Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.
Here's the rundown!
- Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.
- Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.
- Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world.
- Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio.
- The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something.
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