Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.
What You’ll Learn in This Episode:
- Rethinking Digital Transformation: Why digital transformation should be viewed as "customer transformation" and how focusing on customer needs drives real results.
- AI-Powered Innovation: Real-world examples of how Clarion Events uses AI to enhance attendee experiences, create personalized outreach, and generate deeper insights from events.
- Preparing for the Next Generation: Strategies for engaging Gen Z and Gen A to ensure long-term success in a rapidly evolving marketplace.
- Value-Based Leadership: How humility, accountability, and active listening can transform organizational culture and boost employee retention.
- Disrupting the Status Quo: Lessons from launching City Eats to compete with OpenTable and how they apply to event and media innovation today.
Key Quote from Narisa Wild:
"Customer transformation is at the heart of digital transformation. It’s about serving evolving customer needs and creating experiences that are truly impactful—internally and externally."
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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