In this week’s Five Things Friday – US Edition, Alex Rezvan is joined by Jill Dvorak, SVP of Content at the National Retail Federation (NRF), to unpack five key stories shaping retail right now.
We cover:
1️⃣ Zalando’s European Growth — How the fashion giant is exceeding forecasts and expanding its portfolio ahead of NRF Big Show Europe in Paris (Sept 16–18). Read NRF’s speaker announcement
2️⃣ ShopMy and the Creator Economy — Why social-led shopping platforms like ShopMy and influencer discovery tools are redefining retail inspiration. More from Vogue Business
3️⃣ Hailey Bieber’s Rhode Beauty — From a $1B brand sale to a physical retail presence, and why its new parent, e.l.f. Beauty, keeps winning. Discover Rhode
4️⃣ Resale Market Acceleration — Deloitte research shows over 150 brands investing in in-house resale channels, while California’s new SB 707 law sets strict textile recycling rules.
5️⃣ Martha Stewart’s First Standalone Stores — Why the homeware icon is opening in Saudi Arabia and Kuwait via Marquee Brands.
🎧 Listen & Subscribe
This episode blends exclusive industry insight, global retail trends, and real-world brand examples you can act on.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello, I'm Jill Dvorak, the SVP of Content at National Retail
Federation. And it's Friday.
Welcome to Five Things Friday, the USA Edition.
(00:21):
Hey, Jill. Hello.
Hello, Alex. Great to see you.
Lovely to see you. I'm thinking if you if you
weren't awake after that intro, you'll definitely be awake
because I noticed that it goes up a few decibels.
So apologies if like it's, it's gone a bit loud for you.
I love it. Happy Friday morning.
Happy Friday. So listen, why don't we just
jump into this as people? You've just done the intro in
(00:45):
terms of who you are. I'm Alex.
I hope retailers maintain their thought leadership in retail and
and the founder of the retail podcast and gives me great
pleasure to do a show focused onalmost the big show.
But anyway, let's just get straight into it and talk about
you guys form for a for a littleexclusive reveals.
(01:08):
Exactly, without being too self promotional, one of the things I
looked at this week is, you know, Zealando, they are doing
incredibly well and you know, excited for them, but also
excited for us because we have been speaking at our show in
Europe in September, The show's in Paris, September 16th to
18th. And we have the general manager
(01:30):
of the European region of West in Europe, Laura Tolando, and
she'll be there talking about just how they're growing, how
they're doing so well. They just extended their whole
year guidance to even be higher than it was coming out of Q2.
And then we'll follow up and in January we're having them again
at Big Show. So, you know, we're trying to
kind of chase some of these stories just to really
(01:51):
understand how they're growing so well, why they're growing so
well, and obviously have retailers learn from that.
So if I'm in US right now going who are Zolando?
What do they do? You know, they're, it's, it's
interesting. They are the largest fulfilment
infrastructure for the European market.
They're out of Germany and they've really just expanded
(02:12):
really, really quickly and have an incredible breadth of of
inventory. And they also just bought, I
believe it was in just that lastmonth, man, it's July, it's
August already that they call about you.
So that was another really, really wonderful increase for
them just going deeper into kindof lounge designer beauty.
(02:35):
They're really just expanding their portfolio.
Yeah, I, it's, I mean, it's backto school, right, next week.
So for a lot of parents, they're, I had some feedback.
People were listening to those Target offers and really
grateful. And I was like, it's OK.
It's, yeah, I know. I mean it's back to school in
the US is really about a three or four week period of time
where the children go back. But the shopping period like we
(02:56):
talked about, you know, I think 2 weeks ago really starts June
or July and extends all the way through September.
And just because you're done shopping once doesn't mean that
everything is bought, especiallyif you're in those college or
kind of high school years where you have to keep making some
electronic purchases, dorm room purchases, etc.
So it really it extends that that season a bit.
(03:18):
Yeah, this is just just, this isn't one of our things, but
Bath and Beyond actually they'regoing to open up.
I can't remember exactly how many.
I think it's like 300 stores in college campuses taking Targets
lead because I remember Target were one of the first.
But anyway, that's not one of our things.
So I'm just going to. It's just when you mentioned I
was like, I'm sure Bath and Beyond are going.
