July 25, 2025 • 15 mins
Nostalgia meets innovation from swaps to smart service.
Resale is mainstream, loyalty looks like an airline, and Topshop is back.
In this Five Things Friday – UK Edition, Alex Rezvan and Simone Oloman break down five signals every retailer should track right now:
RIXO Pre‑Loved – How a premium label keeps inventory (and spend) inside its own ecosystem.
Community Clothes Swaps – Loanhood & Islington Council prove circular fashion can scale locally.
Topshop × Cara Delevingne – Millennial nostalgia fuels the brand’s digital relaunch under ASOS.
TOCO Swim Loyalty – A “frequent‑flyer”‑style rewards model that turns engagement into revenue.
Currys + AI Video Support – Vyntelligence tech lifts first‑time‑fix rates and slashes carbon‑heavy call‑outs.
Why it matters: safety, circularity, and service now fight for the same share of wallet—and the winners are already blending physical and digital touchpoints.
Links & Resources
RIXO Pre‑Loved: https://rixolondon.com/en-eu/pages/rixo-pre-loved
Loanhood × Islington Swap event: https://www.eventbrite.co.uk/e/islington-clothes-swap-tickets-1410481420899?aff=ebdsoporgprofile&_gl=11p3ylkb_upMQ.._gaMTg1MDI3Nzg3Mi4xNzUzMzUzNDMw_ga_TQVES5V6SH*czE3NTMzNTM0MzAkbzEkZzAkdDE3NTMzNTM0MzAkajYwJGwwJGgw
Topshop relaunch w/ Cara Delevingne: https://www.asosplc.com/news/topshop-partners-cara-delevingne-launch-topshopcom-and-brands-new-era/?utm_source=chatgpt.com
TOCO Swim: https://www.instagram.com/tocoswim/
TOCO Swim loyalty page: https://shopify.com/6073647192/account/pages/42026b1f-3325-417d-853a-8da8af55312b
TOCO Swim × New Acres rooftop event: https://www.eventbrite.co.uk/e/rooftop-riviera-toco-swim-x-new-acres-tickets-1469348664409?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl&fbclid=PAZXh0bgNhZW0CMTEAAaf_-VzVjhnuQC1RE22XECPsu4MmlVWhj6ckP5O9jRSaEwfIhqUzolgpNhGpQw_aem_sAVw8-_Wuo5RoQLrbiIZgw
Currys rolls out Vyntelligence AI: https://vyntelligence.com/news/retail-first-currys-rolls-out-game-changing-ai-video-tech-with-vyntelligence/
Hosts
Alex Rezvan – Founder, The Retail Podcast
Simone Oloman – Co‑founder & CEO, Need It For Tonight
UK retail, circular fashion, resale, clothes swap, RIXO Pre‑Loved, Topshop relaunch, Cara Delevingne, TOCO Swim, loyalty program, Currys, AI video support, Vyntelligence, retail podcast, Five Things Friday
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Five Things Friday. Hello, good morning, good
afternoon. I don't know what part of Friday
this is getting into your inbox or into your feed.
(00:22):
Maybe even a Saturday or Sunday.But don't worry, my name is
Alex. I'm the founder of the Retail
podcast and Co host the Five Things Friday UK edition.
I help retailers stay relevant through thought leadership and
creating those systems to help them.
And this is my lovely Co host, my sorry, my fabulous Co host
Simone. Fabulous, love it.
(00:43):
Hi everybody, I'm Simone, Co founder and CEO of Need.
If it's night all Simone is nift.
I always say the easiest way to describe us.
It's kind of like delivery for quality fashion.
So I'm working with lots of different retailers helping them
to implement rapid delivery. And as I learned, local as well
as large, large ones, right? Yeah, correct.
(01:04):
That's. That's the thing I learned last
week that that you, you're also focused on those local High
Street retailers were thinking how do I get my product out
without getting into these logistics nightmares contracts
that they have to sign up to. So Simone, we're going to start
with you 5 things Friday for everyone who knows, we're going
to look at the five top things. We may have 61 throw it
(01:26):
underneath the banner of of five.
So why don't you start us off with?
Rick so well more yes, the topicof resale and the continued rise
of resale. You know, we've seen Rick saw
launch one, I think it was this week.
