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September 8, 2025 42 mins

In today’s financial landscape, the biggest challenges facing investors aren’t always market volatility or economic uncertainty—they’re the hidden behavioral biases that derail good intentions and sound advice. From overconfidence to fear-driven decisions, many retirees and pre-retirees find that their emotions and habits are their greatest obstacles to long-term financial security.

I’m thrilled to welcome Dr. Daniel Crosby to the show. As a psychologist turned behavioral finance expert, Daniel’s career has focused on translating academic research into practical advice for everyday investors. He is a bestselling author, a renowned speaker, and one of the leading voices in behavioral finance. Through his work, Daniel helps people understand the psychology behind their money decisions—and how aligning finances with purpose can lead to better outcomes and a more meaningful life.

In this conversation, we explored the four biggest mistakes people make with money, why simple rules often outperform complexity, and how tying financial decisions to personal purpose can transform both wealth and well-being. 

You won’t want to miss Daniel’s simple, yet powerful framework for creating a meaningful life and how it applies to retirement planning, investing, and living with intention.

In this podcast interview, you’ll learn: 

  • The four behavioral finance pitfalls that sabotage investors.
  • Why simple, rules-based systems consistently outperform even the most complex strategies.
  • Daniel’s “River Jordan analogy” to explain why people resist simple but powerful financial advice.
  • Why tying your money to a greater purpose leads to better decisions and stronger outcomes.
  • The “Three Bs” for creating a meaningful life and how they shape financial planning and retirement.

How Fit Is Your Retirement Plan? 

We can help you manage your finances so you can pursue your goals. To learn more, visit EGSIFinancial.com

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