Should early-stage founders sell their brands on Amazon? And if so, how? This episode features Annalisa DeMarta, who founded and scaled a children’s brand on Amazon, and is also the founder of Ridgeline Insights an agency focused on helping brands succeed on the Amazon platform. Annalisa talks through how built her brand on Amazon, and tips she’s learned along the way.
- Why Amazon is an important channel for early-stage brands
- Why understanding your product’s fit on Amazon is critical – and how to figure out your fit
- Do you have the “right to win”
- Who is your customer on Amazon
- Competitive analysis
- The importance of early reviews for social proof, sales and more - and how to incentivize them
- Driving consumers to your brands on Amazon from outside the site
- How to balance sending traffic to Amazon versus your own website
- The keys to successful fulfillment and Amazon Prime
- Why knowing your numbers is so critical
- How long it takes to find real success on Amazon (spoiler – approximately 3 years!)
- The biggest mistakes to avoid and Annalisa’s best advice for brands
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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