In this episode of The Right Tack, Paul and Jim sit down with Sara Ranssi, Owner and Mental Health Therapist at Hope and Healing Family Counseling. Sara is a Registered Play Therapist who has spent nearly two decades serving children, families, and the deaf community.
Sara shares how defining a clear clinical niche helped her build a meaningful and sustainable practice. She walks through her early years in children’s mental health, her transition into play therapy, and why being intentional about who you serve can strengthen both your client outcomes and your business.
You’ll hear practical advice on:
• How to choose and refine a niche that aligns with your strengths
• Why specialization can prevent burnout
• How to create better client-therapist matches through thoughtful intake processes
• What it looks like to scale a niche practice with integrity and purpose
Whether you are just starting out or looking to refocus your established practice, Sara’s story offers encouragement and actionable steps that can help you build a practice grounded in skill, passion, and clarity.
Listen in and learn how a niche can be the key to helping your practice grow while keeping your work deeply fulfilling.
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