Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code extensibility, are reshaping the space.
Listen in for:
- A clear-spoken CPQ primer: what it is, what it isn’t, and the tipping points that signal it’s time to adopt.
- Real-world patterns that demand more than manual quoting—think multi-currency deals, complex product bundles, or fast-moving self-serve funnels.
- Emerging trends for 2025, from composable quote-to-cash architectures to the rise of predictive discount recommendations.
- Candid lessons from recent rollouts—what sped things up, what slowed things down, and how alignment between the involved stakeholders make or break success.
- A myth-busting round (yes, spreadsheets can still play a supporting role).
Whether you’re revenue-ops-curious or knee-deep in a CPQevaluation, this episode offers a balanced, jargon-light look at the tech and the tactics behind smoother quoting flows.
Grab your headphones, hit play, and enjoy the chat!
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