We've seen farm Rio launch one in the past couple of weeks and
also wise as well. And the way it's been done is
(01:47):
really becoming part of the the brand's ecosystem.
And what I find exciting about this is it's not just secondhand
anymore. It's really about curation
community and offering your customers, I guess longevity and
circularity, but in a, more of a, a stylish and a more brand
owned way. You know, it's super elevated
(02:08):
and with risk. Rick's, they've got this new
resale platform, I think it's called.
Is it Rick's or Reloved? I think it's Rick's or Reloved.
I might be making that up. Name they should use it.
I look on Kings Rd as well. Yes they are.
They're on Kings Rd. What are they?
Just up or down from farm Rio then?
Couple of doors down, yeah, so. I'm Rio, one of your customers.
(02:29):
They are, they are lovely brands.
But yeah, so Wicks are relived. It's all run directly through
their own website. Customers can upload their pre
loved pieces to resell. It can set the price and once it
sells, the buyer gets the item. But then the seller receives a
Ricks or gift card in return. So and it keeps the whole
process in brand because what I noticed is that it doesn't send
(02:52):
the customer off to some random third party reseller.
It really kind of keeps them inside of this Ricksaw universe.
And I think I just think what's smart is that it's not just
about sustainability, It's also about customer retention.
You know, you're giving loyal fans a reason to come back and
shop again and really feel good about extending the life of
(03:13):
their clothes. And I guess that while resale is
obviously framed around sustainability, which we love,
but what we're really seeing is is that customers also love it
for the value. You know, it's not just about
doing the right thing, it's alsoabout getting access to quality
pieces at a better price point, especially with brands like Rixo
and farm Rio, you're not just buying random basics.
(03:34):
You know, you're buying beautiful, elevated stand out
investment pieces. And I think by being able to buy
them pre loved and maybe grab a dress that you missed last
season for half the price. Well, that's a huge one for
customers. And the store credit is very
clever paying money. They're getting store credit and
it's it's just becoming a, a real, a real loyalty loop.
(03:55):
So yeah, I thought that was really smart.
I love it because it's tied intotheir physical store, right?
So this is their Kings Rd store.They all it says it here.
They'll they'll for certain garments.
They'll hold it in store, right as in like, sorry, they'll
display it in store, which anything for me that sort of
connects these wonderful worlds of digital and physical and then
(04:16):
provides better in store experiences.
And I think this, I have to say,I don't think it's a London
trend. I think it's a European trend,
but London is beginning to lead on on this because you've got
Westfields doing their pop up circular elements.
And so you got to love anything that goes into pre loved or
circular, which really nicely sort of I remember, and I think
(04:40):
we were just talking about this,talking about Lone hoods
originally. I think they they set out in One
Direction. But what I thought was really
interesting, if you're a loose end and you live in London, get
down to Islington. In collaboration or partnership
with Islington Council. They're running a close swap of
(05:01):
anything. Well, OK, that's just a maybe an
up end. It's Islington.
So everyone's going to be very beautiful darling.
And you know, not as beautiful darling as a King's Road.
So a little bit less than King'sRoad, but it's still beautiful
darlings. What's interesting here is the
credit system behind the way that Lone Hood is running these
events now Lone Hood I they've, I saw that they ran an event in
(05:22):
Manchester. So these types of community
events where people bring their pre loved pre owned items with a
set bunch of rules and then, youknow, here, so for example,
don't bring any more than five items, Make sure that they're
cleaned and ready to go onto theracks.
They accept all shapes and sizes, including children's
clothing. So back to school, you know,
(05:44):
parents have been loving a bit of circular and recycle.
But let's get to the interestingthing.
The tokens now in my mind and I remember when Logan had
originally started they did havesomething to do with credit, but
this in my mind is trying to sort of you know who is the
credit owner of the circular economy and you know your
(06:05):
credits if you don't use or don't find anything from roll
forward, they'll be running moreevents.
Maybe hypothetically in the future your your pre loved event
on the Kings Rd you'll be able to use the credits from loan
hood. That's where I see them.
What probably going with this yeah and I think you know again
it's a swap as well. I, I don't know how the swap
(06:25):
works and I have to read how theswap works, but there is a, a
swap mechanism as well. So, you know, it's, I, I, I
think it's really amazing. I think this is the future.
