Five Things Friday: USA, UK, Europe & APAC — Culture, Commerce, and What Moves Next - The Retail Podcast

Episode Transcript
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(00:11):
Hello and welcome to a fabulous USA 5 Things Friday with my
amazing Co host Jill Dvorak. Is that right?
Right. You got it right.
Yes, and the reason why I'm smiling.
This is like such a phenomenal Co host to be sharing this
virtual stage with. Jill is the SVP of content at

(00:34):
NRF. I've been going to NRF for 15
years. He's like me in your idols.
So you're Stevie like. Quiet.
Come on. Gross.
Don't be. Sure you're.
Listen, we're gonna. We're gonna.
We're on a tight schedule. We're gonna try and keep it to
15 minutes. You know the format.
These are the five top things inthe United States of America
that we feel are quite interesting to have a, a

(00:56):
conversation on. And to start off with, we're
going to have a, a look. I think Glossier is like one of
the leading beauty brands, right?
Absolutely. I, I mean, it's certainly in the
Gen Z category. It's just, you know, they came
out with such a unique proposition years and years ago,
and they've just, they've kept it up.

(01:16):
They've still done really, really well.
People. Yeah.
Following. I, I know what we spoke about
their, their CEO stepping down, but the, the news here is that
obviously Glossier with their 1,000,000 TikTok followers,
they've just launched the Glossier brand on TikTok shop.
And, and this is really proving to me specifically in the USA,

(01:39):
Gen Z's favourite place to go and buy beauty to go and
discovery discover beauty. And you can see their own videos
have got quite good traction. Anyway, they're sort of you can
now buy it on TikTok shop in theUS, which I think is again a
sign of our time. So who would have thought you
would have beauty on social media channel?

(02:01):
I don't well, it's, you know, it's so interesting because you
look and you see 1,000,000 followers like, well, what else
do they need? They're doing great.
Well, on TikTok, it's close to abillion users slash potential
shoppers. So they've just, I can't even do
that math. But 1,000,000 to 1 billion,
they've exponentially outsized their audience now and they can,

(02:23):
they just continue to kind of create this incredible content.
It's a natural fit. All of their customers are also
like very likely creators. So it's, it's a perfect fit and
frankly, I, I would have thoughtthey were on there already.
So it's great to see that now they're joining to be on there
and have it have another Ave forthe people to check out and, you

(02:44):
know, learn about them. And I'm hoping I'm, I'm doing
the CEO justice. I'm pretty sure she said.
We're, we're not a 10 or 12 yearold brand.
We're a, we're 100 year old brand that's 10 years into that
journey, which I absolutely loved.
You know, I love that. Isn't that the right way to look
at it? Yeah.
Emily, Emily Weiss was the founder then Kyle Leahy is the

(03:05):
the current CEO that's moving out.
And they both, I, I think they've been so true to kind of
who their customer is that it's they seemed that they will stand
the test of time. They weren't a blip that went
away quickly. They've showed staying power, at
least in this insane era of social media.
So yeah, I think they're here tostick around.
Which is the nice link into the next one Adidas seen to

(03:29):
currently not be able to put a foot wrong and I'll and I'll say
why because obviously athletes, some of their competitors Nike
have been really struggling withsales and some people have
argued it's because they went off peace.
They decided to disrupt the market just be direct to market
a director market brand. Then they went no, no, we're
going to go with our partners. So they're bold and dabbled in

(03:51):
both markets, but also what I think is a fantastic sign of the
economy right now for brands is this sort of relationship with
megastars. I mean, Samuel L Jackson is a
mega * so is Missy Elliott. And they've come up as the part
of the launch of the Superstar brand from Adidas.

(04:12):
They've come up with this. Cool.
I've got the notes on who actually did that.
Who is it? Where is it?
Let me tell you is. Glorilla, I think, is part of
it. Oh man, where is that lost it.
OK, I I thought I did it, but I don't.
But the reason why this is interesting and I mentioned
globally, obviously this is AUS campaign that's literally
launched one day ago had 50,000 views in the UK right now Oasis

(04:38):
are doing their comeback tour 30year old band that's been sold
out. But look at who what brand is at
the heart of this and it's engagement.
It's again Adidas and you know the the pop up store that's been
opened in Manchester and London,Adidas all over the shop
connecting with Rock'n'roll, which again is a complete

(04:59):
different music sphere from Missy Elliott and acting sphere
from Samuel L Jackson. But I think it's a master class
in working with create content creators at a mega star level
which. 100% I mean, it's just bringing the relevance and
bringing the cool factor and youknow, the the Juad Aviv, like
people want to be part of something that's cool and

(05:20):
relevant. Speaking of of cool, I got the
chance to go to, you know, canned lions the the creative
festival about out of three weeks ago.
And it was really clear from kind of walking around there,
the shift from giant, giant agencies running all creative
and all brands kind of top of funnel to now being much more in

(05:44):
the creator space, much more in the influencer.
But even micro influencer space.There were a lot of influencers
that had very specific niche. But.
Fervent, fervent followers. So that was interesting to see.
There's kind of a wave of revenue that's shifting and is
there for the taking for brands and for influencers.

(06:07):
So I think that goes along. We're like, do you need an
agency to go direct to a celeb? Not really, but maybe to go to
some of these smaller influencers.
How are you finding them? It's just it's a unique new way
of matching. I know you love everyone, so you
you have to be really careful and like, but who was there any
brand that sort of blew your mind in terms of their

(06:27):
activations or any, anyone that did a really great job?
It's a great question. All of them are amazing because.
All of them. You're in, you're in the South
of France. I will say Walmart Connect had a
really great one. They had a lot of their partners
there and you could kind of go and just.
It. Was almost like what are those

(06:47):
things called? Like a when speed dating, like
you could just go up and be like, oh, here's NBC, here's
this player, here's this player.And so yeah.
And they had a lot of their partners there.
So it was just it was a one stopshop to kind of meet a lot of
those people. There were, I mean, YouTube,
Salesforce, you know, MasterCard, the female quotient,

(07:09):
a lot of them had these different brands that were
speaking and just talking about any part of their marketing
journey, mostly top of funnel brand awareness.
But a lot of them realise you need the metrics obviously now
and that people are there to talk about the metrics.
So a lot we're talking about really what are the new KPIs
that you look at and how do you measure them when everything is

(07:30):
new and you're not even comping year over year anymore because
there's brand new activations and things like that.
So it was, it was fascinating and.
We could do a whole. We should do a show from.
There, we'll do that one. And I think, I mean, can we call
them Marine? Obviously they are a retailer,
but Oh no, what a transformationright underneath their CEO the

(07:54):
last five years going into all these texts anyway, we we
definitely need to the show justtalking on research and data.
It just happens the NRF have hadsome interesting recent
research. Yeah, I mean, we every year, you
know, we do back to school, that's a big, big shopping
holiday. It's not just elementary and
middle and high school. There's a lot with college and a

(08:16):
lot leaving home for the first time.
So you think about it, it's almost like you're you're
rehousing people each year. So that's a really, really,
really big holiday, probably second only to kind of the Q4
holidays in December. So as of early July, where we
are now, more than half of back to school and college shoppers
have already started. So it's getting a little bit

(08:38):
earlier and earlier each year. Some of that is because people
are pulling forward shopping fora year of tariff pricing going
into effect. Some of that is there are deals
right now and there are big Amazon Prime deals.
There are big Walmart deals. Walmart launched a very similar
sale to Amazon Prime these same four days.

(09:00):
There are a tonne of those saleskind of the Christmas in July
that we can talk about. But right now, I mean, the
research is showing how much people are pulling this forward,
which is great to look at the numbers.
What it could mean is that it will be a little lighter in
August or September if everyone's pulling these
forward. So something to think about ties

(09:20):
in a lot with our chief economist, Jack Kleinhans.
He's phenomenal, by the way, in the press.
I've got to start floating over on Earth because this is going
to become quite great for people.
And you saw him? Yeah.
I'm not paid, actually. And two years ago I turned up
from Europe. Doom and gloom.
The world is going to the and hestood up with the Deloitte.

(09:41):
I can't remember whoever else was on stage with him.
And he says numbers are really good.
It's going to be the best year ever.
We we're calling it that. It's going to be really good.
That was, oh man, you know nothing next year.
I said, you know what, I have toapologise because I actually
when I did the review of it, I was like these Americans and
their positivity about the economy, best year ever.
But anyway, sorry, go ahead. Awesome.

(10:03):
I will, I will make sure he knows that he was right.
It is funny. We we always talk about should
we go back and talk about how correct we were?
But yeah, you know, I mean, it's, it's a huge, huge amount
of money for a lot of these, youknow, specialty electronics,
clothing, department stores, shoes, all of that.
So, you know, each family is expected to spend around.

(10:25):
It's funny, I would I would ask us, and I would never say this
much, but about a little over 1300.
It's almost $1400 for each school year.
So for this year, last year set a record of just over that.
It was 1370 or 1367, I think foreach family.
So last year the forecast was around 94 billion in schools

(10:47):
back to school shopping, not just school supplies.
This year will be a little shortof that.
But again, if you look at the maybe some increase in prices
due to tariffs, it will likely be right over.
So usually we're within a one point margin error based on the
back if. You're in the back to school
market. It's a good year.
It's a great it's a great year. So that's get your supplies now

(11:10):
if you don't want them to sell out, that's that's one of the
things that the stores are kind of toting.
So it's a good, it's a Goodyear.Do you want to comment on this
one or should we go straight forward to our final one?
Yeah, let's go to our final one.But yeah, I mean I.
Think you meant this sort of blends perfectly to what you
were saying. Get those deals in.
Get those deals so. We're not paid by Prime.
You were telling me there's a warm up day as well.

