The Restaurant Incubator

The Restaurant Incubator

The mission of The Restaurant Incubator is to help you open your restaurant without wasting time or money. Prime topics we touch on in both solo and guest episodes include: restaurant startup process, how to launch a restaurant, chef mentorship tips, budgeting, restaurant business plan guide, culinary entrepreneurship, how to open a restaurant checklist, restaurant launch tips, restaurant mistakes to avoid, chef interviews, restaurant funding and investors. Hosted by Chef Brandon Sharp, 7x Michelin star recipient and owner of Hawthorne & Wood, Bluebird, and Proximo, all in Chapel Hill, NC.

Episodes

September 1, 2025 11 mins

You're destined to be a chef, and right now you're a cook. How do you go from Point A to Point B? In today's episode, I discuss four mindsets that will keep you pointed in the right direction and get you where you want to go faster and better equipped.

If you'd like to see the budgeting and business planning tools I've built to help you develop or course-correct your own restaurant project, click here.

Stay humble...

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For the tools that will save you weeks of time and thousands of dollars during your restaurant opening and afterwards, click here.

Born in Montevideo, Uruguay, and having cooked his way north from Costa Rica to Minneapolis by way of Silicon Valley, Chef Martin Morelli has amassed a wealth of knowledge and kitchen wisdom. His insights on workplace culture, internal hospitality, and guest relations will help you see things from the va...

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August 25, 2025 9 mins

Thinking about opening your restaurant? I've built some tools to help you.

Nathaniel Hawthorne said (something along the lines of) "Restaurants are always rising and falling in America." This is an industry where the sands never stop shifting, and today we examine how you can adapt your business--and your mindset--to respond with agility and alacrity.

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If you could use help with the business side of the restaurant business, here are some tools to help you.

Ryan Rogers owns and operated M. Peppers, Bar Vetti, Feast BBQ, and Royal's Hot Chicken in Louisville, KY. In this episode, we go in-depth on lease negotiation, cost savings, and managing your business's cash flow. Ryan is a gold mine of actionable information for both fledgling and veteran restaurant owners.

We don't...

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August 18, 2025 12 mins

If you're struggling to cobble your concept together, check out this digital toolkit I've put together for you.

Do not pass GO, do not collect $200, and for Girardet's sake do not open a restaurant or bar or food truck or frozen banana stand without a proper, thorough business plan and budget. Today's episode will walk you through the Whys and Wherefores.

Stay humble, stay hungry.

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If you're thinking of opening a restaurant, I've built some digital tools that you may find useful: click here.

Alex Brandwein signed his lease for Brandwein's Bagels in February 2020--for some, the worst possible moment. On today's podcast, he shares his story of success and discusses proof of concept, crafting a proposal, when and why your business needs a mission statement, and how he buys barley malt syrup.

Don&#...

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Dreaming of your own restaurant? If you find that you need a little help with the business side of the restaurant business, check out these tools. I've spent over a decade building and refining them, and they'll save you time and money.

Red wine is cherished, it's romantic, and it's almost essential to a fine meal. In this episode, you'll get a crash course on how to taste, pair, and sell red and rose' wines. Six grapes, a little ba...

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Still looking to open your own restaurant? I've built a suite of digital tools to get you up and running--check it out!

Gabe Barker opened Pizzeria Mercato in 2016. As it comes up on a decade of thriving business in Carrboro, NC, Gabe joined me on The Restaurant Incubator to talk about how he takes care of his crew, the level of detail he went into when planning his restaurant, and how pizzaiolo-ing forces you to be both a chef and ...

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Fifty episodes in! If you want to have a look at some tols that can help you with the business side of the restaurant biz, click here.

Real talk today about the world's best kitchens and what it takes to thrive in them. What favors are we doing the next generation of chefs, and how are we failing them?

Stay humble. Stay hungry!

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Dreaming of your own restaurant? If you find that you need a little help with the business side of the restaurant business, ⁠check out these tools⁠. I've spent over a decade building and refining them, and they'll save you time and money.

