Welcome back to the RetailOasis 'Retail Wrap-Up Podcast' - the podcast for retailers.
Joining us today is Nadia Lotter, the CEO of Aje Athletica – an offshoot of Aje, focussing on the fusion of both activewear and loungewear. It's the brainchild of co-founders Adrian Norris and Edwina Forest, and since its inception in 2021, the brand has rapidly expanded with 16 retail locations and a global online presence, shipping to over 70 countries.
A just 38, Nadia has worked across an incredibly successful array of retail businesses; on both the agency side and eventually moving to client side in 2014 joining one of Australia’s most iconic brands, Sass & Bide. Since then, she has worked hard to advance her career, cementing herself as a leader in the retail space.
In today's episode, we're diving deep into the world of retail with Nadia. We'll be discussing:
- How Aje Athletica is redefining activewear, blending style and performance with sustainability in mind
- How the brand is adapting to the trend of activewear becoming lifestyle wear while maintaining a focus on functionality and style
- Understanding the customer goes beyond demographics; it's about connecting on a deeper level to serve their unique needs
- Extraordinary in-store experiences are vital in the era of online shopping dominance
- How sustainability is integrated into Aje Athletica's DNA, aligning with their values and customer base
- Nadia's impressive career journey and how these experiences have offered insights into the retail industry's evolution
- Aje Athletica's future plans promise exciting developments and innovations
- And what effect current events and societal shifts have on product collections and colour choices and Aje Athletica
A HUGE thank you to Nadia for joining us, we hope you enjoy this conversation!
For more information on Aje Athletica or our guest today, please see the episode links below.
Don't forget to subscribe to The Retail Wrap-Up podcast to receive insightful fortnightly episodes that delve into the stories, strategies, and visions shaping the retail industry. Click here to subscribe.
- SELECTED LINKS FROM THE EPISODE -
Aje Athletica Website
Nadia Lotter on LinkedIn
Aje Athletica on LinkedIn
Aje Athletica on Instagram
To learn more about your podcast hosts, please see the links below:
Maddy Kulmar
Steve Kulmar
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