The Revenue Room™ with Narisa Wild, CDO, Clarion Events North America

Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.

What You’ll Learn in This Episode:

• Rethinking Digital Transformation: Why digital transformation should be viewed as "customer transformation" and how focusing on customer needs drives real results.
• AI-Powered Innovation: Real-world examples of how Clarion Events uses AI to enhance attendee experiences, create personalized outreach, and generate deeper insights from events.
• Preparing for the Next Generation: Strategies for engaging Gen Z and Gen A to ensure long-term success in a rapidly evolving marketplace.
• Value-Based Leadership: How humility, accountability, and active listening can transform organizational culture and boost employee retention.
• Disrupting the Status Quo: Lessons from launching City Eats to compete with OpenTable and how they apply to event and media innovation today.

Key Quote from Narisa Wild:

"Customer transformation is at the heart of digital transformation. It’s about serving evolving customer needs and creating experiences that are truly impactful—internally and externally."

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo