The Retail Florist
A podcast for retail florists, by a retail florist. Kelsey shares strategies to grow your flower business without burnout. If you're a floral entrepreneur, you're juggling a lot of moving parts - small business growth, products, marketing and SEO, customer service, employee management and more. Tune in for real-life flower shop stories and practical tips to make a profit while doing what you love.
Episodes
Let's get social! Sales, that is. Your social platforms are a great place to move merchandise. Plus it gives your customers a sense of community and helps build brand awareness. Kelsey outlines 5 different formats for social media sales that you can implement in your shop.
A low-key bonus episode where Kelsey shares the last 10 things on her Valentine's Day prep to-do list! Find the script link on the last episode, and see an example of her Bucket Pull list on Petals and Profit's Facebook or Instagram page :)
This episode is a deep dive into the tools you'll need to prep your team to sell better this Valentine's Day. From menus to recipe cards to sales scripts, Kelsey gets specific on what helps her shop work - and sell - smarter.
For a free copy of her sales script click here: https://view.flodesk.com/pages/63cc9502de520bd60dc334b5
For the accompanying video with visual aides of the menu and recipe card, he...
How can the words that you use affect your customer interactions? A lot! In this bonus episode, Kelsey shares words and phrases you can use (or avoid) to serve your customers best and close that sale. It's a little bit psychology, a lotta bit positivity.
1. Find their Motivation
2. Avoid "Can/Could" Statement
3. Ask Permission
4. Positive Reinforcement
5. Practice "Clienteling"
In this third episode of our sales series, we've got our mindset prepped and know our products inside and out.... let's get selling! Kelsey outlines the SPIN (Situation, Problem, Implementation and Need Payoff) process for closing the sale, and how you can use the right questions at the right time to move your customer from "looking" to "purchasing" through easy conversation.
Just like a boyscout, you gotta be prepared when it comes to making sales. This checklist will put your team in the best position for success. Planning, policy review, prep, product run-throughs and more. Plus Kelsey talks cross-selling, upselling and down-sells. As always, real life examples and an action task are included!
In the first of a series all focused on improving sale at your flower shop, Kelsey starts at the foundation of everything. Mindset.
That and your initial customer interaction will start a "sale" off on the right foot. Kelsey shares her own greeting process and three mindset checks to run through:
- I am mentally ready to serve this customer my best
- I am physically ready to serve this customer my best.
- I have gathere...
We've all been there.... feeling drained or defeated. Especially if you've been short staffed or over-booked lately, you may be feeling burnt out. Here's five tips to avoid burn out in your floral business.
Sarah LoBue AIFD joins us today to share some insights into the industry and how her business has evolved and grown. Sarah is a talented designer, mom, boss lady and TikTok aficionado. She's incredibly well-spoken, and you're going to love her personality and definitely want to give her a follow on her social media platforms.
Facebook: Main Street Florist & Gifts | Facebook
Instagram: Flowers + Plants + ...
Let's get to gettin' those reviews! Google reviews are important for your SEO and increasing consumer confidence in your products and brand. In this episode, Kelsey covers the importance and impact of Google reviews. Plus 6 ways to get more of them and a formula for responding to them.
Websites mentioned in this episode:
Free link shortener site: bitly.com
Free QR code generator: www.qrcode-monkey.com<...
Your digital marketing is going to stick better if you think about WHO you are speaking to - and then customize your content to fit that specific audience. Kelsey shares 7 steps to dial in your content strategy to reach the audiences you want.
Follow this link to learn more about The Content Club: https://view.flodesk.com/pages/62ef183685187de9a55039ed
What areas of your business are you an "expert" in, and which areas is it a-okay that you know "just enough"? Let's get comfortable saying "I don't know yet" and then moving into a stage of growth or delegation.
Using a "featured bouquet" method for sales and marketing can streamline your fresh product ordering AND beef up your bottom line! In this episode, Kelsey dives into two different approaches to implementing this sales method at your shop. Plus shares three marketing tips to keep those sales moving.
Curious about the Content Club? Follow this link to learn more - and grab your 3 free social media posts! > >...
Every order that you deliver presents you with the best kind of audience - a captive one!! Are you doing everything you can to convert them into a buyer?? In this short episode Kelsey covers 6 different ways to encourage engagement from your flower recipients and turn them into repeat customers.
For the free templates of the inserts, click here: https://view.flodesk.com/pages/62db549287802ab6bcaf5fc8
For more in...
Let's get people in the door - or get eyes on our social media - and drive sales!
Today we’ll be talking about 8 ways to increase foot traffic, specifically summer foot traffic, with the specific goal of increased cash flow. I’ll be sharing multiple ideas for events, promotions and sales to get people in your door or buzzing about your shop.
Ok, there's actually no bears. But in this episode we're tackling some tough stuff. The floral industry (along with many others) has been fighting what feels like an uphill battle when it comes to price increases, shipment delays, and shortages. What can we do to soften the blows a bit and navigate this? Kelsey shares strategies for change and inventory management.
Look ma, I'm using my business degree! :) I'm Kelsey Thompson, and I'm glad you're here. If you're listening, I'm guessing you want to grow your floral business. That's perfect, because I do to. I'm excited to share with you things I've learned and continue to learn about growing a successful floral business. Got a topic you want covered? I'll tell you secret - if I don't know...
Our best customer is our current one. What can we do to build brand loyalty and keep those best customers coming back? Kelsey shares 6 practical tips to spark inspiration for your own shops retention plan.
Action Step: Choose one area of customer loyalty to focus on and set a goal and a deadline.
The experience your customers have when they interact with your store is a pretty big deal. In this episode, we dig deeper into how you can provide a great in-store experience. Removing obstacles to purchasing increases your sales conversions . And increasing customer confidence with interactive information brings people in again and again.
Action Step: Do a store audit by being your own customer. What can you level up in...
Marketing is an important part of any successful retail business. But why are we marketing?? There are 3 reasons, and they all start - and end- with our customers.
1) To increase customers
2) To increase the frequency of purchase
3) To increase the amount of purchase
In this episode we take a broad level look at these three reasons and discover that the customers we already have are the most valuable! T...
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