(11:31):
And there's another day as well,right?
Yeah, yeah. I mean, at this point, all of
them, I'm, I'm very serious customer at all of them.
But it's interesting. And Prime Day has been going on
now close to a decade. Going into it, there was a
forecast that Prime Day alone was going to have just shy of
$24 billion of sales in four days.

(11:52):
Now the big change this year is that it's a four day holiday.
It used to be a 2 day holiday here.
So then what Walmart has done, you know?
Obviously to. Try to get their share as well
is they've launched a four day holiday.
Same thing, prices very similar if not better if you're.
Like from the 4th of July onwards.
Exact same days. Yep, and it just so happens to

(12:14):
also coincide with Nordstrom's biggest sale of the year.
That always happens at this timeof the year, the anniversary
sale. Now Nordstrom doesn't sell quite
the same SKU count, obviously Walmart and Amazon, but it's a
lot of these same back to schoolitems, the fall items, the trend
items that you can get at a discount.
So that's it's just a sale bonanza and I'm going to just be

(12:38):
shopping again all night tonight.
But I saw a few early results come in from Prime Day
yesterday. More than half of the sales were
mobile, which is really kind of what we expect most, most
Americans have the app on their phone, but it was a little
lighter than I think people wereexpecting.

(12:58):
Now I, I'm imagining Walmart took a good amount of that share
as well. But it will also be it's people
are just getting back from a holiday weekend and you have
four more days. So potentially the urgency of a
2 day sale got spread out into four and we might see it kind of
pick up as the sales end. But again, I mean, Amazon puts
all of their own products on very, very deep discount and

(13:20):
then walk across the other categories.
It has a big red banner that youcan tell if it's on Prime Day,
you have to be a prime member toshop it.
So it's it really kind of reinforces their whole value
prop. Now with Walmart, you don't have
to be a Walmart plus member to shop their deals.
So that's a really interesting take.
Walmart plus is incredibly popular, competes with Amazon
Prime programme. However, you don't need to be a

(13:42):
Walmart Plus member to get the everyday low price at Walmart.
One of the things I know we've got 5 things and we're like on
the last minute, but I need to pull Herbert here from Adweek.
He and his commentary was interesting.
He was saying that buy now, pay later is going to be a major
factor in that Grove because a lot of shoppers leaning into buy
now, pay later, which I thought was like, I thought people were

(14:04):
coming away from it. But anyway.
I did too. I mean, look, if they're bigger
purchases, it makes total sense,right?
You, you need some help kind of paying that overtime.
But man, when I saw that buy now, pay later and a firm and
all of those payment providers where you spread it out going on
DoorDash and Uber Eats, I wantedto lose my mind.
If you can't afford your Potbelly sandwich, you shouldn't

(14:27):
pay for it. Like this is a red flag, like
stop. So it makes sense for large
purchases and there's a lot of electronics on sale.
There's lots of homewares and furnitures and equipment on all
of these websites. So that'll be a really
interesting stat to see. We could look at that in the
next week or two. That's brilliant, Jill.

(14:49):
I want to be super respectful. We're at the top of our allotted
time. Thank you so, so, so much for
for joining us. Great way to start the day.
It's a tonne of excitement and we love, love keeping pulse and
thank you for having me. My pleasure, until next time.

(15:16):
Hello and welcome back to another fabulous edition of Five
Things Friday UK edition and privileged enough to be joined
by my Co host Simone Olloman. Simone, why don't we?
For those who may have not tunedin last week, where were you?
Give a quick one minute on. It could be long because I
remember watching you do your one minute ago.

(15:37):
Well, there's my 32nd pitch and I was like no, no, no, no, take
your time, as much time as you need.
Take us through who you are and what you do.
I mean, don't say take my time or we really will be here.
All day all. Right.
Hello everybody, I'm Simone the Co founder and CEO of need it
for tonight, also known as NEFT.I always say the easiest way to
describe NEFT is literally like.Delivery, but for quality

(16:00):
fashion. So we work with lots of
incredible brands and stores in London to facilitate 90 minutes
and send their delivery to our platform.
Whilst we are known for this, wedo also have another product
which is also AB to B plug in which plugs into retailers
checkouts offering them 90 minutes and same day.

(16:21):
Delivery. So oh wow.
Lover of convenience which may be on the.
You aggregate. So just just to be clear, you
aggregate network for delivery there.
You take that problem away for retailers.
Exactly that, yeah. So we.
Is it limited by region We. No, we have a Korean network in
most major cities in the UK. Yeah, and we're currently

(16:45):
expanding to most MIT, most UK major cities as well.
Oh, fantastic. OK.
And it's so it's beyond fashion.So I mean, you know, if I'm in
the, I don't know, I'm make greeting cards or, or in that
world, it doesn't the product doesn't matter.
Yeah, exactly. That.
It's. It's really fun.

(17:05):
You know, we work with smaller independents and you know, a lot
of it is to try and help smallerindependents and it might be for
a tool business or gift business.
And it's to really to help them to provide that Amazon ask
experience to their customers with no extra OPS or cost added
to the retailer. So it's a complete mix.

(17:26):
It can be big sporting businesses to fashion businesses
to, maybe an electronics business as well.
OK, cool. So why don't we go to?
Why don't you kick us off with the first thing this week?
Would love to something that's been on my mind.
You know, event season is in full swing and brands are really

(17:48):
capitalising on it and I think the ones that are really winning
and they're certainly catching my eye.
We know we've had Glastonbury recently where we had Free
People and Sephora, they had a beautiful pop up there.
I mean, honestly, Free People was just dominating my Instagram
with influencers, beautiful outfits.

(18:09):
There was just so much buzz generated from it.
And he gave me formal. It gave me formal for the
outfit, even major. Formal for not being a
Glastonbury as well, which I was.
We've also had Wimbledon this week where we've had Odd Muse
and Flannels. They have done some kind of
influencer event to launch a certain collection.
Again, super smart, dominating my feed.

(18:30):
It was also D Louise, which is alovely jewellery brand.
He was the actual founder was outside of Wimbledon.
I think she just launched this beautiful tennis bracelet and
actually handing out obviously super fitting with Wimbledon,
but she was actually handing outsome free ones as well.
And then if. She tell when we were there.

(18:52):
Oh, was she? Oh, I didn't.
Know she was the one I think about.
She was one of the closing talkswhere she's going through a
story. I found the.
Story. Just really beautiful brand.
She's really nailed it. But yeah, then we also saw it
was a few weeks back we had Beyoncé in London during the
tour. Again, something I wish I was

(19:13):
that there was all of this talk about Cowboy Carter.
It was in every magazine. All different retailers were
trying to push out what's CowboyCarter related 1 Brand took it
that step further and it was never fully dressed.
And to show off that collection,they brought this incredible
looking. Squad.

(19:34):
Of influences concept, they're all dancing, singing, oh wow, in
the collection. And I was just like, that is
smart. You know, I was there looking
online at what everybody was wearing.
Again, it's meeting the customerwhere they are.
And I think the brands that are doing this are realising that,

(19:56):
you know, it's not seasonal anymore.
It's it's really, it's situational and brands are
really moving fast to tap into these different moments.
Governments and they're moving at culture's pace.
It's not just reacting to what's.
It's them basically reacting to what's trending this week.
You know, it's not just about spring, summer, it's about
Glastonbury. It's what are people wearing at

(20:17):
Sabrina Carpenter? Yeah, well, it's like.
Raincoats. From what I saw, raincoats and
umbrellas. True.
True. True.
Well, just for me, it's so much more human and engaging.
It's meeting the consumer where they are.
It just does a really brilliant job at promoting.
Products and creating. For.
So that, yeah, I think, I think,I think that's a beautiful point

(20:40):
on the signals that retailers need to listen to and the
cultural signals and how are they doing that effectively.
And I think a lot of them are farming it out to agencies.
They're not doing that themselves and the data that
exists in their business and their customer profiles, unless
they're lucky to have, like you,a founder who knows her segment

(21:02):
because she is from that segment, right?
Obviously the, the logistics part is a bit different, but
unless you've got some sort of cultural LED signal mechanism,
you're, you're down to an agencytelling you, hey, customary's
coming up. Do you want to do something?
Wimbledon. But Wimbledon I, I think same
with Formula One. All of these sort of classic old

(21:24):
world, yeah, walking events seemto be really rejuvenating
themselves for a new generation.Which leads me to I'll, I don't
know which way to go now. There's something I want your
opinion on. And then there's Adidas and what
they're doing. Which one should we do next?
Which one do you want to do next?

(21:44):
Oh, I'm intrigued what you want my opinion on?
So let's go. All right, let's go for that.
And obviously my favourite platform, TikTok.
Is the messy, cool girl finally back?
We've spent years smoothing out every edge, from beige colour
palettes to skin care's personality.
The ideal was polished and optimised.
But lately, that aesthetic is starting to unravel.

