Did you know your inner world reflects your outer world—for good or bad? In this Feature Friday episode of the ROI Online Podcast, entrepreneur Cindy Van Arnam shares how, through mastering her brain, she completely changed her life and the way she looks at work. She’s now dedicated to helping entrepreneurs–just like you–to unlock their limitless potential.
Cindy is a certified Universal Laws Coach, Facilitator of Mastering The BrainGAME, Quantum Numerologist, and Strategic Operations Manager. She believes that with big vision comes a deep desire to make a difference in the world. And with that desire, it can be easy to get caught up in the wave of action and forget what’s most important. She often meets entrepreneurs that have gotten so stuck in the overwhelm that freedom and sustainability seem only a pipe dream.
Entrepreneurs and people who work in general often believe that to be good at your job or get your StartUp to be successful you have to work for 15 hours a day, seven days a week, busting your butt trying to make ends meet. Sound familiar? The power of quantum numerology, Universal Law, and Self-Mastery are the tools you need as an emerging entrepreneur who’s hungry for impact and doing business your own way.
Among other things, Cindy and Steve discussed:
- Cindy’s journey from believing life has to be hard, to being able to ease through it by mastering herself
- What The BrainGAME program is and how it can change your life
- A whole new meaning for the word “work”
- Why awareness is everything, and how to use yours to achieve everything you want
- Beliefs around wealth activation, why it can be a struggle for business owners, and how to beat it
- The importance of knowing what you want, and how to know what that is
You can learn more about Cindy here:
Follow Cindy on LinkedIn
Follow Cindy on Instagram
Follow Cindy on Facebook
Send Cindy an Email
Do you want to master The BrainGAME yourself? Learn more about it here:
http://masterthebraingame.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Cindy Van Arnam (00:04):
It's good work.
And it's not the kind of workthat means you're sitting in
front of your computer for 15hours a day, seven days a week,
busting your butt trying to makeends meet. It's the spending
time visualizing what you wantto create for your life. It's
spending time dreaming andimagining it to be true. It's
spending time out in nature,just living life, we're human
(00:26):
beings, not human doings. Butwe've been trained by society
that we need to hustle and grindto do do do do do. And then one
day, you'll just magically makeit. That's not true. It's not
going to happen. The only wayit's going to happen is if you
step back, think about, Okay,who am I? And how do I want to
(00:46):
show up in the world? What do Ireally want?
Steve Brown (00:52):
Hi, everybody, welcome to the ROI Online
Podcast where we believe you,the courageous entrepreneurs of
our day, are the invisibleheroes of our economy. You not
only improve our world with yourideas, your grit and your
passion, but you make our worldbetter. I'm Steve Brown. And
this is a place where we havegreat conversations with winners
(01:15):
just like you while we laugh andlearn together.
Cindy van Arnam, welcome to theROI Online Podcast.
Cindy Van Arnam (01:27):
Thank you for having me. I'm excited to be on
the show.
Steve Brown (01:31):
I'm excited to have you. So the folks that are
listening, obviously in the veryfirst opening of a podcast, they
decide whether they want tolisten to this or not. Right?
And like what in the world doesCindy have to share with us?
Well, let me let me just askyou. She has this beautiful
(01:52):
journey. But I think somethingthat will all relate to the
folks that listen to this, thatshe'd created this belief that
life had to be hard. And throughher journey, she finally
understood that she was this bigmountain that she had put in the
(02:12):
way and was having to climb, andit was hard. And she realized
that you were the obstacle. Whatin the world Cindy? Why would
you dare admit that wheneveryone else like we're totally
comfortable blaming everybodyelse, and everything else? What
(02:33):
happened?
Cindy Van Arnam (02:34):
Well, when I was a little kid, I climbed a
mountain with my dad, which isthe reference of the mountain,
that's where that comes from. Ithink I climb that mountain five
or six times when I was a littlekid, the first time I was five
years old. And my dad workedhard. He was a farmer. He was an
engineer. He was constantlyworking. And he was one of the
(02:57):
healthiest people I'd ever met,like what we thought physically
and mentally and all of thosepieces, but he worked so hard.
He died of a heart attack when Iwas 16. And so I created this
belief that life had to be hard.
That was just how it was you hadto hustle and grind. growing up
on a farm, you get that workethic where you just go, go go,
you're up at five in themorning, and you don't crash
(03:21):
until 10 at night. And that'sjust how it was and working on a
farm seven days a week, younever stop, there's never a day
off, the chickens always need tobe fed. And so I developed this
belief from a very young agethat that was how life was and
hearing stories about, you know,the universe's conspiracy to
separate you from your money andmoney doesn't grow on trees. And
(03:43):
so you just had to hustle. Thatwas how it was done. And
throughout that I had a seriesof very poor decisions in my
life, I did not takeresponsibility for any of my
choices. I ended up as a cocaineaddict, an alcoholic, I was
traveling all over the worldjust trying to figure out who I
was, could never hold a job formore than a year because I'd get
(04:05):
bored. I'm a bit of a rebel, Idon't do well being told what to
do. And throughout that I justknew I was an entrepreneur. But
what I saw of entrepreneurs wasthis big shiny lifestyle where
all I saw was on social media.
(04:26):
And I had gone to some of T HarvEker events and Brendon Burchard
events and it was just this rahrah rah. If you just do these
things, you'll be successful,except that when I sat down and
started doing those things, itwas really hard. And I couldn't
figure out why. I was like, whycan't I breakthrough? Why can't
I just do what he said to do,and all of a sudden have this
(04:49):
breakthrough. It's because mymind and my beliefs were
standing in my way. And so everytime I would try to do
something, I'd have this hugemountain in my way that was my
own brain. And so in discoveringthat I cleared out a lot of
those beliefs, removed themountain. And now I just float
down the stream.
Steve Brown (05:11):
So you call yourself a certified universal
laws coach, facilitator ofmastering The Brain Game, a
quantum numerologist. And, butwait, there's more, music
operations manager. My world so.
So in your story, you met thislady named Joy? Tell us about
(05:36):
that.
Cindy Van Arnam (05:41):
Oh my gosh, Joy. I still work with Joy to
this day. She's one of my bestfriends. She's a colleague.
We're actually business partnersnow. She's not really a mentor
so much anymore. But I met herwhen I had first started my
business. And I had started mybusiness as a virtual assistant.
So I was working behind thescenes, building the websites,
(06:01):
managing the technology. I wasgood with technology, but I
hated it. But it made money landin PayPal for me. And so I
thought that was the ticket.
That was the golden pass. And Imet her and she taught me
numerology. And at the time, Iwas not into anything spiritual.
It's like, what is this crazylady talking about. But when she
(06:23):
shared my numbers with me and mymathematical code, I couldn't
help but go, Wait a second.
There's something to this. Andso I dove down the rabbit hole
of numerology. And what Idiscovered is that it's
mathematics. It's not woowooit's not spiritual, it is
(06:44):
straight up math. And thatreally helped, kind of helped me
land into it. And so I startedstudying it started learning it,
it is probably one of the purestforms of personality assessments
that I've ever seen. And I'vetaken a lot trying to discover
who I am. From there she taughtme, she created the course
(07:04):
mastering The Brain Game, and Ibecame so obsessed with it,
because it changed my life. Itgot my mountain out of the way.
