The Revenue Room™ with Mike Carlucci, COO, Clarion Events North America

In this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.

Key Highlights:

1. RevDub 2025 Announcement:
   Heather kicks off with exciting news about RevDub 2025, an exclusive event for CEOs and their C-suite teams focusing on multi-sided businesses and strategies to drive revenue and enterprise value.
2. Guest Introduction:
   Mike Carlucci's illustrious career spans over two decades in the events industry, from Reed Exhibitions to transforming Clarion Events’ North American operations. Mike’s leadership philosophy emphasizes customer-centric experiences and inclusive, high-performing teams.
3. Data-Driven Revenue Strategies:
   Mike explains how leveraging data has revolutionized event operations, pricing strategies, and customer relationships. He shares insights into:
   • Forensic data analysis for better decision-making.
   • Aligning sales and operations for a seamless customer journey.
   • Focusing on fewer, high-impact initiatives for sustainable growth.
4. Generational Shifts in the Industry:
   The duo explores how the pandemic and changing demographics have accelerated innovation in the events sector. Mike highlights the importance of adapting to new customer expectations, especially from younger generations like Gen Z.
5. Customer-Centric Innovations:
   • The Clarion Premium Program: A concierge-style service for key accounts, enhancing customer satisfaction and driving higher engagement and spend.
   • Connections Programs: Leveraging tech and data to facilitate meaningful connections between attendees and exhibitors.
6. Revenue Room Connect Collaboration:
   Mike shares his enthusiasm for H2K Labs’ initiatives, including Revenue Room Connect and Revved Up, as platforms driving revenue-critical conversations and actionable insights for the industry.
7. Rapid Fire Fun:
   Heather wraps up with some light-hearted questions about Mike’s preferences (coffee over tea, savory over sweet) and his current favorite book, The 7 Habits of Highly Effective People by Stephen Covey.

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request