From Bath and Beyond, I know they're amazing and they're
(03:39):
bringing back their baby brand Bye Bye Baby, which I was a new
mom that was such there were so few places that you could go get
baby items. So I'm so glad to see that brand
kind of back and back and you. Know and going after the younger
shoppers right, they get get them while they're at
university. So we talked about the creator
economy. We've talked about influences
(04:00):
and, you know, in inspiration online in, in commerce is
really, really difficult. And we've also talked about how
AI agents like or AI platforms like perplexity will go straight
to the product page as opposed to taking you through, you know,
hypothetically A genes e-commerce website, you'll just
(04:23):
go through. So then in this new era where AI
is circumventing the e-commerce website, how do you as a brand
create, inspire, delight and andultimately provide inspirational
shopping experiences? Here's a wonderful example for
me, I see sort of the a glimpse of the future of retail.
(04:45):
They're called shop My. They're based in the US and the
curator LED shopping experiences.
And by that I mean you basicallygo onto their website, you
choose and you could extract allof your Instagram people that
you follow into the website so it can be linked into your
social media. But more importantly, this is
(05:06):
for shopping. And so when I was looking for,
you know, fashion or you know, how do I stay trendy?
I was looking for the most, you know, trendy people that would
inspire me and is exactly what I'm doing on TikTok anyway.
I'm looking for those beautiful people or men who are like me or
younger that I want to emulate or or be like.
And then I was super curious of what they're doing.
(05:26):
And so you basically choose yourcircle.
They're called circles and you've got brands on here as
well. And ultimately it then serves up
inspiration based on the people that you follow.
So in my mind, this is human LEDinspiration still goes to the by
page. So I saw the gap.
(05:47):
For example, one of their Jean shirts was trending as you know,
a great. Let me see if I can get my Yeah,
here we go. So here's I'm following four
curators if I go. Love him.
I think you wonder who this guy was.
Is he famous? Oh, he's Justin Anderson.
He's Kristen Cavallari's stylisthair.
(06:10):
Maybe not, maybe not. So what a cool dude.
Oh yeah, he's her hair stylist best friend.
He's on her show. He's great.
Well, fantastic. OK, well, yeah, you obviously
got great taste. And so I can obviously this is
all the things that he's like. But I could then whistle down,
say, for example, men's shirt here, and then go further down
(06:30):
and down and and then get my look right.
All of a sudden you'll see me appear in Paris and you go, my
God, Alex, you look fabulous. And I'm like, thank you.
It's all down to my new curators.
It's all due to my personal shopper.
Yeah, I've seen a few ideas likethis.
I saw one, a company called Daydream born out of Julie
(06:52):
Bornstein. She, you know, serial
entrepreneur. I think she was chief digital
chief marketing at Sephora for awhile, then was I think chief
operating at Stitch Fix. She's done lots of these kind of
AI technology companies. And so she has one.
It's very similar. It's an AI powered search for
fashion shopping. I believe they're still in beta,
but they're backed by, you know,Forerunner, Google Ventures, all
(07:14):
sort. But it's a really interesting
inspiration led to get you into a fashion, whether it's a
circle, things like that. And it's very, it's very
visually driven, personalised, and again, takes you deeper into
that journey where you don't have to search.
So we could do a whole show on Geo on generative engine
(07:36):
optimization. But again, I mean, it's, it's
countless inventory for the shopper, right?
It might be multiple places thatI'd be shopping at.
But again, it's it's bringing together whether a look across
multiple retailers and, you know, creating something for you
that's aspirational. I I think so and I think we're
so I mean, I love the fact that my Instagram feed or my tick of
(07:57):
TikTok feed is shoppable. But then it becomes a bit, you
know, if I am looking for something instead of going to
the store or going on to Amazon or going on to one of the
marketplaces, where can I go forinspiration?
So I think. My instincts are not always
right. I sometimes need help.
It's like what I need to help a lot of the times.
And yeah, I love it's like, you know, the old days we used to
(08:19):
have magazines that you would flick through and get
inspiration In my mind, what better way bringing your
Instagram feed and making it more shoppable.
So the other sticking with the sort of influencer creator LED
is this phenomenal job that Haley Beaver has done with
Rogue. They sold it earlier this year
(08:40):
for a billion dollars. But now this is a fantastic
example of maybe what we're going to see is the future of
beauty with Rd coming into so DTC brand coming into physical.