People are going to want more and more and more experiences.
And I think London is leading the way because this is one of
like three other circular eventsand, and there's nothing bad
about that. We just want more of these.
(06:47):
I go with you for your favouriteand now obviously one of your
friends has gone gone over there.
Oh yes, Top Shop. And I know I talked about Top
Shop last week and I really don't want to sound like a
Broadcom record, but it felt rude not to bring it up again
when they dropped an absolute banger this week that Cara
Delevingne is one of the new faces for their relaunch.
(07:07):
Which is. So this is not like this is your
generation that they're reachingout to.
This is very much my generation.So she was the original face of
Topshop back in Leos 2010. Oh my goodness.
Long as Kate Moss. Now all we need is Kate Moss and
it's going to be an absolute game changer.
(07:28):
But yeah, she's launching a 30 piece edit which will be
exclusively available on topshop.com.
Yeah. From the I think it was August
the 16th, which marks the the return of top online standalone
destination, which is very exciting.
(07:48):
Apparently the collaboration isn't A1 off planning for a full
capsule collection in 26 and 27 and quote.
It is built around sustainability, inclusivity and
high quality design. And I think what's interesting,
like you just said last week, I was obviously questioning
whether they were going after Gen Z, which isn't me, with a
(08:11):
fresh brand moment, or if this was all about millennial
nostalgia, which is me. And this bringing back Cara
definitely feels like a win to. You think they'll bring back
Kate? Well, Kate be Kate's retired,
right? Or she's still working.
She still dibbled apples and things.
I mean, she did the whole thing with Coca-Cola last year.
(08:32):
Was that last year? OK.
But if they brought her back, wow.
Well. I.
I think I, I was trying to remember when you were talking
about it, who owns Top Shop and it's obviously ASOS, right?
So I think ASOS need, you know, to be building that value.
And I think Top Shop's a fantastic brand for them to, to
(08:52):
focus in on because I think thatthey've been really troubled
over the years and, and recentlywith their returns saga of
sending emails to people saying,Hey, you're no longer a, we're
no longer going to serve you because you've returned too many
things. I think, you know, this is, this
is a positive thing for the UK and hopefully back onto the High
Street. That's that's really, really
(09:14):
interesting to see what this looks like in the real world.
But I think the words that described it as as well, you
know, pushing towards that kind of high quality sustainability,
you know. Not fast fashion G or T.
Yeah. So it's, you know, me as a
consumer, as I mentioned last week, you know, 19 year old me
(09:35):
didn't care as much about those things.
I now do, as do a lot of millennials, and yeah, it's
interesting. Very intrigued by the whole
thing. I'm not going to say anymore
about it because I bet people are sick of hearing me talk
about it. Well, no, because I because I'm
still waiting for the Johnny andJames Jeans element to come
(09:56):
back. Enough, we said.
Jordy. I didn't know it was Johnny.
I I did, I really tickled. Anyway, so that because it says
they obviously they are such a big brand, but in the press
release I'm like, what the hell is Johnny and Jamie jeans?
But anyway, then that before I do any more damage to my
reputation, let's move on. So Taco Swim, another Cloven
(10:18):
brand who have been all over Vogue and all the glamour
newspapers, they obviously they're swimwear and I'm always
a bit nervous about showing swimwear.
But what they do really interesting I find is their
loyalty programme. And yeah, and I think for me,
why is this interesting? Because I always talk about
physical retailers learning, having to do better with
(10:41):
building communities. And then, you know, if I meet an
exec from a retailer, they'll say, oh, but what?
What are online DTC brands doingthat we are not?
And one of the things I'll say is engagement.
How are you engaging with them? And they'll say we've got
loyalty points like OK, what do those, you know, what does that
look like? And I think Tokyo do a fantastic
and, and you mentioned this yourself, you know, they've sort
(11:02):
of taken from the airline industry where you get that
premium feel, you know, you get that, but everyone is speedy
boarding, right? Literally the whole plane speedy
boards now. But yes, but you do get that
exclusive axis. But it's not, it doesn't just
stop there. So of course, if you purchase
their beautiful swimwear that isinclusive, I have to say,
because sometimes with swimwear brands, everyone's a size 06 or
(11:27):
zero in America, they're 100% inclusive.
