Ep. 95 - Emma Stallworthy, the Founder of Your Reformer

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Hello and welcome back to the Retail Wrap-Up – retail’s favourite podcast!

We’re excited to bring you our latest episode featuring Emma Stallworthy, Founder of Your Reformer. Launched in 2021, Your Reformer has completely changed how people experience Pilates by offering studio-quality reformer beds for at-home use, along with an extensive library of on-demand classes.

Here’s what you can look forward to in this episode:

• Emma’s Story: Hear about Emma’s personal journey and how her shift towards mindful movement transformed not only her health but also the business she and her husband have built together.
• Building a Brand: Discover how Your Reformer has grown into a brand that’s redefining at-home fitness, offering convenience and studio-quality equipment to customers.
• Colour Innovation: Learn about their recent launch of the stunning Dusty Rose reformer bed to mark the brand’s third birthday, and what might be next in terms of new colour-ways and design.
• Pilates Trends & Customer Connection: Emma delves into why she believes Reformer Pilates is more than a passing trend, and how Your Reformer continues to connect deeply with its community of loyal customers.
• Future Growth: Emma reflects on how the business navigated the challenges of the pandemic and what lies ahead, including expansion and what the future holds for Your Reformer.

Emma’s story is filled with valuable insights for anyone balancing a busy life while trying to create something meaningful—and her passion for bringing Pilates into people’s homes (in the most stylish way!) is truly inspiring.

We’ve got a special gift from Emma and the team at Your Reformer just for our listeners! Enjoy an exclusive 5% discount on any YR Original, Folding, or Studio reformer bed when you use the code OASIS05YR at checkout. The offer is valid from 21st October until midnight AEST on 31st October 2024, so don’t miss out.

Thank you to Emma for joining us! We’re sure you’ll enjoy the fresh perspectives and valuable takeaways from this conversation.

LISTEN TO THE FULL EPISODE HERE

To explore Your Reformer or connect with Emma, check out these links:

• Your Reformer's Website (don't forget to apply your 5% discount!)
• Your Reformer on Instagram
• Your Reformer on TikTok
• Emma Stallworthy on LinkedIn
• Your Reformer on LinkedIn

Learn more about RetailOasis here or connect with our hosts:

• Maddy Kulmar
• Emma Easton

If you’d like to support our podcast, find us on Instagram @retailoasis or LinkedIn. Don’t forget to subscribe wherever you get your podcasts from to be notified of new episodes.

Thank you for being part of our community and for your ongoing support. We truly appreciate having you with us and can’t wait to dive into more retail insights together in our next episode!