Welcome to Five Things Friday—your new weekly dose of insights, hosted by Laura & Alex from The Retail Podcast!
In this debut episode, we explore:
- 🌟 Luxury Wellness Clubs: How Sunday Sporting Club is reshaping social gatherings through fitness and meaningful connections.
- 🛍️ World Retail Congress 2025: A sneak peek at next week's event in London, highlighting innovative store tours at Selfridges, John Lewis, and IKEA.
- 📈 Retail Strategy Deep Dive: Analysis of groundbreaking retail strategies from James Hurman’s insightful collaboration with Klaviyo, exploring new approaches to consumer engagement.
Stay connected:
- [Sunday Sporting Club](https://www.sundaysportingclub.com/)
- [World Retail Congress](https://www.worldretailcongress.com/)
- Instagram: [Sunday Sporting Club](https://www.instagram.com/sundaysportingclub/)
Follow and subscribe to ensure you don't miss future episodes every Friday!
#FiveThingsFriday #RetailPodcast #RetailInsights #LuxuryWellness #RetailStrategy #WorldRetailCongress
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome to not the retail Podcast, The five Things
Friday, where we take a look at the top of mind areas, issues,
content companies, activities that we'll be doing.
I'm Alex you you may have seen the retail podcast and I'm
fortunate enough to be joined by.
I am Laura, I am a Scottish lassie and I'm based over the
(00:24):
other side of the world in Australia.
Why don't you start and then I'll I'll take take it.
After you, one of the things I went to an event this week in
Sydney, it was with Clavio whereyou see it, It was called K
Sydney. So it was a big kind of product.
You know, it was a big event where they're talking about the
product and they've got some speakers up and they released a
(00:46):
report, which, Alex, I think youhave it.
So, yeah, absolutely. Here it is.
Yeah. So full credit to them.
Very, very right. Yeah.
We're a couple, James. Is it Jim and Herman?
Yeah, there's a couple of peopleand I think overdose was a
couple of and and Zen a couple of people involved.
But it really looked at 1.7 million customers, 1.2 billion
(01:09):
spend. I must say.
The caveat is this is focused a wee bit more towards that
fashion. But yeah, it was kind of
something that's been bugging meI guess for the last year.
Is this real big focus on retention, retention, retention?
And I guess we know that we knowretention is important and I
(01:30):
think everyone's been looking atas ways to save money to get
more bang from the buck. But this report is kind of like
debunking that myth. So it's really giving a bit of a
like the whole, we all say this kind of line that's like, you
know, it's five times more expensive to acquire a a new
(01:53):
customer than an existing. Yeah, absolutely.
Yeah. And this report basically says
that's not true at all. And actually all the findings
that they were saying was reporting to a lot of retailers
that really dig into that retention model, they see a
little bit of a decline in revenue.
And it's all about just finding ways to service whoever is in
(02:16):
front of you at the time. And lots more focus should be on
that kind of cross sell upsell rather than retention as such.
So retention's a little bit yourmath and it was a really good,
good report. What would you just I'm so
curious with that because that goes like naturally against
(02:37):
everything. I'm thinking what's the what's
the basis on that that will got it loan?
Well, I think it's been retention, like kind of
retention and loyalty, right. So everyone's so the loyalty
programmes and I think it comes back to like loyalty as such a
big theme. It's not just a loyalty
(02:59):
programme, it's not a point system.
So I think it has to be looking at given value, whether it be
retained or otherwise. So it really kind of starts to
hit on a few a few different aspects now.
I think when I looked at it, some of the gaps could
potentially challenges this was looked at revenue, you know,
(03:21):
against maybe that profit and margin piece.
But I definitely feel it's like in the right track, right, where
it's really about giving people the best customer service
experience. And you want to retain, you want
to retain your customers, but don't focus too much on that
(03:41):
retention piece because you could have a routine customer,
right? But over what's the lifetime
value that customer? So a lot more focus on whoever
is there, give them what they will love, good love to do.
What's a big part of the messageI heard?
And it kind of came back to a bit of that theme, right?
(04:02):
It's back to loyalty programmes.They work when they work when
they're really unified into a business strategy on how you
think about loyalty from clienteling to, you know, VIP,
whatever you're doing there. It's all-encompassing.
And we should talk to talk aboutthem in really niche lanes.
(04:26):
It starts, it starts to not work.
So yeah, I think the the the best thing I think for me as
well was we need to stop saying that a new customer costs five
times more. It's more about the right
customer and keeping the right customer and sometimes retention
(04:47):
after have you assess them aftera year maybe they're not the
right customers to retain. So it's a kind.
Of yeah, which I think is what the point here it was making in
terms of the cross sell and up sell thing that you said.
But OK, look, interesting report.
I I, it's it's one of those thatyou sort of hear Rango, really
are you just being are you just saying that?
(05:07):
And then I guess when you look at the data points in here to
say what what is and how you you, you do that right.
And it's it's yeah, it's cool. OK, cool.
What? What's your second one?
Right, my second one, I'm actually unified commerce.
It's kind of bugged me for a long time.
(05:29):
You know, what is it? Is it a buzzword?
Is it a business strategy? I I would say it's a really
important business strategy. I think what it has to be
defined by the retailers themselves.
So I was listening to she was pretty amazing.
Her name is Emily Feifer from Forrester and she she was
(05:52):
talking about it and she was kind of saying that it's not a
thing. And the reason it's not a thing
is because there's no shared definition of what it is.
However, there is a great value and unification, right?
Whereas the likes of Shopify will say no as a thing, you
know, as and I guess I'm kind ofset in the middle of the two of
(06:15):
the worlds. Like if you were a retailer who
came out seven years ago or, youknow, round up at that time and
you used Shopify, like that was your base.
That was, you know, you were allin, you were going to go to the
point of sale. Yeah, unified commerce can be a
real thing right now for you. A lot of it really to me, the
(06:35):
ideally unified commerce is a it's really good more modular,
fewer vendors and fewer, fewer moving PCs and the idea of like
a shorter time to value. And also I think the one, one
thing she said as well when I was listening to her reading
what she'd wrote was a lot of vendors have kind of ruined us a
(06:56):
wee bit because you'll see unified commerce everywhere.
It's really important to ask thehow question like how do you
unify? You know, because I would say
that it's more the infrastructure to get you to
Omni channel. And that's I feel is really it's
not been very well even me articulated, but I would say
(07:17):
that unified commerce is as morethe architecture and the way you
go to market. And it's about like, you know,
looking at the platform, we've always been trying to do unified
commerce. Who wouldn't want to have a
unified, you know? Channel of strategy.
Yeah, absolutely. Where your data talks to each
(07:38):
other lovely, you know, and you can modules here and there and
the work of one UI. Everyone has been this isn't
new. We've all been moving to this.
This is not a new thing. What has happened is we went
through this Shopify, you know the boom and we went from model
(07:58):
of best and breed tech. So we went down let's get all
the best and and breed tech. Now what's happening is all
those they were small to medium sized tech companies, they're
starting to mature and now they're going into that
consolidation mode. So now they're kind of coming
back to where we were before in the sales force days where it's
(08:20):
more about you. I guess it's like you want them
best in breed for their core function, but you will not have
them best in breed for the other.
The other areas that really complement and it's coming back
to making the retailer's life easier as well with the end
user. So it's a lot now, the UI, the
(08:41):
underlying data channel, unifying the best way possible.
I think though, this is our conversation.
It depends. It depends, right?
It's if you're a big retailer, we're big problems and lots of
tech and lots of teams get into one.
You know that Nirvana of single view customer and unifying
(09:04):
everything is a journey. So yeah, so it.
It was, it's more architecture. I, I hear you.
I get what you're saying in terms of it's a sort of cyclical
thing that people are sort of coming back into and having this
or trying to create a single view.
Yeah. And, and I think it's like
businesses have to have really strong leadership teams that
take these concepts and define them for what is right for them
(09:28):
and where they can get to. And you know, because again and
again, I'm not just, if you start and Shopify and you put
the pause and you use that, Oh my God, that that could be
pretty beautiful, right? Yeah, yeah.
If you're using a big complex point of sale because it really
suits your business and you're not willing to move to that or
(09:48):
it doesn't suit your business, then that unification pro, you
know, you can get there, but there's probably going to be a
couple of different UIS and bumps.
So yeah, like where can you unify?
I'd say as the first point pack,pack the biggest thing and it's
a bit that consolidation attack consult, it's shorter time to
(10:09):
value, right? This is what we're looking for.
