The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

Episodes

The Whispered Brand Voice and Boundary Spanners Episode

July 19, 2026 • 52 mins
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline  They discuss:  A brand voice guide is only useful if it becomes a habit AI makes brand discipline more important, not less Voice and tone belong to everyone, not just the brand team Make guida...
Listen
Watch
Mark as Played

The Thomas Peham Entrepreneur's Journey Episode

July 11, 2026 • 32 mins
This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins our host Ian Truscott to share his journey of leaving corporate leadership and becoming an entrepreneur.  They cover: The leap of faith from corporate to startup Building a remote team The transition from CMO to founder Education as a marketing strategy Navigating competition and market dynamics What’s next f...
Listen
Watch
Mark as Played

The Head of AI and Insight Episode

July 4, 2026 • 50 mins
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time. Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible for all things AI. Will this endure...
Listen
Watch
Mark as Played

The AI for Scale, Volume, and Cannes Episode

June 27, 2026 • 54 mins
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.  They discuss:  Difference between scale and volume in content creation Impact metrics vs. production metrics Organizational governance and foundational systems The risks of scaling content without ...
Listen
Watch
Mark as Played

The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode

June 20, 2026 • 59 mins
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.  They share 5 f’in’ things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are T...
Listen
Watch
Mark as Played

The Folklore and Mid-Year AI Reality Check Episode

June 13, 2026 • 56 mins
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.  Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense They share 5 f’in&rsq...
Listen
Watch
Mark as Played

The LLMs as Analysts and Content Factory to Media Powerhouse Episode

June 6, 2026 • 56 mins
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions.  They share 5 f’in’ tips for buyers, analysts, and vendors in this new buying environment LLMs only work on publicly available information Vendors need to broaden the scope of AR/IR/PR...
Listen
Watch
Mark as Played

The Your Content is Your AI Problem and the Kayfabe Illusion Episode

May 30, 2026 • 51 mins
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem.  They discuss:  The value of Content Operations and AI The challenge of context in unstructured content for the LLMs Governance and ownership with AI Recommendations for effective...
Listen
Watch
Mark as Played

The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode

May 25, 2026 • 51 mins
This week, former Forrester Research Director Jeff Clark, is back in the studio with our host Ian Truscott to discuss 5 tips for getting your content into the LLMs, pulling at a thread that has come up a couple of times in previous episodes. They discuss: Leading with a clear, structured need definition. Publishing useful things for the audience and the robots Maintain consistent naming and terminology Brand...
Listen
Watch
Mark as Played

The Agentic Prospecting and Content-Led Marketing Episode

May 16, 2026 • 48 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPartlin, Principal Analyst at Forrester, Agentic Prospecting: Seven Reasons The Hype Falls Short. Demand generation and prospecting have changed, with sales teams now armed with tools that allow them to run lead generation campaigns across LinkedIn and email, which was traditionally the r...
Listen
Watch
Mark as Played

The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

May 10, 2026 • 38 mins
This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.  Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community ...
Listen
Watch
Mark as Played

The Jon Miller Predictions and Editing the Mediocre out of AI Episode

May 2, 2026 • 59 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.  Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching.  The extensive article that inspired this conversation...
Listen
Watch
Mark as Played

The Cathy on Personalization and Career Hedging with Robert Episode

April 25, 2026 • 54 mins
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand  They discuss:  Audience segmentation beyond job titles Building and operationalizing personas The role of AI and content in marketing Customer journey mapping and needs analysis Ian then j...
Listen
Watch
Mark as Played

The Fighting Do Nothing and 6 Year Anniversary Episode

April 18, 2026 • 51 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do nothing.  They discuss:  Quantify the cost of inaction Understand persona needs Lower risk of change Bring proof Build internal consensus Ian then joins Robert Rose in the ...
Listen
Watch
Mark as Played

The Educating the Buyer and AI’s Impact on Marketing Jobs Episode

April 11, 2026 • 53 mins
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment.  They discuss:  Some categories still need basic education Keep the education grounded Present your unique ...
Listen
Watch
Mark as Played

The Cathy on Funnels and Robert’s Pointy Bits Episode

April 4, 2026 • 53 mins
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is.  They discuss:  The funnel is not dead, but it needs a refresh  The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it’s not about attribution) Mapping t...
Listen
Watch
Mark as Played

The Slice And Rick Rubin on Work Episode

March 28, 2026 • 51 mins
A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe.  They discuss: The Slice community and what inspired it Defining ...
Listen
Watch
Mark as Played

The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

March 21, 2026 • 59 mins
This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott. The five tips: Have a clear strategy Provide expertise and education Nurt...
Listen
Watch
Mark as Played

The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode

March 15, 2026 • 52 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Aware...
Listen
Watch
Mark as Played

The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

March 7, 2026 • 66 mins
This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the vi...
Listen
Watch
Mark as Played

Popular Podcasts

    Hey Jonas!

    Hey Jonas!

    Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Betrayal Weekly

    Betrayal Weekly

    Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Wearables

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices