wo Australian marketplaces vanish, a $300 million fashion group liquidates, and community‑first retail in Shanghai proves experience still wins. Ryf’s skiing, so Alex and Laura trade this week’s five.
Marketplace closures – Catch and MyDeal shut after big‑box acquisitions; retailer‑run hybrids (The Iconic, Kogan, Woolworths) surge.
Mosaic Brands liquidation – 2,800 jobs lost and a looming investigation into private‑equity practices.
Deja Vu Shanghai – 12 million users trade 36 million up‑cycled books; “Fish Points” turn every purchase into community currency.
Brompton café‑clubhouse – London’s folding‑bike icon cracks China by making the store a hang‑out and ride hub.
Online Retailer Sydney preview – 4,000‑attendee e‑commerce summit and next week’s Shopify CRO interview.
Keywords: marketplace shutdown, Catch closure, MyDeal closure, Mosaic Brands liquidation, community retail Shanghai, Brompton China, Online Retailer Sydney, Five Things Friday podcast.
00:00 Intro – where’s Ryf?
00:36 Marketplace closures (Catch & MyDeal)
02:59 Mosaic Brands liquidation
05:52 Deja Vu bookstore/fashion community
08:59 Brompton Shanghai café‑clubhouse
11:45 Online Retailer Sydney preview + Shopify CRO tease
14:00 Wrap & see you next Friday
Brands & topics Catch • MyDeal • Woolworths • Wesfarmers • The Iconic • Kogan • Mosaic Brands • Deja Vu Shanghai • Brompton • Online Retailer Sydney • Shopify CRO interview • APAC retail trends
Source Media Quoted: https://www.news.com.au/finance/business/retail/mosaic-brands-collapse-totals-318m-staff-owed-22m-likely-to-be-paid/news-story/d928932509ad8eba4f06158df17a9370
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello and welcome back to another fantastic episode of
Five Things Friday, AIPAC Edition.
Now you may be seeing that we are missing one person.
Yes, Reefer is on holiday, whichis cool.
He's gone skiing in New Zealand or OK for some.
Have you ever been skiing in NewZealand, Laura?
No, I haven't. I should because it's Queenstown
(00:22):
is lovely. It's like the the cool place to
go skiing. OK.
So he's he's hanging with the cool kids.
Yeah. So why don't we jump into it,
Laura? You start, you give us your free
today, and then I'll take it from there.
OK, hello. My first thing we've been
talking a lot Alex about marketplaces and I want to talk
(00:43):
about it because I feel like what what would actually end as
we're in death of old style marketplaces.
I'm over here because of eBay Australia, they sponsored me,
they brought me to Australia. I'm always a big fan of
marketplaces. I like to talk about them.
We've had we've I think we've over indexed in marketplaces in
Australia. We've had a lot of them and
(01:04):
interestingly the reason why this has kept my attention this
week as one of our long standingmarketplaces which was is called
my deal. It was acquired by the
Woolworths Group for 243,000,000and they've just announced that
they're going to, it's going to be no more at the end of this
quarter. It will be gone.
(01:25):
It's very familiar to West Farmers, which isn't one of the
biggest businesses that owns one's Bunnings and lots of
different retail businesses within that arm.
The acquired catch of the day, which is very similar to my deal
for similar price point and thatis no longer from the start of
(01:45):
the year. So in this year we've seen two
of the long standing marketplaces go go.
Now when I look at it interestingly, I was on a call
to the iconic. So the iconic is our equivalent
of I guess Esos to for for anyone in the UKA Pureplay
fashion business. They've been building a
marketplace for eight years and they're really doubling.
(02:08):
They're doubling down on it. It's a massive part of the
strategy now and going forward. And what we're seeing as the
traditional type of marketplaces, which you know was
almost like that commodity search, everything is kind of
going and or it's maybe more being pivoted to Amazon and
eBay. Do that and potentially Sheen
(02:30):
some of the team you're kind of taking on that side of things.
But the retailers who are havingthese kind of hybrid approaches
to marketplaces are really thriving.
So what I mean by that is they have their own products.
You know, they've got their own products, they're buying their
own brands, but then they're supporting this, you know, these
direct to consumer brands to grow there.
(02:50):
There's another business called Kogan.
They sell a lot electrical electronic goods.
They do their own products and they've got to be quite happy
with this situation. I think it's a really what we're
seeing here. I don't know if we're seeing it
and other side of the world, butquite heavily saturated in
marketplaces. 2 of the longest standing marketplaces who have
been around. I mean I don't even want to say,
(03:12):
but probably 15 plus years they're gone.
They were acquired by massive companies and I don't actually
believe the massive, it's a big loss to the massive companies
have probably hold some of the some things they want to keep
from the tech to really bring bring that marketplace model
back to their own. So Willie's, Willie's is
(03:34):
actually building out. They've got their own kind of
version of marketplaces. So potentially, you know, you
could almost go, was it strategic to buy them and then
run them down? I don't think that was a plan,
but I I definitely feel it maybejust didn't really add the right
value depth of marketplaces in terms of that old fashioned, but
(03:55):
a resurgent, a new resurgence ofnew type marketplace is really
strong. And that is my first point.
My second point is I've I've putin a link to a news article
about the sad liquidation of theMosaic Group which has a has a
portfolio of brands in it. It has been a bit of a loss to
(04:17):
the retail landscape in Australia with 2800 jobs going.
They had a debt of about over 300 million in debt and it went
any voluntary administration last year and then it just went
any liquidation this month. I think what's interesting about
this, the this was acquired by private equity in 2014 and it's
(04:41):
actually going through a bit of an investigation.
So there's going to be a two-part documentary on SBS
around not necessarily this, butpotentially the, the company
that owned it and maybe some of the, the dealings with their
suppliers. So it's, it's a bit of a
cautionary tale. Private equity's got a really
(05:01):
bit of a name in this side of the world, maybe that's global,
but yet that's. And they're actually saying that
Mosaic brands the the portfolio been in it have probably been
trading insolvent for about fouryears.
Yeah. So the so The thing is with us
as well, the company the P that owns it actually own another
group, group called Alchemy and they have a blue of brands under
(05:26):
it actually an arm of that that company has when and to
receivership as well. It sounds like it's pretty bad
news for the supply chain, the workers, the anyone who's in
that ecosystem. I have to we're we're sharing
because just I don't get a copyright infringement.
We're sharing images from Sky News on their website.
(05:50):
See, this is national news locally.
This is quite a a big a collapseof a of a major organisation.
As and it's, and I think as wellwould it, you know, with the
fact that, you know, you're talking about it going deeper,
right? Like you're, it's like
everyone's getting looked at a bit closer from private equity
to the C-Suite. And it kind of hits home because
(06:12):
I'm looking at getting on a board this year.
There's a non executive and at that board level, you're, you're
kind of responsible and accountable.
And what we're seeing now is potentially, you know, there's,
there's an investigation on underway and we're going to see
something on SBS about it. So it's, it's a really
interesting time and a bit of a cautionary tale, a little bit of
(06:35):
a sad story because these are some of the sweetheart brands of
Australian, the Australian like landscape, you know, from.
Yeah, from the two businesses. So that's I'll keep you updated
on what happens with that. Sure.
Yes, so so that one is my secondone.
So my 2 are going to be my favourite stores in China.
(06:56):
I'm going to just jump straight in.
This was a report that we created for client looking at 4
specific areas, digital integration, human centric
spaces, sustainability and cultural relevance.
And then as part of that, we took it sort of deep dive into
the the retail landscape in Shanghai.
And one of my favourite stores in Shanghai is Deja Vu.
(07:19):
They're a bookstore, they're a fashion store.
But the most important thing, they're an online marketplace as
well with 12 million users selling over 36 million books.
And it's all either upcycled, recycled in that sort of
sustainable ecosystem. But the one thing I really
number one is super cool becauseobviously now we're getting into
(07:41):
upcycle and recycle, but there'sdigital integration as well.
Why I love this store so much. When you used to go to the
library, you used to be able to see all the dates this book has
been checked out because these books are recycled.
So you can see the profile of the people that have take.
Obviously if they opt in that, but you will this that's the
(08:03):
reason you do this because you then start following the types
of people that read the types ofbooks that you like.
You can reach out to them and say, hey, what was your view of
the book? You can also see what what they
do and what they do is to sort of keep the community involved
and engaged. It's something called fish
points and fake points aren't necessarily discounts, but
(08:27):
they're more interactions. So for example, there's a latest
version one or edition one of a book coming out.
You can use your fish points to get that book.
But the whole ecosystem and the store, I can't remember if they
ever got another photo here. This is the fashion bit, which
basically you, you, you have an Instagram moment on the ground
(08:50):
floor and you go in, you go upstairs, it's the bookstore and
then on the store above it's thefashion again, which is all up
cycled, recycled. The on these you don't get to
see who had the clothes before, but it's just digital
integration with the app, the fish points, which has led to it
being so of fresh credits for rare things.
(09:11):
And then the books, they restorethe books, they clean them, they
restore them, they put them backtogether.
So there's this sort of whole love affair with books that has
been digitised and put online and they've just moved into
fashion and you can see the numbers are fairly large there.
That's one of my favourite stores in the Shanghai.
The second favourite store in Shanghai is this one not gentle
(09:34):
monster. Let me get to it is Brompton.
Now Brompton's a good old bicycle firm based in London who
sort of expanded out into the world.
The story behind it, if I, if you and I were having a
conversation about fold up bikes, you're like, OK, fold up
bikes. Not, you know, not that
engaging, not, not that that, not not that interesting.
(09:56):
But what Bronson in Shanghai specifically have done is they
looked at the profile of the types of people that ride bikes.
And here's AI met this lady justby coincident in in Shanghai at
Brompton. And her Instagram profile, you
can see she loves cycling, but she loves traditional Rd bikes
(10:18):
and she loves her cat. So she loves personalisation.
And what Brompton have effectively been able to do is
open a beautiful shop. But in Shanghai, retail is not
just about product, it's about community and engagement.
I've said this many times where what's the point of having a
beautiful product if your customers can't come and hang
(10:40):
out with you, have a coffee or get there, you know, have the
workshop visible to sort of create that movement.
And now you can see the lady on the on the right hand side with
her customised Brompton and her hat figurine on the front of her
bike again. She likes to go to the store,
hang out, get her bike serviced,have a coffee and be part of
(11:04):
that sort of community. But that's not where it stops.
These guys have created a whole movement of taking Bromptons
around the world. There's a large community of
them and they go to various cities around Asia and they
cycle the city together from Japan to, obviously, Beijing.
What a master class in how you move as an international brand
(11:28):
into a new territory and then you focus on building the
community rather than this just beautiful retail stores.
And some of these stories that you're sharing about the
collapse of retail, in my mind are these old retailers that are
still transactional based, not community based.
I love, I love Alex, like the the Bookstore 1.
(11:49):
You know, I was in Westfield talking about that retailer.
The experience, like a lot of the mainstream stores not doing
anything different. Nobody's in them.
The busiest shop was a bookstorecalled Harry Hartock, which is a
beautiful bookstore. And when you go in up the back,
there's like some seats so you can actually sit.
(12:10):
You could sit there for two hours and read a book.
So not quite it's not quite likethe Shanghai, but it's, it was
the most it was the busiest place.
It's books. We can get books anywhere and
get them online. That, that nostalgia and that
the, the love and the almost what you know, who's reading it?
It's it's pretty amazing. And I love, I love even like
(12:32):
that, you know, how the way theycan fold the bikes away and then
they're, they're super cool. I think, I think as well, it's
like moving from that just, you know, these kind of vital
moments. I feel like in Asia, a lot of
the businesses of the past that now they're actually building
real integration between that community and retail.
(12:54):
Whereas what we are still seeingin Australia is a wee bit more
of that pop up viral. Try to get that viral.
Try to get the, the Instagram, the, you know, the TikTok, the
the little bitty content. The Asian countries are they're
five steps ahead. Yeah.
