In this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.
From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also shares his thoughts on the transformative power of AI, from content creation to market expansion.
Key Topics Discussed:
- Matt’s journey as CEO of The Channel Company and milestones achieved in his first year.
- The importance of cross-functional expertise (CDO, CMO, CRO, CEO) in driving organizational success.
- How private equity ownership shapes operational strategies and growth expectations.
- Strategies for entering international markets and leveraging powerhouse brands like CRN.
- Building predictable and sustainable growth through data-driven decision-making and process standardization.
- The evolving impact of AI on B2B businesses, including content creation, efficiency, and market dynamics.
- Developing a high-performance team aligned with organizational ambitions.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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