I've seen loads of different models in different sizes, which
is definitely spot on, but they're, they're, they're
classes here in terms of the level of class, sorry, the
business levels are and you can see that they've got business
and, and you, you rack up the points that you go there, but
then they also reward engagement, which is what we as
(11:50):
consumers who are being asked tosign up to mailing lists, right?
You get 130 points gain that converts to discounts on your
next purchase. Follow them on Instagram
convert. I think this is, you know, I, I
say this sometimes this is the master class in how brands will
reshape how they manage and put their loyalty market.
(12:12):
Sorry, loyalty programmes out there, especially for this new
generation that says, Hey, I don't mind you knowing more
stuff about me, like happy birthday, right, had your
birthday to get. And and it's one of the ones
that's, you know, you get the most points for because you
know, that's the moment of whereyou spoil yourself.
What a piece of genius, right? You know, that's a good feel
(12:34):
feel good moment should be. And now there's a whole
ecosystem behind it and I and I love it.
And I was going to sort of say, Hey, if you're at loose end, go
to their rooftop garden party, which is in Wandsworth, but it's
sold out. So don't don't try and go to it
because it's sold out the the beautiful people.
I've already bought it. So I think a master class in in
(12:55):
loyalty. And our final thing is
everyone's social media favourite Darlings curries.
They've I think they've done so well on social media to turn
around this sort of boring selling fridges and freezers to
being a a really relevant brand in people's lives in a category
that is so hard. I mean, it's got to be one of
(13:17):
the the hardest categories whitewhite goods and they've done
phenomenally well and and here the story is smart video note.
I think the business is called Vyn yeah, Vy intelligence, but
they basically provide a video AI feed to the Currys assistant
that's helping you. So you've got a problem with
(13:37):
your laptop, your phone up therehelp centre you get Centrelink.
That link now has AI because potentially there could be
something that the AI has seen before that allows you to get to
the root of the problem faster. And it's sort of, as it says
here, improves first time fixed rate, streamlines workloads and
reduces carbon footprint generated by unnecessary call
(13:59):
outs because that's what really try and you know, before they,
the, the the person comes to your house to try and fix
whatever is broken. This sort of levels up that from
home, from home experience, which I think probably this will
become commonplace. It just makes so much sense to
do it. So anyway, I, I think that's a
(14:19):
nice one to end on or not, depending on how you, what your
views on AI are and whether they'll be, yeah, Cole's going
to say without jobs. But anyway, that's a whole
different thing. OK, come on.
Where are you next week? Are you back in I?
I'll be in London next week, yeah, Hopefully the weather is
going to brighten off because right now it's looking pretty
(14:39):
dull. I'm imagining Madrid is a lot
sunnier than here. Yeah, I don't talk about the
weather because I always feel guilty.
Yeah. It's like if you've never know,
I've I've in my old world, in the enterprise world, I used to
meet people who used to live by the beach, right.
And the first thing you would realise is that they live by the
beach because they'll come in and they're like little shorts
(15:00):
or their or their whatever, T-shirts and stuff like that.
And they will tell you that they're by the beach.
And I remember sat there on a Friday going bloody middle of
London. It's peeing down with rain.
I promised myself I would never make anyone feel bad, so I never
talk about. But yeah, it's glorious.
Well that's very nice of you. I would be rubbing it in.
Oh no, so next time I'll be withmy Pina Colada sat my my pool.
(15:24):
We we can do it from the pool side.
So that'll probably take care anyway.
Simone, thank you so much as always for giving up your time.
It's been a blast. Until next week.
Thank you. Until next week, bye.
Welcome to Five Things Friday. Hello, good morning, good
afternoon. I don't know what part of Friday
this is getting into your inbox or into your feed.
(00:22):
Maybe even a Saturday or Sunday.But don't worry, my name is
Alex. I'm the founder of the Retail
podcast and Co host the Five Things Friday UK edition.
I help retailers stay relevant through thought leadership and
creating those systems to help them.
And this is my lovely Co host, my sorry, my fabulous Co host
Simone. Fabulous, love it.
(00:43):
Hi everybody, I'm Simone, Co founder and CEO of Need.
If it's night all Simone is nift.
I always say the easiest way to describe us.
It's kind of like delivery for quality fashion.
So I'm working with lots of different retailers helping them
to implement rapid delivery. And as I learned, local as well
as large, large ones, right? Yeah, correct.
(01:04):
That's. That's the thing I learned last
week that that you, you're also focused on those local High
Street retailers were thinking how do I get my product out
without getting into these logistics nightmares contracts
that they have to sign up to. So Simone, we're going to start
with you 5 things Friday for everyone who knows, we're going
to look at the five top things. We may have 61 throw it
(01:26):
underneath the banner of of five.
So why don't you start us off with?
Rick so well more yes, the topicof resale and the continued rise
of resale. You know, we've seen Rick saw
launch one, I think it was this week.
We've seen farm Rio launch one in the past couple of weeks and
also wise as well. And the way it's been done is
(01:47):
really becoming part of the the brand's ecosystem.
And what I find exciting about this is it's not just secondhand
anymore. It's really about curation
community and offering your customers, I guess longevity and
circularity, but in a, more of a, a stylish and a more brand
owned way. You know, it's super elevated
(02:08):
and with risk. Rick's, they've got this new
resale platform, I think it's called.
Is it Rick's or Reloved? I think it's Rick's or Reloved.
I might be making that up. Name they should use it.
I look on Kings Rd as well. Yes they are.
They're on Kings Rd. What are they?
Just up or down from farm Rio then?
Couple of doors down, yeah, so. I'm Rio, one of your customers.
(02:29):
They are, they are lovely brands.
But yeah, so Wicks are relived. It's all run directly through
their own website. Customers can upload their pre
loved pieces to resell. It can set the price and once it
sells, the buyer gets the item. But then the seller receives a
Ricks or gift card in return. So and it keeps the whole
process in brand because what I noticed is that it doesn't send
(02:52):
the customer off to some random third party reseller.
It really kind of keeps them inside of this Ricksaw universe.
And I think I just think what's smart is that it's not just
about sustainability, It's also about customer retention.
You know, you're giving loyal fans a reason to come back and
shop again and really feel good about extending the life of
(03:13):
their clothes. And I guess that while resale is
obviously framed around sustainability, which we love,
but what we're really seeing is is that customers also love it
for the value. You know, it's not just about
doing the right thing, it's alsoabout getting access to quality
pieces at a better price point, especially with brands like Rixo
and farm Rio, you're not just buying random basics.
(03:34):
You know, you're buying beautiful, elevated stand out
investment pieces. And I think by being able to buy
them pre loved and maybe grab a dress that you missed last
season for half the price. Well, that's a huge one for
customers. And the store credit is very
clever paying money. They're getting store credit and
it's it's just becoming a, a real, a real loyalty loop.
(03:55):
So yeah, I thought that was really smart.
I love it because it's tied intotheir physical store, right?
So this is their Kings Rd store.They all it says it here.
They'll they'll for certain garments.
They'll hold it in store, right as in like, sorry, they'll
display it in store, which anything for me that sort of
connects these wonderful worlds of digital and physical and then
(04:16):
provides better in store experiences.
And I think this, I have to say,I don't think it's a London
trend. I think it's a European trend,
but London is beginning to lead on on this because you've got
Westfields doing their pop up circular elements.
And so you got to love anything that goes into pre loved or
circular, which really nicely sort of I remember, and I think
(04:40):
we were just talking about this,talking about Lone hoods
originally. I think they they set out in One
Direction. But what I thought was really
interesting, if you're a loose end and you live in London, get
down to Islington. In collaboration or partnership
with Islington Council. They're running a close swap of
(05:01):
anything. Well, OK, that's just a maybe an
up end. It's Islington.
So everyone's going to be very beautiful darling.
And you know, not as beautiful darling as a King's Road.
So a little bit less than King'sRoad, but it's still beautiful
darlings. What's interesting here is the
credit system behind the way that Lone Hood is running these
events now Lone Hood I they've, I saw that they ran an event in
(05:22):
Manchester. So these types of community
events where people bring their pre loved pre owned items with a
set bunch of rules and then, youknow, here, so for example,
don't bring any more than five items, Make sure that they're
cleaned and ready to go onto theracks.
They accept all shapes and sizes, including children's
clothing. So back to school, you know,
(05:44):
parents have been loving a bit of circular and recycle.
But let's get to the interestingthing.
The tokens now in my mind and I remember when Logan had
originally started they did havesomething to do with credit, but
this in my mind is trying to sort of you know who is the
credit owner of the circular economy and you know your
(06:05):
credits if you don't use or don't find anything from roll
forward, they'll be running moreevents.
Maybe hypothetically in the future your your pre loved event
on the Kings Rd you'll be able to use the credits from loan
hood. That's where I see them.
What probably going with this yeah and I think you know again
it's a swap as well. I, I don't know how the swap
(06:25):
works and I have to read how theswap works, but there is a, a
swap mechanism as well. So, you know, it's, I, I, I
think it's really amazing. I think this is the future.
People are going to want more and more and more experiences.
And I think London is leading the way because this is one of
like three other circular eventsand, and there's nothing bad
about that. We just want more of these.
(06:47):
I go with you for your favouriteand now obviously one of your
friends has gone gone over there.
Oh yes, Top Shop. And I know I talked about Top
Shop last week and I really don't want to sound like a
Broadcom record, but it felt rude not to bring it up again
when they dropped an absolute banger this week that Cara
Delevingne is one of the new faces for their relaunch.
(07:07):
Which is. So this is not like this is your
generation that they're reachingout to.
This is very much my generation.So she was the original face of
Topshop back in Leos 2010. Oh my goodness.
Long as Kate Moss. Now all we need is Kate Moss and
it's going to be an absolute game changer.
(07:28):
But yeah, she's launching a 30 piece edit which will be
exclusively available on topshop.com.
Yeah. From the I think it was August
the 16th, which marks the the return of top online standalone
destination, which is very exciting.
(07:48):
Apparently the collaboration isn't A1 off planning for a full
capsule collection in 26 and 27 and quote.
It is built around sustainability, inclusivity and
high quality design. And I think what's interesting,
like you just said last week, I was obviously questioning
whether they were going after Gen Z, which isn't me, with a
(08:11):
fresh brand moment, or if this was all about millennial
nostalgia, which is me. And this bringing back Cara
definitely feels like a win to. You think they'll bring back
Kate? Well, Kate be Kate's retired,
right? Or she's still working.
She still dibbled apples and things.
I mean, she did the whole thing with Coca-Cola last year.
(08:32):
Was that last year? OK.
But if they brought her back, wow.
Well. I.
I think I, I was trying to remember when you were talking
about it, who owns Top Shop and it's obviously ASOS, right?
So I think ASOS need, you know, to be building that value.
And I think Top Shop's a fantastic brand for them to, to
(08:52):
focus in on because I think thatthey've been really troubled
over the years and, and recentlywith their returns saga of
sending emails to people saying,Hey, you're no longer a, we're
no longer going to serve you because you've returned too many
things. I think, you know, this is, this
is a positive thing for the UK and hopefully back onto the High
Street. That's that's really, really
(09:14):
interesting to see what this looks like in the real world.
But I think the words that described it as as well, you
know, pushing towards that kind of high quality sustainability,
you know. Not fast fashion G or T.
Yeah. So it's, you know, me as a
consumer, as I mentioned last week, you know, 19 year old me
(09:35):
didn't care as much about those things.
I now do, as do a lot of millennials, and yeah, it's
interesting. Very intrigued by the whole
thing. I'm not going to say anymore
about it because I bet people are sick of hearing me talk
about it. Well, no, because I because I'm
still waiting for the Johnny andJames Jeans element to come
(09:56):
back. Enough, we said.
Jordy. I didn't know it was Johnny.
I I did, I really tickled. Anyway, so that because it says
they obviously they are such a big brand, but in the press
release I'm like, what the hell is Johnny and Jamie jeans?
But anyway, then that before I do any more damage to my
reputation, let's move on. So Taco Swim, another Cloven
(10:18):
brand who have been all over Vogue and all the glamour
newspapers, they obviously they're swimwear and I'm always
a bit nervous about showing swimwear.
But what they do really interesting I find is their
loyalty programme. And yeah, and I think for me,
why is this interesting? Because I always talk about
physical retailers learning, having to do better with
(10:41):
building communities. And then, you know, if I meet an
exec from a retailer, they'll say, oh, but what?
What are online DTC brands doingthat we are not?
