Selling into wholesale accounts is a really different proposition than selling through your own DTC channel. This episode features Niki & Ritika Shamdasani of Sani, an apparel brand inspired by South Asian culture. They walk us through how they built their brand, pitched to Nordstrom, made their launch at Nordstrom successful and so much more.
Topics:
- How two sisters started the Sani brand
- How they turned a warm intro into a pitch meeting by utilizing their strengths
- How they prepared for the first meeting at Nordstrom – and what went into their deck
- How working with a big brand can be different than your expectations
- Why studying the Nordstrom supplier website was so critical for their success
- How Sani set up their manufacturer for success
- How Sani supported the Nordstrom launch
- How much time and effort it takes to work with a wholesaler like Nordstrom
- What’s next for Sani
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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