How do you do customer research before launching your product? This episode features Ann Rosenstein, CEO of Amante 1530, a newly launched aperitif brand. Ana tells us how she developed Amante 1530 from the ground up, based on the research she did early on – both with bartenders and end customers.
- How Ana’s background led her to launching an aperitif brand
- How she identified a hole in the aperitif market
- The critical research insights Ana gained from talking to bartenders and learning from them – on the product and the packaging
- How Amante 1530's brand identity came out of intense study of other brands
- How Ana and the founding team came up with the name of the brand
- Ana’s previous startup failure – and how that helped her with Amante 1530
- How you should build a product that all the stakeholders (not just the end consumers) will love
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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