July 10, 2025 • 18 mins
From 15‑minute grocery to Oasis‑fuelled nostalgia, the retail week decoded.
⏩ Skip to a segment: 00:00 Intro | 01:33 Need It For Tonight | 02:24 Festival Fashion Pop‑Ups | 06:25 TikTok’s ‘Messy Era’ | 10:37 15‑Minute Delivery | 14:01 Adidas vs Nike | 17:09 New Balance Flagship | 18:20 Wrap‑up
In this UK edition of *Five Things Friday*, host **Alex** (The Retail Podcast) and co‑host **Simone Oloman** decode culture, commerce and convenience:
1. **Free People, Wimbledon & Glastonbury** – Why situational marketing beats seasonal planning.
2. TikTok’s shift from *Clean Girl* to *Messy* (via Anne Valois – @curatingambiance).
3. **Amazon × GoPuff** – 15‑minute grocery is the new baseline.
4. **Adidas Superstar** relaunch (Missy Elliott, Samuel L Jackson) vs **Nike** cultural dip; bonus **Oasis** pop‑ups.
5. **New Balance** “Made in England” store tour.
RESOURCES
• Oasis merch store – https://shop.oasisinet.com/
• TikTok video – https://www.tiktok.com/@curatingambiance/video/7525185174296857878
• Adidas Originals “Superstar” film – https://youtu.be/0i3ryZcv1PU
• MediaPost analysis – https://www.mediapost.com/publications/article/407211/
• Need It For Tonight – https://needitfortonight.com/
BRANDS MENTIONED
Need It For Tonight, Deliveroo, Free People, Glastonbury, Wimbledon, Flannels, Louise (jewellery), Beyoncé, Cowboy Carter, Never Fully Dressed, TikTok, The Row, Amazon, GoPuff, AliExpress, DoorDash, Glovo, Diageo, AB InBev, Adidas, Nike, New Balance, Oasis (band), Sabrina Carpenter, Formula 1.
#Retail #eCommerce #RapidDelivery #FestivalFashion #Adidas #Nike #Podcast
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome back to another fabulous edition of Five
Things Friday UK edition and privileged enough to be joined
by my Co host Simone Olloman. Simone, why don't we?
For those who may have not tunedin last week, where were you?
Give a quick one minute on. It could be long because I
remember watching you do your one minute and go, well, there's
(00:20):
my 32nd pitch and I was like no,no, no, no, take your time, as
much time as you need. Take us through who you are and
what you do. I mean, don't say take my time,
I'll be really will be here all day.
All right, Hello everybody, I'm Simone, the Co founder and CEO
of need it for tonight, also known as Neft.
I always say the easiest way to describe Neft is literally like
(00:42):
delivery, but for quality fashion.
So we work with lots of incredible brands and stores in
London to facilitate 90 minutes and send their delivery to our
platform. Whilst we are known for this, we
do also have another product which is also AB to B plug in
which plugs into retailers checkouts offering them 90
(01:04):
minutes and same day delivery. So.
Oh wow. Lover of convenience which may
be on the. You aggregate.
So just just to be clear, you aggregate network for delivery
there. You take that problem away for
retailers. Exactly that, yeah.
So we. Is it limited by region?
We, no, we have a Korean networkin most major cities in the UK.
(01:27):
Yeah, and we're currently expanding to most, most UK major
cities as well. Oh, fantastic.
OK. And it's so it's beyond fashion.
So I mean, you know, if I'm in the, I don't know, I'm make
greeting cards or, or in that world, it doesn't the product
doesn't matter. Yeah, exactly that it's, it's
(01:48):
really fun. You know, we work with smaller
independents and you know, a lotof it is to try and help smaller
independents and it might be fora tool business of directly gift
business. And it's to really to help them
to provide that Amazon esque experience to their customers
with no extra OPS or cost added to the retailer.
(02:09):
So it's a complete mix. It can be big sporting
businesses to fashion businessesto, maybe an electronics
business as well. OK, cool.
So why don't we go to? Why don't you kick us off with
the first thing this week? Would love to something that's
been on my mind. You know, event season is in
(02:29):
full swing and brands are reallycapitalising on it and I think
the ones that are really winningand they're certainly catching
my eye. You know, we've had Glastonbury
recently where we had Free People and Sephora.
