In this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.
From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also shares his thoughts on the transformative power of AI, from content creation to market expansion.
Key Topics Discussed:
- Matt’s journey as CEO of The Channel Company and milestones achieved in his first year.
- The importance of cross-functional expertise (CDO, CMO, CRO, CEO) in driving organizational success.
- How private equity ownership shapes operational strategies and growth expectations.
- Strategies for entering international markets and leveraging powerhouse brands like CRN.
- Building predictable and sustainable growth through data-driven decision-making and process standardization.
- The evolving impact of AI on B2B businesses, including content creation, efficiency, and market dynamics.
- Developing a high-performance team aligned with organizational ambitions.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.
Learn more or apply for membership at info.h2klabs.com/apply-cxo
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