The Rick Magennis Show

The Rick Magennis Show

Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.

Episodes

February 26, 2024 30 mins

This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds.

[04:32] The different types of affiliates brands can incorporate i...

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In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't g...

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The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of information provided that can be used immediately to help make the time running an affiliate program efficient and productive. 

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In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program with existing e-commerce strategies. The discussion encompasses the impact of this evolution on the industry, emphasizing the substantial benefits it offers to creators, publishers, and a...

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Rick and Christen talk about the most effective ways to communicate with content creators. It's not a one-size-fits-all strategy and Christen provides great insight on ways to effectively communicate and partner with creators in 2024.

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In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.

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Today is part 2 of Rick’s visit to the podcast “Amazing FBA” where he spoke with Michael Veazey about e-commerce and affiliate marketing.



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Rick shares an episode of the “Amazing FBA” podcast that he was a guest on. He and Michael Veazey sit down to talk about how to set up an e-commerce affiliate marketing program. 

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In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way. 

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Today, Rick shares an episode of the podcast “Gift Biz Unwrapped” that he was recently on. Rick and Sue Monhait talk about all of the ways affiliate marketing can bring in extra income. 


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In this episode, Rick sits down with Jeremy Aaronson of UpSellit to discuss the conversion experience. The focus of the discussion is how optimizing conversion experiences leads to increased profitability and how UpSellit assists in that.

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Today, Rick shares an episode of the podcast “Brave + Boss” that he was recently on. Rick and Kristi Soomer talk about everything you need to know to setup a successful affiliate marketing program. 



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In this episode, Rick was a guest on Chloe Thomas’s show: Keep Optimising. The topic of discussion is how to revive your existing affiliate account. Rick shares tips on how to begin reviving an affiliate program and everything needed to make it successful. 



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In this episode, Rick goes over the types of affiliates to recruit into your affiliate program. He reviews the top 11 groups of affiliates and why you might need each one.

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In this episode, Rick discusses setting up an affiliate program and what it takes to succeed. He goes into detail about the specific costs that are involved that many people are unaware of. 

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April 29, 2021 31 mins

Are you wondering how you can leverage TM+ (Trademark Plus) with your brand? In this episode of The Rick Magennis Show, Rick was joined by Chelseah Murphy of Wickfire. Wickfire guides consumers through online purchasing decisions and helps brands by utilizing custom coupon codes and TM+ campaigns. Chelseah shares how she began in affiliate marketing and talked about her experience in the business over the years. This episode is abo...

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April 21, 2021 33 mins

Want to learn how JV (Joint Venture) Marketing can help your brand increase its revenue? In today's episode, Rick had a chance to talk to one of the JV Marketing experts, Marty Fahncke. He has been in affiliate marketing since 1999 and has been utilizing JV marketing just as long. Rick and Marty elaborate on what JV marketing is and how affiliate managers can leverage it to grow their programs. Marty also shared proven tips an...

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This is the first interview with an affiliate done by Rick! In this episode, Rick sat down with Nick Andrews of ReviTrage. Nick gives advice on how to grow an affiliate program from the perspective of an affiliate with over a decade of experience in the business. Plus, he shared his inspiring story on how he ended up working as an affiliate. Nick and Rick also discussed why "Relationships" are the core of every affiliate&...

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If you want to learn how to compete with Amazon's Associate Program, then this episode of The Rick Magennis Show is for you! I got a chance to talk to Jesse Lakes of Geniuslink. Jesse shares his tips and strategies about affiliate marketing that he has acquired over 20 years in the business. We talked about Amazon's Associate Program and how brands can compete with it in 2021, plus the importance of building strong relati...

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February 17, 2021 41 mins

"Make your Affiliate Program Fun"
This podcast episode is one of the most value-packed ever recorded. In today's episode of the Rick Magennis Show, Rick and Matt McWilliams aka "The Affiliate Guy" of Matt McWiiliams Consulting Inc., talk about the three common mistakes affiliate managers make that need to avoided if they want to grow a successful affiliate program. Matt was so generous by sharing his kn...

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