Well, my last one is related to a conference that I chair in
Sydney. It's in two weeks.
(13:14):
It's called the online retailer.I've pinged you the link.
Yeah, give me. One second I'll get this up.
But this is the largest e-commerce conference in Expo in
Australia, probably, yeah, there'll be about 4000 people
coming to it. We've got the usual, the Expo
floor with all the vendors, all the Shopify's, the Clivio, the,
(13:37):
you know, the who's who of tech will be there.
And that will be like the, the conference, the, the mainstage
and then the breakout stage withlots of lots of content.
It's shaping up to be a really good one this year.
I think there's a definite need for businesses that are looking
a wee bit more. We're kind of over the noise of
best and breed tech and now we're going back like people
(13:58):
being quite focused on what theyneed to do within their
business. So shaping up to be a really
good conference. This is probably Alex, I mean,
you spoke about I would say for any like tech businesses that
are, you know, Australia's, but what we 28 million people were
small, right? Like if you were coming over and
needed a go to market, this is probably probably one of the
(14:19):
good ones to come to. There's a couple of businesses
and tech companies that are likethat I work with that actually
they will come over, one of themwill have a little stand, the
other one will just be connectedto fuel the market.
So, and again, I think there's we've spoke about this a wee
bit. There's ways to do go to market
smart, you know, budgets. We were seeing a lot over just
(14:43):
after that COVID boom, the tech boom.
We had a lot of companies, tech companies, we're setting up
teams here that's been pulled back.
So we're seeing these more satellite teams more having one
or two people who do the roles of four or five.
This, this conference is ideal for you to come and meet
everyone. There's a group of two guys that
(15:05):
I'm really friendly with have set up a little, a little say a
little WhatsApp community. I think they've got like about
1000 people on a WhatsApp chat. Yeah.
Just just showing you the engagement level where a lot of
very jealous. Yeah, I know I'd love Alex next
year. You definitely need to get get
over to this one. Sure.
Yeah. Always up for a trip to Sydney,
(15:27):
I ain't to lie. It's your win, right?
What's the weather like? Like, listen, I mean, you're
asking a Scottish lassie about the weather.
It's I think it's, I think it's pretty beautiful.
Like today was today was a little bit chilly, but I'll tell
you. Like, like you're talking about
17° is where we're at. Another one.
(15:47):
Oh yeah. Yeah, I got you.
Yeah, exactly. We're all of our tops off, all
the British people outside tops off Sun, Yeah.
Then, OK, that looks super cool.And coincidentally, another
plug, but the Shopify interview that we did all approved will be
out next week with Bobby, their CRO on, which will be exciting.
(16:08):
So hopefully we'll, we'll put that out and maybe we can talk
about it next week. OK, Laura, I want to be super
sensitive to your time. Thank you so much for joining us
today and I look forward to seeing you next week And Reef
will be back. I'll see you soon.
Take care, bye. Bye.
Hello and welcome back to another fantastic episode of
Five Things Friday, AIPAC Edition.
Now you may be seeing that we are missing one person.
Yes, Reefer is on holiday, whichis cool.
He's gone skiing in New Zealand or OK for some.
Have you ever been skiing in NewZealand, Laura?
No, I haven't. I should because it's Queenstown
(00:22):
is lovely. It's like the the cool place to
go skiing. OK.
So he's he's hanging with the cool kids.
Yeah. So why don't we jump into it,
Laura? You start, you give us your free
today, and then I'll take it from there.
OK, hello. My first thing we've been
talking a lot Alex about marketplaces and I want to talk
(00:43):
about it because I feel like what what would actually end as
we're in death of old style marketplaces.
I'm over here because of eBay Australia, they sponsored me,
they brought me to Australia. I'm always a big fan of
marketplaces. I like to talk about them.
We've had we've I think we've over indexed in marketplaces in
Australia. We've had a lot of them and
(01:04):
interestingly the reason why this has kept my attention this
week as one of our long standingmarketplaces which was is called
my deal. It was acquired by the
Woolworths Group for 243,000,000and they've just announced that
they're going to, it's going to be no more at the end of this
quarter. It will be gone.