(22:04):
And it's not just a vibe. On platforms like Particle, the
data tracks the mood shift in real time.
Tobacco products are up 843%, rolling trays 569%.
Alcoholic beverages up nearly 1000% in the past 12 months.
This isn't just aesthetic fatigue, it's cultural
realignment. Coaches climbing.
Gunny is trending upwards. The row soften.
Suddenly having a beer in cowboyboots feels more aspirational

(22:25):
than green juice in Pilatus. It's less about optimization,
more about character, pleasure and mood.
Day to night dressing is trending and imperfect beauty is
back. People are drinking again,
dancing again, wearing the dress, not checking the weather,
ordering dessert, swapping routines for romance, singing
more with us beige. From clean to captivating.
If you're building a brand or marketing one, this isn't noise.
It's a shift in culture and taste and how people want to

(22:46):
feel. The clean girl era, It's fading.
What's next is messier, bolder, and honestly a lot more fun
after years of minimal and quiteluxury there.
You go. The reason why I put that, I
thought you're the other, the younger generations of
millennials, Gen Z, Alpha. Well, alphas, they can't drink
anyway. But booze and fags are out

(23:07):
because, you know, we're doing Pilates, darling, and we're
drinking our green juices. Yeah, but what?
What she's saying is sorry, thattrend is now on a decline and
that and it's interesting, right?
Listen to what your first sort of top of mind was.
Was Beyoncé, Sabrina Carr, all of these festivals and like that
messy look rather than that, I don't know, What's your view?

(23:31):
It's hard because I still reallythink, particularly with Gen
Z's, I still think we're in our clean girl era.
Yeah. I really do.
But you're right. I mean, I'm a millennial.
I'm not Gen Z. I mean, I've me personally and
definitely a crossover of both love to have a wine, love a

(23:52):
festival, but I do also like maybe I like to pretend I'm in
my green girl era. I don't think the.
I don't think it's fading, particularly with Gen ZI still
really think. We're still in this health.
Era I I do and I can't see that going.
I feel like I'm sounding contradictory from what I've

(24:14):
just chatted about. You're right about how.
But I think as well a lot. Of people you know, A lot of
events I go to when I go to a lot, maybe too many.
A lot of people aren't drinking at these events.
Yeah, yeah. Look, the, the whole, the, the
sales on Alco pops and non alcoholic, whatever spirits,
wine, beer, you name it, it's just through the roof.

(24:36):
The sales every year and year. But what I'm what I'm curious
about and what maybe it's a trend that we'll watch about are
things turning? Because I remember Diageo who
owned most of the alcohol in theworld, alcohol, but alcoholic
brands in the world, they were saying how each generation

(24:57):
rebels against the other generation.
So if I was a beer drinker or a spirits drinker, my son or
daughter will be a wine drinker because they don't want to be
like their parents, right. But what what this is
interesting. Is this like a mid generational
shift from healthy aesthetic to non output?
We'll we'll see. Anyway, I don't want to label
too much and I just wanted your view on it.

(25:19):
It's. Interesting.
We want to watch and appreciate.I have not given a straight
answer to that, but that's. OK.
Is it? I don't know because I fit in
both of them right now and I don't know if one aesthetic is
going to win over the other. If I was going to guess, I think
it'd still be the healthy girl era, the clean era.
You hope for my old say, yeah, that's what you're saying.

(25:41):
That's what I read into is like,I hope it's going to stay like
that because the ball tree and you know, off the rails is on
the other side and that looks quite messy.
But anyway, OK, let's go point number three thing #3 over to
you. OK, so I have to admit this is
one of my favourite topics and it is the topic of convenience

(26:01):
and rapid delivery because who wants to wait five days for a
delivery? Not me.
I think those days are over. Of course I am biassed with
NIFT, but this is the topic. That I love.
So this week we've seen Amazon and Gokov joining forces to
launch 15 minute grocery delivery across city.
Wow. OK.

(26:22):
Yeah, wild. And I think again, it's showing
the the real shift in things like, you know, same day
delivery isn't the new perk, butinstead it's becoming a best
line. And Amazon really set that bar
even from the Prime from their next day delivery before.
I think everybody now not only once, but expects that kind of
Amazon esque experience. And you know, this to me, it's

(26:45):
not just about groceries. It really is about customer
psychology. I think people done waiting and
Amazon are always one step aheadwhen it when it comes to things
like this. But, yeah, I think it's
interesting. And, you know, something that
I'm talking about too much is that where we're seeing a demand
for instant gratification acrossall verticals.

(27:05):
You know, it's now not just groceries, it's fashion, it's
gift, beauty, technology. Yeah.
Entertainment, for example. Even when you watch something in
the cinemas, you can watch it instantly on your TV.
And, you know, this is the behavioural shift that retail is
is finally catching up with as well.

(27:26):
You know, I think retailers now trying not to think more about
logistics and I think they're being forced to now think about
lifestyle, particularly in cities, you know?
Delivery should really match howpeople are.
Living and you know, often when you're living in a city, you're
your time poor and you're alwaysin motion.

(27:46):
So yeah, that was my topic of this week, which I found very
interesting. I love the way that you frame
that as in terms of its lifestyle, not logistics,
because I think that's what people have doubled down on is
squatting logistics out or trying to and then forgetting
that it's part of lifestyle. Right.
And, and it's a trend that when you look at the numbers across

(28:08):
the world, it's only continue togrow.
It's not shrinking, it's gettingbigger.
And I can't remember who bought delivery, but they were just
bought outright by, by somebody.Is it DoorDash?
They bought the yeah. And then in Spain, we've got
Glovo that seem to be going fromstrength to strength.
So there was a lot of consolidation, some, some
retreated from certain markets, but there's definitely an

(28:30):
appetite from a consumer perspective because we're all
dopamine friends. We all need that sort of
dopamine hit. And I mean, I don't mind saying
I bought something off Aliexpress.
Jesus Christ, two weeks, I thinkabout 3 weeks worth of waiting
and I was like, OK, how much do I really need a 8 GB something?
But anyway, moving on swiftly. So going back to your first

(28:52):
thing about brands, why? And this is cheating a little
bit because on my 5 things Friday USA edition, I looked at
it from the USA perspective, butthis brand is crushing it in the
UK as well. Hey, that's versus Nike.
Now Nike has been suffering. They're called for relevance.
They're just not engaged with the, the, the new era of

(29:16):
shopper. They've missed the mark on so
many points. And the new CEO has said we're
going to double down. We're going to become more of an
athletic, go back to our heritage, promote small sports
stars, promote, you know, sporting in general.
And they tried to beat the four minute mile last month, the
first female runner to run underneath 4 minutes and she did

(29:39):
it at 4 minutes and two seconds or something.
So she's got really close. On the flip side, you've got
Adidas working with Missy Elliott and Samuel L Jackson on
this iconic sort of it's a basket.
It started off as a basketball trainer, but or sneaker.
And now it's of across all, you know, skate skaters use it.

(30:03):
It's St wear and they've got these and I can't I I mean, it's
got it here, but I don't know. I know, I know Missy Elliott,
but they've reduced. They've sort of created this
clean aesthetic looking video tolaunch the superstar brand with
the seven influences that are cross generational.

(30:23):
Yeah, gross category as well. And so obviously this is when I
was doing my US edition, I was like, look at what you know, how
different is this from Nike, right?
How are they being relevant to modern generation?
But then when you come to the UKand you know, this has been, you

(30:46):
were talking about your feed. Obviously I've got a lot of old
men in my feed. Everyone was mad for Oasis at
Cardiff and you know, I, I love watching the Liam Gallagher sort
of looky like he's or, you know,a whole persona that goes with
this and it, these are the pop up stores, one in Manchester,
one in London. But who's at the heart of this?

(31:08):
What brand? Adidas, a 13 year old
rock'n'roll band making their comeback.
They're all over social media inthe UK and Adidas is at the
heart of it. So for me, what a fantastic
example of cultural heritage andrelevance in today's market to

(31:30):
older generation, you know, Gen XS probably and this new
generation. And I think, you know, this is a
master class in brands staying relevant across category and
generations. Yeah, no, I'm so.
Such a nostalgia as well. Even people like Missy Elliott,
just having her involved, obviously a waste.

(31:51):
It just creates such nostalgia. Yeah, yeah.
Very, very, very smart. Yeah, I think so and so well
done. Adidas or Adidas I What would
you say, Adidas or Adidas I? Actually say Adidas.
So I was thinking when you say Adidas.
So I was like, oh, I say Adidas.Yeah, I say Adidas, but I don't
know if it's Adidas. Anyway, I'm not going to get

(32:13):
into that. That could be an online
controversy. The final one is if you are at a
loose end at the weekend, get yourself down to the flagship
New Balance store that. Love Flow.
They do everything from shoe fitting to my favourite part
which is the IV. Not these ones, the ones in
blue, but basically these new ballots that have been made in

(32:36):
the UK and I wish I could for the life of me remember where.
It's a small cultural village, rural village somewhere in the
UK that makes these New Balance made in England handmade shoes.
So they're a little bit more pricier, but they're handmade
and the only other place that you can get them is made in the
US. So there's like these two iconic

(32:57):
made in those countries. Yeah, to implement everything
else. But you know, it's on 4 levels.
It's really beautiful aesthetic,really modern, really engaging.
And I think it's worth a visit for, you know, depending on what
your fancy is. I, I think it's a really sort of
lovely retail experience. Yeah.

(33:17):
And that's it. So how are we doing for time?
We're almost, we're almost kept to schedule.
So, Simone, thank you so much. You.
Anything planned for the week orweekend ahead?
Relaxing. You're not off any concerts
anywhere. I'm not sadly, although now I'm
feeling like I want to be after.All you do, your drink.
Sabrina Carpenter. Yeah.