And it helped me to reallyunderstand the science of how
our brain operates and how wefunction and what holds us back.
And I became so obsessed with itthat I made her, just said let
me teach it, I was like, Thisneeds to be known worldwide. I'm
(07:26):
obsessed with brain gamingbecoming a household verb. And
from there I've just taken, ifJoy puts something out I take it
because it's magical. It'samazing. Everything she does is
good. But her work saved mylife.
Steve Brown (07:40):
The Brain Game, so I, I'm feeling a little
intimidated and maybe insecure.
But tell me what's The BrainGame?
Cindy Van Arnam (07:51):
Yeah, so The Brain Game is a 10 week journey,
a journey of transformation. Sowe start off with untangling
some of the roots that have beenplanted from past beliefs from
what our parents taught us, fromwhat we learned as we were
growing up and throughout lifeexperiences. And we kind of
untangle what's really going onin the brain so that we can
understand how the brainactually functions. So we spend
(08:14):
the first four weeks doing that.
And what I found with a lot of,I've taken a lot of personal
development courses in my life.
And what I find is that theytake you through this clearing
process, and then they say,Cool, now you're done, off you
go. But what happens is thebrain falls right back into old
patterns, because we're not, theuniverse abhors a vacuum. It
(08:37):
doesn't like empty space. So ifyou create empty space, it's
just going to fill back up withwhat you're used to. So what we
do in The Brain Game is we giveyou the tools of what's next.
How do you create the life thatyou want the business that you
want, the wealth that you want?
And so we provide the tools ofthat and how to take inspired
action, the 80-20 rule, there'sa lot of other pieces that go
(08:58):
into that. But it's anincredible course, I take it
every year, I teach it, and Itake it every year, because
every year there's anotherdeepening another layer of the
onion, you can pull back todiscover more about who you are,
what you want, and how to getit.
Steve Brown (09:16):
Wow. You know, and I think that people do wrestle
with a lot of things, you know,and I love the thing you and I
met in the marketing world, themarketing layer conversation,
and I love marketing that'sdesigned to really honor the way
(09:36):
that the brain cravescommunication. Okay. And so I'm
very fascinated and curiousabout this Brain Game, and how,
how we can start maybecommunicating to our own brains
better.
Cindy Van Arnam (09:53):
Mm hmm. Yeah, I mean, if you've ever heard that
voice in your head that says"Oh, could have done that
better. That was so stupid. Whatwere you thinking?" That's what
the brain does to us. And we canliterally brainwash ourselves to
believe something different. Thebrain doesn't know the
difference between witnessing anevent and actually experiencing
(10:16):
it. If you've ever watched asporting events, you know this
to be true, because you'resitting on the couch, and your
favorite team is skating downthe ice to go score the goal.
And you jump off the couch andthe adrenaline's pumping, you're
like, yeah, and you get soexcited, you're not playing,
you're just watching. But thebrain sends a rush of adrenaline
and those hormones into thebody, it believes you're
(10:39):
actually participating in thegame. So what we do in The Brain
Game is teach you how toparticipate in the game you want
to play. So if you want tocreate a beautiful relationship,
or a beautiful business, or youwant to create wealth for
yourself, then you have toparticipate in the game, by
teaching your brain how to thinkhow to talk to yourself, what to
(10:59):
visualize what to think aboutall the time, we get to control
our thoughts, we get to choosewhat we focus on and what we
don't, despite popular thinking.
Steve Brown (11:09):
So I love your quote, it says you realized that
you were working by 15 hours aday, seven days a week living,
PayPal, to PayPal just barelymaking ends meet. I think a lot
of people can relate to that. Ifnot, they're not experiencing
it. Now they have done it forsure in the past. So it's just
(11:33):
like a silver bullet, we justfix one little thing, and then
everything's good?
Cindy Van Arnam (11:38):
Well, it's not a silver bullet, there's no such
thing, you still have to do thework. But it's a different kind
of work.
Steve Brown (11:46):
Work is a four letter word, but this is good
work?
Cindy Van Arnam (11:51):
It's good work.
It's good work. And it's not thekind of work that means you're
sitting in front of yourcomputer for 15 hours a day,
seven days a week, busting yourbutt trying to make ends meet.
It's the spending timevisualizing what you want to
create for your life. It'sspending time dreaming and
imagining it to be true. It'sspending time out in nature,
(12:12):
just living life. We're humanbeings, not human doings. But
we've been trained by societythat we need to hustle and grind
to do do do do do. And then oneday, you'll just magically make
it. That's not true. It's notgoing to happen. The only way
it's going to happen is if youstep back, think about, Okay,
(12:33):
who am I? And how do I want toshow up in the world? What do I
really want? And focus all ofyour attention on that.
Steve Brown (12:45):
So our brains are this beautiful machines, but
it's really, it's amazing. It'sa daydreaming machine.
Cindy Van Arnam (12:51):
Yes, exactly.
Steve Brown (12:53):
And so we do Daydream, whether we like it or
not, whether we're driving ornot. It is doing its magic is
daydreaming. But for me, itseems a little bit. It's hard to
kind of control you'redaydreaming when often you don't
(13:15):
realize you're daydreaming 'tillyou're way down the road.
Cindy Van Arnam (13:20):
Yeah, this is one of the things I say to my
clients all the time, awarenessis everything, paying attention
to the thoughts you're thinkingall the time, because the mind
has a lot of power. But it ain'trunning the show. You get to
choose. And there's this part ofour ourselves that can observe
the mind can observe what'sgoing on in the brain. And it
(13:40):
takes practice to get to thatpoint where you go, Okay, what
am I thinking right now? What amI feeling right now? But as you
develop that awareness muscle,then you start to notice that
inner critic that's beating thecrap out of you like you would
never talk to a five year oldchild like that but you're
talking to yourself like that.
And when we bring awareness tothat, then we can start
interrupting it every time ithappens. Oh, I'm thinking that
(14:02):
thought again. What else could Ithink? Oh, I'm thinking that
thought again, how can Iinterrupt this? And there's
tools that we provide in TheBrain Game to help you shift
that. But it is as simple asbeing aware of what's going on
in your mind all the time.
Steve Brown (14:19):
How do you, so give us some tips on how to be more
aware or at least to startrecognizing that we are
daydreaming or beating up onourselves or being too hard on
ourselves.
Cindy Van Arnam (14:32):
Yeah, one of my favorite things to do is called,
Brendon Burchard introduced thisto me a long time ago in regards
to productivity, but I kind oftwisted it a little bit for my
own purposes. But it's calledtransition recovery. Because
oftentimes, we go from our dayto day tasks, just one after the
other after the other check,check, check, check it off the
list right and we're not pausingin between to move from one task
(14:57):
to the next consciously withawareness. So if we have a
particular task that needs to bedone, we come at it with like,
yeah, I'm really excited to dothis. And we get it done and an
hour later, if we just took amoment and just take a step
back, get up, go get a drink ofwater, how am I feeling right
now and just checking in withyourself, oh, I'm actually
(15:18):
feeling really tired, maybe Icould go for a walk and just
kind of get energized right now.
