August 1, 2025 • 15 mins
Episode at a glance
0:00 Intro – Alex & Simone set the scene
1:21 Magnum’s affordable luxury play
5:11 Smaller, faster, more targeted UK store formats
8:12 Cybersecurity breaches erode consumer trust
11:13 Omnichannel fulfilment: John Lewis × Uber Eats & B&Q marketplace C&C
12:41 Culture collabs: Buzz Social app and community‑first retail
14:23 Wrap‑up & next week’s teaser
Key takeaways
Affordable luxury wins Gen‑Z wallets. Magnum positions a £1.50 treat as a lifestyle statement, partnering with Hailey Bieber’s Rhode Beach Club and Primavera Sound to flood social feeds with golden sticks.
Store footprints are compressing. Co‑op’s 1,500 sq ft “On‑the‑Go” in Solihull and Primark’s 12,000 sq ft Trafford home concept mark a pivot to high‑velocity assortments and commuter missions.
Trust is the new margin. Repeated attacks—from Harrods to Sanderson—show why only 11 % of UK retailers carry cyber insurance. M&S’s public cyber update proves transparency must join price, product, and CX in the trust stack.
Last‑mile gets luxury treatment. John Lewis pilots 30‑minute delivery via Uber Eats in Leeds and Stratford; B&Q scales marketplace click‑and‑collect to 300 stores, turning each location into a micro‑fulfilment node.
Culture is the channel. Independent “Buzz” app curates Nike x music x art events, proving brands must participate—not commentate—in community spaces.
Reference links
Magnum Instagram — https://www.instagram.com/magnum/?hl=en
East of England Co‑op store opening plans — https://www.eastofengland.coop/news/opening-plans-confirmed-for-new-east-of-england-co
B&Q Click + Collect (marketplace roll‑out) — https://www.diy.com/customer-support/click-collect
Buzz Social App IG — https://www.instagram.com/buzzsocialapp/?hl=en
M&S Cyber Update — https://corporate.marksandspencer.com/cyber-update
Buzz App (iOS) — https://apps.apple.com/gb/app/buzz-find-creative-events/id6744612334
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome to another fabulous edition of Five Things
Friday UK Edition. I'm Alex, the founder of the
retail podcast and I'm joined bymy wonderful for I'll diversify
(00:24):
from fabulous, Let fabulous breathe this week and go for
wonderful Co host Simone Allman,the founder Co founder of Need
it for tonight. Simone, how are you?
Good. Thank you.
How are you? Yeah, good.
I, I guess I have to ask the logistics business that you were
thinking about that's not calledneed it for tonight.
We call it Dave. I'm sorry for anybody out there
(00:44):
that is called Dave. We we needed to separate.
Product name or is that like a code secret name?
Well, it started off as just like, OK, like how do we
separate the two? You know, one's a marketplace
app and then one's a rapid delivery plug in, check out,
plug in. We were getting a bit confused
and someone said just call it Dave for now.
And sadly, Dave is stuck so. OK, well, so yeah, that was the
(01:06):
other thing I was mentioning theone other thing, Dave, anyway,
why don't we get straight into this and over to you for some
interesting observation. Yes, and we do have awesome.
So I actually laughed when I read this.
I read it on Vogue business thisweek.
That Magnum, the ice cream whichI do love is being, I want to
(01:29):
say styled is the IT Girl accessory this summer.
The ice cream is. Is that a part of the statement?
I laughed as I was like, imaginesaying this five years ago, but
now apparently magnums are everywhere.
It's been spotted at Haley Bieber's Road Beach Club in
(01:49):
Majorca and also at Charlie XCX's Rave and Can.
And it's no random. That's, that's a CMO remarketing
director saying we're going to have fun with this, right?
We're just going to go to all the.
But suddenly it's not just a snack, you know, They've turned
it into this whole vibe. This is a really weird thing for
me to say, but these aesthetic and how it's come across is this
(02:11):
is very weird. But I guess it's almost like
affordable luxury. I know what we're talking about
and I know. I know exactly what you.
Mean I found mad saying it's. It's indulgence.
It is. And like, I think it's genius
because Gen Z is kind of obsessed with little luxuries,
but they're not going to spend 3grand on a handbag because most
Genz can't afford that. But they will spend 150 on an
(02:32):
ice cream that looks really iconic in a photo.
You know, they've turned it intothis like lifestyle choice and
it really just taps into this like pleasure play design, but
in a way that's really accessible to that age group.
