Brand Collaborations with Hanna Andersson's Chief Product Officer
In this episode of the RetailWire Podcast, the host interview Kara Carter, the Chief Product Officer from Hanna Andersson. The discussion delves into the importance of collaboration, storytelling, and customer connection in retail. The guest shares insights into the brand's history, the significance of founder-led companies, and personal experiences with brands like Dusen Dusen and American Girl. The conversation also touches on the evolving role of loyalty programs, the impact of partnerships in reaching new audience segments, and the benefits and challenges of exclusive product offerings. The episode concludes with thoughts on how social media and psychographics are transforming customer engagement and the strategic risks brands need to take to stay relevant.
00:00 Introduction and Guest Welcome
01:22 Understanding the Role of a Chief Product Officer
02:12 Brand Story: Hannah Anderson
04:12 Personal Connection and Customer Stories
04:54 Exploring Partnerships and Collaborations
09:50 Loyalty Programs and Customer Engagement
14:34 Trends in Customer Demographics and Psychographics
17:01 Future of Loyalty and Partnerships
23:12 Conclusion and Final Thoughts
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