We're not looking for big 18 month projects anymore.
It's simplifying. It's meeting the user, that user
interface, you know, and workingoff permissions.
And that's the thing as well. Don't just a tech I think that
talks to other techs. That's not unification, right?
(10:32):
Yeah. Yeah, Yeah, it is.
But it's more like to me unifiedcommerce is your platform is,
you know, you have the One UI and it's easy, a modular plug in
and the data behind it all can talk to each other seamlessly.
So that was, to be honest, it's took me a while to get my head
round unified commerce and I spent a wee bit of time this
(10:52):
week and I feel, you know, embarrassed to say that, but
that's the truth. And I think if I'm saying last,
probably feel confused. So I'm cheating a little bit,
right? Because I've got two things that
I'm going to talk about and fourthings that I'm not going to
talk about, right. So the, the thing that I'm not
going to talk about is a gentic AI because I, I interviewed some
(11:16):
one of the execs from Microsoft.I said I'm not going to talk
about it. So I'm not going to talk about
it. I'll do my two Sunday sporting
club. I don't know if you've got this
as a trend in and I'm, I'm pretty sure because you guys are
all pretty healthy, but Wellnessand health based social
experiences and what we're finding specifically in the UK
and now coming into Europe is this sort of replacing
(11:41):
traditional alcohol based focused gatherings, right?
So people aren't meeting up to go for a beer, they're meeting
up to go to Pilates. And, and it is, you know,
whether it's restaurants or bars, it's another way for, for
people to get together to put their mobiles aside and to do
something. The reason why I've chosen
Sunday Sporting Club, obviously,this is the future of luxury
(12:03):
Wellness. And so when you go, when you go
to their socials, you go from the sort of corporate to what
brands are getting right or whatthey're getting wrong is
lifestyle aspirational. And in a time where budgets are
reducing. I think, you know, I, I talk
about this in, in, in the stuff that I put out there, but the
(12:25):
world is fracturing into these two sorts of systems of
consumer, you know, aspirationalshoppers and luxury shoppers.
And you can see what they've done really, really well is this
sort of aspirational social community that's supposedly, you
know, when I was reading the thing, it's not pretentious,
it's really human. You know, it's not meant for me.
(12:48):
I get it, but it, it, it's just,I think this is a, a small
glimpse into a, an area of what there is to come in a, in a, an
in a subculture. And you know, there's like
running there's there's so many different examples of these sort
of well, health based social subculture clubs that are
(13:10):
emerging. And I think these guys girls
probably do. If I'm hoping it's girls, I
should have checked that one up are doing a a cracking job at at
doing that. So sorry, because I've got so
many windows. How do I?
Oh yeah, I'm back here. Yeah, we're, I guess on the
(13:31):
fitness thing, I actually teach classes that it's quite, it's
quite close to me. Australia's full of the most
beautiful gyms. I think a few places more than
New York. They've tried to keep that
really cool elite kind of club. You know, I can't remember the
name of it, but not Barry I. Was selling her.
(13:51):
House or Equinox as well, like they tried and I feel we're kind
of moving to the 2.0 version of that that as a bit Yeah, so
true, you know it and the the kind of you know, I'm I'm a
millennial, but probably they'revery the young millennials or
just going to the yeah Gen are starting to create these kind of
(14:11):
sub subcultures and probably a lot of guys in it as well.
Like I've seen a few cycle clubspop up as well which are pretty
cool. The other one that on Monday I'm
travelling to London to World Retail Congress, which for all
intense purposes has now sold out as they put on on on the on
their website, which I went there last year.
(14:34):
It was in Paris and it's ultimately I think this is well,
I I said this is where CE OS go to learn.
So I'm I'm curious I'm excited I'm interested to see whether or
not how is it going to go. They're doing store tours as
well, which unfortunately, I don't think I, I feel a bit left
out on this, this one. Whereas at some, some events you
(14:54):
sort of get included in everything, on some you sort of
get because your media or press,you get pushed to the side and I
get it. So, but what I wanted to do was
where is it? They're store tours.
Where is this view the agenda? Here we are.
So they're going to be going, they're doing flagship store
tours in London because this is going to be at the Hilton on
(15:17):
Park, which is just near Hyde Park and literally down the road
is Oxford Street. So pretty good location and very
accessible. They're doing Selfridges, John
Lewis. And again, remember I was saying
about how the world is fracturing and it's like, well,
you just look at what they, I mean, obviously John Lewis is
(15:39):
sort of for everyone, but Selfridges is aspirational
luxury. And then you've got sort of
Primark and Sports Direct all within, you know, 500 metres of
each other, all flagship stores,all on multiple layers, but you
can see the 22 worlds. And then there's these new store
formats. And I will finish up because
we're, we're hitting really at the, the top.
(16:00):
So the, the new store formats. And I reviewed this Gym Shark,
which in my mind was London's best retail experience.
They were doing everything right.
But now they've got a Challenger, IKEA has opened up
on Oxford Circus and they're sort of, well, I mean, they're
two different businesses, right?But flat pack furniture, you
(16:23):
know, gym Bros or gym, gym, gym,gym people.
But their format, the store, themost most important thing here
is the store format is changing or has changed.
And here's some examples. And you know, all, as I said,
within 500 metres of each other.So I'm looking forward to that
and maybe we'll talk a little bit about this.
(16:43):
Yeah, next week, so. I think as well that that one
for the CEOs has probably got tobe the best part of that
conference, right? Like going out and seeing like
Oxford Street will be. Yeah, yeah.
I, I remember last year and likefor example, there was the maybe
she was the CEO of Wuma in Asia and she, she was in Paris again
(17:07):
and they were going to Carrefour.
So they did, you know, fair, fair play to them.
They did sort of attract that sort of global CEO.
I mean, tickets for non retail attendees are 7 grand, right?
So if you're a tech company wanting to come, you really have
to be invested and going. So I'm so I'm excited and I'll
(17:28):
obviously we'll share that next week.
As I said, I think we've done 5.Any closing thoughts?
No, I'll be mindful of my time in the next next week and no.
It's cool. No, it's cool and probably the
only thing as well. I kind of mentioned to you and
I'll not I'll go and eat more asmarketplaces I think is going to
take a bit of a left and I thinkit's just because everyone's so
(17:52):
aware of social and they're coming back to the basics.
And if they're not, how can you do tech talk and all the rest of
your traditional when you don't even have an Amazon strategy?
To me, yes, that's table steaks.That's so an American phrase I
heard at shock talk table steaksbefore you go.
So. And I'm just really looking
forward to hearing some of the differences between the opposite
(18:14):
side of the world, Alex, as we. Yeah, kind of get into this.
Laura, thank you so much. Have a beautiful, Is it sunny
day in Sydney? I can see there's like, yeah, it
looks like palm trees behind you.
Yeah. It's like wow, sorry to make you
jealous but anyway. Alright, all right, until next
week. Bye.
Hello and welcome to not the retail Podcast, The five Things
Friday, where we take a look at the top of mind areas, issues,
content companies, activities that we'll be doing.
I'm Alex you you may have seen the retail podcast and I'm
fortunate enough to be joined by.
I am Laura, I am a Scottish lassie and I'm based over the
(00:24):
other side of the world in Australia.
Why don't you start and then I'll I'll take take it.
After you, one of the things I went to an event this week in
Sydney, it was with Clavio whereyou see it, It was called K
Sydney. So it was a big kind of product.
You know, it was a big event where they're talking about the
product and they've got some speakers up and they released a
(00:46):
report, which, Alex, I think youhave it.
So, yeah, absolutely. Here it is.
Yeah. So full credit to them.
Very, very right. Yeah.
We're a couple, James. Is it Jim and Herman?
Yeah, there's a couple of peopleand I think overdose was a
couple of and and Zen a couple of people involved.
But it really looked at 1.7 million customers, 1.2 billion
(01:09):
spend. I must say.
The caveat is this is focused a wee bit more towards that
fashion. But yeah, it was kind of
something that's been bugging meI guess for the last year.
Is this real big focus on retention, retention, retention?
And I guess we know that we knowretention is important and I
(01:30):
think everyone's been looking atas ways to save money to get
more bang from the buck. But this report is kind of like
debunking that myth. So it's really giving a bit of a
like the whole, we all say this kind of line that's like, you
know, it's five times more expensive to acquire a a new
(01:53):
customer than an existing. Yeah, absolutely.
