Today on The Rock Fight, Colin and Producer Dave break down the latest headlines in the outdoor industry with a game of Good News or Bad News. From new products to hilarious marketing campaigns (and one massive brand blunder in the Himalayas), they separate the wins from the fails in a wild week for outdoor brands. On the docket:
- Retail updates: Sherman Outdoor Sports closes after 103 years, while Sherpers celebrates 90 years and Eau Claire Outdoors gets it going. (04:07)
- Brand updates: Is Marmot showing signs of life? (07:38)
Good News or Bad news?
- New Shells: Rab launches a PFAS-free Gore-Tex line. (08:36)
- Collabs gone grocery: Nike x Kirkland shoes hit the internet. (13:04)
- Athletes & influence: Does Killian Jornet’s 14er linkup land the way it once might have? (16:09)
- Support those who support The Rock Fight! Today's partners: Ibex, Fjallraven, Royal Robbins, Lems, Conatus Counsel
- Marketing done right: Mammut’s mockumentary-style campaign hits the landing. (27:08)
- The big one: Arc’teryx’s fireworks fiasco in the Himalayas begs the question: how did this even happen? (33:03)
- Lightning Round: Salt Life eyewear, Eastern Mountain Sports, and Huffy. (40:41)
- Parting Shot: The X Games announce a new “league” with betting baked in. (43:15)
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
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