Or, actually, I really need abreak, I feel like crap right
now. Even just those littlethings are enough to help shift
because if you're doing thething, and then you just switch
to the next thing, and the nextthing, and the next thing, and
the next thing, at the end ofthe day, your shoulders are
sore, you got a headache, you'rekind of grumpy, you're tired.
(15:39):
And then you go home to yourspouse or significant other and
then you take it out on them.
And then you just repeat thecycle over and over and over
again. But if you're pausingjust for a moment, and checking
in, how am I feeling? What'sgoing on right now? And giving
yourself permission to take thebreak if you need it, not trying
(16:02):
to force things and climb amountain.
Steve Brown (16:04):
I want to pause here just for a moment and talk
to you about a program that wehave just released called ROI
QuickStart Academy for Authors.
Every day, I talk to businessowners just like you who
struggle with quickly gettingtheir fundamentals in place. We
want to create a greatfoundation and we want to grow
(16:25):
our business. But the thingsthat are in our way, our lack of
knowledge about the specifics,we should put in place, what
kind of technology what kind ofmessaging and what kind of
campaigns and that problemexists for authors as well. And
we just chill so good withauthors because, well, I'm an
author, and I understandeverything that you struggle
(16:48):
with, you have a great idea youhave a great book, but what do
you want to do? You want to getyour book in front of more
people? You want to make it easyfor them to find you? Learn how
they can schedule a time to talkwith you? Hire you for a
conference? Or maybe sign up forthe services that your book
promotes. So what is theQuickStart Academy for Authors?
Imagine working with a smallgroup of like minded authors,
(17:11):
and the experts from the ROIQuickStart Team, it's a great
way to get your messaging clearto be confident with the
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strategic campaign to get youmore of what you want from the
investment of your book. Tolearn more about the QuickStart
(17:32):
Academy for authors, you canvisit roionline.com or click in
the link in the show notesbelow. And now, back to this
episode.
You're working with a lot ofbusiness owners or folks that
are really wanting to takecontrol and drive bots better.
(17:57):
What are some of the commonthemes that you're seeing?
Cindy Van Arnam (18:01):
Now, one of the biggest ones is wealth
activation, which is one of myfavorite topics these days, it's
that I see a lot ofentrepreneurs who are just
struggling and they can't figureout the money piece. And money
isn't actually this thing thatsits in your bank account. It's
not real. And we have beentrained that money is
(18:21):
everything. We've been trainedto chase the almighty dollar.
Our minds hold a lot of beliefsaround what money actually is.
And so one of the things that Iwork with clients a lot is
understanding the energetics ofmoney and the relationship that
we have with money so that wecan create it without being
attached to it without thinkingthat money creates safety.
(18:43):
Because that's not true. If thebanks crash, we don't have any
money and we don't have anysafety. So that's not the issue
here. But money is an energetictool to help us to create the
life of our dreams. So forfocused on creating the life of
our dreams, first, the money isa side effect.
Steve Brown (19:00):
And yeah, maybe there's a big block in a lot of
folks because they haven't giventhemselves the permission to
receive it or to to be good ataccumulating it or generating
it. What's, what?
Cindy Van Arnam (19:16):
I see a lot of stories I see you know, the
money doesn't grow on trees, yougot to be evil to be rich, and
only the nasty people in theworld have money. If the world
is here. It's a conspiracy toseparate you from your money.
You know, we see the separationbetween rich and poor. And we
think that it's evil to be richand it's you know of service to
(19:40):
the world to be poor. Goduniverse source didn't give you
your gifts for you to starve.
You. We are all abundant. We allhave the capacity to create
incredible wealth, wealth forourselves and for the world in
service to the world. If youaren't making money, you can't
have as big of an impact.
(20:00):
I believe every entreprneur should be wealthy.
Steve Brown (20:06):
So the folks that you work with, give us some
insight on what it might be likeworking with you, right?
Cindy Van Arnam (20:15):
It's a lot of fun. I'm a bit of a rebel and I
don't play by the rules. Soworking with me is a lot of fun.
We have a lot of laughs. Butusually it depends on the
particular situation, what it isthat you're looking for, there's
a lot of different services thatI offer, I am almost always will
take somebody through masteringThe Brain Game first. It's a bit
(20:36):
of a prerequisite for workingwith me, in order to move into
any of the other things that wedo so that you know how the
brain works. Once you know howthe brain works, then everything
else just gets so much easier.
And so for me to try to teachany kind of business strategy,
or you know how to do this isthe strategic operations fees
where I support partner launchesaffiliate programs, I do a lot
(20:59):
of the spreadsheets and thingsbehind the scenes. But I won't
do that for you unless you knowhow your brain is operating and
you know, who you are and whatyou want. So usually The Brain
Game is the first step of comingto work with me. And then we go
from there.
Steve Brown (21:13):
So like, is there a book or curriculum? What? You
have the secret? You have thesecret curriculum?
Cindy Van Arnam (21:23):
Well, I wouldn't say it's a secret
curriculum. I'm very intuitive.
And I follow what I believe isinspired in that moment. The
Brain Game is a mapped outcurriculum, there is a 10 week
curriculum to that. But beyondthat, whatever you want. If you
want something, you can have itperiod. There are no ifs, ands
or buts about it. So dependingon what you want, then we go
(21:47):
from there. And I'll just createsomething customed for you.
Steve Brown (21:53):
So a quantum numerologist. You know, there's
a lot of misconceptions orthings about numerology. But I
think one of the big epiphanyfor me was that mathematics is
really the one true universallanguage. That it's, it's deep
(22:16):
in every, every domain of theworld, right?
Cindy Van Arnam (22:20):
Yep. Yeah, not that I always joke around the
numbers never lie, is even ifyou look at the scientific
process of observing nature, andthen coming back and reporting
what nature is doing, the biasof the human being is still at
play. We can't prove that thatscientists experience is real or
(22:43):
not. If we look around at oursurroundings, and everything
around us, everything is energy.
It's not an actual physicalthing we think it is. We
perceive it as as that. But oureyes are deceiving us, there are
nothing but waves and particles.
And so the math explains thewaves and particles, and all of
(23:04):
the quantum that we can't see.
But if I look at mysurroundings, and I look around,
I'm like, well, is that reallyreal? Like somebody might see
that as gray, somebody elsemight see that as purple. Right?
We've seen those posts on socialmedia between the blue dress and
the peach dress, or whatever itis, nobody really can agree on
anything. We can't agree on thedetails of a car accident. We
(23:24):
sure as heck can't agree onpolitics or education or
healthcare or anything else.
Because none of its real. Butthe math is real.