But I just think they've done really well is they've really
leaned into that cultural storytelling.
You know, they haven't just launched like a new flavour and
(02:53):
put it on a shelf in Tesco. You know, they've really made
ice cream it's but I thought their collab with Rd, which is
obviously just been like the skin care brand, which every
bloody everyone's obsessed with.I thought that was really clever
and it kind of, it was a really weird crossover between like
food, beauty and fashion. And you know what, for me, I, I
(03:15):
just think that this is a reallygood reminder to retailers out
there that your product doesn't have to change.
But if you shift how people experience it and how they
encounter it, you know, you can totally reframe the story.
And you know, that's exactly what they've done here.
Now, I've never been on Magnum'sInstagram.
And obviously, like, after reading this article, I was
(03:36):
like, I wonder what their Instagram's like on their
Instagram, you know, it's an icecream.
And as you can see here it well,they've got over 800,000
followers like. And then like it Primavera sound
like all the cool festivals. Pretty smart, yes?
It's super smart. And I think we always talk about
how brands and, and I'll give you an example, I was just
(03:56):
recording the, the AIPAC editionthis morning and we were talking
about how Chinese shoppers are not shopping at Gucci or
Burberry anymore because it's just not relevant, right?
And here, here is maybe Gucci needs to come over to Magnum and
say, hey, guys, we're strugglinga little bit with maintaining
our relevance in our core market.
(04:16):
Can you help us? Because I think this is this is
what they've done beautifully. It is and it's it's memorable
and like. And they were at Cannes.
Yeah, can as well. I'm.
Super curious to see. OK, so they had an activation at
Cannes, a Charlie XCS Magnum take their core product, but now
put it in between a croissant and all of a sudden it's an and
(04:38):
I'm sure that's pretty delicious, but it just becomes a
a totally new product. Yeah, what?
We can. Learn from this.
I just thought it was really memorable.
Very random. Love it, I love it.
It's super cool. Thank you for that one.
Right, my one, let's go. So this one I'm going to be a
little bit over the place, but I've ran it out so I'm just
(05:00):
going to go what I've written basically what I find in the UK
retailers experimenting with smaller, faster and more
targeted stores. And I've got a couple of
examples of each. For example, the Co-op has now a
new 1500 square foot on the Go store in Solihull, which she's
(05:20):
sort of setting the tone. And if you think about a
footprint with an expanded hot food zone, they have a plan to
roll out 15 more sites within the month over the next couple
of months. And the mission is super, super
clear for them. They want to capture that
commuter spend and lunchtime shopping missions within last
mile proximity. That makes so much sense.
(05:43):
It'll be really interesting to see how that goes out.
Big box retailers such as Primark following suit at the
other the end of the size chart and opening their second
standalone Primark home store, roughly about 12,000 square feet
inside the Trafford Centre in late August where apparel
players are ring fencing space for higher margin homeware
(06:05):
giving landlords who are desperate for getting a refresh
of their estate fresh retail asset.
And then the final bit about themainstream part you and I have
discussed pop ups. Pop ups now inject an estimated
2.3 billion into to the UK economy, with half of shoppers
saying that they visited one in the past year.
The biggest thing that retailersand brands and DTCS and CPGS
(06:29):
need to understand that temporary doesn't mean
experimental. It's just the proven format now
for creating that buzz, testing the market and getting your
products out there. So what's the key takeaway?
And it's like 3 elements, but they're all in my mind
underneath one element, which isthe store format.
The store format is changing forthis new generation.
(06:51):
And that's the biggest thing. And it's like one of the
elements. One of the other things I'll
talk about assortment discipline.
Expect tighter, higher velocity ranges.
Retailers need to prep for smaller case packs and faster
replenishment cycles because outof stock is just horrible for
everyone when they go in. And it's not that fixture
agility, modular shelving, plug and pay technology, electric
(07:14):
shelf labels that forever peoplehave been saying we can't deploy
this now that's coming back in at the checkout.
A win for investors in in retailtech because they can see that
now UK retail is now beginning to experiment with technologies
that they've traditionally not been able to do.
And then real estate. This is an an area that's really
(07:35):
needed some some a breath of fresh air to come in to the UK
High Street because as we all know, it's been dying over the
years. Boring formats, boring stores,
and now we're seeing traditionalnames breakdown and go into new
categories. So that's my next one.
(07:55):
Although I didn't change the slides because I can't talk and
click at the same time. But I think, oh, actually this
is my next one after we go to you.