And obviously Rd have done a phenomenal job by themselves
anyway with all of their activations.
And it just feels like this is another brand going from
(09:01):
strength to strength. Yeah, it is.
And they were bought obviously by ELF, you know, Islip's face
and pretty much everything ELF touches turns to gold.
Or, you know, their marketing campaigns are unbelievable.
Their activations, their collabs, they really do it well
and do it right. They've maintained their low
prices across the board. They really, we've talked about
(09:24):
that they live their values, youknow, as, as executives that
work there. And seeing this purchase and
watching them kind of have it still be a standalone brand was
really interesting to me. I wasn't sure what they were
going to do with it. But it's just, it's unbelievable
how well they've done in this market where, you know, there's
(09:45):
a lipstick index. I don't know if you've heard
about this, right where, you know, as the economy is, you
know, up and down in different places, one of the kind of
final, you know, indicators is are women still buying, you
know, higher end lipstick? Like that's that's one of the
things that's like one of the last things to go.
And it's, you know, I, I'm certainly no economist, so
(10:06):
please look it up, listeners. I by no means explain anything
more than that, but it's a really interesting trend.
And so beauty is always kind of looked at as being one of those,
you know, whether it's a laggingindicator or leading indicator,
I think it's lagging I. Think so.
I think he used to be Big Macs, right?
In terms of it was the Big Mac index.
We've gone from burgers to lipstick, which is a, you know,
(10:28):
fantastic sign. Of the two definitely don't go
together so you know. Yeah, I know.
So. But moving on, there's some
lovely research that I think highlights a trend that you and
I have both spoken about and that is, and I have to be
brutally honest in Europe, I feel we're ahead of the game,
right? I feel we've been leading in
(10:49):
this, but thank goodness this research by Deloitte now says
over 153 brands are now looking at the rise of in house resale
channels, which like, I mean, just the cover of quickly in the
UK in the show that we covered last week, we were talking about
how small 55 physical site retailers are now doing their
(11:12):
own resale, right. But this is a sort of a grand
scale, which is what's been missing in my mind from the
industry in the US. Oh, yeah.
I mean, no doubt we are behind. I mean, both in terms of, you
know, advancement, but also froma regulation standpoint. the US
really hasn't had many laws in this.
We've had very strict kind of recycling laws on certain
(11:36):
categories like paint, mattresses, electronics, but it
really hasn't been much broader than a lot of those.
Now California usually the firstwith many, many of these laws.
There's a law called SB seven O 7 that's coming in, in the fall
and likely other states could quickly follow what SB seven O 7
(11:58):
is, is it's really about any textile.
So that's any piece of fabric, furniture, clothing even you
know, pieces of belts, etcetera.And there is going to be a very,
very strict recycling and or refurbishing part of the chain
that now has to occur or they'llbe major fines.
(12:18):
So it doesn't mean that you're headquartered in California.
It means you sell or distribute or have a store in California.
So that is a major, major change.
So NRF is trying to help in a couple of different ways.
One, there is a PROA producer responsibility organisation that
we're putting together for the industry for retailers to join
(12:40):
up. And of course, you can reach out
to to NRF, reach out to my buddyScott Case, it's CASES.
Yeah, that'd be great. And we can kind of help get
retailers on board because many are just like flummoxed of what
to do the other, the other pieces, you know, the reverse
(13:02):
and the reverse logistics and kind of the return process is a
huge cost centre right now for all retailers and resellers.
So NRFA couple years ago had bought Reverse Logistics
association. What we're doing this year at
the Big show is we're combining the efforts of those two
organisations and we're having astand alone at NRF Big Show in
(13:24):
January called NRF Rev. It's really it's reverse, it's
revenue, it's all of the things.Once a purchase is completed,
then what do you do? So it's really it's twofold.
It's looking at what can you control right now the front end
with tariffs is crazy and bananas and impossible to, it's
a moving target. Every day there's a law going
(13:45):
into effect, you know, any day this week.
But what you can control is looking at the back end of the
business and looking at every time somebody at your company
touches or looks at a product, it's a cost.
So looking at streamlining thoseprocesses, reselling, recycling,
any of those pieces are a way toturn some of those costs into
revenue. So we're really kind of doubling
(14:07):
down on educating retailers about what they can do
Phenomenal speakers, IKEA, RalphLauren, North Face, many more to
come. But that's a big, big play right
now in the States, to your point, and something we have to
get better at. I love that because I think what
that enables US retailers specifically to do is to sell
into the European market. Why?
