Join us for a conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, as she reveals the top five digital trends that will transform retail in 2025. In this episode, Michelle discusses:
• Rebuilding Consumer Trust: The shift toward micro and nano influencers and the role of social media in establishing credibility.
• Shopification of Social Media: How platforms like Instagram and YouTube are integrating seamless in-app purchasing experiences.
• Video-Driven Engagement: Why 71% of consumers are streaming videos weekly and what that means for e-commerce.
• Budget-Conscious Markets: The rise of digital tools for deal-hunting in a cost-sensitive environment.
• The AI Revolution: How AI is creating more intuitive and personalized shopping experiences.
Highlights & Timestamps:
• 00:00 – Introduction and context on the competitive landscape (Zara, H&M, Shein)
• 00:00:24 – Guest introduction: Michelle Evans of Euromonitor
• 00:01:07 – Michelle’s background and Euromonitor overview
• 00:03:00 – Trend 1: Rebuilding Trust with Micro & Nano Influencers
• 00:04:15 – Trend 2: Shopification of Social Media
• 00:06:18 – Trend 3: Rise of Video-Driven Engagement (71% streaming weekly)
• 00:10:26 – Trend 4: Navigating a Budget-Conscious Market • 00:14:16 – Trend 5: AI and its impact on creating intuitive e-commerce experiences
Key Takeaways: - Authentic influencers are replacing traditional macro influencers. - Social platforms are evolving into complete shopping experiences. - Video content is revolutionizing consumer engagement.
Learn more about these trends and how your brand can stay ahead of the curve. Subscribe for more insights on the future of retail!
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