They had a beautiful pop up there.
I mean, honestly, Free People was just dominating my Instagram
with influencers, beautiful outfits.
(02:52):
There was just so much buzz generated from it.
And he gave me formal. It gave me formal for the
outfit. You've been major formal for not
being a Glastonbury as well, which I was.
We've also had Wimbledon this week where we've had Odd Muse
and Flannels. They have done some kind of
influencer event to launch a certain collection.
Again, super smart, dominating my feed.
(03:14):
It was also D Louise, which is alovely jewellery brand.
He was the actual founder was outside of Wimbledon.
I think she just launched this beautiful tennis bracelet and
actually handing out obviously super fitting with Wimbledon,
but she was actually handing outsome free ones as well.
And then if she. Tell when when we were there.
(03:36):
Oh, was she? Oh, I didn't.
Know she was the one I think about.
She was one of the closing talkswhere she was going through her
story. I found the story.
Just really beautiful brand. She she's really nailed it.
But yeah, then we also saw it was a few weeks back we had
Beyoncé in London during the tour.
Again, something I wish I was that there was all of this talk
(03:58):
about Cowboy Carter. It was in every magazine.
All different retailers were trying to push out what's Cowboy
Carter related. 1 Brand took it that step further and it was
never fully dressed. And to show off that collection,
they brought this incredible looking squad of influences
(04:20):
concept. They're all dancing, singing, oh
wow, in the collection. And I was just like, that is
smart. You know, I was there looking
online at what everybody was wearing.
Again, it's meeting the customerwhere they are.
And I think the brands that are doing this are realising that,
you know, it's not seasonal anymore.
(04:41):
It's it's really it's situational and brands are
really moving fast to tap into these different comments and
they're moving at cultures pace.It's not just reacting to what's
it's them basically reacting to what's trending this week.
You know, it's not just about spring summer, it's about
Glastonbury. It's what are people wearing at
Sabrina Carpenter? Yeah, well, it's like.
(05:04):
Main coats from what I saw. Yeah, great coats and umbrellas.
True, true. True, but just for me it's so
much more human and engaging. It's meeting the consumer where
they are. It just does a really brilliant
job at promoting products and creating.
For all SO. Yeah, I, I think, I think, I
think that's a beautiful point on the signals that retailers
(05:26):
need to listen to and the cultural signals and how are
they doing that effectively. And I think a lot of them are
farming out to agencies. They're not doing that
themselves. And the data that exists in
their business and their customer profiles, unless
they're lucky to have, like you,a founder who knows her segment
because she is from that segment, right?
(05:48):
Obviously the, the logistics part is a bit different, but
unless you've got some sort of cultural LED signal mechanism,
you're, you're down to an agencytelling you, hey, Gastonbury's
coming up, do you want to do something?
We're handled them. But Wimbledon, I, I think same
with Formula One. All of these sort of classic old
world, yeah, walking events seemto be really rejuvenating
(06:14):
themselves for a new generation.Which leads me to I'll, I don't
know which way to go now. There's something I want your
opinion on. And then there's Adidas and what
they're doing. Which one should we do next?
Which one do you want to do next?
Oh, I'm intrigued what you want my opinion on?
So let's go. All right, let's go for that.
And obviously my favourite platform, TikTok.
(06:36):
Is the messy, cool girl finally back?
We've spent years smoothing out every edge, from beige colour
palettes to skin care's personality.
The ideal was polished and optimised.
But lately that aesthetic is starting to unravel.
And it's not just a vibe. On platforms like Particle, the
data tracks the mood shift in real time.
Tobacco products are up 843%, rolling trays 569%.
(06:56):
Alcoholic beverages up nearly 1000% in the past 12 months.
This isn't just aesthetic fatigue, it's cultural
realignment. Coaches climbing.
Gunny is trending upwards, the row softening.
Suddenly having a beer in cowboyboots feels more aspirational
than green juice in Pilatus. It's less about optimization,
more about character, pleasure and mood.
Day to night dressing is trending and imperfect beauty is
back. People are drinking again,
(07:17):
dancing again, wearing the dress, not checking the weather,
ordering dessert, swapping routines for romance, singing
more with us beige. From cleaning to captivating.