(14:29):
Because we're launching, I say we, I know the UK is not part of
Europe, but I, I speak as a European because I'm based in
Europe. But anyway, we, we are launching
the, sorry, the European Commission has fast forwarded
their product passports, which is very similar to what you're
saying, IE where do the materials come from that you've
built the product? How do you at the end of life of
(14:50):
that product, what happens to that product?
So every product ends up with its own passport that then
hopefully makes it far more environmentally friendly.
And more importantly, obviously,what they're combating is the
massive Chinese influx now that you guys have put the tariffs on
them. All of those products are now
coming to Europe. And So what they're trying to do
(15:11):
to sort of expedite that that product pass, there's three
other measures, but we're not going to talk.
About them? Yeah.
But basically there's three other things that they're doing
that falls underneath this category.
But anyway, so super interestingand it's about time that we see
this in terms of stopping stuff going to landfill and making it
(15:32):
keep that circle bigger and longer to hopefully distribute
as many products as possible as we move into our final one.
I think this is. Yes, so tried and true American
favourite Martha Stewart. The woman just keeps going.
(15:53):
She she is in her 80s, She is on, she is on magazine covers,
you know, still she, she is as so many brands, so many products
out there. She's now launching her, I
believe her first stand alone stores.
You know, she was in Macy's, shewas in so many other, you know,
shop in shops type of situationsin with all of her lines.
(16:17):
I believe this is her first kindof foray into a stand alone
brand store. Bedding and bath, obviously
kitchen items and things that you know, people associate with
her brands, but they're opening,which I think is fascinating
internationally in Saudi Arabia and Kuwait.
So that really this was super, super exciting.
(16:39):
It's being opened by marquee brands, who is a licensee.
They have phenomenal relationships globally.
I, I just thought this was really, really cool and I can't
wait to see how it translates there and if the designs are the
same, if the products are the same.
So we got to get over to one of these stores and and see it.
That's that's our. I mean, it looks like, yeah,
(17:00):
maybe in the Middle East sometime next year.
Anyway, it feels like, you know,an upmarket homeware brand
that's going from strength to strength.
And I think especially in growthmarkets such as the Middle East,
I mean bug we, we have 5 things Friday Middle East edition, but
you and that's. That's that's sorry for stealing
(17:20):
your Thunder that. Looks like it's good to see
American brands, especially powerhouses like Marfa taking
their brand equity over to thesenew markets to expand, which we
always promote and welcome. So Jill, I know you're a super
busy lady. Thank you ever so much for
joining us today and until our next show have.
(17:41):
A great one, thanks.
Hello, I'm Jill Dvorak, the SVP of Content at National Retail
Federation. And it's Friday.
Welcome to Five Things Friday, the USA Edition.
(00:21):
Hey, Jill. Hello.
Hello, Alex. Great to see you.
Lovely to see you. I'm thinking if you if you
weren't awake after that intro, you'll definitely be awake
because I noticed that it goes up a few decibels.
So apologies if like it's, it's gone a bit loud for you.
I love it. Happy Friday morning.
Happy Friday. So listen, why don't we just
jump into this as people? You've just done the intro in
(00:45):
terms of who you are. I'm Alex.
I hope retailers maintain their thought leadership in retail and
and the founder of the retail podcast and gives me great
pleasure to do a show focused onalmost the big show.
But anyway, let's just get straight into it and talk about
you guys form for a for a littleexclusive reveals.
(01:08):
Exactly, without being too self promotional, one of the things I
looked at this week is, you know, Zealando, they are doing
incredibly well and you know, excited for them, but also
excited for us because we have been speaking at our show in
Europe in September, The show's in Paris, September 16th to
18th. And we have the general manager
(01:30):
of the European region of West in Europe, Laura Tolando, and
she'll be there talking about just how they're growing, how
they're doing so well. They just extended their whole
year guidance to even be higher than it was coming out of Q2.
And then we'll follow up and in January we're having them again
at Big Show. So, you know, we're trying to
kind of chase some of these stories just to really
(01:51):
understand how they're growing so well, why they're growing so
well, and obviously have retailers learn from that.