Steve Brown (23:36):
Yeah, so you know, I'm, I think, the light bulb
went off for me when I wasthinking of all the cultures
that have existed on Earth inour history. The common thing is
math if if we were to be droppedback in time, or even forward in
(23:57):
time, the one thing if we werecomfortable with math, would be
the one immediate way to relate.
Cindy Van Arnam (24:04):
Yeah, absolutely. You see the number
seven and nine in almost everyculture around the world. Even
ancient cultures, you see thethe temples, they have nine
layers, they will walk aroundseven times. The number seven is
very prevalent in the Bible. Wesee the numbers absolutely
everywhere. If you just flipthrough the Bible, you can't
(24:24):
deny that it is, there'snumerology all over the numbers
are there.
Steve Brown (24:31):
So how can one start benefiting from I guess a
better understanding of that?
Cindy Van Arnam (24:40):
Yeah, I mean, there's lots of ways you can
google what your life pathnumber is or whatever, you'll
get a very surface level ofwhat's going on. I do have a
free offer on my website calledmonthly momentum and mastery
where you can come in and learnhow to calculate the energy of
each day. So every day of theweek has a particular energy to
(25:02):
it based on the numbers onethrough nine. And just by
tapping into that alone withoutknowing all the other
calculations of who you are, andall those other pieces, you can
start to understand your own biorhythm. And you can start to
understand what days work foryou, and what days might you
might feel a little bit off. Andyou're not quite sure, I
actually live my life based on anine day cycle, not a seven day
(25:23):
week anymore. Because I knowthat there are particular days
where I'm fired up and ready togo and just like I can get the
things done. And then there'sother days where I'm like, time
for a nap. And so I will givemyself permission to take those
days off, maybe just ease offthe gas pedal a little bit. And
(25:44):
just understanding your own biorhythm gives you full permission
to live life to its fullestinstead of trying to force
things and make things happen.
Steve Brown (25:55):
Just good. There's so many directions to go with
this conversation, right?
Cindy Van Arnam (25:58):
I have a lot of rabbit holes.
Steve Brown (26:01):
And I'm trying to go, alright, but what can we
grab and apply to, you know, tobenefit us immediately in some,
some way to feel more in controlor to feel a little more
empowered about how we shouldbecause you know, a business
person, you have to makehundreds of decisions a day and
(26:24):
they have a battle, no? Whetheryou feel good or not, whether
it's a good energy, day or notyou're still are compelled to
make decisions,
Cindy Van Arnam (26:35):
Are you?
Steve Brown (26:37):
Well, you sure feel like it or people are waiting
for you. Right?
Cindy Van Arnam (26:40):
Right. The biggest piece of advice that I
could give any business owner,awareness is everything. If you
are making decisions from aplace of "I'm stressed out, I'm
worried I don't know how to dothis, I feel like I need to
force it", you're creating thesame results from that energy.
So I'm sure many people haveheard of the idea of
(27:02):
fight-flight versus rest-repose.
When we are in fight-flight,there are pieces of our brain
that are actually turning off,they, it's making it so that our
body can only run, freeze orfight. That's it, that's all we
have available to us. So ifwe're worried about money, or
we're worried about making theright decision, or if we're
tired, and we're trying to forcethings to happen, the energy
(27:23):
you're putting into that task iscreating the exact same results.
If you're in rest-repose, yourintuition is firing on all eight
cylinders, your parts of yourbrain are actually opening up to
receive information from thequantum field, you're breathing
at a deeper level, which meansyou're receiving more oxygen,
(27:45):
which is making your brain workeven better. And guess what you
make better decisions. Soawareness is everything. If you
are in fight-flight, stop, drop,walk away, get yourself back
into what I call dolphin brain,the rest-repose brain and those,
there's lots of different waysto do that. But you can't
(28:07):
interrupt it if you're not awareof it. So if you're just in
decision making mode, and youthink you need to make decisions
all day long, and then by theend of the day, you're like,
what did I even do? You're infight-flight all day long,
making decisions and the resultsyou're getting aren't going to
be what you want. But if youtake a moment in between each
task and say, How am I feelingright now? Take a deep breath,
(28:31):
go outside, get some fresh airdrink a glass of water,
something as simple as that canbring your brain back into that
rest-repose state where you'remaking better decisions.
Steve Brown (28:46):
So some words, some people might put terms like
meditation or prayer or on onthis. What are the commonalities
here that you're packaging thisconcept in a similar way? And
then before you answer that, isit like really frustrating to
(29:09):
talk to someone who's like that?
Not really tuned in to all the,all you're delivering here, I
mean that's part of yourprocess. Bu, but true, right?
Cindy Van Arnam (29:23):
Yeah, meditation is one tool that
helps us to get into thatrest-repose state. But there are
a multitude of tools. Someditation is not your jam, find
something else. I know lots ofpeople that like to just dance
around the living room, listento good music, painting,
drawing, any kind of creativeexpression can help shift that
too, because our emotions andour thoughts are nothing but
(29:47):
energy that's moving emotion,energy in motion, that's all it
is. And so we're designed toexperience our emotions for
about 15 minutes, and then theyshift until we judge the
emotion. So the moment thatwe're like, oh, I'm angry, and
then we think about all thereasons why we're angry, then we
(30:07):
get angrier and angrier andangrier, we perpetuate that. But
if we're focused on all thereasons why we're inspired and
lit up and excited, then weperpetuate that and we create
more of that, whatever that toolis, that gets you to that
doesn't matter. If you want tomeditate, cool, if you want to
go outside and walk in nature,cool. If you want to dance
around the living room, great. Ilike to cook that's my favorite
(30:31):
way of creating, where I've hada stressful day, I just go into
the kitchen and make a mess andget creative, and I feel better
at the end of it. So it's notnecessarily this spiritual, like
magical thing. It's just beingaware of how the brain
functions, and how results howyour brain is creating the
(30:52):
results. And if you are willingto just practice that awareness
for even two weeks, just giveyourself, put phone reminders in
put post it notes up, just writetransition recovery. And just
take a minute in between eachtask and take a deep breath,
watch the results, watch howmuch it will shift. And you'll
(31:15):
start noticing the inner critic,you'll start noticing that I
need to just get this done.
Versus I am so inspired rightnow. And I can't wait to do this
and be of service to my clientsand to the world. And to create
impact. It's a big difference.
And then you go to bed happyinstead of grumpy.
Steve Brown (31:36):
So how long? How long did it take you to remove
the mountain that you hadbecome? In your way? You became
aware. Okay. And then you had towork? Do the work, right? And
it's not like an easy one. Oftenwe can get this done in a day,
(31:57):
two days a week?