If you're building a brand or marketing one, this isn't noise.
It's a shift in culture and taste and how people want to
feel. The clean girl era.
It's fading. What's next is messier, bolder,
and honestly a lot more fun after years of minimal and quite
luxury there. You go.
(07:37):
The reason why I put that, I thought you're the other, the
younger generations of millennials, Gen Z, Alpha.
Well, alphas, they can't drink anyway.
But booze and fags are out because, you know, we're doing
Pilates, darling, and we're drinking our green juices.
Yeah, but what? What she's saying is sorry, that
(07:58):
trend is now on a decline and that and it's interesting,
right? Listen to what your first sort
of top of mind was. Was Beyoncé, Sabrina Carr, all
of these festivals and like thatmessy look rather than that, I
don't know, What's your view? It's hard because I still really
think, particularly with Gen Z's, I still think we're in our
(08:20):
clean girl era. Yeah, I really do.
But you're right. I mean, I'm a millennial.
I'm not Gen Z. I mean, I've me personally and
definitely a crossover of both love to have a wine, love a
festival, but I do also like maybe I like to pretend I'm in
(08:40):
my green girl era. I don't think the I don't think
it's fading, particularly with Gen ZI still really think we're
still in this health era. I, I do and I can't see that
going. I feel like I'm sounding
contradictory from what I've just chatted about.
You're right about how, but I think as well, a lot of people,
(09:02):
you know, a lot of events I go to and I go to a lot, maybe too
many, a lot of people aren't drinking at these events.
Yeah, yeah, look, the the whole the the sales on Alco pops and
non alcoholic whatever spirits, wine, beer, you name it, it's
just through the roof, the salesevery year and year.
But what I'm what I'm curious about and what maybe it's a
(09:25):
trend that we'll watch about arethings turning because I
remember Diageo who owned most of the alcohol in the world,
alcohol, but alcoholic brands inthe world, they were saying how
each generation rebels against the other generation.
So if I was a beer drinker or a spirits drinker, my son or
(09:47):
daughter will be a wine drinker because they don't want to be
like their parents, right. But what what this is
interesting. Is this like a mid generational
shift from healthy aesthetic to non outfit?
We'll we'll see. Anyway, I don't want to label
too much and I just wanted your view on it.
It's what interesting. You want to watch and
appreciate. I have not given a straight
answer to that, but that's OK. I don't know because I fit in
(10:11):
both of them right now and I don't know if one aesthetic is
going to win over the other. If I was going to gas, I think
it's still be the healthy girl era, the clean era.
I hope, but my old say, yeah, that's what you're saying.
That's what I read into is like,I hope it's going to stay like
that because the ball tree and you know, off the rails is on
(10:32):
the other side and that looks quite messy.
But anyway, OK, let's go point number three thing #3 over to
you. OK, so I have to admit this is
one of my favourite topics and it is the topic of convenience
and rapid delivery because once they wait five days for a
delivery, not me, I think those days are over.
(10:52):
Of course I am biassed with NIFT, but this is the topic that
I love. So this week we've seen Amazon
and Gokov joining forces to launch 15 minute grocery
delivery across city. Wow.
OK. Yeah, wild.
And I think again, it's showing the the real shift in things
like, you know, same day delivery isn't the new perk, but
(11:15):
instead it's becoming a best line.
And Amazon really set that bar even from the Prime from their
next day delivery before. I think everybody now not only
once, but expects that kind of Amazon esque experience.
And you know this to me, it's not just about groceries.
It really is about customer psychology.
I think people have done waitingand Amazon are always one step
(11:36):
ahead when it when it comes to things like this.
But yeah, I think it's interesting.
And, you know, something that I'm talking about too much is
that we're we're seeing a demandfor instant gratification across
all verticals. You know, it's now not just
groceries, it's fashion, it's gifts, it's beauty technology.
Yeah, entertainment, for example, even when you watch
(11:59):
something in the cinemas, you can watch it instantly at your
TV. And you know, this is the
behavioural shift that retail isis finally catching up with as
well. You know, I think retailers now
try not to think more about logistics.
And I think they're being forcedto now think about lifestyle,
(12:19):
particularly in cities. You know, delivery should really
match how people are living. And, you know, often when you're
living in a city, you're you're time poor and you're always in
motion. Yeah.
