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August 8, 2025 15 mins

In this week’s Five Things Friday UK Edition, Alex and Simone break down the retail trends you can’t afford to ignore. From iconic brands fighting for survival to the innovative players winning Gen Z loyalty, we explore how cultural relevance is now the biggest currency in retail.

Topics include:

  • River Island & Claire’s — lessons from legacy brand struggles

  • Mango’s teen range expansion and the underserved youth market

  • UK’s booming £4.8B online second-hand homeware sector

  • Loop earplugs — turning hearing protection into a fashion flex

  • TALA’s scuba-tech leisurewear and the rise of functional style

If you’re in retail, brand marketing, or consumer strategy, this episode is your cultural trend compass.


🔗 References:
TALA: wearetala.com/en-eu
Loop Earplugs: loopearplugs.com
UK Second-hand Market Report: news.commonshare.com/blog/uk-second-hand-market-surges-4-8-billion-in-online-sales-expected-this-year
Mango Teen Range Story: apparelresources.com/business-news/retail/mango-expands-teen-range-uk-eyes-untapped-demand
River Island: riverisland.com

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello, welcome to Five Things Friday UK edition.
It's so I'm Alex.
I help people who sell to retailers maintain their thought
leadership at the world's largest conferences.

(00:21):
And I'm joined by my stupendous,marvellous, marvellous.
We'll go for marvellous Marvellous Co host Simone
Ollivan, Co founder of Needham for tonight.
Hello Simone. Hello, how are you?
I'm great, happy it's Friday. Oh, it's Friday.
I have to say so, and I think I I did your Magnum piece cause

(00:44):
such ripples in the ice cream industry that the agency that's
responsible for the amazing success reached out to to myself
and hopefully we're gonna have the there.
I think he's the founder CEO, I don't know, maybe just the CEO
come on the show and talk about,you know, all those amazing
activations that Magnum has done.
So one to what? Very, very cool.

(01:07):
They've just been so amazing, socreative, so definitely want to
watch. OK, so let's get straight into
it. Top five things.
I think there's going to be about 6 topics, but the we fit
them into 5 buckets. OK, Simone, why don't you kick
us off with the first one? Yes, so I have been reading on
not only River Islands, but alsoclass accessories and their

(01:29):
struggles. Now I don't say that high
streets dad, but I am going to say that it does feel like it's
on life support. We've seen River Island and SAD,
we've seen River Island is now facing a possible collapse.
And then we've got Claire's Accessories.
Their parent company has filed for bankruptcy.
These two retailers for me were a bit of a statement of my

(01:51):
childhood. Claire's Accessories was the one
that I went to in primary schoolto 1st get my ears pierced.
And so did oh, Claire's Accessories.
Whenever I'd go shopping with mymom and dad, just for a little
bit of context, you'd go in and that was like the one shop I'd
be like, I want to go to Claire's Accessories.
Like it really wasn't an experience for children and
teenagers growing up. And of course, River Island is

(02:13):
also a quite cool place to shop as well.
But yeah, I mean, both have justmade me think of just how this
is obviously something bigger inretail and how, I guess retail
brands lose. Maybe not.
It's not always tied to the product that's failed.
But actually it's because that the stage has changed and they
haven't. You know, we've seen Claire's.

(02:34):
I think we've filed for bankruptcy twice.
I think I was reading and River Ireland at the minute, they are
fighting for their life in courtand they're really hoping to
save jobs and restructure leasesbefore it hits administration.
We've also seen this as well with NIFT.
It's some of our shop partners over the past, not necessarily
brands going into administration, but a lot of
shop closures and but just because people can't afford it.

(02:57):
And I think I was just thinking,I don't think, and this isn't in
all cases, but I think it's not always that, you know, people
don't want accessories or good fashion.
But I think as we've discussed many times, I think what's
happened is retail has become sole context dependent and many
brands haven't evolved their physical presence or their

(03:17):
storytelling in time. And we've really seen all of
these incredible brands really rise up over the past few years.
We've discussed on this plodge past, but we've seen some of the
bigger players like River Islandhas who have just been left
behind. And personally, I I don't have
all the answers, but I don't think that the product the the
problem is the product in more in all cases.

(03:40):
I think it's where and how and, and with whom that the products
show up with. You know, we've chatted so much
about physical retail, really having a cultural moment with
all of these pop ups and the importance of community, and I
think that's where a lot of these brands have gone wrong.
It's interesting. Somebody this week used the word
an interesting term called dead shell syndrome this term before

(04:04):
I was like, but it's that's a term that's really relevant to,
I think, where retail is right now.
And that again comes back to that relevance doesn't always
come from you stock. You know, it comes from, as
mentioned, the stage that you set.
And of course, if that stage disappears, then so does your
place in culture. And I think this term dead shelf

(04:25):
syndrome, don't know why tongue twister saying that, you know,
it refers to things like it might be the wrong location or
the wrong moment. But I think the big one is it's
lacking cultural or community alignment.
And I think we're seeing a lot of that in retail, which is very
sad. So that was my depressing topic
for today. Well.

(04:46):
I mean, to be fair, you missed that there's another one that's
unfortunately going bust. They're called Ebuyer, which is
the UK second largest electronics provider.
And it is really sad because I River Island was the first
company that I, that was my first retail job and I'd worked
there like most people in the the UK, first jobs are somewhere
in retail. Yeah.

(05:06):
And I loved working at River Island.
I thought it was super, super cool.
Left a great mark with me. But that cultural relevance
part, I think we, we, we're getting to a part where if
you're not investing in maintaining relevance, then that
is going to outpace your profit,that is going to outpace your
margin. And as sad it is, so this isn't,

(05:27):
you know, it is a sad thing thatthese great British brands are
struggling to maintain their relevance.
And it's not one of what you were saying, lack of product or
it's just the fact that there's ten other more relevant brands
out there that are stealing yourcustomers.
And so sad to see, but a sign ofour times.
And one of those brands that if you like, are still doing well

(05:51):
and expanding into the UK is Mango.
So Mango expanding their team range in the UK and I think in
the USI think what the US show that we did last week or
whenever it was, we were talkingabout how Walmart is expanding
the teen range as well, old teenies.

(06:12):
And there's a bit of an age gap between in the UK, what we class
as teenagers, but ultimately teenagers feel unreferent,
underrepresented when it comes to clothing.
So they maybe get adult clothingthat is not age appropriate for
young girls, or they get cutesy teddy bears.
They're still age appropriate for teenagers.

(06:34):
And so there's this sort of little gap in the middle between
the, the upper echelons of teenagers and the younger years.
But it's a Sigmund in itself andMango's addressing that in the
UK specifically. And interesting enough, Walmart
is doing the same in the US. So it's a, it's a growth trend.
I think we'll see more of more age appropriate clothing for,

(06:57):
for, for kids specifically because I think there's been a
lot of backlash the, you know, certain items of clothing not
being age appropriate. And I think this is a step in
that direction, giving parents or teenagers more choice.
Yeah, it's interesting. I did.
I did a talk at school a couple of months ago and it was a lot
of teenage girls school. Like your old school or

(07:18):
something? Not my old school called Saint
Francis Holland in central London.
It was a girls school and actingto some of the teenage girls.
And they said exactly this. And they said, you know, some I
think they like, they loved likeUrban Outfitters.
But sometimes actually Urban Outfitters, you know, it might
not be appropriate, but actuallyit's too big for them as well
because they're still, well, they're not fully developed.

(07:40):
And they were saying, you know, there's not enough clubs for
teenagers. So it's really interesting that
this has happened and clearly needed as well.
Yeah, and I think this is one ofmy big bets.
I think athleisure is people arebored of athleisure and going to
JD Sports and getting a tracksuit or and and recently I,
I anyway, I'm not going to go off.
I'll go off on a change it be there for an hour.

(08:00):
Moving on other other news taking our market.
I mean, listen, the UK is alwaysLED, you know, the car boot sale
is a, a retail experience to itsown, uniquely British in that.
And so thrift, second hand stores.
I, I think the UK is always LED.It's just never been part, never
seen as this sort of greater transformation of the industry,

(08:24):
the circular economy moving intosustainability.
But the good news is the UK is leading in this area.
It's it's set to double from 29.9 billion to 50.9 billion.
This is specifically in the homeware market.
You can see it, I don't know if that's specifically for the UK
or across Europe. I'm just trying to read it as we

(08:46):
go. But anyway, it's the, the good
news is it's on the it's going cross category.
So you don't have to go out 8:00AM on a Sunday to that cold car
park. You can still do that.
They are now, you know upmarket recycled items lots of platforms
are now looking to address that element and specifically for Gen

(09:07):
Z moving out of home, getting their first places they're not
looking to go out and buy new they're looking to to recycle or
upcycle. And so the the data the trend is
showing oh there you go second hand market surge is 4.8 billion
in online sales so it's surging online.
I'm hoping people are still going to flea markets.
I'm sure they will do more car boot sales, but digital is now

(09:32):
where it's at for this new generation.
And I think as it says in this article here on Commons share
buy items. It's changing consumer habits.
And I think this lends itself towhat we were just talking about
in the first thing You either adapt or you get left behind.
Set. Yeah, exactly.
Moving on, coming, bringing it home for our last two elements.

(09:54):
Yes, an interesting topic. I feel like I always bring a
wacky topic to the table where you look at me and you're like.
Earplugs. What, hear me out.
So I look, I'm always looking atwhat the Gen Z hype is.
I'm not Gen Z, but I always findthat, you know, what are they

(10:15):
shopping? What are they obsessed with?
And I always find that I find really weird and exciting and
unexpected things that they're spending on.
And I think we've discussed thisbefore.
It's less about logos and traditional state, you know,
it's all about self-expression. And I came across jewellery and
Earplug in the same, in the samesentence.

(10:36):
I was, I was reading an article and I think it was in Vogue, I
think, and it was saying that Genz jewellery trends are all
about chaotic customization, like thinking things like
charms, like nude matching and really like these kind of lead
pieces that almost have been compared to like DIY.
And you know, it's less about obviously like gold and silver

(10:58):
or diamonds and it's more personal, I think.
And then these kind of jewellerythat they're really becoming
like these major identity tools,but with the earplugs.
I know loop is, I think there's other brands but loop is the
main. Is for loop.
And they're obviously, look, there are brands that's making
hearing protection. €50 or pounds.

(11:21):
And they've turned earplugs in into fashion accessories.
They were the F1 Coachella, Glastonbury.
And as you can see that they actually look, obviously they
look quite, I'm actually. Thinking in gangs?
Oh, there we go. But they actually look quite
sleek. And, you know, they come in lots
of different colours as well. But again, it's this functional

(11:41):
and fashionable as a as a topic and this crossover I think we're
seeing everywhere. Like I think Gen Z, you know,
obviously they are buying it forsafety, but it's a part of the
fit. They clearly look cool and have
become really cool. Yeah.
So yeah. And then I think this is quite
good timing because very different.
But again, this kind of crossover between functional and

(12:03):
cool is Tarla have been with incredible marketing, really,
really, really great. They have been hinting at.
I mean, I thought it was scuba wear, but I think it's actually
more, I think you described it as leisure wear 2.0, which it
is. I think it's came from scuba
materials to create this ultra leisure wear.

(12:25):
People's been going crazy. I mean, I will admit, at first I
thought it was just purely firstscuba diving and everybody was
getting fixed. And I was thinking, I bet half
these people don't scuba dive, but I don't think it is for
that. But again, they've created a
really amazing hype. And again, it's this, this is
the kind of thing that people are caring about, you know,
their customization. I think people are loving, but

(12:48):
this Wellness gear that fits theaesthetic.
And then of course, like Looper doing anything that's really
being able to to be tied into a moment, you know, festivals and
niche collabs. So yeah, that was mine.
And I guess I just one last thing on that as well is I was
then thinking about, you know, obviously NIFT is a brand, but
we're not a physical product. And if I was a brand and I was

(13:11):
thinking, what do I launch next?I think I would then think maybe
I need to flip that and be like,actually where should my
existing products show up instead?
Because as we've spoke about so much, these are the brands that
are really winning. And I think, you know, some of
these more big, bigger retailersthat are being left behind,
that's the kind of thing that they need to be thinking about.

(13:32):
So that was my last thought. Of yeah, listen, I, I, I love
listening to you talk about these things because you bring
such a diverse way of thinking that when I then put it into my
global enterprise mind, I'm like, OK, I totally get it.
And yeah, one thing about Gen Z is this self-expression and
self-care, both Brandon's like that.

(13:53):
I know. How do I address it?
So basically looking after your health in your ears and, and
thinking about something that's going to affect or have an
impact to on you in your 60s and70s Yeah.
But you know, anyone who's been to a gig or a concert or a rave
or a club or F1 sports knows that you still feel everything,

(14:16):
but you don't need to blow out your ears so to.
Say again? Oh, no, I just said it's true.
Yeah. You don't.
You don't need to go. But for me, what a generation to
say, you know what, we're going to put ourselves first.
We're going to, from a communityperspective, we are going to be
open to looking after ourselves.And you know, in, in terms of
Tyler, this material ultimately has a longer shelf life.

(14:40):
It's like double the thickness of normal leggings or normal
leisure wear keeps everything in.
So again, a wonderful example ofself-expression community and
Tyler being phenomenal at building that community.
And I think maybe you can know they don't actually have
physical stores, do they? They do.
They opened one fairly recently.In the last couple of months.

(15:04):
It was, I think it's Carnaby St.OK, they're not on the nymph
network yet. OK, not yet.
What's this? No on Tyler?
What are you waiting for anyway?OK, listen, Simone, it's been an
absolute blast. We'll keep it to our 15 minutes
or just over thing. Thank you so much and hopefully
same time, same place next week.
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