So why don't we go to you for cybersecurity?
Yeah, doesn't sound like a very interesting topic, does it?
Cybersecurity. Let's see how interesting.
But what is interesting is Magnums.
But one of the stories that really stood out to me this
(08:17):
week, it was reading about an independent retailer called
Anderson. I think I was reading on
Drapers. They had to shut their website
down due to a cyber attack. Obviously, we've seen it with
Harrods, with COP, and of coursethe biggie being M&S.
We all know that retail has become a huge target for, for
cyber, for cybercrime, but it's not just a tech issue, it's it's
(08:39):
a trust issue. And I'm not a cybersecurity
expert. I'm not about to sit here and
talk through firewall protocols.But what I do think about a lot
is consumer confidence and I guess the, I guess the emotional
side of of retail, you know, when customers know that the
personal data, even if it's justyour name or your address have
(09:01):
been accessed it, it does reallychange how they feel about the
brand. And the M&S breach alone cost
had overall close to 300 millionand sadly a lot of reputational
damage as well. I, after reading this, started
to do some digging. It was reading a survey that
showed a percentage of consumerswho would usually recommend an S
that's dropped by 21% since the start of the year, and a third
(09:24):
of their shoppers now say that the intent to shop elsewhere.
I was quite shocked by that. I was shocked by those numbers.
I was shocked at how high they were.
You know, for me that's really big shift in perception, even
for a brand like M&S. How we were talking about about
them last week, right, In terms of how they're doing well,
they've got these new brands coming out and we're singing
(09:46):
their praises now that we've lost little confidence in them.
Well, I mean, I haven't. I love and I've always gonna be
there for this fans so. But those numbers did shock me.
I then started to, I mean this Ido sound really boring now, but
I started to do some, you know, digging on just cybersecurity in
general and just doing some research and what I did found
(10:08):
why I didn't describe. The security press.
I'm a sado, but it did say that only 11% of retailers have cyber
insurance, even though like halfof said they've been targeted in
some kind of way. Yeah, it's to me.
I think that to me is a sign that the retail industry, it's
not fully facing the scale of the risk.
(10:30):
I don't know, but you know, for me, you know, the bigger
question that I was just thinking about with all of this
is can brands, you know, really bounce back from this?
You know, will we forgive them? Apparently, yes, or just not as
easy as before. So I, I think that just the
reality is, is that trust in retail is really fragile.
And while we're used to talking about things like price and the
(10:52):
product and like the customer experience and you know, that
are usually like the big topics,I think we'll see that data
protection and cyber transparency that's going to
really become a a new part of this brand trust equation, which
I think is really interesting. So that was my thoughts.
(11:13):
Right, I'm going to have to stepup on how fast I am talking to
get through the next two, I think, or three depending on how
we look at it. So Omni Channel fulfilment, a
John Lewis Partnership has paired up with Uber Eats in
Leeds and in Stratford for rapiddelivery, over 150 curated
skews, things like candles, cushions, gifting items, all
(11:37):
within half an hour. Get on to Dave and let Dave
deliver that for you. If you're listening from, you
know, because you know they weretraditionally and I so
understand this because you're in that sort of Amazon catalogue
and you just sort of blend into the background.
I think retailers are tired as as our consumers, so they want
new environments to shop. And then the bit and then the
(11:58):
bit about B&Q that I've had up here for about 10 minutes is
marketplaces for B&Q they're nowpiloting next they click and
collect for 3rd party marketplace scaling to 300
stores, basically being able to have micro fulfilment hubs even
if they don't stock the product that they're selling from their
marketplace. And my final one, I came across
(12:21):
this app and I'm always looking for places to go that have got
art, fashion, music. I'll let it play and you can you
can hear. It some cool events to go to in
the next month across music, artand fashion.
Here's a few that I would recommend.
First one is called Genesis and they basically host these like
MMA style fights and play music in the background, kind of like
(12:41):
a rave. Last one looked insane.
The next one gigs and friends and that is basically rapper
gigs, bringing along some of hismusic friends and performing at
Somerset House in central London.
That's on the expensive side butI think that'll be definitely
worth it. I think this Saturday is Victory
Lap and Air Jordan so they're doing like a basketball star
event. It's free to go, you just have
(13:03):
to RSVP and that's in West London.
Final one, happening on Thursday, is Crash Magazine
hosting a free party. So rather than listen to him, I
want to actually show you the app.