(33:39):
I'm sorry for the Sabrina Carpenter.
I mean like I can imagine the like.
People still like, we had a verygood time, yeah.
Although I don't like manchild, I think that's that's, that's
again a topic for another day. All right, with that bombshell,
thank you so much. Look forward to next week.
Amazing. Bye, Alex.

(34:10):
Hello and welcome to our fantastic first edition of five
things Friday UK. And I'm privileged enough to
have a wonderful Co host, special guest Co host, Simone
Olloman, who I have seen talk onstage at 2 conferences and was
but also privileged enough to share the stage with her at E

(34:31):
tail. But when I saw when I saw Simone
learn about need it for tonight,got that passion, the the the
depth, the the intelligence, theintellectualism, I thought, Oh
my God, what a fantastic and ideal Co host.
And I think we'll have a completely different angle.
This is going to be a little bitdifferent from the normal, you

(34:54):
know, looking just at tech. So Simone, why don't actually
why don't we do this? Why don't you just give us a one
minute headline on who you are, Obviously the Co founder running
this wonderful new start up, butjust give us give us an
overview. Yeah, one minute pitch.
Hello. Super excited to be here.
I'm Simone. I'm the.
Founder and CEO of Need It's Night, also known as NIFT.

(35:16):
I always say the easiest way to describe NIFT is kind of like
delivery but for quality fashion.
So we've built a marketplace that partners with some
incredible brands and boutiques in London to facilitate 90
minute delivery. On the side of that, we do also
have AB2B product that plugs into retailers checkouts
enabling them to have 90 minutesand same day delivery as well.

(35:40):
There's my 32nd pitch. I think you're the future Jeff
Bezos, right? He started in books, ended up
with this whole software. So I can see where you're going.
Future Jeff Bezos. Would you would you get married
in in Venice? No, no.
No, that wedding was a little bit too big scale for me.

(36:02):
Not mine anyway. OK.
Alex. So on that bombshell, tell me
some what are the five things? Sorry, what are the two things
that are top fine? One which I was.
Reading about today and it's actually been a topic this week
within our team and just other retailers I'm speaking about was
the topic of loyalties. Air Source have just launched a

(36:23):
new loyalty scheme. This has come after banning
quite a lot of UK shoppers afterhaving too many returns.
I think their loyalty scheme is free to join, but it's clearly
designed to encourage progression like a status
ladder, you know, like things like the air and the obvious

(36:43):
points. That's what I was thinking is I
think it's really interesting how schemes really evolving, you
know, it's less about points andbasic discounts and vouchers.
I think now it really is a lot more about belonging and
recognition and, and really about experience and community.

(37:05):
Yeah, I think there's been a bitof an evolution of, of loyalty
to almost lifestyle, you know, or it would be vouchers or it
might even just be 10% off, or it might be refer a friend and
you get, I don't know, £5 off. Where now it's more like it
feels more like a membership. It's like exclusive perks.

(37:27):
It's early access. It invites to events that not
everybody has access to. Yeah, I think it's really
interesting seeing the shift. I know Selfridges do it quite
well, especially for that kind of younger millennial Gen Z
audience, which is very much their audience.
If they are angling it like thiscommunity and tiered access, I

(37:51):
do think they will do very well at it.
You know, it doesn't seem like it's just money off.
I think they'll do well from it.I do.
And I think the retailers that have done it that way, like
Selfridges are not, is a slightly different audience.
But. They create this like formal
effect whereby you want to spendmore because you earn access to

(38:16):
these special things. And they're very good at
creating the formal. I think it is really, it's the
the psychology of being a part of something.
Yeah, that, that is. Really.
Key, I got you. OK, What's your, what's the
second one? The second is scary topic.

(38:39):
I find this a very sorry topic is agentic AIA lot of people
talking more and more about the rise of agentic AI and you know
if you like the the LVMH group for example piloting these AI.
Agents. So it's obviously it's AI
systems that can make decisions,take actions without needing

(39:03):
human instructions, unlike things like ChatGPT, which is
obviously prompted by a human. But yeah, there are a lot of
retailers that are exploring this.
I know the LVMH group piloting these AI agents and yeah, we're
starting. To see this shift from I guess

(39:23):
passive. AI to identity AI which is
really interesting. What are your thoughts on it?
Yeah. I'm curious.
It's, do you look at it as a gentic AI as in like the
business creating agents for workers within LVMH or for
customers of LVMH? Which one do you think it is?

(39:47):
I think it's. For what?
Right because Because so Jetty PT It does have AI.
Forget what it's called now articles, is it articles where
it goes off and it can do thingslike imagine if I wanted to buy
some flowers, it will go off andbuy the flowers for me.
So the agent exists and chatty PT can do that.

(40:07):
I think like just look at Microsoft.
They've announced another 10,000redundancies today in the in
their global tech workforce. And it's no doubt that they can
see that so many of these roles in the past where you had
humans. You'll be able to have agents,
you know, whether it's call centres, that's that's one of

(40:30):
the major ones where you're seeing a lot of AI in there.
Merchandising. I've seen less because I think
humans are still deciding what to buy and what not.
Although you'll look at the data, right?
Or you'll look at the dashboard or you'll look at whatever is
telling you, whatever the colours are.
Yeah, it's like Uber. I guess in the early days people

(40:52):
were like, oh, I can just raise my hand and and call a taxi.
Why would I open my phone, get an app, then call Uber and then
all of a sudden it's like Uber becomes the word, right?
Let's just get an Uber home, right?
It's no longer let's go to the street and hunt down a taxi.
And I think agentic AI is in that phase where it's sort of

(41:13):
finding those use cases. Will I buy more flowers through
AI agents? Customer service 100% people are
now used to IT or customer enquiries.
I mean, I can definitely. See from for a business like
mine and for retail in general, you know, even things like

(41:35):
deciding the order, the reordering of products before
trends started or launching micro campaigns based upon the
weather changing really instantly think when it comes
things like that blows my mind slightly, I'll have to admit,
But I think it could, I think that's where it could get really
interesting is just how responsive and personal that it

(41:59):
could get. But it does still feel risky to
me. But maybe that's because it is
still, it still feels very alien, But I guess it's also a
big dependence on data as well. And if you know you're you've
got poor data, then you're goingto get poor.
Absolutely. I mean, there's so many
retailers out there with so muchdata.

(42:20):
But again, that's where agents will be able to.
If you have data sets on your, on your sales force, on your SAP
systems, on your Shopify back end or whatever front end, the
agent can go off and do so much.I actually interviewed the
Shopify Chief Revenue Officer yesterday and he was saying,

(42:41):
because I said to him, what's the one thing that people don't
get about Shopify? And he said that AI that we've
embedded into our back end will just keep growing and growing
and growing and people are not, they don't get it.
They're not understanding that this.
I think it's off on anthropic clawed as as that model improves

(43:01):
the Shopify I that's I think he may have just used that as an
example. But anyway, that Shopify AI
agent is just going to continue to become more and more powerful
to empower business owners and merchandisers and category
owners. And you know, I can only imagine
how much data they have access to.

(43:21):
So it's pretty incredible. He was a he was a really nice
guy, really interesting. So listen, yeah, I don't know
when we'll get it out there. We'll be out there next week or
so. But anyway, I'll be I'm
conscious of time. So I'm going to talk super fast.
So just quickly moving on to my ones.
Go here, right? So I've I've talked about this

(43:43):
on other shows. Luxury needs to stand out.
The only way that they can standthat specifically in places like
London, Paris, Milan is through pop ups.
So yes, they're curating and beautiful, creating new
beautiful stores. This is new Muse flagship store
in central London, but they are still going after unique pop up

(44:07):
experiences because they understand that this new
generation doesn't just want to transact culturally, it's a
movement to feel. And so that feel comes from
engagement at pop ups and one ofthe people that I love.
And yeah, I was following this girl when she was, I don't know,
underneath 1000 followers because I was looking for some

(44:29):
things to, to actually talk about on the show.
And she came up in Sani and on TikTok.
She, I think she's on Insta as well.
See you Sani. She's now got how many?
Where's the number of followers?I'm sure it's about 60,000.
It's almost 100,000 followers. But basically what she does, and
I'm not going to play it, but you can, you can.

(44:50):
As I go through, you can see these are all the pop up events
in London today and the number of beauty fashion music
collaborations that are just coming up time and time again is
incredible. And I think this is we're just
going to see more specifically in the UK.

(45:11):
So you know my thing to retailers, if you're not
curating community, if you're not curating community, if
you're not creating these moments, then your competitors
potentially may, you know, you talked about FOMO, it may move
from FOMO to just they're not interacting with you, right,
Because they're busy interactingwith, with someone else.

