The Right Hype Podcast

Influencer marketing has evolved from transactional to creator-led relationships. In this episode, Gavon discusses the evolution of influencer marketing into creator-led brands, emphasizing the importance of authenticity and community. He identifies the characteristics of successful creators and provides practical tips and insights on how creators can gain control of and build their brand through content creation and community enga...

In this engaging conversation, Gavôn interviews Daniel Cherry (DC), an SVP at Adidas, diving into his background, career trajectory, and thoughts on how to be an effective leader. DC shares his opinions on storytelling principles shaping the creative landscape, as well as the role community plays when starting a creative endeavor. Whether you are an entrepreneur or climbing the corporate ladder, DC offers incredible insight into th...

Gavôn discusses Target's recent decision to pull back on a few of its commitments to diversity, equity, and inclusion (DEI). He explores the implications of this decision on the brand's reputation and relationship with consumers, particularly marginalized communities. The discussion highlights the conflict hidden within 'woke' marketing, performative gestures of cultural activism, and the potential consequences of alienating passio...

In part two of his interview, Nick Valenti discusses the importance of staying connected in the creative industry, emphasizing the need for continuous learning and immersion in various cultures.

He highlights trends in brand partnerships, particularly the convergence of heritage and new brands, and the significance of intentionality and purpose in branding.

Valenti also touches on the role of craftsmanship and quality in collabor...

In part one of his interview, Nick Valenti, CEO and Head of Strategy at Mādin, shares his journey as a serial entrepreneur. He gives his perspective on the role of a CEO, how he built a creative team, and working at the intersection of culture and branding, particularly in the context of F1.

Nick emphasizes the importance of storytelling, the significance of intentionality in design and strategy, the value of a strong team, and the...

Rebranding is not just about logos and colors; it's about storytelling. From wiping your social media clean to the rollout, every moment should build anticipation and excitement. It is a powerful tool for personal and professional growth. Gavon shares his 3-step process for a successful rebrand and his personal rebrand journey.

Chapters

00:00The Importance of Rebranding

03:29Steps to a Successful Rebrand

10:59Personal Journey and ...

Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she’s held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit.

In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ran...

Jordan Lewis, a Houston native and founder of J. Alexandra Designs, talks about her journey into fashion. She emphasizes the challenges of building a brand while fast fashion grows unchecked, the importance of quality in design, and knowing one's 'why' in the fashion business.

Jordan's passion for fashion began at a young age, and she launched J. Alexandra Designs in 2019, focusing on quality pieces. Jordan shares her inspirations ...

In this episode of the Right Hype podcast, Gavon interviews Sarai Thompson and discusses her career journey, from starting as a fashion reporter in Atlanta to rubbing elbows with the talented people at Harlem's Fashion Row in New York City. She shares her insights on the challenges of working in media, the importance of communication, building a network, and valuable life lessons from her family. Her story is filled with examples o...

In this episode of the Right Hype Podcast, Gavon Owen reflects on his recent transition into his 30s, discussing personal growth, resilience, and the lessons learned from his parents. He delves into the concept of culture, drawing insights from Marcus Collins' book, and explores the intersection of fashion and politics, particularly in the context of the upcoming elections. Gavon also highlights notable moments from Fashion Month a...

Sasha, a model and producer, shares her journey of breaking into fashion, from working in retail to moving to Paris and kickstarting her modeling career. She also discusses her experience on the production side of the fashion industry and how she juggled two career tracks. In the Hype Seat, we get into topics such as diversity and inclusion, luxury fashion, and sparking kindness in the fashion industry.

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In this conversation, Gavon and Noel discuss Noel's journey in the design world, the role of a creative director, and the impact of hype culture in marketing. They explore the importance of storytelling and identity in design, and Noel shares his admiration for artists like Milton Glaser and Paul Rand.

Noel discusses his early interest in creativity, various roles in graphic design and art direction, and the importance of networkin...

Kerene talks about her career in the fashion industry, from starting as an intern to freelancing full-time. Starting from her early days in retail at Urban Outfitters and Topshop, she talks about her experience in visual merchandising and the skills she learned in managing and supervising until she started working at Tory Burch.

After leaving Tory Burch, Kerene went freelance and assisted with photo shoots, further expanding her sk...

Gavon returns from his hiatus to kick off a new season with a new format, so you know how to maximize each episode. The overarching theme of this season is alleviating the tension of today's struggles by finding joy during moments of rapid change.

He's encouraging everyone to switch up their routine and get out of their heads by listening to personal stories. This season also serves as the initiation of the Right Hype Instagram ac...

Meet Will, a New York native and a good human at the top of his game. He started his career working at department stores and boutiques, and when he took his style to the streets, he inevitably gained a following for his unmissable style and magnetic personality.

In this episode, we discuss his early influences and the brands he wore in his childhood, the current state of fashion, and the immediate need for stylists to be intuitive...

In this episode, Gavôn unravels a new narrative shaping the industry and explores why fashion trends are becoming obsolete in today's landscape.

From the impact of social media to the growing demand for sustainability, we delve into the reasons behind the demise of conventional trends.

Explore the opportunities and challenges this shift presents for designers, retailers, and consumers alike. Learn how embracing individuality and s...