Yeah. And this report basically says
that's not true at all. And actually all the findings
that they were saying was reporting to a lot of retailers
that really dig into that retention model, they see a
little bit of a decline in revenue.
And it's all about just finding ways to service whoever is in
(02:16):
front of you at the time. And lots more focus should be on
that kind of cross sell upsell rather than retention as such.
So retention's a little bit yourmath and it was a really good,
good report. What would you just I'm so
curious with that because that goes like naturally against
(02:37):
everything. I'm thinking what's the what's
the basis on that that will got it loan?
Well, I think it's been retention, like kind of
retention and loyalty, right. So everyone's so the loyalty
programmes and I think it comes back to like loyalty as such a
big theme. It's not just a loyalty
(02:59):
programme, it's not a point system.
So I think it has to be looking at given value, whether it be
retained or otherwise. So it really kind of starts to
hit on a few a few different aspects now.
I think when I looked at it, some of the gaps could
potentially challenges this was looked at revenue, you know,
(03:21):
against maybe that profit and margin piece.
But I definitely feel it's like in the right track, right, where
it's really about giving people the best customer service
experience. And you want to retain, you want
to retain your customers, but don't focus too much on that
(03:41):
retention piece because you could have a routine customer,
right? But over what's the lifetime
value that customer? So a lot more focus on whoever
is there, give them what they will love, good love to do.
What's a big part of the messageI heard?
And it kind of came back to a bit of that theme, right?
(04:02):
It's back to loyalty programmes.They work when they work when
they're really unified into a business strategy on how you
think about loyalty from clienteling to, you know, VIP,
whatever you're doing there. It's all-encompassing.
And we should talk to talk aboutthem in really niche lanes.
(04:26):
It starts, it starts to not work.
So yeah, I think the the the best thing I think for me as
well was we need to stop saying that a new customer costs five
times more. It's more about the right
customer and keeping the right customer and sometimes retention
(04:47):
after have you assess them aftera year maybe they're not the
right customers to retain. So it's a kind.
Of yeah, which I think is what the point here it was making in
terms of the cross sell and up sell thing that you said.
But OK, look, interesting report.
I I, it's it's one of those thatyou sort of hear Rango, really
are you just being are you just saying that?
(05:07):
And then I guess when you look at the data points in here to
say what what is and how you you, you do that right.
And it's it's yeah, it's cool. OK, cool.
What? What's your second one?
Right, my second one, I'm actually unified commerce.
It's kind of bugged me for a long time.
(05:29):
You know, what is it? Is it a buzzword?
Is it a business strategy? I I would say it's a really
important business strategy. I think what it has to be
defined by the retailers themselves.
So I was listening to she was pretty amazing.
Her name is Emily Feifer from Forrester and she she was
(05:52):
talking about it and she was kind of saying that it's not a
thing. And the reason it's not a thing
is because there's no shared definition of what it is.
However, there is a great value and unification, right?
Whereas the likes of Shopify will say no as a thing, you
know, as and I guess I'm kind ofset in the middle of the two of
(06:15):
the worlds. Like if you were a retailer who
came out seven years ago or, youknow, round up at that time and
you used Shopify, like that was your base.
That was, you know, you were allin, you were going to go to the
point of sale. Yeah, unified commerce can be a
real thing right now for you. A lot of it really to me, the
(06:35):
ideally unified commerce is a it's really good more modular,
fewer vendors and fewer, fewer moving PCs and the idea of like
a shorter time to value. And also I think the one, one
thing she said as well when I was listening to her reading
what she'd wrote was a lot of vendors have kind of ruined us a
(06:56):
wee bit because you'll see unified commerce everywhere.
It's really important to ask thehow question like how do you
unify? You know, because I would say
that it's more the infrastructure to get you to
Omni channel. And that's I feel is really it's
not been very well even me articulated, but I would say
(07:17):
that unified commerce is as morethe architecture and the way you
go to market. And it's about like, you know,
looking at the platform, we've always been trying to do unified
commerce. Who wouldn't want to have a
unified, you know? Channel of strategy.
Yeah, absolutely. Where your data talks to each
(07:38):
other lovely, you know, and you can modules here and there and
the work of one UI. Everyone has been this isn't
new. We've all been moving to this.