(45:34):
And again, in, you know, places like Shanghai where they have 22
million customers, yeah, they know that it's not going to be
tech that wins. It's going to be experience and
connection and, and that sort ofcommunity that's going to drive
that change. So I, I really love what Sani
does as a, as a creator, but it also highlights this point of

(45:58):
how many pop ups, retail pop upsare now appearing in London and,
and what retailers can do to to do that.
The second element that I'm going to talk about is this sort
of battle in the athleisure world between bigger is better.
Footlocker, I think last week opened their largest store in

(46:18):
the Birmingham Bullring ShoppingCentre.
And obviously earlier in the month JD opened the UK's
largest, not only, I'm sorry, the world's largest, JD Sports,
which is 42,000 square feet, which in my mind I envisage like
a department store, right? Yeah, but it's a department
store for athleisure. And part of me says, hey, look,

(46:42):
I understand this bigger is better because you feel that you
can stock more, stock more products, have more categories,
bring more people in. But how are you going to
maintain relevance because you know, you're relying on Nike,
Adidas and on for JD's in JD's case and footlocker's out how
that has a massive partnership with Nike Footlocker sort of had

(47:05):
a little jibe at JD saying, hey,look, we're not about big, we're
about impactful. We believe we're going to, you
know, do more activations in store that community led and
getting those sort of hype beasttype shoppers to come in.
But I don't know if this signalsmaybe the top of the market and

(47:26):
we're going to see athleisure asa category struggle going
forward. I could be completely wrong, but
I'm not saying so. I do believe sports, yoga,
cycling, any type of sports, that's just going to keep
growing, right? But that's.
Technical sports, not athletic, generic, you know, loungewear,

(47:48):
sportswear. And I think this and, and I, and
I see it on Instagram or TikTok about aesthetics, right?
You've got old money, new money.Who wants to sorry, old, yeah,
who wants to look like old money?
Old money is when they look vintage and classic.
And new money is like when they're in track suits and
expensive sneakers. And I think people have sort of

(48:10):
got to the, to the peak of that.And yeah.
And that's it. So they're my two things.
And the final thing, because it's Five Things Friday, is if
people are interested in what's going on in Asia, what's going
on in the Middle East, what's going on in Europe or France,
they're coming out as different Five Things Fridays.

(48:30):
So we're going to have like a Friday radio station full of
little news, news articles. But this is the one for all of
those wonderful, beautiful people in the UK.
And we're going to have some special guests.
So I look forward to sharing that with you.
Simone, any closing thoughts before we shut down for the
weekend? Oh God.

(48:52):
Well, first of all, thank you for having me.
Can't wait. It's OK.
You're like, what am I signed upfor?
After I've met, I've got a bit of Friday brain.
It's getting to me. I'm not used to such weather in
the UK. Super exciting.
There is lots. Of very exciting things going on
in retail lots of exciting technology and I'm excited to

(49:16):
dive in further next time I. Mean I'd love to unpacked need
it for tonight, right, your whole journey.
What are you doing? How are you standing out because
that whole sort of super convenience or hyper
convenience, you know, getting it to customers?
I'd love to sort of just understand the psychology, why
you went for it. I know it's a personal story
because it's something you shared on stage, but I love to

(49:37):
share that with the audience as well.
Yeah, I know, absolutely. And it's just an area that's
really, really growing as well, that convenience and ultra fast
delivery. Quick commerce, that was it.
OK Simone, thank you so much. Have a lovely weekend and I look
forward to speaking to you next week.
Wonderful. Thank you, Alex.
Have a great one. Welcome to a fabulous European

(50:13):
edition of Five Things Friday, and I'm super, super, super
privileged to be joined by Alex.So Alex and Alex.
AA. Thank you for having me Alex.
It's a pleasure to to be on the show. 6 years ago I joined
Business France, so the French Trade Commission in London,
where I shifted into retail technology.

(50:33):
And since then I've been helpingFrench companies, French retail
tech companies to grow in the UKmarket.
And I've also been working with British retailers, as you said,
to identify the right technologysolutions for them.
That's fantastic. So listen, let's be respectful
to your time because I don't know, you're super busy and jump

(50:54):
straight into it. Yeah, so.
Part of my the first thing I wanted to share is something
that I find really interesting and that is really booming in
France right now. It's the drive through grocery
shopping models. So as we call it in French Le
Drive. And the reason why I chose this
topic is because it's not something I've really come

(51:16):
across much in the UK. In France right now, it now
makes up more than 10% of all grocery sales in the country.
So that's huge, Yeah, when you think about it.
And it started just as a side service to regular retailers,
and it's now a central part of the experience for millions of

(51:36):
people. And the model became especially
popular, as you said, during thepandemic when people were
avoiding the stalls. But what's really interesting is
to see that the growth hasn't slowed down at all since then.
And people love it because it's fast, it's easy and sometimes
it's cheaper. And the retailers in France,

(51:58):
they have noticed the demand forit and they are constantly
improving the service. So we've seen longer opening
hours, new collection options like pedestrian drives or
lockers, and even fast delivery options have been added.
So I think for retailers, it's agood way to meet the the needs

(52:19):
of the different customers whilealso staying profitable and
sometimes even more so than traditional online delivery.
There's one name that really stand stands out in this space,
it's Le Clair. So all of them do it, Le Clair,
Carrefour and De Marche, they'reall investing heavily.

(52:40):
But Le Clair, they've been pioneers, one of the drive
through model in France since the beginning and they have
launched their first pilot back in 27 and they they are
operating more than 700 full Dr throughs.
It's more than 150 pedestrian drive called the Dr Pietu.

(53:02):
And these ones are really popular, I would say in city
centres where the space is limited, real estate can be very
expensive. So instead of driving, customers
can just walk in to pick up their online order.
And I think France fully embraced the drive model and not

(53:24):
only with cars, but on foot too.And I.
Love it. Yeah, and it's really
interesting to see what's happening.
And with companies like Le Clairand Cafu are leading the way,
it's clear that this approach ishere to stay.
Yeah, fantastic. The second one, we were going to

(53:45):
go to ocean, right? Yes, Ocean.
So OSHA, for those who may not know it is one of the largest
supermarket chains in France with stores all over the
country. And we wanted to discuss today
the the new partnership between OSHA and OUA.
So we saw, we saw some collaborations in the UK with

(54:09):
retailers and Deliveroo or Uber.It's that this one feels a bit
different. It makes me think about the way
MNS works with Ocado, for example.
Yeah, so OOLA isn't just a delivery platform, it's a full
on grocery website. They have their own logistic
network. So this deal is less about

(54:32):
outsourcing delivery and more about fully integrating two
different business models. And the reason why they have
done this is because Ocean have closed down their own delivery
service which was called Ocean Direct.
Yeah. Due to operational issues and
now they have decided to partnerwith like this is a fresh start

(54:56):
mini commerce for them without having to rebuild everything
from. Scratch a lot of grocers around
the world have struggled with getting this platform right for
delivery and then how delivery connects into e-commerce again 2
you could probably do shows on e-commerce and delivery.
So it's, it's super interesting to see how, I don't know if

(55:18):
every country has its own model,but we're definitely seeing
different partnerships across Europe to do that.
And it brings me interestingly enough on to which is a Basque
Country supermarket that's expanding across Spain right
now. And their approach is very sort
of old fashioned retail in the sense of investment in stores.

(55:42):
Obviously they do e-commerce, but I just think that there is
instead of a price war, which ALDI and Lidl have been sort of
driving the charge for getting that cost market crossed down.
BM is sort of investing in the format of the store and this
from, if there are Americans watching this, they're very used

(56:03):
to this. But in the, in the specifically
in the UK and some of the other European retailers, the, the
shelves, for example, are all really high, not at BM.
The design principles here is that you can see every single
point of the store from whereveryou are, which provides a far
more sort of exclusive upmarket feel to the experience.

(56:27):
The the fresh fruit and some of the other departments are
smaller, but again, this is a community store if you like,
rather than a main superstore. BM Also another thing that
they're investing in is the butcher and the the fishmonger.
But anyway, so super interestingon what they're trying to do at

(56:49):
a local level. And I think this trend is
because I, I've worked with retailers in Hungary, in
Estonia, and they're all trying to go for this sort of upmarket
feel. But now it feels like there's
got to be some consolidation. Something's going to move
because you can't have this density of grosser.
I don't think it's sustainable. But in, in, in the different

(57:11):
regions, we're motoring through these.
Back to you from Mango. Yeah, so now moving from grocery
to fashion. So this one is about how fashion
retailers are using AI to transform the online shopping
experience. And 1 great example is the
recent one with Mango, the Spanish fashion brand for which

(57:35):
recently launched a their virtual stylist called Mongo
Stylist. So now of course we have seen
chat bots and recommendation tools for a while like ASOS or
Sailondo giving style suggestions based on your
purchases. But what Mongo is doing here is
a bit different and the step further I would say.

(57:57):
So the assistant isn't just reactive, it uses real time
fashion trends and user inputs like your wish list, for
example, to generate personalised outfit, outfit
suggestions. And you can access, you can
access it on their website on the app and through Instagram.

(58:17):
So I actually tested it myself both on the app and Instagram.
So first on the app, I didn't find it super intuitive at first
because the assistant isn't immediately visible.
So I was expecting to see something big on the home page
saying Mongo stylist is here. I couldn't find it really easily

(58:41):
so I gave it a try. And you actually have to scroll
to Scroll down on the product page to the bottom of the page
and click on the need help button to start the conversation
with the stylist. And you end up seeing the
conversation where it's written assistance.
So it doesn't feel like you are entering the the stylist mode.

(59:05):
But once I got into it, I have to say that the chat was really
smooth and very satisfying. So for your reference, I asked
for white comfortable trousers for the beach and it gave me
pretty relevant options, trendy,comfortable, cheap and it gave

(59:25):
me some, you know, products withlinks that I could click on and
then check out. So I would say the experience
once you are into it is, is verygood.
And then I tried the same thing on Instagram and the experience
was a bit different there. So since it's not linked to your
account, it doesn't have access to your shopping history or

(59:46):
preferences. So the first thing it asked me
was either to choose the countryI'm from or to share my e-mail
address to connect with my Mongowishlist, for example.
So it's really interesting to see.
How mongo is using different entry points and how much the
experience depends on the data they have access to?