(01:25):
It's very familiar to West Farmers, which isn't one of the
biggest businesses that owns one's Bunnings and lots of
different retail businesses within that arm.
The acquired catch of the day, which is very similar to my deal
for similar price point and thatis no longer from the start of
(01:45):
the year. So in this year we've seen two
of the long standing marketplaces go go.
Now when I look at it interestingly, I was on a call
to the iconic. So the iconic is our equivalent
of I guess Esos to for for anyone in the UKA Pureplay
fashion business. They've been building a
marketplace for eight years and they're really doubling.
(02:08):
They're doubling down on it. It's a massive part of the
strategy now and going forward. And what we're seeing as the
traditional type of marketplaces, which you know was
almost like that commodity search, everything is kind of
going and or it's maybe more being pivoted to Amazon and
eBay. Do that and potentially Sheen
(02:30):
some of the team you're kind of taking on that side of things.
But the retailers who are havingthese kind of hybrid approaches
to marketplaces are really thriving.
So what I mean by that is they have their own products.
You know, they've got their own products, they're buying their
own brands, but then they're supporting this, you know, these
direct to consumer brands to grow there.
(02:50):
There's another business called Kogan.
They sell a lot electrical electronic goods.
They do their own products and they've got to be quite happy
with this situation. I think it's a really what we're
seeing here. I don't know if we're seeing it
and other side of the world, butquite heavily saturated in
marketplaces. 2 of the longest standing marketplaces who have
been around. I mean I don't even want to say,
(03:12):
but probably 15 plus years they're gone.
They were acquired by massive companies and I don't actually
believe the massive, it's a big loss to the massive companies
have probably hold some of the some things they want to keep
from the tech to really bring bring that marketplace model
back to their own. So Willie's, Willie's is
(03:34):
actually building out. They've got their own kind of
version of marketplaces. So potentially, you know, you
could almost go, was it strategic to buy them and then
run them down? I don't think that was a plan,
but I I definitely feel it maybejust didn't really add the right
value depth of marketplaces in terms of that old fashioned, but
(03:55):
a resurgent, a new resurgence ofnew type marketplace is really
strong. And that is my first point.
My second point is I've I've putin a link to a news article
about the sad liquidation of theMosaic Group which has a has a
portfolio of brands in it. It has been a bit of a loss to
(04:17):
the retail landscape in Australia with 2800 jobs going.
They had a debt of about over 300 million in debt and it went
any voluntary administration last year and then it just went
any liquidation this month. I think what's interesting about
this, the this was acquired by private equity in 2014 and it's
(04:41):
actually going through a bit of an investigation.
So there's going to be a two-part documentary on SBS
around not necessarily this, butpotentially the, the company
that owned it and maybe some of the, the dealings with their
suppliers. So it's, it's a bit of a
cautionary tale. Private equity's got a really
(05:01):
bit of a name in this side of the world, maybe that's global,
but yet that's. And they're actually saying that
Mosaic brands the the portfolio been in it have probably been
trading insolvent for about fouryears.
Yeah. So the so The thing is with us
as well, the company the P that owns it actually own another
group, group called Alchemy and they have a blue of brands under
(05:26):
it actually an arm of that that company has when and to
receivership as well. It sounds like it's pretty bad
news for the supply chain, the workers, the anyone who's in
that ecosystem. I have to we're we're sharing
because just I don't get a copyright infringement.
We're sharing images from Sky News on their website.
(05:50):
See, this is national news locally.
This is quite a a big a collapseof a of a major organisation.
As and it's, and I think as wellwould it, you know, with the
fact that, you know, you're talking about it going deeper,
right? Like you're, it's like
everyone's getting looked at a bit closer from private equity
to the C-Suite. And it kind of hits home because
(06:12):
I'm looking at getting on a board this year.
There's a non executive and at that board level, you're, you're
kind of responsible and accountable.