So yeah, that was my topic of this week, which I found very
interesting. I love the way that you frame
that as in terms of its lifestyle, not logistics,
(12:39):
because I think that's what people have doubled down on is,
yeah, squatting logistics out ortrying to and then forgetting
that it's part of lifestyle, right.
And, and it's a trend that when you look at the numbers across
the world, it's only continued to grow.
It's not shrinking, it's gettingbigger.
And I can't remember who bought Deliveroo, but they were just
bought outright by, by somebody.Is it DoorDash that bought?
(13:01):
Yeah. And then in Spain, we've got
Glovo that seem to be going fromstrength to strength.
So there was a lot of consolidation, some, some
retreated from certain markets, but there's definitely an
appetite from a consumer perspective because we're all
dopamine friends. We all need that sort of
dopamine hit. And I mean, I don't mind saying
I bought something off Aliexpress.
(13:23):
Jesus Christ, two weeks, I thinkabout 3 weeks worth of waiting
and I was like, OK, how much do I really need a 8 GB something?
But anyway, moving on swiftly. So going back to your first
thing about brands, why? And this is cheating a little
bit because on my 5 things Friday USA edition, I looked at
(13:45):
it from AUSA perspective. But this brand is crushing it in
the UK as well. Hey, that's versus Nike now Nike
has been suffering. They're called for relevance.
They're just not engaged with the, the, the new era of
shopper. They've missed the mark on so
many points. And the new CEO has said we're
(14:05):
going to double down. We're going to become more of an
athletic, go back to our heritage, promote sports stars,
promote, you know, sporting in general.
And they tried to beat the four minute mile last month, the
first female runner to run underneath 4 minutes, and she
did it at 4 minutes and two seconds or something.
(14:26):
So she's got really close. Yeah.
On the flip side, you've got Adidas working with Missy
Elliott and Samuel L Jackson on this iconic sort of it's a
basket. It started off as a basketball
trainer, but or sneaker. And now it's of across all, you
know, skate skaters use it. It's St wear and they've got
(14:48):
these and I can't I I I mean, it's got it here, but I don't
know. I know, I know Missy Elliott,
but they've reduced. They've sort of created this
clean aesthetic looking video tolaunch the superstar brand with
the seven influences that are cross generational.
Yeah, Ross category as well. And so obviously this is when I
(15:12):
was doing my US edition, I was like, look at what you know, how
different is this from Nike, right?
How are they being relevant to modern generation?
But then when you come to the UKand you know, this has been, you
were talking about your feed. Obviously I've got a lot of old
men in my feed. Everyone was mad for Oasis at
(15:36):
Cardiff and you know, I, I love watching the Liam Gallagher sort
of looky like he's or, you know,a whole persona that goes with
this and it, these are the pop up stores, one in Manchester,
one in London. But who's at the heart of this?
What brand? Adidas, a 13 year old
(15:56):
rock'n'roll band making their comeback.
They're all over social media inthe UK and Adidas is at the
heart of it. So for me, what a fantastic
example of cultural heritage andrelevance in today's market to
older generation, you know, Gen XS probably and this new
(16:18):
generation. And I think, you know, this is a
master class in brands staying relevant across category and
generations. Yeah, no, I'm so.
Such a nostalgia as well. Even people like Missy Elliott,
just having her involved, obviously a waste is it just
creates such nostalgia. Yeah, yeah.
(16:39):
Very, very, very smart. Yeah, I think so and so well
done. Adidas or Adidas?
I what would you say, Adidas or Adidas?
I actually said Adidas, so I wasthinking when you said Adidas,
so I was like, oh, I said Adidas.
Yeah, say Adidas, but I don't know if it's Adidas.
Anyway, I'm not going to get into that.
That could be an online controversy.
The final one is if you are at aloose end at the weekend, get
(17:04):
yourself down to the flagship New Balance store that.
Love Flow. They do everything from shoe
fitting to my favourite part which is the IV.
Not these ones, the ones in blue, but basic, these New
Balance that have been made in the UK and I wish I could for
the life of me remember where. It's a small cultural village,
(17:26):
rural village somewhere in the UK that makes these New Balance
made in England handmade shoes. So they're a little bit more
pricier, but they're handmade and the only other place that
you can get them is made in the US.
