In this episode of the Rivergate Marketing Podcast, Grace Clark and Georgia Whalen discuss the importance of client interviews for relationship management and business growth. They argue that in-depth interviews provide valuable insights into clients' needs and pain points, and are more effective than surveys or questionnaires. The conversation also highlights the benefits of using a third party to conduct these interviews, as clients are more likely to be honest with an impartial party. The interviews can be tailored to the company's goals and can also be used to ask for testimonials. The discussion concludes with examples of how these interviews have helped uncover gaps in knowledge and opened doors for further business opportunities.
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