Cindy Van Arnam (31:58):
Yeah, no, it doesn't work out. And I always
say just because you do thiswork doesn't mean things don't
still happen. I'm stilltriggered, life still happens
things I still get angry. It'snot like all of a sudden, it's
rainbows and kittens and nothingbut lollipops. There's still
stuff that happens in my lifethat I have to navigate. But how
I respond to it has changed. Soif you're asking for timeline,
(32:25):
20 years, I guess, but in thelast year, I've really noticed a
shift. And I've noticed thatmost of my clients coming in
most of the people that aredoing this work, they're seeing
faster and faster results. Idon't know if you've noticed,
but it feels like time isspeeding up. It's because it is,
things are moving faster. So wehave the ability to shift this a
(32:46):
lot faster than it took me. Iwould say from the moment I took
Brain Game until now it's beenthree years, but I don't think
anybody has to wait that longanymore if they're willing to do
the work, the inner work
Steve Brown (32:59):
If there was every year that we questioned reality.
I mean, there has been all thesethings that happen this year is
like, unbelievable. If, if wewould have talked about hey, you
need to get kind of prepped togo buy some toilet paper, do
(33:21):
these things. If we would havehad this discussion a year ago,
then it'd be like, Cindy she'sweird, right?
Cindy Van Arnam (33:31):
Yeah, but now not weird anymore.
Steve Brown (33:33):
Right? But now it's like we've had unbelievable
things happen that we would havenever conceived never believed
never would know. And that's noway, actually way. Yeah, way. So
I think a lot of people are moreopen to wanting to understand
what in the world, right?
Cindy Van Arnam (33:56):
Yeah, the the being weird isn't weird anymore.
I remember when I first doveinto numerology, I was like so
afraid to share it and Iactually started off my practice
with pulling tarot cards. Andfor about two years, I never
told anybody that I was usingtarot cards because I was like,
Oh, no, that's like, reallyweird and woo woo. And, and then
(34:20):
one day, I was like, I'm gonnado a Facebook Live and pull
tarot cards for people. And itwasn't weird. It was so popular
and it boosted my visibilitythrough the roof. And I was
like, Okay, hold on a second.
And because I've been doing thiswork, and I live and breathe it,
I've been working with the fearof, you know, being strange and
being weird. I have a podcast,Rebel Radio. I don't care
(34:41):
anymore. You don't like it.
Don't listen to me. But I knowthat it works. I've seen it work
for myself, all of my clients.
I've had incredible results withthe people that I work with. And
I'm here to say own You'reweird. Just be you.
Steve Brown (35:01):
Yeah, that's a big thing right there.
Cindy Van Arnam (35:03):
Yeah.
Steve Brown (35:05):
So what? What is it that we need to? If we're
running a business, and we wantto own our weird a little bit,
you have to grow in confidence.
What are some things that we cando to grow and the confidence is
showing up and being comfortablewith our unique value that we
bring?
Cindy Van Arnam (35:26):
Mm hmm. Yeah, there's a couple of things to
that. Number one, awareness iseverything. There she goes,
again, noticing the self talk,if you're telling yourself, oh,
I suck. I'm not good at this. Ican't do this. Everybody's gonna
think I'm weird. Well, guesswhat? You're right. But if
you're telling yourself, okay,I'm going to lean into this, I'm
going to be open, I'm going tobe curious. I'm going to try it.
(35:47):
And if it doesn't work, well,then I'll tweak it. And I'll try
something different. But I'mwilling and open and curious to
see what happens. then guesswhat? You're right. The other
thing, practice. So they say,you know, the 10,000 hours makes
an expert, right? And I rememberwhen I was a virtual assistant,
I was working behind the scenesof my computer, I was not
(36:10):
visible. I built my business onword of mouth. I never did
video, Facebook Live nothinglike that. I'd never been on a
podcast. And I had somebodychallenged me to do a Facebook
Live. And I was like, Oh, no,no, no, no, no, no, I no, I work
best behind the scenes. Yeah,except that who I am is very
flamboyant, very out there andloves to be on video. I love to
(36:34):
be the center of attention. I'lladmit it. That's who I am. So I
did my first Facebook Live. Andit was horrible. It was the most
awkward, terrible thing ever.
But what I realized was that Iwas committed to becoming
visible. And so from that momenton, I did a facebook live every
single week day for three yearsstraight. Really good on video
(36:57):
now, but it didn't happen byaccident. It happened because I
was committed to the process.
And I practiced and I went at itwith this positive mindset of,
I'm gonna learn. I'm open. I'mcurious. I'm going to try this
and see what happens. Not Oh,you suck. You should never be on
(37:17):
video again, that was terrible.
I still keep that very firstFacebook Live. It comes up on my
Facebook memories every year.
And I just watch it to remindmyself.
Steve Brown (37:28):
Yeah, I like that saying The first is your worst.
Yeah. But it's also like, noone's watching. Really?
Cindy Van Arnam (37:36):
No, right? And I mean, when we're kids, when we
learn how to walk, we don'tjudge ourselves for falling
down, we just get back up againand do it again. And we keep
trying and trying and trying.
And pretty soon we know how towalk. But within we become
adults, and our brains are soprogrammed by everybody's
judgments and all of our ownself judgments that then we're
(37:56):
like, oh, I'm gonna look stupid.
Look stupid. Who cares?
Steve Brown (38:04):
Yeah, I realized I look stupid most of the time,
anyway, I'm just one thatshocked by it. Everyone else is
seeing it every day. Right?
Like, you know, the first timeyou've heard yourself, speak on
a recorded recording how youlike, that's my voice?
Cindy Van Arnam (38:17):
That's me?!
Steve Brown (38:20):
Really embarrassed.
But what you don't realize iseverybody hears and they just
accept you anyway.
Cindy Van Arnam (38:25):
Yeah, exactly.
You are your own worst criticmost of the time. And our self
judgment is really what stops us90% of the time, if not more
than that.
Steve Brown (38:38):
So The Brain Game, well, let's wrap up with a
little review maybe on threethings that we can start to
drive a little better up with,with those. What are those?
Cindy Van Arnam (38:52):
Yeah, so first and foremost, knowing who you
are. I don't care if you usenumerology or any kind of
personality test or whateverself reflection but understand
who you are, and really exploreit on a deep level. Not just I'm
an entrepreneur, but what kindof entrepreneur How do you show
up? What is it that, you what isyour key sabotage, like, just
(39:13):
notice and be aware of thosethings. Self Awareness is really
key. Also, know what you want.
So many of us are kind offlailing thinking that we should
want certain things, you know,as entrepreneurs, we should have
the six figure business, maybeyou don't want a six figure
business, maybe you only want anextra 500 bucks a month, but
here you are hustling andgrinding because somebody told
(39:35):
you you should have a six figurebusiness, right? So
understanding who you are andwhat you want. And then
understanding that if all you dois focus on those two things,
and nothing else outside of you,you can have it, period. It's
universal law.
Steve Brown (39:55):
Well, I think that we would be shocked that most of
us, like if we got asked thequestion just kind of, in a
surprising way. Hey, Steve, whatdo you want? It's like we're
stumped.
Cindy Van Arnam (40:11):
Yeah. Because we don't spend time thinking
about it. One of my questionsthat I always asked my clients,
what are your top three values?
And what do you want? If youknow those things, you can have
whatever you want. But you can'tget what you want. If you don't
know what you want, you need toknow what that is. So spend time
thinking about it, dreamingabout it, visualizing about it,
(40:31):
spend time in nature. I mean,Richard Branson was famous for
this. He spends more timedreaming than he does doing.
