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August 29, 2025 35 mins

Discover how strategic hotel design can dramatically boost revenue and guest satisfaction with hospitality expert Jonathon Elliott, who shares insider secrets from nearly 30 years in the industry. In this revealing ROI Masterclass episode, learn why design decisions can make or break your hotel's profitability.

Key Highlights:

  • How misaligned design expectations lead to guest dissatisfaction and lost revenue
  • Why visibility is the #1 driver of ROI for boutique hotels
  • The shocking impact of neglecting property maintenance on customer reviews
  • How phrases like "a bit run down" can accumulate and destroy your reputation
  • Why involving housekeepers and bellmen in design decisions prevents costly mistakes
  • The rising trend of wellness travel among younger demographics
  • How digital nomad lifestyle is reshaping hospitality demands

What You'll Learn:

  • Strategic design principles that enhance both guest experience and operational efficiency
  • Why authentic property images are crucial to avoid negative guest experiences
  • How well-designed spaces improve staff morale and customer interactions
  • The importance of understanding your competitive landscape for proper pricing
  • Marketing strategies that target millennials vs. older generations effectively
  • Three key pieces of advice for increasing hospitality revenue immediately

Industry Insights:

Jonathon reveals how boutique hotels can achieve operational and technological goals they struggle to manage internally. He emphasizes that successful hotels must align their online brand representation with the physical experience, noting that outdated websites can deter potential guests before they even arrive.

Expert Background: With decades of experience in hospitality consulting, Jonathon specializes in helping boutique hotels with technology integration and strategic design decisions. He works with brands like Aiken Hotels and provides guidance for smaller properties, including Airbnb operations.

Collaboration Opportunities: Learn about networking within the hospitality industry, including attendance at industry shows to connect with decision-makers, and discover potential collaboration opportunities in hotel design and consulting.

Perfect for hotel owners, hospitality professionals, interior designers, and anyone interested in maximizing ROI through strategic design and operational excellence.

#HotelDesign #HospitalityBusiness #BoutiqueHotels

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