So there's like these two iconicmade in those countries.
Yeah, to implement everything else.
But you know, it's on 4 levels. It's really beautiful aesthetic,
(17:49):
really modern, really engaging. And I think it's worth a visit
for, you know, depending on whatyour fancy is.
I, I think it's a really sort oflovely retail experience.
Yeah. And that's it.
So how are we doing for time? We're almost, we're almost kept
to schedule. So, Simone, thank you so much.
You. Anything planned for the week or
(18:10):
weekend ahead? Relaxing.
You're not off any concerts anywhere.
I'm not, sadly, although now I'mfeeling like I want to be after
all you. Need to drink?
Sabrina Carpenter. Yeah, I'm sorry for the Sabrina
Carpenter. I mean like I can imagine the
like. People still might be had a very
good time, yeah. Although I don't like manchild,
(18:33):
I think that's that's, that's OK.
A topic for another day. All right, with that bombshell.
Thank you so much. Look forward to next week.
Amazing. Bye, Alex.
Hello and welcome back to another fabulous edition of Five
Things Friday UK edition and privileged enough to be joined
by my Co host Simone Olloman. Simone, why don't we?
For those who may have not tunedin last week, where were you?
Give a quick one minute on. It could be long because I
remember watching you do your one minute and go, well, there's
(00:20):
my 32nd pitch and I was like no,no, no, no, take your time, as
much time as you need. Take us through who you are and
what you do. I mean, don't say take my time,
I'll be really will be here all day.
All right, Hello everybody, I'm Simone, the Co founder and CEO
of need it for tonight, also known as Neft.
I always say the easiest way to describe Neft is literally like
(00:42):
delivery, but for quality fashion.
So we work with lots of incredible brands and stores in
London to facilitate 90 minutes and send their delivery to our
platform. Whilst we are known for this, we
do also have another product which is also AB to B plug in
which plugs into retailers checkouts offering them 90
(01:04):
minutes and same day delivery. So.
Oh wow. Lover of convenience which may
be on the. You aggregate.
So just just to be clear, you aggregate network for delivery
there. You take that problem away for
retailers. Exactly that, yeah.
So we. Is it limited by region?
We, no, we have a Korean networkin most major cities in the UK.
(01:27):
Yeah, and we're currently expanding to most, most UK major
cities as well. Oh, fantastic.
OK. And it's so it's beyond fashion.
So I mean, you know, if I'm in the, I don't know, I'm make
greeting cards or, or in that world, it doesn't the product
doesn't matter. Yeah, exactly that it's, it's
(01:48):
really fun. You know, we work with smaller
independents and you know, a lotof it is to try and help smaller
independents and it might be fora tool business of directly gift
business. And it's to really to help them
to provide that Amazon esque experience to their customers
with no extra OPS or cost added to the retailer.
(02:09):
So it's a complete mix. It can be big sporting
businesses to fashion businessesto, maybe an electronics
business as well. OK, cool.
So why don't we go to? Why don't you kick us off with
the first thing this week? Would love to something that's
been on my mind. You know, event season is in
(02:29):
full swing and brands are reallycapitalising on it and I think
the ones that are really winningand they're certainly catching
my eye. You know, we've had Glastonbury
recently where we had Free People and Sephora.
They had a beautiful pop up there.
I mean, honestly, Free People was just dominating my Instagram
with influencers, beautiful outfits.
(02:52):
There was just so much buzz generated from it.
And he gave me formal. It gave me formal for the
outfit. You've been major formal for not
being a Glastonbury as well, which I was.
We've also had Wimbledon this week where we've had Odd Muse
and Flannels. They have done some kind of
influencer event to launch a certain collection.
Again, super smart, dominating my feed.
(03:14):
It was also D Louise, which is alovely jewellery brand.
He was the actual founder was outside of Wimbledon.
I think she just launched this beautiful tennis bracelet and
actually handing out obviously super fitting with Wimbledon,
but she was actually handing outsome free ones as well.
And then if she. Tell when when we were there.
(03:36):
Oh, was she? Oh, I didn't.
Know she was the one I think about.
She was one of the closing talkswhere she was going through her
story. I found the story.
Just really beautiful brand. She she's really nailed it.
