The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
May 2, 2026 • 59 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.
Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching.
The extensive article that inspired this conversation makes 13 ...
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Mark as Played
April 25, 2026 • 54 mins
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand
They discuss:
Audience segmentation beyond job titles
Building and operationalizing personas
The role of AI and content in marketing
Customer journey mapping and needs analysis
Ian then joins Robert Rose...
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Mark as Played
April 18, 2026 • 51 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do nothing.
They discuss:
Quantify the cost of inaction
Understand persona needs
Lower risk of change
Bring proof
Build internal consensus
Ian then joins Robert Rose in the virtual ba...
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Mark as Played
April 11, 2026 • 53 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment.
They discuss:
Some categories still need basic education
Keep the education grounded
Present your unique POV on how to solve buyer challeng...
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Mark as Played
April 4, 2026 • 53 mins
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is.
They discuss:
The funnel is not dead, but it needs a refresh
The impact on marketing when this foundational work is broken.
What a modern funnel looks like (and it’s not about attribution)
Mapping to the customer journey, and...
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Mark as Played
March 28, 2026 • 51 mins
A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe.
They discuss:
The Slice community and what inspired it
Defining fract...
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Mark as Played
March 21, 2026 • 59 mins
This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott.
The five tips:
Have a clear strategy
Provide expertise and education
Nurture your communit...
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Mark as Played
March 15, 2026 • 52 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact."
Highlights from their chat:
The “Data Barf Binder”- where marketing teams measure activity, not impact.
Investing in employee communications leads to better outcomes.
Awareness metrics can ...
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Mark as Played
March 7, 2026 • 66 mins
This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include:
Making the business case
Aligning with business goals, outcomes, and stakeholders
Customer focus
Building on 4 key foundations
Proving value and scaling what works
Ian then joins Robert Rose in the virtual bar, T...
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Mark as Played
February 28, 2026 • 58 mins
This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”.
As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work:
The CMO needs to be the voice of the customer
Trading ...
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Mark as Played
February 21, 2026 • 51 mins
This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.
Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses.
Ian dives into Lisa’s marketing leadership experience, what drew ...
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Mark as Played
February 14, 2026 • 40 mins
This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our virtual bar this week, our host Ian Truscott shares his 3 D’s of product content marketing.
Ian and Cathy discuss:
Marketing teams are often organized around outdated models
The pandemic accelerated the need for digital transformation
Organizations must focus on o...
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Mark as Played
February 7, 2026 • 51 mins
This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F’in’ fails for the Story, one of our 5 F’in’ Marketing Fundamentals.
They discuss:
Sales stops trusting marketing when the story is fractured.
A distinctive story helps avoid the B2B beige trap.
Buyers make decisions based on emotional connections,...
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Mark as Played
January 31, 2026 • 56 mins
This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.
In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with tho...
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Mark as Played
January 24, 2026 • 53 mins
This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.
In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack?
They also dive into ...
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Mark as Played
January 17, 2026 • 23 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on socia...
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Mark as Played
January 14, 2026 • 32 mins
This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article.
The five they discuss:
Think holistically
Account-Based Marketing (ABM)
Get good at AEO (Answer Engine Optimization)
Leverage the CEO...
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Mark as Played
January 10, 2026 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Stor...
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Mark as Played
January 7, 2026 • 32 mins
This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
The fails that Jeff identifies:
Poor Reputation with internal customers
Campaigns miss their mark
Poor sales productivity
Customer lose trust
Marketing loses busine...
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Mark as Played
January 3, 2026 • 23 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss:
AI strategy will be integrated into everyday business and ...
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Mark as Played
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