(01:00:09):
Yeah. So at the moment.
Example of a gentic, you know anagent shopping for you.
But I love this example because what you're highlighting here,
how does a retailer take controlof its own data on the shopping,
on the path to purchase? And this is a beautiful example
of that. I really, yeah, I'm impressed by

(01:00:29):
Mango getting it out to market this quickly.
Do do do you think you'll end upspending more money?
I did definitely do you bought? 3 pairs of white trousers.
Just one, yeah. He bought an accessory or
something to go with it. I love to to test the new, you
know, new trends and new technologies.
Yeah, it's available in the UK and France.

(01:00:52):
Would you, OK, here's a question.
Would you go back to it or is itdo you think it's a gimmick?
I think, I think I would go backbecause I have to say, I mean
it's very personal, but I don't shop as much as I used to
before. I tend to go to charity shops
and try and go on vintage and try to buy less new products.

(01:01:18):
So when I end up on the website today or in the store, I don't
know what's trending, I don't know what, what would be, you
know, the best products to to buy this summer.
So I find there, I find retailers, a holiday shop really
useful for this. But if you're looking for a

(01:01:41):
specific, for example, a wide comfortable trouser, if you're
looking for something specific, it saves you time and you, you,
you just go to the chat, you know you want something from
Mango and there you have it. I love it, honestly really good.
So it's really interesting. We'll finish on this one.

(01:02:01):
I'm I'm going to be super fast because we're at the top of our
allotted time. Tell me what you if you think
this is true or not so. Like, after years of minimalism
and quiet luxury, is the messy schoolgirl finally back?
We spent years smoothing out every edge, from beige colour
palettes to skin care's personality.
The ideal was polished and optimised.

(01:02:23):
But lately, that aesthetic is starting to unravel.
And it's not just a vibe. On platforms like Particle, the
data tracks the mood shift in real time.
Tobacco products are up 843%, rolling trays 569%.
Alcoholic beverages up nearly 1000% in the past 12 months.
This isn't just aesthetic fatigue, it's cultural realigned
coach is climbing. Granny is trending upwards a row
softening. Suddenly having a beer in cowboy

(01:02:45):
boots feels more aspirational than Granger's and Pilatus.
It's less about optimization, more about character, pleasure
and mood. Day to night dressing is
trending and imperfect. Beauty is back.
People are drinking again, dancing again, wearing the
dress, not checking the weather,ordering dessert, swapping
routines for romance, saying more with less beige.
From clean to captivating. If you're building a brand or
marketing one, this isn't noise.It's a shift in culture and

(01:03:06):
taste and how people want to feel.
The clean girl era, It's fading.What's next is messier, bolder,
and honestly, a lot more fun. It's interesting because one of
the major trends and giving is, you know, cigarettes and alcohol
have been declining. But what the commentary here is,
is that there's a messier trending aesthetic that

(01:03:27):
retailers potentially need to bepaying attention to or providing
a space for because green, I don't know, green smoothies are
not hitting it anymore. And people want to let their
hair down, have more fun, go wild.
And obviously we're in festival season.
So you're seeing a lot of that across the whole of Europe in

(01:03:48):
different festivals. I just wonder what your opinion
is. Do you, do you, do you think
that is a trend that's coming inor you think it's just not
really people are still into their health?
I think, I think it's, it is nota trend.
I think it's real that there's people are realising that they
need to make choices for themselves and not for the look

(01:04:12):
of it or what others are going to think about it.
So obviously on social media yousee all these videos about
Pilates, girls, smoothies and asyou said, being healthy and
which is, don't get me wrong, really important to stay healthy
and, and be active. But life isn't just about that.

(01:04:33):
It's also about, yeah, enjoying life and simple moments and
being yourself. And there's a strong move, I
would say, on social media aboutbeing yourself without makeup,
with your own body shapes. And I think it's great because

(01:04:55):
it used to put a lot of pressureon people and now we can see
there's a trend about getting this pressure off being.
Sierra, it's real, I guess. We're less interested in what
things look like and how they really are.
And real life is messy. And so maybe that's that's the
aesthetic we're going. Alexandra, thank you so much for

(01:05:17):
giving up the time for being with us for the for the for the
show today. Hopefully you have a lovely
weekend and I see you next week.Thank you so much, Alex.
Thank you for having me. Well abiento, hello and welcome

(01:05:40):
Welcome back to another fantastic edition of Five Things
Friday 8 pack edition with my wonderful Co host Reef Quail and
Laura Doonan. Hi, guys.
Hello, Alex. How are you?
Hello. Good.
How are you both doing I've. I've actually for after after a
month of the event being passed,almost a month past the event,
I've finally succumbed to a cold.

(01:06:02):
I've got a head cold. OK, it took it took three or
four weeks, but I'm there now I'm I'm, I'm finally I have, you
know, that was I've I've felt like a decompressed enough to
have a shave. And and Laura, how are you
doing? I'm good, I'm good.
OK, So I'm going to start this week.
So the one thing that is super interesting is this Middle East

(01:06:25):
focus on luxury and how luxury sales defies the global slowdown
in luxury. And so while stall while sales
stall in places like China and the US, the Gulf region is still
going ahead. Luxury spend rose 6% year on
year in 2024, are reaching 12.8 billion and as the global market

(01:06:47):
contracted by 2%, forecasts for the region have sales at 15
billion by 2027. Which again, I, I sure
understand why there's so much focus in, in the region, but
more in, again, when you break that down and you look at malls
and you heard me talk about malls or shopping centres as

(01:07:09):
dopamine villages. Well, these are malls as
cultural cornerstone and growth drivers, which sort of physical
retail still remains dominant. Great news for all across the
Gulf, with Saudi Arabia expectedto see over 80% of fashion and
luxury transactions happen in malls.
By Saudi, Saudi's going completely crazy.

(01:07:32):
It's a real There's a real transformation at me in the
Middle East. It might be an appropriate time
to drop a plug for the five things Friday made the Least
edition that will be coming out as well.
Fantastic. Well, there is a There's a lot
of cool things happening up there.
Yeah. So I've got a couple of people
who are 1 based in Saudi, 1 based in Dubai and we're going
to look at that anyway. I'm not going to talk about

(01:07:54):
that, but that that will be coming.
So when you look at Dubai Mall and the picture that you're
looking at is the new extension to the Dubai Mall.
It attracts in the standing 111 million visitors in 2024, which
sort of capturing virtually all international tourists in the
city. And it's a luxury mall expansion

(01:08:16):
which is around 408 million dedicated to new high end retail
spaces. So there is no stock.
This is just continued growth. And I think the world's
millionaires need somewhere to go above and beyond the South of
France. When you look at when we zoom
into Saudi Arabia, going back towhat Reef was said, you see that

(01:08:36):
in Riyadh. It's a sort of rapidly appearing
as a luxury destination with landmark developments, again,
physical developments, a solitaire, which we'll be
launching this year and feature luxury brands and experiential
retail And the Avenue Malls of Saudi, which is very similar to
again, what you were heard me talking about the dope green

(01:08:57):
villages, which is Westfield's up and coming entries in the
Saudis ambitious retail future. And then all of these are sort
of underpinned with VIP experiences that are sort of
enticing the elite consumers whonow expect specifically
culturally, they expect privacy,they expect personalization.

(01:09:19):
They want prestige as a standard, not as an option.
So, you know, culturally they do, you know, female shoppers
have to shop separately, but these, these things have always
been like an added option. And now that's just expected as
an as an, A standard for transformational experiences and
even digital first brands like Onassis that have established

(01:09:42):
VIP physical suites to match this type of demand.
And you know, you would think, you know, all of this focus on
physical. Does that mean tech is not
happening? But they're still leaning into
tech innovation with in the sortof in this new luxury paradigm,
which looks at AI stylist, NFT based products, immersive

(01:10:03):
digital experiences beyond the knob, you know, beyond what we
see as sort of these sort one off marketing activations with
55% of the MENA region, a population under the age 30
luxury to the sort of find themselves having to integrate
digital, sophisticated and cultural experiences.

(01:10:26):
But sorry, having cultural sensitivity to main relevance
and leadership. And so, you know, GG has
transitioned from peripheral luxury market into a trend
setting market. And I think we're just going to
see that more and more over the next three or four years, which
will sort of define how luxury brands such as LVMH approach

(01:10:47):
personal immersive experiences, which I think they can sort of
borrow and take to the world. So that's specifically on on on
Dubai and the and the Mall of Dubai and its expansion.
But another I'll just share thisvideo with you, which is just
mind blowing. Thanks to this is the Shanghai
eye on YouTube. So you know, go get over to

(01:11:10):
YouTube and watch their video, but I'll share it here with you.
And this is Louis Vuitton's flagship store appearing in
downtown Shanghai. And this is not a rendered, you
know, CGI. This is the store.
It is a luxury cruise line of Etsy meets a height structure.