Here we go. So you've got all of all of the,
the different events going in the the reason I'm showing you
this is this is the the ability for D to C and brands such as
(13:24):
Knight to collaborate in this new world of culture.
And again, you and I have spokenabout how culture is so
important. And here is a young, young guy
who's created his own app to sort of address that for
budding. Oh, look, an associate with
Magnum. See these This is why I think
(13:44):
like when you when it's like when you think I don't know you,
you think about red cars and allof a sudden you see 10 cars that
everything we see is going to have magnum on there.
It's like, you know, this is this fashion shows, there's
music shows and then there's cross collaboration.
There's Nike. Go and explore for yourself.
But another, another example of how if you want to bring as
(14:07):
Magnum have done and influence people, you need to be thinking
about culture and you need to bethinking about community and you
need to be thinking about how you become an active participant
in that rather than just an observer or commentator.
And I think that's the biggest thing that I, I see so many
retailers are just commentators,not active participants.
(14:29):
And again, Magnum has done a phenomenal job with that.
Simone, thank you so much. Look forward to speaking to you
next week. Wonderful.
Thanks, Alex. Catch you next week.
Hello and welcome to another fabulous edition of Five Things
Friday UK Edition. I'm Alex, the founder of the
retail podcast and I'm joined bymy wonderful for I'll diversify
(00:24):
from fabulous, Let fabulous breathe this week and go for
wonderful Co host Simone Allman,the founder Co founder of Need
it for tonight. Simone, how are you?
Good. Thank you.
How are you? Yeah, good.
I, I guess I have to ask the logistics business that you were
thinking about that's not calledneed it for tonight.
We call it Dave. I'm sorry for anybody out there
(00:44):
that is called Dave. We we needed to separate.
Product name or is that like a code secret name?
Well, it started off as just like, OK, like how do we
separate the two? You know, one's a marketplace
app and then one's a rapid delivery plug in, check out,
plug in. We were getting a bit confused
and someone said just call it Dave for now.
And sadly, Dave is stuck so. OK, well, so yeah, that was the
(01:06):
other thing I was mentioning theone other thing, Dave, anyway,
why don't we get straight into this and over to you for some
interesting observation. Yes, and we do have awesome.
So I actually laughed when I read this.
I read it on Vogue business thisweek.
That Magnum, the ice cream whichI do love is being, I want to
(01:29):
say styled is the IT Girl accessory this summer.
The ice cream is. Is that a part of the statement?
I laughed as I was like, imaginesaying this five years ago, but
now apparently magnums are everywhere.
It's been spotted at Haley Bieber's Road Beach Club in
(01:49):
Majorca and also at Charlie XCX's Rave and Can.
And it's no random. That's, that's a CMO remarketing
director saying we're going to have fun with this, right?
We're just going to go to all the.
But suddenly it's not just a snack, you know, They've turned
it into this whole vibe. This is a really weird thing for
me to say, but these aesthetic and how it's come across is this
(02:11):
is very weird. But I guess it's almost like
affordable luxury. I know what we're talking about
and I know. I know exactly what you.
Mean I found mad saying it's. It's indulgence.
It is. And like, I think it's genius
because Gen Z is kind of obsessed with little luxuries,
but they're not going to spend 3grand on a handbag because most
Genz can't afford that. But they will spend 150 on an
(02:32):
ice cream that looks really iconic in a photo.
You know, they've turned it intothis like lifestyle choice and
it really just taps into this like pleasure play design, but
in a way that's really accessible to that age group.
But I just think they've done really well is they've really
leaned into that cultural storytelling.
You know, they haven't just launched like a new flavour and
(02:53):
put it on a shelf in Tesco. You know, they've really made
ice cream it's but I thought their collab with Rd, which is
obviously just been like the skin care brand, which every
bloody everyone's obsessed with.I thought that was really clever
and it kind of, it was a really weird crossover between like
food, beauty and fashion. And you know what, for me, I, I
(03:15):
just think that this is a reallygood reminder to retailers out
there that your product doesn't have to change.
But if you shift how people experience it and how they
encounter it, you know, you can totally reframe the story.
And you know, that's exactly what they've done here.
Now, I've never been on Magnum'sInstagram.
And obviously, like, after reading this article, I was
(03:36):
like, I wonder what their Instagram's like on their
Instagram, you know, it's an icecream.
And as you can see here it well,they've got over 800,000
followers like. And then like it Primavera sound
like all the cool festivals. Pretty smart, yes?