And what we're seeing now is potentially, you know, there's,
there's an investigation on underway and we're going to see
something on SBS about it. So it's, it's a really
interesting time and a bit of a cautionary tale, a little bit of
(06:35):
a sad story because these are some of the sweetheart brands of
Australian, the Australian like landscape, you know, from.
Yeah, from the two businesses. So that's I'll keep you updated
on what happens with that. Sure.
Yes, so so that one is my secondone.
So my 2 are going to be my favourite stores in China.
(06:56):
I'm going to just jump straight in.
This was a report that we created for client looking at 4
specific areas, digital integration, human centric
spaces, sustainability and cultural relevance.
And then as part of that, we took it sort of deep dive into
the the retail landscape in Shanghai.
And one of my favourite stores in Shanghai is Deja Vu.
(07:19):
They're a bookstore, they're a fashion store.
But the most important thing, they're an online marketplace as
well with 12 million users selling over 36 million books.
And it's all either upcycled, recycled in that sort of
sustainable ecosystem. But the one thing I really
number one is super cool becauseobviously now we're getting into
(07:41):
upcycle and recycle, but there'sdigital integration as well.
Why I love this store so much. When you used to go to the
library, you used to be able to see all the dates this book has
been checked out because these books are recycled.
So you can see the profile of the people that have take.
Obviously if they opt in that, but you will this that's the
(08:03):
reason you do this because you then start following the types
of people that read the types ofbooks that you like.
You can reach out to them and say, hey, what was your view of
the book? You can also see what what they
do and what they do is to sort of keep the community involved
and engaged. It's something called fish
points and fake points aren't necessarily discounts, but
(08:27):
they're more interactions. So for example, there's a latest
version one or edition one of a book coming out.
You can use your fish points to get that book.
But the whole ecosystem and the store, I can't remember if they
ever got another photo here. This is the fashion bit, which
basically you, you, you have an Instagram moment on the ground
(08:50):
floor and you go in, you go upstairs, it's the bookstore and
then on the store above it's thefashion again, which is all up
cycled, recycled. The on these you don't get to
see who had the clothes before, but it's just digital
integration with the app, the fish points, which has led to it
being so of fresh credits for rare things.
(09:11):
And then the books, they restorethe books, they clean them, they
restore them, they put them backtogether.
So there's this sort of whole love affair with books that has
been digitised and put online and they've just moved into
fashion and you can see the numbers are fairly large there.
That's one of my favourite stores in the Shanghai.
The second favourite store in Shanghai is this one not gentle
(09:34):
monster. Let me get to it is Brompton.
Now Brompton's a good old bicycle firm based in London who
sort of expanded out into the world.
The story behind it, if I, if you and I were having a
conversation about fold up bikes, you're like, OK, fold up
bikes. Not, you know, not that
engaging, not, not that that, not not that interesting.
(09:56):
But what Bronson in Shanghai specifically have done is they
looked at the profile of the types of people that ride bikes.
And here's AI met this lady justby coincident in in Shanghai at
Brompton. And her Instagram profile, you
can see she loves cycling, but she loves traditional Rd bikes
(10:18):
and she loves her cat. So she loves personalisation.
And what Brompton have effectively been able to do is
open a beautiful shop. But in Shanghai, retail is not
just about product, it's about community and engagement.
I've said this many times where what's the point of having a
beautiful product if your customers can't come and hang
(10:40):
out with you, have a coffee or get there, you know, have the
workshop visible to sort of create that movement.
And now you can see the lady on the on the right hand side with
her customised Brompton and her hat figurine on the front of her
bike again. She likes to go to the store,
hang out, get her bike serviced,have a coffee and be part of
(11:04):
that sort of community. But that's not where it stops.
These guys have created a whole movement of taking Bromptons
around the world. There's a large community of
them and they go to various cities around Asia and they
cycle the city together from Japan to, obviously, Beijing.
What a master class in how you move as an international brand
(11:28):
into a new territory and then you focus on building the
community rather than this just beautiful retail stores.
And some of these stories that you're sharing about the
collapse of retail, in my mind are these old retailers that are
still transactional based, not community based.
I love, I love Alex, like the the Bookstore 1.