(01:11:31):
And you know, they interview these two local.
This is a French guy who tourists who they just sort of,
you know, he was pretty much mind blowing.
And for those who are based in Europe, they may have been to
chances lease. They may have seen the LVMH
flagship store in Paris, which is the iconic Louis Vuitton

(01:11:52):
suitcases stacked together, but this is just taking it to a
complete different level. It's just incredible when you
look at why they're doing that, the sort of top five strategic
insights behind what's going on here.
This is LVH experience over product, which is the sort of
new luxury blueprint. LVH and it's sort of peers in

(01:12:14):
the industry are prioritising creating emotional resonance
between their experience over product.
And I think again, I noticed this when I flew out to NRF,
going through the airport where they're lending their names to
sort of experiential things suchas cafes, restaurant,

(01:12:35):
restaurants, cultural engagement, merely overselling
just product, right? That's by the new LVMH handbag
or, or whatever luxury trainers.This is about having those
engagement moments, the sort of strategic pivot address to
consumers, deeper desire for fulfilment and emotional

(01:12:55):
connection be beyond the that that product, which is still
important. But China's luxury boom sort of
has faltered. So there's prompted these
strategic shifts. And when you look at how the
sector shrank over the last three years, and I think it
shrank 18% in 2023 and it's sortof stagnated in 2024-2025 that

(01:13:21):
the property market limited thatgrowth.
They're not going to be opening thousands of more stores.
They're going to be opening these massive flagship points
and. On the Middle East, it's so
interesting to watch and it actually makes me uncomfortable
because what you see there that's it's really catered into
this the, the mega elite, the Super wealthy.

(01:13:46):
Like you can just imagine Jeff Bezos and his wife, after
they've done that, they've done their Venice thing, they'll go
there for their shopping trip. It's so extravagant, it's so
excessive. And it actually starts to make
that Shanghai experience look kind of more normal now.
It's it's so interesting seeing this, this Popeye up and it

(01:14:09):
really makes me think like Europe still as when I think
about fashion is still, it's still there, but there's this
different echo chamber coming out of this the Middle East.
I've stayed in Dubai. I remember like that was years
ago and what the seven start theAtlantis this well, all the
shops in there. I remember going in and being
like, I need to leave. Like this was, I didn't even

(01:14:31):
know these brands and these price points existed.
So it's I feel like it's always been there and now they're just
putting it in the face and they're really making it their
destination for that, that that elite crew.
Yes, it's, it's really somethingelse which I was thinking about
as I feel like and the more the more common, the more normal

(01:14:52):
brands and the the commoners outthere, there's been a lot of
like, you know the. Normal.
Yeah, it was more normal or relatable.
There's been a lot of these likelet's do it for the gramme.
Like activations pop up and we're moving in a bit of a
they're going to drop off because a lot of them have just
been noise and it and we've matured past that.

(01:15:15):
And then you've got these kind of flagship the the the shop
that looks like a boat. I reckon these more mid tier
brands have done their do it forthe gramme, the activations, the
funny, the silly things. Probably now have to think about
what, what's real like what is that experiential retail look
like for them and where do they actually put some stake in the

(01:15:35):
ground and and and make it a real presence rather than just a
pop up. Yeah, yeah.
But Reef? I think that the, the whole, the
thought you've mentioned it was the gramme is really
interesting. And if you're going to the Gucci
Cafe in the airport lounge, you're it's going to the gramme,
you know, like it's, it's, it's those, it's almost like these

(01:15:56):
luxury brands are creating gateways towards them.
And so I can't buy the handbag, but I can, I can go part of the
way. And so.
Experience. I have an experience, but more
importantly, have an earned media, create earned media for
that their that their consumers or the aspirational consumers
want to see, right. You know, you know, to to be in

(01:16:18):
the airport going through Dubai and go to a Gucci cafe and share
the experience because you're gonna because you're excited,
because you're on a plane. Yeah, that's pretty cool.
And that and and Gucci may have not got that share if they just
stayed totally in retail. When you look at the brands in
terms of LVMH curing, Richmond, Hermes, they're all

(01:16:39):
recalibrating their strategies for China to sort of adapt to
these new market realities as luxury within China grows and
luxury Chinese brands grow bare face with these pressures.
But so labouring the point experiential luxury outpaces

(01:16:59):
physical goods. So through global personal
luxury good sales, as as I mentioned that dropped by 1 to
3% in 2024, experienced luxury sector like hospitality curated
events that grew by 5% and that's driven by young consumers
increasingly preferring. So at least memorable experience

(01:17:22):
like you were saying, Gucci Cafe, you take your camera out,
you put it on Instagram or TikTok and it provides that
dopamine validation or that validation for for the consumer,
which challenges that whole physical possessions marking of
both of them are still there. And then just to sort of finish
off flagship stores as cultural icons very similar to what we've

(01:17:42):
seen in Dubai, we're seeing in China and the LVMH store sort of
see this And my prediction this will spread out like Formula One
for cars where the technology there sort of goes into
mainstream cars. This will happen and it will
have a massive impact because what we'll see that store
closures specifically in China aren't sort of retreats.

(01:18:05):
This signals the strategic direction of retailers going for
few powerhouses and reducing their network of stores and
luxury sort of leading in that luxury houses or redirecting
investments to these the smallerstores.
And in summary, you know, LBMH involves strategic priorities,

(01:18:26):
reducing the noise, enriching meaning, and then looking at how
to cultivate that cultural resonance.
And I think the future definitely belongs, as you've
seen in Dubai and as you've seenin China to those retail brands
that can enrich that personal, enrich the personal experience,

(01:18:48):
but it takes it just beyond product acquisition and hence
why culture becomes such a key thing.
I think Laura, you're you were going to go next in your Oh,
it's. Not all right.
I've just got one for you guys today and I was reading The
Australian, is it the AustralianBureau of Statistics?

(01:19:11):
I was laughing and they said yeah, well, I will.
I was. I was reading the high highlight
reel. What do you sleep?
I was laughing at the the word surge.
So it it looks like the retail sales year on year for last
month have surged 3.3%. I don't know if I'd call it a
surge, but that's what they theysaid.
And so retail sales are reaching37.3 billion in Australia.

(01:19:36):
So read it without the mention in specifics, but it doesn't
take a rocket science to figure it out.
It was saying 11% growth has came from online bargain
shoppers. So it's just a little bit
potentially skewed wrong, right.Like it gives the sentiment that
retail in Australia is doing well, but it's actually we're

(01:19:58):
we're at a bit of a crisis pointwhere rents, rates and
businesses are quite worried. Local businesses 11% growth
online without bargain shopper is 100%.
Coming from the team you and thethe Shen and the likes.
You know, we know that their massive focus on this market
last year, their sales were fromSheenwood 1.2 billion to

(01:20:19):
Australian consumers. So yeah, and.
And it was. It led me down a little bit of a
rabbit hole and the Australian Fashion Council, the CEO has
been very vocal about potentially needing to push some
guardrails around Australian retail.
At the same time, one of the issues we have is 97, you say

(01:20:42):
fashion items sold in country come from offshore.
So it, you know, like I think, yeah.
Yeah, and guardrails don't work,though.
Like, I know, you know, Alibaba dropped a billion dollars in
infrastructure in Korea. The Korean retailers are up in
arms lobbying the government to put protectionist measures in

(01:21:02):
place. But if they're arguing about
that, they've already missed theboat.
If we're worrying about protectionist measures, they've
already missed the boat. It's already done.
Yeah, the the one thing I quite liked about what she was saying,
I know that in France, I think they've put like a bit of a a
tax back on fast fashion. The one thing that I think

(01:21:23):
that's it's great, however, I start to question who who pays
for it because if you put a $5 tax to the consumer of the buy
fast fashion, but the alternative here is not really
there. They're going to pay the extra
$5 and the only person that is as you know is affected as the
consumer. So I do like the fact that the

(01:21:44):
assuring fashion council are like actually going first we
need to look at what's going on in a backyard and have a bit an
assessment and how we build up some kind of manufacture.
Can we go back to some level of manufacturing control and
country. And it really just talks, I
mean, Alex, complete extremes, right?
You're talking about Dubai and the Middle East, this super

(01:22:06):
luxury and then just this back to the normal world, which as
the retailers with physical retail, you know, they're
they're they're they're hard at it right now.
So yeah, so it's spend is up andsentiment is in the middle of
the road with the consumer and they're spend, the sales are up

(01:22:27):
and it's been driven by more Chinese goods coming in and
flooding the Australian market. So we'll have to just watch how
that plays out. That's.
No, I haven't got good. Well, I haven't got good news
then for the Australian Fashion Council because my little, my
first one today is a little bit about something that's happened
earlier this year and that is the re entry of Chinese

(01:22:51):
technology to India. And we've seen in March, April
this year, the launch of a partnership between Reliance
Retail. So Reliance is probably one of
the largest retail conglomeratesin India and Sheehan.
So Sheehan's been banned for five years in that partnership,
right? Operational control rests with

(01:23:11):
Reliance, with data localization, all the data is
stored in India. So she and doesn't have access
to the data and addresses all the privacy issues and
technology and technology. The technology operate under
licence by Reliance. But the key thing about this
partnership, apart from the scale it can then take to the
Indian market, is that all the stuff that's been sourced for

(01:23:36):
the first time, it's been made in India.
So you think about that because she and then go, OK, cool, we
can do fast fashion Chinese sauce, but for us in Australia,
it's going to be Chinese sauce and Indian sourced.
So all of a sudden we have two global powerhouses coming
together, right? And this is really this is this

(01:23:59):
is not just an implication for India domestically, but for the
Xi'an platform in every market in which they operate.
So from an Australian point of view, to your point, Laura,
we're going to say a lot more product because there's going to
be a lot more supply because they're coming from two
production mad, you know, mega houses of India and China as

(01:24:20):
opposed to just one. So this is a big change, a big
change. And this happened this year.
And it's like, you know, you automatically achieve scale if
you're alliance and you're in India, but then you take Xi'an's
distribution around the world and their ability to source
product from both India and China.
And this is game changing in global fast fashion.

(01:24:44):
So that's number one. The number two thing I have
today is I'm going to talk aboutthe first technology in retail
that's going from East to West rather than West to East.
And I'm talking about live commerce now.
So for many of us in Western countries, you just you really

(01:25:04):
don't get the scale of this. So to put you in perspective,
coming out of just before you know, 221 of the world's largest
at that time live commerce events was Alibaba's Singles
day. So 11th of November day in 2020,
they generated their pre sales campaign generated 7.5 billion

(01:25:29):
US in 30 minutes, all live commerce enabled.
OK, so you go OK, cool, that's China, but it's not us.
It's massive but but that's still pretty massive.
But then let's bring it closer to home.
So let's talk about L'Oreal now.Now L'Oreal is a live commerce
aficionado in the region. So when I talk about L'Oreal,

(01:25:52):
L'Oreal came out of COVID and went you know what, we're going
to do something online. So they launch live commerce in
Malaysia. So they produced and they have a
obviously a virtual beauty festival.
They extended to brands like L'Oreal, L'Oreal, brands like
Ghania, Maybelline. Obviously in L'Oreal Paris for
example, there were eight brandsthey used when they launched

(01:26:13):
this campaign. So Malaysia's 3540 million
people, it's not so much bigger than Australia.
So it's a mid sized country. It's not massive.
They did more sales for L'Oreal in 24 hours through live
commerce than they would normally do for a whole month.
This is in recent. Times, you know, this is insane.
So we're not seeing this technology arrive here.

(01:26:36):
But the thing I would say is that Gen Z, right, are the most
global, global demographic of all time.
So I can guarantee you they all know no matter where they're
domiciled, what each other are doing.
So it will happen, right? It will happen in London, it
will happen in New York and it will happen in Sydney.

(01:26:57):
The second one at L'Oreal case study, which is amazing.
L'Oreal is so committed now to live commerce in Southeast Asia
that in Indonesia, in Jakarta, they have 4, so 14, not 414 live
live commerce studios running 24/7 beaming content around the

(01:27:18):
region, around Southeast Asia. Every market in Southeast Asia
is doing double digit e-commercegrowth.
So they're running L'Oreal is running 14 continuous streams
simultaneously, everything from makeup tutorials to hair care
products to usage. And this is going completely

(01:27:40):
nuts. Now the and so obviously
Indonesia say is like 300 million people in the fourth
most populous country in the world, but they're actually
streaming that all out around the region as well.
So Vietnam experiencing double digit e-commerce growth, you
know all these markets. So this is wild, right?
This is the yeah. So this is going to happen in
all markets around the world because Gen Z will drive this

(01:28:02):
and the next generation generation alpha will be all
over this. Reflex, do you think because I,
I know that they, they shop verydifferent, right?
And they've all had these, it's been driven by apps and it's
always been available to do. And then we've not really had it
available to do. But then do you think it will
like I think it will have a place, but I think we've got

(01:28:25):
TikTok shop in like UK and the. UN.
So I'm not with these platforms,the content is being produced.
They're agnostic of platform. It's TikTok shop.
So TikTok Byte Dance, more than 50% of Tokopedia.
Now Tokopedia is the eBay in Indonesia.
So we're seeing the sale of the product live commerce as being

(01:28:46):
the platform, but it's being distributed, been sold through
Tokopedia, through shopping and through and through L'oreal's
own own branded channels. OK.
So you as a consumer, you've gota choice.
We're not saying, we're not saying it's ticks or tick tock
shops is just one of them, right?
But what we're saying is they'reproducing the content and

(01:29:08):
pushing it across multiple platforms.
Right. Like, and again, this may be a
dumb question to me, live commerce is it's a theme.
Are you saying it's a tech? No, it's not a tech, It's it's a
theme, basically this content stream that it's really they're
not, they aren't really blow reals not fussy if it if a
consumer sees it via Talkopedia or a consumer sees it via

(01:29:29):
shopping or a consumer sees it via their own owned media brand
channels. Yeah, I think the likes of like
doing it right now and let's useAustralia, the US and UK, we've
got like TikTok as like where wecan get a lot of that.
Then the websites I guess could be doing more live commerce, but
then we're limited in the platforms that do it, whereas

(01:29:51):
Asia has been so overly indexed and that's the way they love to
shop. I said that that's going to be
the barrier, but I totally, I totally get you.
And only that scale can actuallydo this.
I think, I think you've got platforms, you've got plat,
you've got a, there's a distribution piece, an audience
media distribution piece and there's a platform piece.

(01:30:13):
There's, there's the other two pieces.
But if you, I mean in Australia,you saw Live Commerce Australia
launch all the work with Oz Her and Beauty, right?
Oz Her and Beauty have got a programme running non-stop now
in Australia. So they're doing it.
So Guy Napper and his and his crew.
So they've been doing it, you know, so this is out there in

(01:30:34):
Australia. It has not, it hasn't not
happened to you. And for them, I don't know how
many they're talking about hundreds of thousands of social
media followers. They could mobilise and and
create a movement like that. So I think to your point, Laura,
it's not just it's, yeah, there's got to be platform and
technology capability in the market, but there's also got to

(01:30:55):
be audience around those platforms to actually make it
pop, if you know what I'm saying.
Now, the thing about Oz hair andbeauty is that they've got a
huge following socially, I thinkprobably on the gramme, right,
which allows them then to go push back out to the gramme and
then push them back to their ownchannels, right?
So, yeah, you're right. But I think those channels that

(01:31:17):
we'll establish, but I think, you know, consumers, that people
are people, right? So, and as we've talked about
Gen Z before, they are the most connected globally of any
generation, right? They know each other's good.
And Australia's a good example, right?
You know, most kids going to university, English is their
second language in their home inAustralia, right?

(01:31:39):
Big population of Asian Indian all around the region.
We are not, you know, we are notEuropean LED country as much as
we think we are. There is and this generation
particularly is enormous and they are already connected and
orientated this way. And so we're just waiting, we're
waiting for the technology platforms to become available

(01:32:02):
and we're waiting for the distribution mechanism.
And, and I and I, I mean, you don't, it's not live commerce,
but you only have to look at what Jane Lew's done with Showpo
in terms of the way she's used social media.
It's a small step, you know it'snot a big step.
I, I definitely think in the more like, I think we'll, I
think the aspects of it that allwork really well and they

(01:32:22):
haven't been adopted to where they have.
I just think we've got such a different.
I remember when live commerce tech popped up a few years ago,
a lot of the details found and Ithink that it's changed it's
changed since then is that the people wanted video content but
they weren't that and either live by right now.

(01:32:43):
However, I've seen one in my. I work with a business called
TSN which is like. I know them well, shopping
media. The TV shopping channel and when
you look at how the consumers behave watching TV, it's it's
live shopping, right? They're literally buying, it's
showing them a countdown on screen.
It's been so fascinating to workwith a business like that that's

(01:33:06):
aimed at an older demo demographic.
It's television, but it's got all the aspects and the
customers love it. So with you, I think it's going
to pop. I just, I think it'll pop a lot
differently and what it's done a. 100% I think culturally are
different. I think, I mean, one of the
things we see in Asia around theregion is when grocery, when

(01:33:26):
grocery shopping, particularly after COVID became a mainstream
thing to do online, the rising tide lifted all boats and you
now can't compare live commerce in China to anywhere else in the
world. It's just another world away,
right? But the thing that's happening
in live commerce is grocery in China.
And what that will do is change the nature of every category for

(01:33:49):
live commerce because when because grocery shopping is a
routine, it's not a novelty, it's not a one off.
It's not yeah, it happens every week.
And so when you see that behaviour change, you see a lift
in all e-commerce. And one of the things might I
hypothesise coming out of COVID.And you think about what
Woolworths did with click and collect in Australia, right?

(01:34:10):
How how that whole world just changed, right?
e-commerce soared because all ofa sudden e-commerce became part
of the daily routine. And I think that that connection
with something we do every day meant that then no shopping
experiences, which were, you know, once a month or once every
three months became now, well, like, I won't even go.

(01:34:31):
I'll just, I'll, I'll, I can just buy that now.
And so, yeah, I think it's a fascinating time.
And I really, I think the way weturn up as Australians in live
commerce is going to be very interesting.
And I think it's not going to beled by us.
But I'm too often. But but you're going to see some
Gen Z shoppers ripping this apart, you know?
Yeah, I think on on that bombshell, I'm just conscious of

(01:34:52):
time. Anything else before we close
out? Not much for me.
I I I've had this week was a good fun.
It's good fun topics, luxury, rampant consumerism in in in
fast fashion and and live commerce.
All pretty exciting stuff. That's all for me.
I probably the only thing I I find super interesting is that
just think it's making mine go wow, like India and China

(01:35:15):
partnering. You wouldn't have thought that
like they've been like, like like India I think is the second
or third biggest man of global manufacturer for apparel.
I think they're #2 so the fact that they, they're like, almost
like joining forces, it's, it'llbe interesting.
It's it's the scale is insane. The tides are shifting and

(01:35:38):
that's why I, I think retailers are always looking for what
what's happening to try and stayahead of all of these changes.
And with that, thank you. I'm just look forward to seeing
you guys next week. Absolutely all about next week.
I'm I'm away Alex. So I will, I'll you will have to
do without me. So it might be you might have to
do 3 and two because I'll be, I'll be skiing in New Zealand.

(01:36:00):
Oh, nice, nice. So yeah.
I'll do it. Doing it tough.
Take care. Hey, guys, bye.

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Five Things Friday: USA, UK, Europe & APAC — Culture, Commerce, and What Moves Next

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Five Things Friday: USA, UK, Europe & APAC — Culture, Commerce, and What Moves Next