Olympic athletes spend more timein visualization than they do
participating in the physicalactivity of it. Those are the
ones that win. So if you want towin at life, dream about what
(40:52):
you want.
Steve Brown (40:57):
Cindy, so where can people connect with you who
maybe wanna get The Brain Gametightened up?
Cindy Van Arnam (41:06):
Yeah, absolutely. I am all over
Facebook and Instagram as CindyVan Arnam. And my website
cindyvanarnhem.com
Steve Brown (41:15):
Cindy, you've been an excellent guest, I really
enjoyed it.
Cindy Van Arnam (41:20):
Thanks. Always a pleasure.
Steve Brown (41:22):
Thanks for being on the ROI Online Podcast.
Cindy Van Arnam (41:25):
Thank you.
Steve Brown (41:27):
Thanks for listening to another fun episode
of the ROI Online Podcast. Formore, be sure to check out the
show notes of this episode. Andfeel free to connect with me on
LinkedIn where we can chat and Ican help direct you to the
resources you're searching for.
To learn more about how you cangrow your business better. Be
sure to pick up your copy of mybook, The Golden Toilet at
(41:48):
surprise, thegoldentoilet.comI'm Steve Brown, and we'll see
you next week on another funepisode of the ROI Online
Podcast.
It's good work.
And it's not the kind of workthat means you're sitting in
front of your computer for 15hours a day, seven days a week,
busting your butt trying to makeends meet. It's the spending
time visualizing what you wantto create for your life. It's
spending time dreaming andimagining it to be true. It's
spending time out in nature,just living life, we're human
(00:26):
beings, not human doings. Butwe've been trained by society
that we need to hustle and grindto do do do do do. And then one
day, you'll just magically makeit. That's not true. It's not
going to happen. The only wayit's going to happen is if you
step back, think about, Okay,who am I? And how do I want to
(00:46):
show up in the world? What do Ireally want?
Steve Brown (00:52):
Hi, everybody, welcome to the ROI Online
Podcast where we believe you,the courageous entrepreneurs of
our day, are the invisibleheroes of our economy. You not
only improve our world with yourideas, your grit and your
passion, but you make our worldbetter. I'm Steve Brown. And
this is a place where we havegreat conversations with winners
(01:15):
just like you while we laugh andlearn together.
Cindy van Arnam, welcome to theROI Online Podcast.
Cindy Van Arnam (01:27):
Thank you for having me. I'm excited to be on
the show.
Steve Brown (01:31):
I'm excited to have you. So the folks that are
listening, obviously in the veryfirst opening of a podcast, they
decide whether they want tolisten to this or not. Right?
And like what in the world doesCindy have to share with us?
Well, let me let me just askyou. She has this beautiful
(01:52):
journey. But I think somethingthat will all relate to the
folks that listen to this, thatshe'd created this belief that
life had to be hard. And throughher journey, she finally
understood that she was this bigmountain that she had put in the
(02:12):
way and was having to climb, andit was hard. And she realized
that you were the obstacle. Whatin the world Cindy? Why would
you dare admit that wheneveryone else like we're totally
comfortable blaming everybodyelse, and everything else? What
(02:33):
happened?
Cindy Van Arnam (02:34):
Well, when I was a little kid, I climbed a
mountain with my dad, which isthe reference of the mountain,
that's where that comes from. Ithink I climb that mountain five
or six times when I was a littlekid, the first time I was five
years old. And my dad workedhard. He was a farmer. He was an
engineer. He was constantlyworking. And he was one of the
(02:57):
healthiest people I'd ever met,like what we thought physically
and mentally and all of thosepieces, but he worked so hard.
He died of a heart attack when Iwas 16. And so I created this
belief that life had to be hard.
That was just how it was you hadto hustle and grind. growing up
on a farm, you get that workethic where you just go, go go,
you're up at five in themorning, and you don't crash
(03:21):
until 10 at night. And that'sjust how it was and working on a
farm seven days a week, younever stop, there's never a day
off, the chickens always need tobe fed. And so I developed this
belief from a very young agethat that was how life was and
hearing stories about, you know,the universe's conspiracy to
separate you from your money andmoney doesn't grow on trees. And
(03:43):
so you just had to hustle. Thatwas how it was done. And
throughout that I had a seriesof very poor decisions in my
life, I did not takeresponsibility for any of my
choices. I ended up as a cocaineaddict, an alcoholic, I was
traveling all over the worldjust trying to figure out who I
was, could never hold a job formore than a year because I'd get
(04:05):
bored. I'm a bit of a rebel, Idon't do well being told what to
do. And throughout that I justknew I was an entrepreneur. But
what I saw of entrepreneurs wasthis big shiny lifestyle where
all I saw was on social media.
(04:26):
And I had gone to some of T HarvEker events and Brendon Burchard
events and it was just this rahrah rah. If you just do these
things, you'll be successful,except that when I sat down and
started doing those things, itwas really hard. And I couldn't
figure out why. I was like, whycan't I breakthrough? Why can't
I just do what he said to do,and all of a sudden have this
(04:49):
breakthrough. It's because mymind and my beliefs were
standing in my way. And so everytime I would try to do
something, I'd have this hugemountain in my way that was my
own brain. And so in discoveringthat I cleared out a lot of
those beliefs, removed themountain. And now I just float
down the stream.
Steve Brown (05:11):
So you call yourself a certified universal
laws coach, facilitator ofmastering The Brain Game, a
quantum numerologist. And, butwait, there's more, music
operations manager. My world so.
So in your story, you met thislady named Joy? Tell us about
(05:36):
that.
Cindy Van Arnam (05:41):
Oh my gosh, Joy. I still work with Joy to
this day. She's one of my bestfriends. She's a colleague.
We're actually business partnersnow. She's not really a mentor
so much anymore. But I met herwhen I had first started my
business. And I had started mybusiness as a virtual assistant.
So I was working behind thescenes, building the websites,
(06:01):
managing the technology. I wasgood with technology, but I
hated it. But it made money landin PayPal for me. And so I
thought that was the ticket.
That was the golden pass. And Imet her and she taught me
numerology. And at the time, Iwas not into anything spiritual.
It's like, what is this crazylady talking about. But when she
(06:23):
shared my numbers with me and mymathematical code, I couldn't
help but go, Wait a second.
There's something to this. Andso I dove down the rabbit hole
of numerology. And what Idiscovered is that it's
mathematics. It's not woowooit's not spiritual, it is
(06:44):
straight up math. And thatreally helped, kind of helped me
land into it. And so I startedstudying it started learning it,
it is probably one of the purestforms of personality assessments
that I've ever seen. And I'vetaken a lot trying to discover
who I am. From there she taughtme, she created the course
(07:04):
mastering The Brain Game, and Ibecame so obsessed with it,
because it changed my life. Itgot my mountain out of the way.
And it helped me to reallyunderstand the science of how
our brain operates and how wefunction and what holds us back.
