In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.
Key Topics:
RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.
Fusable’s Transformation:
- Fusable’s evolution from a media company to a data-focused organization.
- Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.
Challenges and Opportunities as a "110-Year-Old Startup":
- Adopting a culture that embraces both legacy strengths and modern innovation.
- Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.
Strategic Pilots and ROI:
- Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
- The pilot's success led to full-scale implementation and improved data accessibility for clients.
Customer Success and Sales:
- Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
- Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.
Data Ethics and Security Concerns:
- Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
- Concerns include the risks of data misuse and the necessity for robust security protocols.
Talent and Cultural Alignment:
- Importance of building a workforce aligned with Fusable’s growth vision.
- Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.
Advice for CEOs: For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improvements.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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