The Rick Magennis Show
Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
Episodes
In this week's episode, I sat down with Noah Tucker of Social Snowball. He was tired of using affiliate management platforms that catered to traditional publishers and not "modern affiliates". We discussed the definition of "modern affiliates" and discussed how his software is helping brands scale their affiliate/influencer programs. Plus, we discussed features brands want and need to grow their programs.
This was a special episode that was recorded at PI Live in Miami on April 17, 2024. Chris and Dan took time out of their busy days to chat with me about Moonpull and how they are helping brands fix tracking issues that occur within their affiliate programs. Broken tracking links are more common than they should be and are costing affiliates a significant amount of money.
In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable a...
In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks, and how it's making publishers' lives easier.
In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attributi...
In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities all around the world.
To learn more about the Martech Record, check out th...
This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds.
[04:32] The different types of affiliates brands can incorporate i...
In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't g...
The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of information provided that can be used immediately to help make the time running an affiliate program efficient and productive.
In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program with existing e-commerce strategies. The discussion encompasses the impact of this evolution on the industry, emphasizing the substantial benefits it offers to creators, publishers, and a...
Rick and Christen talk about the most effective ways to communicate with content creators. It's not a one-size-fits-all strategy and Christen provides great insight on ways to effectively communicate and partner with creators in 2024.
In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.
Today is part 2 of Rick’s visit to the podcast “Amazing FBA” where he spoke with Michael Veazey about e-commerce and affiliate marketing.
Rick shares an episode of the “Amazing FBA” podcast that he was a guest on. He and Michael Veazey sit down to talk about how to set up an e-commerce affiliate marketing program.
In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way.
Today, Rick shares an episode of the podcast “Gift Biz Unwrapped” that he was recently on. Rick and Sue Monhait talk about all of the ways affiliate marketing can bring in extra income.
In this episode, Rick sits down with Jeremy Aaronson of UpSellit to discuss the conversion experience. The focus of the discussion is how optimizing conversion experiences leads to increased profitability and how UpSellit assists in that.
Today, Rick shares an episode of the podcast “Brave + Boss” that he was recently on. Rick and Kristi Soomer talk about everything you need to know to setup a successful affiliate marketing program.
In this episode, Rick was a guest on Chloe Thomas’s show: Keep Optimising. The topic of discussion is how to revive your existing affiliate account. Rick shares tips on how to begin reviving an affiliate program and everything needed to make it successful.
In this episode, Rick goes over the types of affiliates to recruit into your affiliate program. He reviews the top 11 groups of affiliates and why you might need each one.
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