So if I'm in US right now going who are Zolando?
What do they do? You know, they're, it's, it's
interesting. They are the largest fulfilment
infrastructure for the European market.
They're out of Germany and they've really just expanded
(02:12):
really, really quickly and have an incredible breadth of of
inventory. And they also just bought, I
believe it was in just that lastmonth, man, it's July, it's
August already that they call about you.
So that was another really, really wonderful increase for
them just going deeper into kindof lounge designer beauty.
(02:35):
They're really just expanding their portfolio.
Yeah, I, it's, I mean, it's backto school, right, next week.
So for a lot of parents, they're, I had some feedback.
People were listening to those Target offers and really
grateful. And I was like, it's OK.
It's, yeah, I know. I mean it's back to school in
the US is really about a three or four week period of time
where the children go back. But the shopping period like we
(02:56):
talked about, you know, I think 2 weeks ago really starts June
or July and extends all the way through September.
And just because you're done shopping once doesn't mean that
everything is bought, especiallyif you're in those college or
kind of high school years where you have to keep making some
electronic purchases, dorm room purchases, etc.
So it really it extends that that season a bit.
(03:18):
Yeah, this is just just, this isn't one of our things, but
Bath and Beyond actually they'regoing to open up.
I can't remember exactly how many.
I think it's like 300 stores in college campuses taking Targets
lead because I remember Target were one of the first.
But anyway, that's not one of our things.
So I'm just going to. It's just when you mentioned I
was like, I'm sure Bath and Beyond are going.
From Bath and Beyond, I know they're amazing and they're
(03:39):
bringing back their baby brand Bye Bye Baby, which I was a new
mom that was such there were so few places that you could go get
baby items. So I'm so glad to see that brand
kind of back and back and you. Know and going after the younger
shoppers right, they get get them while they're at
university. So we talked about the creator
economy. We've talked about influences
(04:00):
and, you know, in inspiration online in, in commerce is
really, really difficult. And we've also talked about how
AI agents like or AI platforms like perplexity will go straight
to the product page as opposed to taking you through, you know,
hypothetically A genes e-commerce website, you'll just
(04:23):
go through. So then in this new era where AI
is circumventing the e-commerce website, how do you as a brand
create, inspire, delight and andultimately provide inspirational
shopping experiences? Here's a wonderful example for
me, I see sort of the a glimpse of the future of retail.
(04:45):
They're called shop My. They're based in the US and the
curator LED shopping experiences.
And by that I mean you basicallygo onto their website, you
choose and you could extract allof your Instagram people that
you follow into the website so it can be linked into your
social media. But more importantly, this is
(05:06):
for shopping. And so when I was looking for,
you know, fashion or you know, how do I stay trendy?
I was looking for the most, you know, trendy people that would
inspire me and is exactly what I'm doing on TikTok anyway.
I'm looking for those beautiful people or men who are like me or
younger that I want to emulate or or be like.
And then I was super curious of what they're doing.
(05:26):
And so you basically choose yourcircle.
They're called circles and you've got brands on here as
well. And ultimately it then serves up
inspiration based on the people that you follow.
So in my mind, this is human LEDinspiration still goes to the by
page. So I saw the gap.
(05:47):
For example, one of their Jean shirts was trending as you know,
a great. Let me see if I can get my Yeah,
here we go. So here's I'm following four
curators if I go. Love him.
I think you wonder who this guy was.
Is he famous? Oh, he's Justin Anderson.
He's Kristen Cavallari's stylisthair.
(06:10):
Maybe not, maybe not. So what a cool dude.
Oh yeah, he's her hair stylist best friend.
He's on her show. He's great.
Well, fantastic. OK, well, yeah, you obviously
got great taste. And so I can obviously this is
all the things that he's like. But I could then whistle down,
say, for example, men's shirt here, and then go further down
(06:30):
and down and and then get my look right.
All of a sudden you'll see me appear in Paris and you go, my
God, Alex, you look fabulous. And I'm like, thank you.
It's all down to my new curators.
It's all due to my personal shopper.
Yeah, I've seen a few ideas likethis.
I saw one, a company called Daydream born out of Julie
(06:52):
Bornstein. She, you know, serial
entrepreneur. I think she was chief digital
chief marketing at Sephora for awhile, then was I think chief
operating at Stitch Fix. She's done lots of these kind of
AI technology companies. And so she has one.