This is not a new thing. What has happened is we went
through this Shopify, you know the boom and we went from model
(07:58):
of best and breed tech. So we went down let's get all
the best and and breed tech. Now what's happening is all
those they were small to medium sized tech companies, they're
starting to mature and now they're going into that
consolidation mode. So now they're kind of coming
back to where we were before in the sales force days where it's
(08:20):
more about you. I guess it's like you want them
best in breed for their core function, but you will not have
them best in breed for the other.
The other areas that really complement and it's coming back
to making the retailer's life easier as well with the end
user. So it's a lot now, the UI, the
(08:41):
underlying data channel, unifying the best way possible.
I think though, this is our conversation.
It depends. It depends, right?
It's if you're a big retailer, we're big problems and lots of
tech and lots of teams get into one.
You know that Nirvana of single view customer and unifying
(09:04):
everything is a journey. So yeah, so it.
It was, it's more architecture. I, I hear you.
I get what you're saying in terms of it's a sort of cyclical
thing that people are sort of coming back into and having this
or trying to create a single view.
Yeah. And, and I think it's like
businesses have to have really strong leadership teams that
take these concepts and define them for what is right for them
(09:28):
and where they can get to. And you know, because again and
again, I'm not just, if you start and Shopify and you put
the pause and you use that, Oh my God, that that could be
pretty beautiful, right? Yeah, yeah.
If you're using a big complex point of sale because it really
suits your business and you're not willing to move to that or
(09:48):
it doesn't suit your business, then that unification pro, you
know, you can get there, but there's probably going to be a
couple of different UIS and bumps.
So yeah, like where can you unify?
I'd say as the first point pack,pack the biggest thing and it's
a bit that consolidation attack consult, it's shorter time to
(10:09):
value, right? This is what we're looking for.
We're not looking for big 18 month projects anymore.
It's simplifying. It's meeting the user, that user
interface, you know, and workingoff permissions.
And that's the thing as well. Don't just a tech I think that
talks to other techs. That's not unification, right?
(10:32):
Yeah. Yeah, Yeah, it is.
But it's more like to me unifiedcommerce is your platform is,
you know, you have the One UI and it's easy, a modular plug in
and the data behind it all can talk to each other seamlessly.
So that was, to be honest, it's took me a while to get my head
round unified commerce and I spent a wee bit of time this
(10:52):
week and I feel, you know, embarrassed to say that, but
that's the truth. And I think if I'm saying last,
probably feel confused. So I'm cheating a little bit,
right? Because I've got two things that
I'm going to talk about and fourthings that I'm not going to
talk about, right. So the, the thing that I'm not
going to talk about is a gentic AI because I, I interviewed some
(11:16):
one of the execs from Microsoft.I said I'm not going to talk
about it. So I'm not going to talk about
it. I'll do my two Sunday sporting
club. I don't know if you've got this
as a trend in and I'm, I'm pretty sure because you guys are
all pretty healthy, but Wellnessand health based social
experiences and what we're finding specifically in the UK
and now coming into Europe is this sort of replacing
(11:41):
traditional alcohol based focused gatherings, right?
So people aren't meeting up to go for a beer, they're meeting
up to go to Pilates. And, and it is, you know,
whether it's restaurants or bars, it's another way for, for
people to get together to put their mobiles aside and to do
something. The reason why I've chosen
Sunday Sporting Club, obviously,this is the future of luxury
(12:03):
Wellness. And so when you go, when you go
to their socials, you go from the sort of corporate to what
brands are getting right or whatthey're getting wrong is
lifestyle aspirational. And in a time where budgets are
reducing. I think, you know, I, I talk
about this in, in, in the stuff that I put out there, but the
(12:25):
world is fracturing into these two sorts of systems of
consumer, you know, aspirationalshoppers and luxury shoppers.
And you can see what they've done really, really well is this
sort of aspirational social community that's supposedly, you
know, when I was reading the thing, it's not pretentious,
it's really human. You know, it's not meant for me.
(12:48):
I get it, but it, it, it's just,I think this is a, a small
glimpse into a, an area of what there is to come in a, in a, an
in a subculture. And you know, there's like
running there's there's so many different examples of these sort
of well, health based social subculture clubs that are
(13:10):
emerging. And I think these guys girls
probably do. If I'm hoping it's girls, I
should have checked that one up are doing a a cracking job at at
doing that. So sorry, because I've got so
many windows. How do I?