It's super smart. And I think we always talk about
how brands and, and I'll give you an example, I was just
(03:56):
recording the, the AIPAC editionthis morning and we were talking
about how Chinese shoppers are not shopping at Gucci or
Burberry anymore because it's just not relevant, right?
And here, here is maybe Gucci needs to come over to Magnum and
say, hey, guys, we're strugglinga little bit with maintaining
our relevance in our core market.
(04:16):
Can you help us? Because I think this is this is
what they've done beautifully. It is and it's it's memorable
and like. And they were at Cannes.
Yeah, can as well. I'm.
Super curious to see. OK, so they had an activation at
Cannes, a Charlie XCS Magnum take their core product, but now
put it in between a croissant and all of a sudden it's an and
(04:38):
I'm sure that's pretty delicious, but it just becomes a
a totally new product. Yeah, what?
We can. Learn from this.
I just thought it was really memorable.
Very random. Love it, I love it.
It's super cool. Thank you for that one.
Right, my one, let's go. So this one I'm going to be a
little bit over the place, but I've ran it out so I'm just
(05:00):
going to go what I've written basically what I find in the UK
retailers experimenting with smaller, faster and more
targeted stores. And I've got a couple of
examples of each. For example, the Co-op has now a
new 1500 square foot on the Go store in Solihull, which she's
(05:20):
sort of setting the tone. And if you think about a
footprint with an expanded hot food zone, they have a plan to
roll out 15 more sites within the month over the next couple
of months. And the mission is super, super
clear for them. They want to capture that
commuter spend and lunchtime shopping missions within last
mile proximity. That makes so much sense.
(05:43):
It'll be really interesting to see how that goes out.
Big box retailers such as Primark following suit at the
other the end of the size chart and opening their second
standalone Primark home store, roughly about 12,000 square feet
inside the Trafford Centre in late August where apparel
players are ring fencing space for higher margin homeware
(06:05):
giving landlords who are desperate for getting a refresh
of their estate fresh retail asset.
And then the final bit about themainstream part you and I have
discussed pop ups. Pop ups now inject an estimated
2.3 billion into to the UK economy, with half of shoppers
saying that they visited one in the past year.
The biggest thing that retailersand brands and DTCS and CPGS
(06:29):
need to understand that temporary doesn't mean
experimental. It's just the proven format now
for creating that buzz, testing the market and getting your
products out there. So what's the key takeaway?
And it's like 3 elements, but they're all in my mind
underneath one element, which isthe store format.
The store format is changing forthis new generation.
(06:51):
And that's the biggest thing. And it's like one of the
elements. One of the other things I'll
talk about assortment discipline.
Expect tighter, higher velocity ranges.
Retailers need to prep for smaller case packs and faster
replenishment cycles because outof stock is just horrible for
everyone when they go in. And it's not that fixture
agility, modular shelving, plug and pay technology, electric
(07:14):
shelf labels that forever peoplehave been saying we can't deploy
this now that's coming back in at the checkout.
A win for investors in in retailtech because they can see that
now UK retail is now beginning to experiment with technologies
that they've traditionally not been able to do.
And then real estate. This is an an area that's really
(07:35):
needed some some a breath of fresh air to come in to the UK
High Street because as we all know, it's been dying over the
years. Boring formats, boring stores,
and now we're seeing traditionalnames breakdown and go into new
categories. So that's my next one.
(07:55):
Although I didn't change the slides because I can't talk and
click at the same time. But I think, oh, actually this
is my next one after we go to you.
So why don't we go to you for cybersecurity?
Yeah, doesn't sound like a very interesting topic, does it?
Cybersecurity. Let's see how interesting.
But what is interesting is Magnums.
But one of the stories that really stood out to me this
(08:17):
week, it was reading about an independent retailer called
Anderson. I think I was reading on
Drapers. They had to shut their website
down due to a cyber attack. Obviously, we've seen it with
Harrods, with COP, and of coursethe biggie being M&S.
We all know that retail has become a huge target for, for
cyber, for cybercrime, but it's not just a tech issue, it's it's
(08:39):
a trust issue. And I'm not a cybersecurity
expert. I'm not about to sit here and
talk through firewall protocols.But what I do think about a lot
is consumer confidence and I guess the, I guess the emotional
side of of retail, you know, when customers know that the
personal data, even if it's justyour name or your address have
(09:01):
been accessed it, it does reallychange how they feel about the
brand. And the M&S breach alone cost
had overall close to 300 millionand sadly a lot of reputational
damage as well. I, after reading this, started
to do some digging. It was reading a survey that
showed a percentage of consumerswho would usually recommend an S
that's dropped by 21% since the start of the year, and a third
(09:24):
of their shoppers now say that the intent to shop elsewhere.