It's very similar. It's an AI powered search for
fashion shopping. I believe they're still in beta,
but they're backed by, you know,Forerunner, Google Ventures, all
(07:14):
sort. But it's a really interesting
inspiration led to get you into a fashion, whether it's a
circle, things like that. And it's very, it's very
visually driven, personalised, and again, takes you deeper into
that journey where you don't have to search.
So we could do a whole show on Geo on generative engine
(07:36):
optimization. But again, I mean, it's, it's
countless inventory for the shopper, right?
It might be multiple places thatI'd be shopping at.
But again, it's it's bringing together whether a look across
multiple retailers and, you know, creating something for you
that's aspirational. I I think so and I think we're
so I mean, I love the fact that my Instagram feed or my tick of
(07:57):
TikTok feed is shoppable. But then it becomes a bit, you
know, if I am looking for something instead of going to
the store or going on to Amazon or going on to one of the
marketplaces, where can I go forinspiration?
So I think. My instincts are not always
right. I sometimes need help.
It's like what I need to help a lot of the times.
And yeah, I love it's like, you know, the old days we used to
(08:19):
have magazines that you would flick through and get
inspiration In my mind, what better way bringing your
Instagram feed and making it more shoppable.
So the other sticking with the sort of influencer creator LED
is this phenomenal job that Haley Beaver has done with
Rogue. They sold it earlier this year
(08:40):
for a billion dollars. But now this is a fantastic
example of maybe what we're going to see is the future of
beauty with Rd coming into so DTC brand coming into physical.
And obviously Rd have done a phenomenal job by themselves
anyway with all of their activations.
And it just feels like this is another brand going from
(09:01):
strength to strength. Yeah, it is.
And they were bought obviously by ELF, you know, Islip's face
and pretty much everything ELF touches turns to gold.
Or, you know, their marketing campaigns are unbelievable.
Their activations, their collabs, they really do it well
and do it right. They've maintained their low
prices across the board. They really, we've talked about
(09:24):
that they live their values, youknow, as, as executives that
work there. And seeing this purchase and
watching them kind of have it still be a standalone brand was
really interesting to me. I wasn't sure what they were
going to do with it. But it's just, it's unbelievable
how well they've done in this market where, you know, there's
(09:45):
a lipstick index. I don't know if you've heard
about this, right where, you know, as the economy is, you
know, up and down in different places, one of the kind of
final, you know, indicators is are women still buying, you
know, higher end lipstick? Like that's that's one of the
things that's like one of the last things to go.
And it's, you know, I, I'm certainly no economist, so
(10:06):
please look it up, listeners. I by no means explain anything
more than that, but it's a really interesting trend.
And so beauty is always kind of looked at as being one of those,
you know, whether it's a laggingindicator or leading indicator,
I think it's lagging I. Think so.
I think he used to be Big Macs, right?
In terms of it was the Big Mac index.
We've gone from burgers to lipstick, which is a, you know,
(10:28):
fantastic sign. Of the two definitely don't go
together so you know. Yeah, I know.
So. But moving on, there's some
lovely research that I think highlights a trend that you and
I have both spoken about and that is, and I have to be
brutally honest in Europe, I feel we're ahead of the game,
right? I feel we've been leading in
(10:49):
this, but thank goodness this research by Deloitte now says
over 153 brands are now looking at the rise of in house resale
channels, which like, I mean, just the cover of quickly in the
UK in the show that we covered last week, we were talking about
how small 55 physical site retailers are now doing their
(11:12):
own resale, right. But this is a sort of a grand
scale, which is what's been missing in my mind from the
industry in the US. Oh, yeah.
I mean, no doubt we are behind. I mean, both in terms of, you
know, advancement, but also froma regulation standpoint. the US
really hasn't had many laws in this.
We've had very strict kind of recycling laws on certain
(11:36):
categories like paint, mattresses, electronics, but it
really hasn't been much broader than a lot of those.
Now California usually the firstwith many, many of these laws.
There's a law called SB seven O 7 that's coming in, in the fall
and likely other states could quickly follow what SB seven O 7
(11:58):
is, is it's really about any textile.
So that's any piece of fabric, furniture, clothing even you
know, pieces of belts, etcetera.And there is going to be a very,
very strict recycling and or refurbishing part of the chain
that now has to occur or they'llbe major fines.
