The Rivergate Marketing Podcast
Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms.
Episodes
In this episode, Grace Clark sits down with Amy Graff, the North American Partner Marketing Manager at Rockwell Automation to discuss the evolving importance of marketing for system integrators.
Amy highlights the shift from marketing being a "nice to have" to a "need to have" due to changing customer behaviors and the increasing complexity of decision-making processes.
She emphasizes the benefits of having dedicated marketing r...
In this episode, Matt Wise, CEO of E Tech Group, shares his perspective on the exciting transformations happening in the industry, from the increasing adoption of full-line automation to the challenges companies face in managing and integrating their automation technologies. He also discusses the importance of content marketing in educating clients and helping them navigate the complex landscape of automation.
Matt talks about E ...
In this episode, Grace Clark and Christine McQuilkin sit down with Jay Schwedelson, one of the top marketing experts in the US who is affectionately known as the “king of email.” His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all w...
In this episode, Grace Clarks sits down at the 2024 CSIA Conference with leading professionals in the system integration industry. Bruce Marson of Engineered Energy Solutions discusses the growth of automation and AI challenges, while David Ivester from AESolutions explores AI and machine learning potentials. Dawn Dittman from Interstates highlights digital transformation and IT-OT convergence, and Sonali Shah from Thermo Systems t...
In this episode, Grace Clark sits down with G and Liz Brooks-Zak, co-founders of Outlier Automation, at the 2024 CSIA Conference. G and Liz discuss their industry experience and company growth, the importance of knowledge transfer, and the journey of starting their own company, emphasizing shared sacrifices and strong communication. Tune in to hear about their expertise in advanced manufacturing, motion control, robotics, and data...
In this episode, Grace Clark sits down with several CSIA members at the 2024 annual conference. Hear from G and Liz Brooks-Zak of Outlier Automation, Sonali Shah of Thermo Systems, David Iverster of AE Solutions, Dawn Dittman of Interstates, and Bruce Marson of Engineered Energy Solutions.
Check out our website: rivergatemarketing.com
Follow our socials:
For more insights fro...
In this episode, Julia Plott discusses the importance of press releases in the modern digital age, highlighting their role in SEO, storytelling, audience engagement, and thought leadership.
She also explains the potential pitfalls of using free press release platforms.
Join Julia as she shares why your company should leverage press releases, and how Rivergate Marketing can help.
Check out our website: rivergatemarketi...
In this episode, Grace Clark chats with Lisa Richter, Director of Industry Outreach and Growth for the Control System Integrators Association, CSIA and host of the Talking Industrial Automation (TIA) podcast. This crossover episode will also be released by TIA.
Join Grace and Lisa as they explore the dynamic world of control system integration, as they delve into the CSIA community's collaborative spirit and the enriching ex...
In this episode of the Rivergate Marketing Podcast, Grace Clark and Georgia Whalen discuss the importance of client interviews for relationship management and business growth. They argue that in-depth interviews provide valuable insights into clients' needs and pain points, and are more effective than surveys or questionnaires. The conversation also highlights the benefits of using a third party to conduct these interviews, as ...
In episode 15, Grace Clark and Christine McQuilkin delve into the art and science of creating compelling content for highly technical companies. They discuss the importance of technical detail, the role of SEO, the value of brand name mentions, and the dangers of oversimplifying content. Join them as they share best practices and insights to help engineers and tech firms effectively communicate their expertise to their audience.
<...
In the latest episode of the Rivergate Marketing Podcast, we are joined by Ghalib Hassam, an expert in LinkedIn personal branding. Hassam candidly underscores the power of authenticity and the pitfalls of spreading oneself too thinly across diverse topics. With a deep insight into audience psychology, he reveals that the cornerstone of effective branding is nurturing trust through personal narratives and distinct perspectives. Whil...
In the fifth and final episode of our 2023 CSIA Executive Conference series, meet Karen Griffin of Hargrove Controls & Automation, Pat Miller of Engineered Energy Solutions, Becca Johnson of Gray Solutions, and Brian Romano of The Arthur G Russell Company. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.
Founded by Geo...
In the fourth episode of our 2023 CSIA Executive Conference series, spend time with two marketers in the system integration industry: Kimberly Shirk of Huffman Engineering and Sabrina Kilgore of Concept Systems. Together with Grace Clark, they discuss system integration from a marketing perspective.
Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge w...
In the third episode of our CSIA Executive Conference series, meet David Chakmakjian of Jobot, formerly of Miller Resource Group, Keith Mandachit of Huffman Engineering, and Kyle Lednicky of Arion. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.
Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend o...
In the second episode of our CSIA Executive Conference series, meet Andrew Atchison, senior account executive at Miller Resource Group, Rick Pierro, president of the Life Science Group at E Tech Group, Sam Hoff, president and CEO at Patti Engineering, and Sean Phillips, senior project manager at Hargrove Controls & Automation. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system int...
In the first episode of our CSIA Executive Conference series, meet Jose Rivera, CEO of CSIA, Don Roberts, principal of Exotek, and Peter Moskal, vice president of production at EES. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.
Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client ba...
Hear Founder and President Georgia Whalen, Digital Marketing Specialist Patty Davis and VP of Account Services Christine McQuilkin of Rivergate Marketing present 'From Hiring Top Talent to Driving Sales Growth, Your LinkedIn Presence & Activity Matters' at the 2023 CSIA Executive Conference. Learn how to optimize your LinkedIn presence in order to grow your business and personal profile by using features such as Linked...
In this episode, Georgia Whalen discusses the Global System Integrator Report and explains why integrators should apply to be included in the report. She gives helpful tips on what to include in your submission and explains how to proceed after you have been accepted into the report.
Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acqui...
In this Rivergate Marketing podcast episode, Matt Coghlin discusses the importance of digital analytics & Google Analytics for businesses and websites. Digital analytics helps in understanding user behavior, website traffic, user demographics, and conversion rates. Google Analytics is one of the most widely used digital analytics tools, which compiles data from multiple digital sources to provide insights into customer be...
Georgia Whalen sat down with the Rivergate Marketing team to give what we call an “About Me” presentation, sharing about her family, her biggest success, her purpose, or WHY as we call it. She also recounts details of how Rivergate Marketing got its start when sister and brother helped each other in the 2008-2009 recession.
Georgia tells listeners about how Rivergate weathered the pandemic by hosting a company retreat and creating...
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
'Monster: BTK', the newest installment in the 'Monster' franchise, reveals the true story of the Wichita, Kansas serial killer who murdered at least 10 people between 1974 and 1991. Known by the moniker, BTK – Bind Torture Kill, his notoriety was bolstered by the taunting letters he sent to police, and the chilling phone calls he made to media outlets. BTK's identity was finally revealed in 2005 to the shock of his family, his community, and the world. He was the serial killer next door. From Tenderfoot TV & iHeartPodcasts, this is 'Monster: BTK'.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!