(11:49):
You know, I was in Westfield talking about that retailer.
The experience, like a lot of the mainstream stores not doing
anything different. Nobody's in them.
The busiest shop was a bookstorecalled Harry Hartock, which is a
beautiful bookstore. And when you go in up the back,
there's like some seats so you can actually sit.
(12:10):
You could sit there for two hours and read a book.
So not quite it's not quite likethe Shanghai, but it's, it was
the most it was the busiest place.
It's books. We can get books anywhere and
get them online. That, that nostalgia and that
the, the love and the almost what you know, who's reading it?
It's it's pretty amazing. And I love, I love even like
(12:32):
that, you know, how the way theycan fold the bikes away and then
they're, they're super cool. I think, I think as well, it's
like moving from that just, you know, these kind of vital
moments. I feel like in Asia, a lot of
the businesses of the past that now they're actually building
real integration between that community and retail.
(12:54):
Whereas what we are still seeingin Australia is a wee bit more
of that pop up viral. Try to get that viral.
Try to get the, the Instagram, the, you know, the TikTok, the
the little bitty content. The Asian countries are they're
five steps ahead. Yeah.
Well, my last one is related to a conference that I chair in
Sydney. It's in two weeks.
(13:14):
It's called the online retailer.I've pinged you the link.
Yeah, give me. One second I'll get this up.
But this is the largest e-commerce conference in Expo in
Australia, probably, yeah, there'll be about 4000 people
coming to it. We've got the usual, the Expo
floor with all the vendors, all the Shopify's, the Clivio, the,
(13:37):
you know, the who's who of tech will be there.
And that will be like the, the conference, the, the mainstage
and then the breakout stage withlots of lots of content.
It's shaping up to be a really good one this year.
I think there's a definite need for businesses that are looking
a wee bit more. We're kind of over the noise of
best and breed tech and now we're going back like people
(13:58):
being quite focused on what theyneed to do within their
business. So shaping up to be a really
good conference. This is probably Alex, I mean,
you spoke about I would say for any like tech businesses that
are, you know, Australia's, but what we 28 million people were
small, right? Like if you were coming over and
needed a go to market, this is probably probably one of the
(14:19):
good ones to come to. There's a couple of businesses
and tech companies that are likethat I work with that actually
they will come over, one of themwill have a little stand, the
other one will just be connectedto fuel the market.
So, and again, I think there's we've spoke about this a wee
bit. There's ways to do go to market
smart, you know, budgets. We were seeing a lot over just
(14:43):
after that COVID boom, the tech boom.
We had a lot of companies, tech companies, we're setting up
teams here that's been pulled back.
So we're seeing these more satellite teams more having one
or two people who do the roles of four or five.
This, this conference is ideal for you to come and meet
everyone. There's a group of two guys that
(15:05):
I'm really friendly with have set up a little, a little say a
little WhatsApp community. I think they've got like about
1000 people on a WhatsApp chat. Yeah.
Just just showing you the engagement level where a lot of
very jealous. Yeah, I know I'd love Alex next
year. You definitely need to get get
over to this one. Sure.
Yeah. Always up for a trip to Sydney,
(15:27):
I ain't to lie. It's your win, right?
What's the weather like? Like, listen, I mean, you're
asking a Scottish lassie about the weather.
It's I think it's, I think it's pretty beautiful.
Like today was today was a little bit chilly, but I'll tell
you. Like, like you're talking about
17° is where we're at. Another one.
(15:47):
Oh yeah. Yeah, I got you.
Yeah, exactly. We're all of our tops off, all
the British people outside tops off Sun, Yeah.
Then, OK, that looks super cool.And coincidentally, another
plug, but the Shopify interview that we did all approved will be
out next week with Bobby, their CRO on, which will be exciting.
(16:08):
So hopefully we'll, we'll put that out and maybe we can talk
about it next week. OK, Laura, I want to be super
sensitive to your time. Thank you so much for joining us
today and I look forward to seeing you next week And Reef
will be back. I'll see you soon.
Take care, bye. Bye.
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