(12:18):
So it doesn't mean that you're headquartered in California.
It means you sell or distribute or have a store in California.
So that is a major, major change.
So NRF is trying to help in a couple of different ways.
One, there is a PROA producer responsibility organisation that
we're putting together for the industry for retailers to join
(12:40):
up. And of course, you can reach out
to to NRF, reach out to my buddyScott Case, it's CASES.
Yeah, that'd be great. And we can kind of help get
retailers on board because many are just like flummoxed of what
to do the other, the other pieces, you know, the reverse
(13:02):
and the reverse logistics and kind of the return process is a
huge cost centre right now for all retailers and resellers.
So NRFA couple years ago had bought Reverse Logistics
association. What we're doing this year at
the Big show is we're combining the efforts of those two
organisations and we're having astand alone at NRF Big Show in
(13:24):
January called NRF Rev. It's really it's reverse, it's
revenue, it's all of the things.Once a purchase is completed,
then what do you do? So it's really it's twofold.
It's looking at what can you control right now the front end
with tariffs is crazy and bananas and impossible to, it's
a moving target. Every day there's a law going
(13:45):
into effect, you know, any day this week.
But what you can control is looking at the back end of the
business and looking at every time somebody at your company
touches or looks at a product, it's a cost.
So looking at streamlining thoseprocesses, reselling, recycling,
any of those pieces are a way toturn some of those costs into
revenue. So we're really kind of doubling
(14:07):
down on educating retailers about what they can do
Phenomenal speakers, IKEA, RalphLauren, North Face, many more to
come. But that's a big, big play right
now in the States, to your point, and something we have to
get better at. I love that because I think what
that enables US retailers specifically to do is to sell
into the European market. Why?
(14:29):
Because we're launching, I say we, I know the UK is not part of
Europe, but I, I speak as a European because I'm based in
Europe. But anyway, we, we are launching
the, sorry, the European Commission has fast forwarded
their product passports, which is very similar to what you're
saying, IE where do the materials come from that you've
built the product? How do you at the end of life of
(14:50):
that product, what happens to that product?
So every product ends up with its own passport that then
hopefully makes it far more environmentally friendly.
And more importantly, obviously,what they're combating is the
massive Chinese influx now that you guys have put the tariffs on
them. All of those products are now
coming to Europe. And So what they're trying to do
(15:11):
to sort of expedite that that product pass, there's three
other measures, but we're not going to talk.
About them? Yeah.
But basically there's three other things that they're doing
that falls underneath this category.
But anyway, so super interestingand it's about time that we see
this in terms of stopping stuff going to landfill and making it
(15:32):
keep that circle bigger and longer to hopefully distribute
as many products as possible as we move into our final one.
I think this is. Yes, so tried and true American
favourite Martha Stewart. The woman just keeps going.
(15:53):
She she is in her 80s, She is on, she is on magazine covers,
you know, still she, she is as so many brands, so many products
out there. She's now launching her, I
believe her first stand alone stores.
You know, she was in Macy's, shewas in so many other, you know,
shop in shops type of situationsin with all of her lines.
(16:17):
I believe this is her first kindof foray into a stand alone
brand store. Bedding and bath, obviously
kitchen items and things that you know, people associate with
her brands, but they're opening,which I think is fascinating
internationally in Saudi Arabia and Kuwait.
So that really this was super, super exciting.
(16:39):
It's being opened by marquee brands, who is a licensee.
They have phenomenal relationships globally.
I, I just thought this was really, really cool and I can't
wait to see how it translates there and if the designs are the
same, if the products are the same.
So we got to get over to one of these stores and and see it.
That's that's our. I mean, it looks like, yeah,
(17:00):
maybe in the Middle East sometime next year.
Anyway, it feels like, you know,an upmarket homeware brand
that's going from strength to strength.
And I think especially in growthmarkets such as the Middle East,
I mean bug we, we have 5 things Friday Middle East edition, but
you and that's. That's that's sorry for stealing
(17:20):
your Thunder that. Looks like it's good to see
American brands, especially powerhouses like Marfa taking
their brand equity over to thesenew markets to expand, which we
always promote and welcome. So Jill, I know you're a super
busy lady. Thank you ever so much for
joining us today and until our next show have.
(17:41):
A great one, thanks.
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