Oh yeah, I'm back here. Yeah, we're, I guess on the
(13:31):
fitness thing, I actually teach classes that it's quite, it's
quite close to me. Australia's full of the most
beautiful gyms. I think a few places more than
New York. They've tried to keep that
really cool elite kind of club. You know, I can't remember the
name of it, but not Barry I. Was selling her.
(13:51):
House or Equinox as well, like they tried and I feel we're kind
of moving to the 2.0 version of that that as a bit Yeah, so
true, you know it and the the kind of you know, I'm I'm a
millennial, but probably they'revery the young millennials or
just going to the yeah Gen are starting to create these kind of
(14:11):
sub subcultures and probably a lot of guys in it as well.
Like I've seen a few cycle clubspop up as well which are pretty
cool. The other one that on Monday I'm
travelling to London to World Retail Congress, which for all
intense purposes has now sold out as they put on on on the on
their website, which I went there last year.
(14:34):
It was in Paris and it's ultimately I think this is well,
I I said this is where CE OS go to learn.
So I'm I'm curious I'm excited I'm interested to see whether or
not how is it going to go. They're doing store tours as
well, which unfortunately, I don't think I, I feel a bit left
out on this, this one. Whereas at some, some events you
(14:54):
sort of get included in everything, on some you sort of
get because your media or press,you get pushed to the side and I
get it. So, but what I wanted to do was
where is it? They're store tours.
Where is this view the agenda? Here we are.
So they're going to be going, they're doing flagship store
tours in London because this is going to be at the Hilton on
(15:17):
Park, which is just near Hyde Park and literally down the road
is Oxford Street. So pretty good location and very
accessible. They're doing Selfridges, John
Lewis. And again, remember I was saying
about how the world is fracturing and it's like, well,
you just look at what they, I mean, obviously John Lewis is
(15:39):
sort of for everyone, but Selfridges is aspirational
luxury. And then you've got sort of
Primark and Sports Direct all within, you know, 500 metres of
each other, all flagship stores,all on multiple layers, but you
can see the 22 worlds. And then there's these new store
formats. And I will finish up because
we're, we're hitting really at the, the top.
(16:00):
So the, the new store formats. And I reviewed this Gym Shark,
which in my mind was London's best retail experience.
They were doing everything right.
But now they've got a Challenger, IKEA has opened up
on Oxford Circus and they're sort of, well, I mean, they're
two different businesses, right?But flat pack furniture, you
(16:23):
know, gym Bros or gym, gym, gym,gym people.
But their format, the store, themost most important thing here
is the store format is changing or has changed.
And here's some examples. And you know, all, as I said,
within 500 metres of each other.So I'm looking forward to that
and maybe we'll talk a little bit about this.
(16:43):
Yeah, next week, so. I think as well that that one
for the CEOs has probably got tobe the best part of that
conference, right? Like going out and seeing like
Oxford Street will be. Yeah, yeah.
I, I remember last year and likefor example, there was the maybe
she was the CEO of Wuma in Asia and she, she was in Paris again
(17:07):
and they were going to Carrefour.
So they did, you know, fair, fair play to them.
They did sort of attract that sort of global CEO.
I mean, tickets for non retail attendees are 7 grand, right?
So if you're a tech company wanting to come, you really have
to be invested and going. So I'm so I'm excited and I'll
(17:28):
obviously we'll share that next week.
As I said, I think we've done 5.Any closing thoughts?
No, I'll be mindful of my time in the next next week and no.
It's cool. No, it's cool and probably the
only thing as well. I kind of mentioned to you and
I'll not I'll go and eat more asmarketplaces I think is going to
take a bit of a left and I thinkit's just because everyone's so
(17:52):
aware of social and they're coming back to the basics.
And if they're not, how can you do tech talk and all the rest of
your traditional when you don't even have an Amazon strategy?
To me, yes, that's table steaks.That's so an American phrase I
heard at shock talk table steaksbefore you go.
So. And I'm just really looking
forward to hearing some of the differences between the opposite
(18:14):
side of the world, Alex, as we. Yeah, kind of get into this.
Laura, thank you so much. Have a beautiful, Is it sunny
day in Sydney? I can see there's like, yeah, it
looks like palm trees behind you.
Yeah. It's like wow, sorry to make you
jealous but anyway. Alright, all right, until next
week. Bye.
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