I was quite shocked by that. I was shocked by those numbers.
I was shocked at how high they were.
You know, for me that's really big shift in perception, even
for a brand like M&S. How we were talking about about
them last week, right, In terms of how they're doing well,
they've got these new brands coming out and we're singing
(09:46):
their praises now that we've lost little confidence in them.
Well, I mean, I haven't. I love and I've always gonna be
there for this fans so. But those numbers did shock me.
I then started to, I mean this Ido sound really boring now, but
I started to do some, you know, digging on just cybersecurity in
general and just doing some research and what I did found
(10:08):
why I didn't describe. The security press.
I'm a sado, but it did say that only 11% of retailers have cyber
insurance, even though like halfof said they've been targeted in
some kind of way. Yeah, it's to me.
I think that to me is a sign that the retail industry, it's
not fully facing the scale of the risk.
(10:30):
I don't know, but you know, for me, you know, the bigger
question that I was just thinking about with all of this
is can brands, you know, really bounce back from this?
You know, will we forgive them? Apparently, yes, or just not as
easy as before. So I, I think that just the
reality is, is that trust in retail is really fragile.
And while we're used to talking about things like price and the
(10:52):
product and like the customer experience and you know, that
are usually like the big topics,I think we'll see that data
protection and cyber transparency that's going to
really become a a new part of this brand trust equation, which
I think is really interesting. So that was my thoughts.
(11:13):
Right, I'm going to have to stepup on how fast I am talking to
get through the next two, I think, or three depending on how
we look at it. So Omni Channel fulfilment, a
John Lewis Partnership has paired up with Uber Eats in
Leeds and in Stratford for rapiddelivery, over 150 curated
skews, things like candles, cushions, gifting items, all
(11:37):
within half an hour. Get on to Dave and let Dave
deliver that for you. If you're listening from, you
know, because you know they weretraditionally and I so
understand this because you're in that sort of Amazon catalogue
and you just sort of blend into the background.
I think retailers are tired as as our consumers, so they want
new environments to shop. And then the bit and then the
(11:58):
bit about B&Q that I've had up here for about 10 minutes is
marketplaces for B&Q they're nowpiloting next they click and
collect for 3rd party marketplace scaling to 300
stores, basically being able to have micro fulfilment hubs even
if they don't stock the product that they're selling from their
marketplace. And my final one, I came across
(12:21):
this app and I'm always looking for places to go that have got
art, fashion, music. I'll let it play and you can you
can hear. It some cool events to go to in
the next month across music, artand fashion.
Here's a few that I would recommend.
First one is called Genesis and they basically host these like
MMA style fights and play music in the background, kind of like
(12:41):
a rave. Last one looked insane.
The next one gigs and friends and that is basically rapper
gigs, bringing along some of hismusic friends and performing at
Somerset House in central London.
That's on the expensive side butI think that'll be definitely
worth it. I think this Saturday is Victory
Lap and Air Jordan so they're doing like a basketball star
event. It's free to go, you just have
(13:03):
to RSVP and that's in West London.
Final one, happening on Thursday, is Crash Magazine
hosting a free party. So rather than listen to him, I
want to actually show you the app.
Here we go. So you've got all of all of the,
the different events going in the the reason I'm showing you
this is this is the the ability for D to C and brands such as
(13:24):
Knight to collaborate in this new world of culture.
And again, you and I have spokenabout how culture is so
important. And here is a young, young guy
who's created his own app to sort of address that for
budding. Oh, look, an associate with
Magnum. See these This is why I think
(13:44):
like when you when it's like when you think I don't know you,
you think about red cars and allof a sudden you see 10 cars that
everything we see is going to have magnum on there.
It's like, you know, this is this fashion shows, there's
music shows and then there's cross collaboration.
There's Nike. Go and explore for yourself.
But another, another example of how if you want to bring as
(14:07):
Magnum have done and influence people, you need to be thinking
about culture and you need to bethinking about community and you
need to be thinking about how you become an active participant
in that rather than just an observer or commentator.
And I think that's the biggest thing that I, I see so many
retailers are just commentators,not active participants.
(14:29):
And again, Magnum has done a phenomenal job with that.
Simone, thank you so much. Look forward to speaking to you
next week. Wonderful.
Thanks, Alex. Catch you next week.
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