And I became so obsessed with itthat I made her, just said let
me teach it, I was like, Thisneeds to be known worldwide. I'm
(07:26):
obsessed with brain gamingbecoming a household verb. And
from there I've just taken, ifJoy puts something out I take it
because it's magical. It'samazing. Everything she does is
good. But her work saved mylife.
Steve Brown (07:40):
The Brain Game, so I, I'm feeling a little
intimidated and maybe insecure.
But tell me what's The BrainGame?
Cindy Van Arnam (07:51):
Yeah, so The Brain Game is a 10 week journey,
a journey of transformation. Sowe start off with untangling
some of the roots that have beenplanted from past beliefs from
what our parents taught us, fromwhat we learned as we were
growing up and throughout lifeexperiences. And we kind of
untangle what's really going onin the brain so that we can
understand how the brainactually functions. So we spend
(08:14):
the first four weeks doing that.
And what I found with a lot of,I've taken a lot of personal
development courses in my life.
And what I find is that theytake you through this clearing
process, and then they say,Cool, now you're done, off you
go. But what happens is thebrain falls right back into old
patterns, because we're not, theuniverse abhors a vacuum. It
(08:37):
doesn't like empty space. So ifyou create empty space, it's
just going to fill back up withwhat you're used to. So what we
do in The Brain Game is we giveyou the tools of what's next.
How do you create the life thatyou want the business that you
want, the wealth that you want?
And so we provide the tools ofthat and how to take inspired
action, the 80-20 rule, there'sa lot of other pieces that go
(08:58):
into that. But it's anincredible course, I take it
every year, I teach it, and Itake it every year, because
every year there's anotherdeepening another layer of the
onion, you can pull back todiscover more about who you are,
what you want, and how to getit.
Steve Brown (09:16):
Wow. You know, and I think that people do wrestle
with a lot of things, you know,and I love the thing you and I
met in the marketing world, themarketing layer conversation,
and I love marketing that'sdesigned to really honor the way
(09:36):
that the brain cravescommunication. Okay. And so I'm
very fascinated and curiousabout this Brain Game, and how,
how we can start maybecommunicating to our own brains
better.
Cindy Van Arnam (09:53):
Mm hmm. Yeah, I mean, if you've ever heard that
voice in your head that says"Oh, could have done that
better. That was so stupid. Whatwere you thinking?" That's what
the brain does to us. And we canliterally brainwash ourselves to
believe something different. Thebrain doesn't know the
difference between witnessing anevent and actually experiencing
(10:16):
it. If you've ever watched asporting events, you know this
to be true, because you'resitting on the couch, and your
favorite team is skating downthe ice to go score the goal.
And you jump off the couch andthe adrenaline's pumping, you're
like, yeah, and you get soexcited, you're not playing,
you're just watching. But thebrain sends a rush of adrenaline
and those hormones into thebody, it believes you're
(10:39):
actually participating in thegame. So what we do in The Brain
Game is teach you how toparticipate in the game you want
to play. So if you want tocreate a beautiful relationship,
or a beautiful business, or youwant to create wealth for
yourself, then you have toparticipate in the game, by
teaching your brain how to thinkhow to talk to yourself, what to
(10:59):
visualize what to think aboutall the time, we get to control
our thoughts, we get to choosewhat we focus on and what we
don't, despite popular thinking.
Steve Brown (11:09):
So I love your quote, it says you realized that
you were working by 15 hours aday, seven days a week living,
PayPal, to PayPal just barelymaking ends meet. I think a lot
of people can relate to that. Ifnot, they're not experiencing
it. Now they have done it forsure in the past. So it's just
(11:33):
like a silver bullet, we justfix one little thing, and then
everything's good?
Cindy Van Arnam (11:38):
Well, it's not a silver bullet, there's no such
thing, you still have to do thework. But it's a different kind
of work.
Steve Brown (11:46):
Work is a four letter word, but this is good
work?
Cindy Van Arnam (11:51):
It's good work.
It's good work. And it's not thekind of work that means you're
sitting in front of yourcomputer for 15 hours a day,
seven days a week, busting yourbutt trying to make ends meet.
It's the spending timevisualizing what you want to
create for your life. It'sspending time dreaming and
imagining it to be true. It'sspending time out in nature,
(12:12):
just living life. We're humanbeings, not human doings. But
we've been trained by societythat we need to hustle and grind
to do do do do do. And then oneday, you'll just magically make
it. That's not true. It's notgoing to happen. The only way
it's going to happen is if youstep back, think about, Okay,
(12:33):
who am I? And how do I want toshow up in the world? What do I
really want? And focus all ofyour attention on that.
Steve Brown (12:45):
So our brains are this beautiful machines, but
it's really, it's amazing. It'sa daydreaming machine.
Cindy Van Arnam (12:51):
Yes, exactly.
Steve Brown (12:53):
And so we do Daydream, whether we like it or
not, whether we're driving ornot. It is doing its magic is
daydreaming. But for me, itseems a little bit. It's hard to
kind of control you'redaydreaming when often you don't
(13:15):
realize you're daydreaming 'tillyou're way down the road.
Cindy Van Arnam (13:20):
Yeah, this is one of the things I say to my
clients all the time, awarenessis everything, paying attention
to the thoughts you're thinkingall the time, because the mind
has a lot of power. But it ain'trunning the show. You get to
choose. And there's this part ofour ourselves that can observe
the mind can observe what'sgoing on in the brain. And it
(13:40):
takes practice to get to thatpoint where you go, Okay, what
am I thinking right now? What amI feeling right now? But as you
develop that awareness muscle,then you start to notice that
inner critic that's beating thecrap out of you like you would
never talk to a five year oldchild like that but you're
talking to yourself like that.
And when we bring awareness tothat, then we can start
interrupting it every time ithappens. Oh, I'm thinking that
(14:02):
thought again. What else could Ithink? Oh, I'm thinking that
thought again, how can Iinterrupt this? And there's
tools that we provide in TheBrain Game to help you shift
that. But it is as simple asbeing aware of what's going on
in your mind all the time.
Steve Brown (14:19):
How do you, so give us some tips on how to be more
aware or at least to startrecognizing that we are
daydreaming or beating up onourselves or being too hard on
ourselves.
Cindy Van Arnam (14:32):
Yeah, one of my favorite things to do is called,
Brendon Burchard introduced thisto me a long time ago in regards
to productivity, but I kind oftwisted it a little bit for my
own purposes. But it's calledtransition recovery. Because
oftentimes, we go from our dayto day tasks, just one after the
other after the other check,check, check, check it off the
list right and we're not pausingin between to move from one task
(14:57):
to the next consciously withawareness. So if we have a
particular task that needs to bedone, we come at it with like,
yeah, I'm really excited to dothis. And we get it done and an
hour later, if we just took amoment and just take a step
back, get up, go get a drink ofwater, how am I feeling right
now and just checking in withyourself, oh, I'm actually
(15:18):
feeling really tired, maybe Icould go for a walk and just
kind of get energized right now.