And one of the things I'll say is engagement.
How are you engaging with them? And they'll say we've got
loyalty points like OK, what do those, you know, what does that
look like? And I think Tokyo do a fantastic
and, and you mentioned this yourself, you know, they've sort
(11:02):
of taken from the airline industry where you get that
premium feel, you know, you get that, but everyone is speedy
boarding, right? Literally the whole plane speedy
boards now. But yes, but you do get that
exclusive axis. But it's not, it doesn't just
stop there. So of course, if you purchase
their beautiful swimwear that isinclusive, I have to say,
because sometimes with swimwear brands, everyone's a size 06 or
(11:27):
zero in America, they're 100% inclusive.
I've seen loads of different models in different sizes, which
is definitely spot on, but they're, they're, they're
classes here in terms of the level of class, sorry, the
business levels are and you can see that they've got business
and, and you, you rack up the points that you go there, but
then they also reward engagement, which is what we as
(11:50):
consumers who are being asked tosign up to mailing lists, right?
You get 130 points gain that converts to discounts on your
next purchase. Follow them on Instagram
convert. I think this is, you know, I, I
say this sometimes this is the master class in how brands will
reshape how they manage and put their loyalty market.
(12:12):
Sorry, loyalty programmes out there, especially for this new
generation that says, Hey, I don't mind you knowing more
stuff about me, like happy birthday, right, had your
birthday to get. And and it's one of the ones
that's, you know, you get the most points for because you
know, that's the moment of whereyou spoil yourself.
What a piece of genius, right? You know, that's a good feel
(12:34):
feel good moment should be. And now there's a whole
ecosystem behind it and I and I love it.
And I was going to sort of say, Hey, if you're at loose end, go
to their rooftop garden party, which is in Wandsworth, but it's
sold out. So don't don't try and go to it
because it's sold out the the beautiful people.
I've already bought it. So I think a master class in in
(12:55):
loyalty. And our final thing is
everyone's social media favourite Darlings curries.
They've I think they've done so well on social media to turn
around this sort of boring selling fridges and freezers to
being a a really relevant brand in people's lives in a category
that is so hard. I mean, it's got to be one of
(13:17):
the the hardest categories whitewhite goods and they've done
phenomenally well and and here the story is smart video note.
I think the business is called Vyn yeah, Vy intelligence, but
they basically provide a video AI feed to the Currys assistant
that's helping you. So you've got a problem with
(13:37):
your laptop, your phone up therehelp centre you get Centrelink.
That link now has AI because potentially there could be
something that the AI has seen before that allows you to get to
the root of the problem faster. And it's sort of, as it says
here, improves first time fixed rate, streamlines workloads and
reduces carbon footprint generated by unnecessary call
(13:59):
outs because that's what really try and you know, before they,
the, the the person comes to your house to try and fix
whatever is broken. This sort of levels up that from
home, from home experience, which I think probably this will
become commonplace. It just makes so much sense to
do it. So anyway, I, I think that's a
(14:19):
nice one to end on or not, depending on how you, what your
views on AI are and whether they'll be, yeah, Cole's going
to say without jobs. But anyway, that's a whole
different thing. OK, come on.
Where are you next week? Are you back in I?
I'll be in London next week, yeah, Hopefully the weather is
going to brighten off because right now it's looking pretty
(14:39):
dull. I'm imagining Madrid is a lot
sunnier than here. Yeah, I don't talk about the
weather because I always feel guilty.
Yeah. It's like if you've never know,
I've I've in my old world, in the enterprise world, I used to
meet people who used to live by the beach, right.
And the first thing you would realise is that they live by the
beach because they'll come in and they're like little shorts
(15:00):
or their or their whatever, T-shirts and stuff like that.
And they will tell you that they're by the beach.
And I remember sat there on a Friday going bloody middle of
London. It's peeing down with rain.
I promised myself I would never make anyone feel bad, so I never
talk about. But yeah, it's glorious.
Well that's very nice of you. I would be rubbing it in.
Oh no, so next time I'll be withmy Pina Colada sat my my pool.
(15:24):
We we can do it from the pool side.
So that'll probably take care anyway.
Simone, thank you so much as always for giving up your time.
It's been a blast. Until next week.
Thank you. Until next week, bye.
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