Abhinav Kapur is the CEO of Bikky, a hospitality technology companies that helps restaurants find, communicate with, and retain loyal guests. We go into clear and captivating detail about t...

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Want to avoid the rookie entrepreneur mistakes that I made? Click here for a free Ten-Step Restaurant Roadmap.

Whether you drink wine or not, chances are you're going to be selling it. Here's a crash course on everything from how to open a bottle of Champagne to pairing white wine with artichokes.

I created The Industry Standard to save you time and money on your own restaurant project. If you are finding these podcasts useful, pleas...

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To download the tools I wish I'd had when I planned my first concept, click here.

Joe Haubenhofer owns and operates the Plaid Penguin Agency--which I'll let him explain in his own words, but the website has maybe the coolest cursor ever--and has partnered with Chef Brian Stockholm at Harriet's Hamburgers, a rapidly growing Charlotte institution. In this episode you'll learn how to get the best bang for your branding buck, build a bu...

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To download tools that will help you save time and money on your restaurant project, click here.

Before you hand over dollar one for your restaurant build-out, you should use these five questions to find the right contractor, avoid nasty surprises, and open on time and on budget. This episode shows you exactly what to ask, and what answers to listen for, so your dream restaurant doesn’t turn into a nightmare of change orders and cos...

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Need a boost with your own restaurant project? Try this Starter Kit.

Joel Gott of Gott's Roadside (and several other restaurants) and Joel Gott Wines joins The Restaurant Incubator to discuss quality, scaling, and seasonal swings in business. Listen for the approach he takes to variety on his menu--it's diametrically opposed to success stories like Raising Cane's and In-n-Out Burger, in that Gott's Roadside does a great many things ...

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July 14, 2025 20 mins

If you want to save time and money with your own restaurant project, The Restaurant Launchpad has the business planning tools you will need.

Rick Anderson and Terrell Brunet both had a huge impact on my fledgling culinary career, and I recount my relationships with them in brief on today's episode.

If you're enjoying the podcast, please forward this episode to two people who you think have bright futures in our industry. Stay humble,...

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To save time and money with your own restaurant project, check out The Restaurant Launchpad.

Charlie Farris owns and operates 16 (going on 17!) branches of Jersey Mike's in central and eastern North Carolina. He also acquired a beloved local restaurant called Al's Burger Shack, and now he and his partners are expanding that brand as well. Hear how (and why) you too can open a franchise, the perks and pitfalls of working with a franc...

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Still looking to open your own restaurant? Get your free Restaurant Roadmap here.

At the macro level, you'll need to employ the paradigm of plan--> process--> profit at all levels, starting with the broad scope of opening your restaurant. In today's episode, we tighten the nuts and bolts of this concept.

For a comprehensive set of digital tools to help you plan and open you restaurant (and save you a TON of admin work), have a ...

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If you need a boost with planning your own restaurant, the Launchpad Starter Kit is here for you.

Steve Palmer is the Founder and Chief Visionary Officer of The Indigo Road Hospitality Group, with top-flight restaurants and hotels all over the South. We discuss financing hotel venture, hiring for the hospitality gene, and the difficulty of naming restaurants.

Steve Palmer photo credit: Andrew Thomas Lee

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July 1, 2025 53 secs

The mission of The Restaurant Incubator is to help you open your restaurant without wasting time or money.

I'm your host, Brandon Sharp. As an executive chef, I earned seven Michelin stars. Now I'm an entrepreneur and chef-owner of three full-service restaurants.

When you're ready for a comprehensive suite of business tools to help you with your own restaurant project, I've built The Restaurant Launchpad for you.

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Are you still looking to open your own place? Download a free copy of the Ten-Step Roadmap.

This is The Restaurant Incubator, where I draw on my experience--and all of the mistakes that I made--to help entrepreneurs and chefs like you get your own restaurant project organized and open for business.

Can you picture yourself standing in your own kitchen, commanding your own crew, with no boss besides yourself to answer to? The Restaura...

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