Six Mistakes to Avoid As You Grow Your Business

In this episode of The Road to Seven, Shelagh Cummins dives into six common mistakes that women entrepreneurs make that can hold them back from scaling their businesses. 

From refining offers to delegating tasks, charging what you’re worth, and embracing visibility, Shelagh provides actionable insights to help entrepreneurs unlock their next level of success. 

She also discusses how strategic investments and focusing on your zone of genius can pave the way for sustainable growth. If you're ready to identify and overcome the roadblocks in your business, this episode is a must-listen!

What You’ll Learn in This Episode:

• Why refining your offer is key to sustainable growth.
• How spending time on non-genius tasks holds you back.
• The importance of pricing in alignment with your value.
• Why waiting for perfection to be visible is a costly mistake.
• How strategic investments can transform your business.

Sound Bites:

• "The market isn’t the problem—it’s the simple mistakes we make."
• "Stop tripping over pennies and start focusing on the bigger picture."
• "Your next level of success is waiting for you to step into it."

Chapters:
00:00 Introduction: Common Scaling Mistakes
03:45 Mistake #1: Not Refining Your Offer
08:12 Mistake #2: Spending Time on Non-Genius Tasks
12:30 Mistake #3: Undercharging for Your Work
16:20 Mistake #4: Waiting for Perfection Before Being Visible
21:10 Mistake #5: Misaligned Value and Pricing
25:15 Mistake #6: Not Investing Strategically

This episode will empower you to step into your next level of success by recognizing and correcting the mistakes holding you back.