Welcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.
Key Takeaways:
- Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.
- The major industry news of the week, including the OmniCom-IPG acquisition, and its implications for the advertising ecosystem.
- Adweek’s transformation under Will’s leadership which focuses on four core pillars: editorial excellence, curated events, community, and actionable intelligence.
- How AI and data are helping Adweek better serve its readers and advertisers.
- Will’s vision of making Adweek indispensable to C-suite leaders beyond marketing and advertising.
Memorable Quotes:
- "Adweek is like a 45-year-old startup—still the disruptor, still the insurgent."
- "I want Adweek to be the first seven minutes of your morning—every day."
- "Our mission is to provide investment-grade journalism, inspiration through community, and intelligence that drives better decision-making."
ATTEND REVVEDUP 2025
RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
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