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April 30, 2025 22 mins

Returns are costing retailers nearly $900 billion annually—and the problem is accelerating.

In this episode, Sender Shamiss, CEO and co-founder of ReturnPro, joins The Retail Podcast to expose the operational chaos, financial impact, and future-facing solutions around retail returns.

We explore why returns are no longer a back-office issue—but a strategic lever that can drive or destroy margin. From brand protection and machine learning to reverse logistics and customer trust algorithms, Shamiss offers a blueprint for how retailers can take control of the returns crisis.

Key topics include:


  • Why bracketing and e-commerce are fueling unsustainable return rates

  • How forward-thinking brands are reducing return fraud

  • What every retail exec should know about post-purchase operations

  • The rise of trusted customer algorithms and “keep-it” logic

  • Why returns policy now dictates customer loyalty

  • The coming rise of the Chief Returns Officer

Key topics include:


  • Why apparel and e-commerce are fueling a returns crisis

  • How retailers can shift from defense to offense on returns

  • The role of machine learning in solving returns complexity

  • The hidden cost of return fraud—and how to fight back

  • Why clear returns policies are now a key sales driver

  • Visions of a future Chief Returns Officer


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Events mentioned:


  • NRF 2025

  • Manifest

  • Shoptalk

  • Reverse Logistics Association Conference

Retail, Returns Management, eCommerce, Reverse Logistics, Supply Chain, Retail Innovation, Customer Experience, Retail Operations, Sustainability, Fraud Prevention




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