Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.
00:00 – Automating translation to scale global content
00:34 – Why translation complexity leaves money on the table
01:37 – Meet Bryan Murphy and Smartling’s global mission
02:38 – Small business pitfalls in multilingual sites
03:24 – Why brand voice gets lost without professional localization
04:29 – How Smartling automates translations and maintains brand integrity
06:22 – Seamless CMS integration with Storyblok, Shopify, and more
07:35 – Why local language is essential for global e-commerce success
09:13 – Smartling by the numbers: billions of words translated
10:28 – The future of AI agents in localization
11:34 – Ensuring translation quality with AI-powered validation
13:11 – Maximizing SEO impact across multiple languages
15:20 – Maintaining site performance during localization
16:06 – Bryan’s vision for the future: fully automated, seamless translation
Localization strategy
Global e-commerce
AI-powered translation
Multilingual SEO
Content management systems (CMS)
International expansion
Translation automation
Brand localization
Shopify integration
LanguageAI
Business Strategy
Technology & AI
Globalization
E-commerce
SEO & Marketing
Retail Innovation
Executive Insights
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