshed
and go into that high outputtime of day.
So routine is, is very, verysupportive.
(59:49):
Um, and healing for me rightnow.
Natalie (59:52):
Hmm I love that.
I also consider myself a littlebit of a rebel.
I don't even like being toldwhat to do by myself,
Kate (59:59):
Same.
Natalie (01:00:00):
but I do, I do love that routine and the fall is
like perfect time to like jumpback into those rhythms.
So, um, yeah, I'm glad I'm, I'mglad I'm not the only one there.
Can you tell us where we canfind you online and Instagram
(01:00:20):
website and if they want toemail you?
Kate (01:00:23):
Yes.
So if you want to connect withme on Instagram, I'm at
blisscoachkate and my website isblissandflourish.
com You can email mekateatblissandflourish.
com
Natalie (01:00:37):
Beautiful.
Well, Kate, thank you so, somuch for spending your time and
energy with us today.
I really, really appreciate it.
Kate (01:00:46):
Thank you.
This was so much fun.
I'm like, I feel like we couldhave gone on so many different
tangents and I'm proud of us forstaying on track because there's
so many things I could talk toyou about.
We
Natalie (01:00:56):
I'm proud too.
We did good.
We did good.
Okay.
Kate (01:00:59):
did great.
Natalie (01:01:01):
I hope my conversation with Kate got you thinking about
how our perspe...
Perspective of theentrepreneurial life could shift
to something that feels morelike a breath of fresh air
rather than feeling likeconstantly running, but never
catching up.
If you found this podcasthelpful, I would love it if you
would take a moment to share itwith a friend.
Thanks so much for listening.
I'll catch you next time.
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