But yeah, then we also saw it was a few weeks back we had
Beyoncé in London during the tour.
Again, something I wish I was that there was all of this talk
(03:58):
about Cowboy Carter. It was in every magazine.
All different retailers were trying to push out what's Cowboy
Carter related. 1 Brand took it that step further and it was
never fully dressed. And to show off that collection,
they brought this incredible looking squad of influences
(04:20):
concept. They're all dancing, singing, oh
wow, in the collection. And I was just like, that is
smart. You know, I was there looking
online at what everybody was wearing.
Again, it's meeting the customerwhere they are.
And I think the brands that are doing this are realising that,
you know, it's not seasonal anymore.
(04:41):
It's it's really it's situational and brands are
really moving fast to tap into these different comments and
they're moving at cultures pace.It's not just reacting to what's
it's them basically reacting to what's trending this week.
You know, it's not just about spring summer, it's about
Glastonbury. It's what are people wearing at
Sabrina Carpenter? Yeah, well, it's like.
(05:04):
Main coats from what I saw. Yeah, great coats and umbrellas.
True, true. True, but just for me it's so
much more human and engaging. It's meeting the consumer where
they are. It just does a really brilliant
job at promoting products and creating.
For all SO. Yeah, I, I think, I think, I
think that's a beautiful point on the signals that retailers
(05:26):
need to listen to and the cultural signals and how are
they doing that effectively. And I think a lot of them are
farming out to agencies. They're not doing that
themselves. And the data that exists in
their business and their customer profiles, unless
they're lucky to have, like you,a founder who knows her segment
because she is from that segment, right?
(05:48):
Obviously the, the logistics part is a bit different, but
unless you've got some sort of cultural LED signal mechanism,
you're, you're down to an agencytelling you, hey, Gastonbury's
coming up, do you want to do something?
We're handled them. But Wimbledon, I, I think same
with Formula One. All of these sort of classic old
world, yeah, walking events seemto be really rejuvenating
(06:14):
themselves for a new generation.Which leads me to I'll, I don't
know which way to go now. There's something I want your
opinion on. And then there's Adidas and what
they're doing. Which one should we do next?
Which one do you want to do next?
Oh, I'm intrigued what you want my opinion on?
So let's go. All right, let's go for that.
And obviously my favourite platform, TikTok.
(06:36):
Is the messy, cool girl finally back?
We've spent years smoothing out every edge, from beige colour
palettes to skin care's personality.
The ideal was polished and optimised.
But lately that aesthetic is starting to unravel.
And it's not just a vibe. On platforms like Particle, the
data tracks the mood shift in real time.
Tobacco products are up 843%, rolling trays 569%.
(06:56):
Alcoholic beverages up nearly 1000% in the past 12 months.
This isn't just aesthetic fatigue, it's cultural
realignment. Coaches climbing.
Gunny is trending upwards, the row softening.
Suddenly having a beer in cowboyboots feels more aspirational
than green juice in Pilatus. It's less about optimization,
more about character, pleasure and mood.
Day to night dressing is trending and imperfect beauty is
back. People are drinking again,
(07:17):
dancing again, wearing the dress, not checking the weather,
ordering dessert, swapping routines for romance, singing
more with us beige. From cleaning to captivating.
If you're building a brand or marketing one, this isn't noise.
It's a shift in culture and taste and how people want to
feel. The clean girl era.
It's fading. What's next is messier, bolder,
and honestly a lot more fun after years of minimal and quite
luxury there. You go.
(07:37):
The reason why I put that, I thought you're the other, the
younger generations of millennials, Gen Z, Alpha.
Well, alphas, they can't drink anyway.
But booze and fags are out because, you know, we're doing
Pilates, darling, and we're drinking our green juices.
Yeah, but what? What she's saying is sorry, that
(07:58):
trend is now on a decline and that and it's interesting,
right? Listen to what your first sort
of top of mind was. Was Beyoncé, Sabrina Carr, all
of these festivals and like thatmessy look rather than that, I
don't know, What's your view? It's hard because I still really
think, particularly with Gen Z's, I still think we're in our
(08:20):
clean girl era. Yeah, I really do.
But you're right. I mean, I'm a millennial.
I'm not Gen Z. I mean, I've me personally and
definitely a crossover of both love to have a wine, love a
festival, but I do also like maybe I like to pretend I'm in
(08:40):
my green girl era. I don't think the I don't think
it's fading, particularly with Gen ZI still really think we're
still in this health era. I, I do and I can't see that
going. I feel like I'm sounding
contradictory from what I've just chatted about.
You're right about how, but I think as well, a lot of people,
(09:02):
you know, a lot of events I go to and I go to a lot, maybe too
many, a lot of people aren't drinking at these events.
Yeah, yeah, look, the the whole the the sales on Alco pops and
non alcoholic whatever spirits, wine, beer, you name it, it's
just through the roof, the salesevery year and year.
But what I'm what I'm curious about and what maybe it's a
(09:25):
trend that we'll watch about arethings turning because I
remember Diageo who owned most of the alcohol in the world,
alcohol, but alcoholic brands inthe world, they were saying how
each generation rebels against the other generation.
So if I was a beer drinker or a spirits drinker, my son or
(09:47):
daughter will be a wine drinker because they don't want to be
like their parents, right. But what what this is
interesting. Is this like a mid generational
shift from healthy aesthetic to non outfit?
We'll we'll see. Anyway, I don't want to label
too much and I just wanted your view on it.
It's what interesting. You want to watch and
appreciate. I have not given a straight
answer to that, but that's OK. I don't know because I fit in
(10:11):
both of them right now and I don't know if one aesthetic is
going to win over the other. If I was going to gas, I think
it's still be the healthy girl era, the clean era.
I hope, but my old say, yeah, that's what you're saying.
That's what I read into is like,I hope it's going to stay like
that because the ball tree and you know, off the rails is on
(10:32):
the other side and that looks quite messy.
But anyway, OK, let's go point number three thing #3 over to
you. OK, so I have to admit this is
one of my favourite topics and it is the topic of convenience
and rapid delivery because once they wait five days for a
delivery, not me, I think those days are over.
(10:52):
Of course I am biassed with NIFT, but this is the topic that
I love. So this week we've seen Amazon
and Gokov joining forces to launch 15 minute grocery
delivery across city. Wow.
OK. Yeah, wild.
And I think again, it's showing the the real shift in things
like, you know, same day delivery isn't the new perk, but
(11:15):
instead it's becoming a best line.
And Amazon really set that bar even from the Prime from their
next day delivery before. I think everybody now not only
once, but expects that kind of Amazon esque experience.
And you know this to me, it's not just about groceries.
It really is about customer psychology.
I think people have done waitingand Amazon are always one step
(11:36):
ahead when it when it comes to things like this.
But yeah, I think it's interesting.
And, you know, something that I'm talking about too much is
that we're we're seeing a demandfor instant gratification across
all verticals. You know, it's now not just
groceries, it's fashion, it's gifts, it's beauty technology.
Yeah, entertainment, for example, even when you watch
(11:59):
something in the cinemas, you can watch it instantly at your
TV. And you know, this is the
behavioural shift that retail isis finally catching up with as
well. You know, I think retailers now
try not to think more about logistics.
And I think they're being forcedto now think about lifestyle,
(12:19):
particularly in cities. You know, delivery should really
match how people are living. And, you know, often when you're
living in a city, you're you're time poor and you're always in
motion. Yeah.
So yeah, that was my topic of this week, which I found very
interesting. I love the way that you frame
that as in terms of its lifestyle, not logistics,
(12:39):
because I think that's what people have doubled down on is,
yeah, squatting logistics out ortrying to and then forgetting
that it's part of lifestyle, right.
And, and it's a trend that when you look at the numbers across
the world, it's only continued to grow.
It's not shrinking, it's gettingbigger.
And I can't remember who bought Deliveroo, but they were just
bought outright by, by somebody.Is it DoorDash that bought?
(13:01):
Yeah. And then in Spain, we've got
Glovo that seem to be going fromstrength to strength.
So there was a lot of consolidation, some, some
retreated from certain markets, but there's definitely an
appetite from a consumer perspective because we're all
dopamine friends. We all need that sort of
dopamine hit. And I mean, I don't mind saying
I bought something off Aliexpress.
(13:23):
Jesus Christ, two weeks, I thinkabout 3 weeks worth of waiting
and I was like, OK, how much do I really need a 8 GB something?
