The Revenue Room™ with Peter Cohan, Forbes Senior Contributor & Angel Investor

In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.

Key Topics Covered:

• AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.
• Challenges in AI Implementation: Discussion of the hurdles companies face, such as balancing innovation with risk, avoiding reputational damage, and overcoming fears from both CEOs and boards of directors.
• Real-World Examples: Insights into how companies like ServiceNow and Salesforce are leveraging generative AI to enhance efficiency, improve customer service, and drive rapid growth.
• Leadership and Cognitive Hunger: Peter shares his research on what differentiates successful CEOs, highlighting the importance of "cognitive hunger" for staying adaptive and innovative in fast-changing business landscapes.
• Proprietary Data and Competitive Advantage: Why leveraging proprietary data is crucial for creating defensible business strategies and maximizing AI's potential.
  
  

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo