In this episode of the RetailWire Podcast, host Lavina Suthenthiran, Head of Marketing at RetailWire, sits down with Cornelia Reitinger, a leading expert in Retail Media Networks, to explore how data-driven advertising is transforming the way retailers and brands engage with shoppers.
Join us as we break down the dynamic world of Retail Media Networks, retailer-owned advertising platforms powered by first-party data that enable highly targeted shopper engagement both online and offline. Cornelia shares insights on:
How Retail Media Networks have reshaped shopper-brand interactions across multiple channels in recent years
Effective strategies retailers use to leverage data-driven ad solutions that drive customer value and business growth
The biggest hurdles retailers face when building and scaling Retail Media Networks—and practical tips to overcome them
Emerging innovations and trends shaping the future of Retail Media Networks and what retailers should watch for
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