But anyway, moving on swiftly. So going back to your first
thing about brands, why? And this is cheating a little
bit because on my 5 things Friday USA edition, I looked at
(13:45):
it from AUSA perspective. But this brand is crushing it in
the UK as well. Hey, that's versus Nike now Nike
has been suffering. They're called for relevance.
They're just not engaged with the, the, the new era of
shopper. They've missed the mark on so
many points. And the new CEO has said we're
(14:05):
going to double down. We're going to become more of an
athletic, go back to our heritage, promote sports stars,
promote, you know, sporting in general.
And they tried to beat the four minute mile last month, the
first female runner to run underneath 4 minutes, and she
did it at 4 minutes and two seconds or something.
(14:26):
So she's got really close. Yeah.
On the flip side, you've got Adidas working with Missy
Elliott and Samuel L Jackson on this iconic sort of it's a
basket. It started off as a basketball
trainer, but or sneaker. And now it's of across all, you
know, skate skaters use it. It's St wear and they've got
(14:48):
these and I can't I I I mean, it's got it here, but I don't
know. I know, I know Missy Elliott,
but they've reduced. They've sort of created this
clean aesthetic looking video tolaunch the superstar brand with
the seven influences that are cross generational.
Yeah, Ross category as well. And so obviously this is when I
(15:12):
was doing my US edition, I was like, look at what you know, how
different is this from Nike, right?
How are they being relevant to modern generation?
But then when you come to the UKand you know, this has been, you
were talking about your feed. Obviously I've got a lot of old
men in my feed. Everyone was mad for Oasis at
(15:36):
Cardiff and you know, I, I love watching the Liam Gallagher sort
of looky like he's or, you know,a whole persona that goes with
this and it, these are the pop up stores, one in Manchester,
one in London. But who's at the heart of this?
What brand? Adidas, a 13 year old
(15:56):
rock'n'roll band making their comeback.
They're all over social media inthe UK and Adidas is at the
heart of it. So for me, what a fantastic
example of cultural heritage andrelevance in today's market to
older generation, you know, Gen XS probably and this new
(16:18):
generation. And I think, you know, this is a
master class in brands staying relevant across category and
generations. Yeah, no, I'm so.
Such a nostalgia as well. Even people like Missy Elliott,
just having her involved, obviously a waste is it just
creates such nostalgia. Yeah, yeah.
(16:39):
Very, very, very smart. Yeah, I think so and so well
done. Adidas or Adidas?
I what would you say, Adidas or Adidas?
I actually said Adidas, so I wasthinking when you said Adidas,
so I was like, oh, I said Adidas.
Yeah, say Adidas, but I don't know if it's Adidas.
Anyway, I'm not going to get into that.
That could be an online controversy.
The final one is if you are at aloose end at the weekend, get
(17:04):
yourself down to the flagship New Balance store that.
Love Flow. They do everything from shoe
fitting to my favourite part which is the IV.
Not these ones, the ones in blue, but basic, these New
Balance that have been made in the UK and I wish I could for
the life of me remember where. It's a small cultural village,
(17:26):
rural village somewhere in the UK that makes these New Balance
made in England handmade shoes. So they're a little bit more
pricier, but they're handmade and the only other place that
you can get them is made in the US.
So there's like these two iconicmade in those countries.
Yeah, to implement everything else.
But you know, it's on 4 levels. It's really beautiful aesthetic,
(17:49):
really modern, really engaging. And I think it's worth a visit
for, you know, depending on whatyour fancy is.
I, I think it's a really sort oflovely retail experience.
Yeah. And that's it.
So how are we doing for time? We're almost, we're almost kept
to schedule. So, Simone, thank you so much.
You. Anything planned for the week or
(18:10):
weekend ahead? Relaxing.
You're not off any concerts anywhere.
I'm not, sadly, although now I'mfeeling like I want to be after
all you. Need to drink?
Sabrina Carpenter. Yeah, I'm sorry for the Sabrina
Carpenter. I mean like I can imagine the
like. People still might be had a very
good time, yeah. Although I don't like manchild,
(18:33):
I think that's that's, that's OK.
A topic for another day. All right, with that bombshell.
Thank you so much. Look forward to next week.
Amazing. Bye, Alex.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com