Or, actually, I really need abreak, I feel like crap right
now. Even just those littlethings are enough to help shift
because if you're doing thething, and then you just switch
to the next thing, and the nextthing, and the next thing, and
the next thing, at the end ofthe day, your shoulders are
sore, you got a headache, you'rekind of grumpy, you're tired.
(15:39):
And then you go home to yourspouse or significant other and
then you take it out on them.
And then you just repeat thecycle over and over and over
again. But if you're pausingjust for a moment, and checking
in, how am I feeling? What'sgoing on right now? And giving
yourself permission to take thebreak if you need it, not trying
(16:02):
to force things and climb amountain.
Steve Brown (16:04):
I want to pause here just for a moment and talk
to you about a program that wehave just released called ROI
QuickStart Academy for Authors.
Every day, I talk to businessowners just like you who
struggle with quickly gettingtheir fundamentals in place. We
want to create a greatfoundation and we want to grow
(16:25):
our business. But the thingsthat are in our way, our lack of
knowledge about the specifics,we should put in place, what
kind of technology what kind ofmessaging and what kind of
campaigns and that problemexists for authors as well. And
we just chill so good withauthors because, well, I'm an
author, and I understandeverything that you struggle
(16:48):
with, you have a great idea youhave a great book, but what do
you want to do? You want to getyour book in front of more
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Imagine working with a smallgroup of like minded authors,
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investment of your book. Tolearn more about the QuickStart
(17:32):
Academy for authors, you canvisit roionline.com or click in
the link in the show notesbelow. And now, back to this
episode.
You're working with a lot ofbusiness owners or folks that
are really wanting to takecontrol and drive bots better.
(17:57):
What are some of the commonthemes that you're seeing?
Cindy Van Arnam (18:01):
Now, one of the biggest ones is wealth
activation, which is one of myfavorite topics these days, it's
that I see a lot ofentrepreneurs who are just
struggling and they can't figureout the money piece. And money
isn't actually this thing thatsits in your bank account. It's
not real. And we have beentrained that money is
(18:21):
everything. We've been trainedto chase the almighty dollar.
Our minds hold a lot of beliefsaround what money actually is.
And so one of the things that Iwork with clients a lot is
understanding the energetics ofmoney and the relationship that
we have with money so that wecan create it without being
attached to it without thinkingthat money creates safety.
(18:43):
Because that's not true. If thebanks crash, we don't have any
money and we don't have anysafety. So that's not the issue
here. But money is an energetictool to help us to create the
life of our dreams. So forfocused on creating the life of
our dreams, first, the money isa side effect.
Steve Brown (19:00):
And yeah, maybe there's a big block in a lot of
folks because they haven't giventhemselves the permission to
receive it or to to be good ataccumulating it or generating
it. What's, what?
Cindy Van Arnam (19:16):
I see a lot of stories I see you know, the
money doesn't grow on trees, yougot to be evil to be rich, and
only the nasty people in theworld have money. If the world
is here. It's a conspiracy toseparate you from your money.
You know, we see the separationbetween rich and poor. And we
think that it's evil to be richand it's you know of service to
(19:40):
the world to be poor. Goduniverse source didn't give you
your gifts for you to starve.
You. We are all abundant. We allhave the capacity to create
incredible wealth, wealth forourselves and for the world in
service to the world. If youaren't making money, you can't
have as big of an impact.
(20:00):
I believe every entreprneur should be wealthy.
Steve Brown (20:06):
So the folks that you work with, give us some
insight on what it might be likeworking with you, right?
Cindy Van Arnam (20:15):
It's a lot of fun. I'm a bit of a rebel and I
don't play by the rules. Soworking with me is a lot of fun.
We have a lot of laughs. Butusually it depends on the
particular situation, what it isthat you're looking for, there's
a lot of different services thatI offer, I am almost always will
take somebody through masteringThe Brain Game first. It's a bit
(20:36):
of a prerequisite for workingwith me, in order to move into
any of the other things that wedo so that you know how the
brain works. Once you know howthe brain works, then everything
else just gets so much easier.
And so for me to try to teachany kind of business strategy,
or you know how to do this isthe strategic operations fees
where I support partner launchesaffiliate programs, I do a lot
(20:59):
of the spreadsheets and thingsbehind the scenes. But I won't
do that for you unless you knowhow your brain is operating and
you know, who you are and whatyou want. So usually The Brain
Game is the first step of comingto work with me. And then we go
from there.
Steve Brown (21:13):
So like, is there a book or curriculum? What? You
have the secret? You have thesecret curriculum?
Cindy Van Arnam (21:23):
Well, I wouldn't say it's a secret
curriculum. I'm very intuitive.
And I follow what I believe isinspired in that moment. The
Brain Game is a mapped outcurriculum, there is a 10 week
curriculum to that. But beyondthat, whatever you want. If you
want something, you can have itperiod. There are no ifs, ands
or buts about it. So dependingon what you want, then we go
(21:47):
from there. And I'll just createsomething customed for you.
Steve Brown (21:53):
So a quantum numerologist. You know, there's
a lot of misconceptions orthings about numerology. But I
think one of the big epiphanyfor me was that mathematics is
really the one true universallanguage. That it's, it's deep
(22:16):
in every, every domain of theworld, right?
Cindy Van Arnam (22:20):
Yep. Yeah, not that I always joke around the
numbers never lie, is even ifyou look at the scientific
process of observing nature, andthen coming back and reporting
what nature is doing, the biasof the human being is still at
play. We can't prove that thatscientists experience is real or
(22:43):
not. If we look around at oursurroundings, and everything
around us, everything is energy.
It's not an actual physicalthing we think it is. We
perceive it as as that. But oureyes are deceiving us, there are
nothing but waves and particles.
And so the math explains thewaves and particles, and all of
(23:04):
the quantum that we can't see.
But if I look at mysurroundings, and I look around,
I'm like, well, is that reallyreal? Like somebody might see
that as gray, somebody elsemight see that as purple. Right?
We've seen those posts on socialmedia between the blue dress and
the peach dress, or whatever itis, nobody really can agree on
anything. We can't agree on thedetails of a car accident. We
(23:24):
sure as heck can't agree onpolitics or education or
healthcare or anything else.
Because none of its real. Butthe math is real.
Steve Brown (23:36):
Yeah, so you know, I'm, I think, the light bulb
went off for me when I wasthinking of all the cultures
that have existed on Earth inour history. The common thing is
math if if we were to be droppedback in time, or even forward in
(23:57):
time, the one thing if we werecomfortable with math, would be
the one immediate way to relate.
Cindy Van Arnam (24:04):
Yeah, absolutely. You see the number
seven and nine in almost everyculture around the world. Even
ancient cultures, you see thethe temples, they have nine
layers, they will walk aroundseven times. The number seven is
very prevalent in the Bible. Wesee the numbers absolutely
everywhere. If you just flipthrough the Bible, you can't
(24:24):
deny that it is, there'snumerology all over the numbers
are there.
Steve Brown (24:31):
So how can one start benefiting from I guess a
better understanding of that?
Cindy Van Arnam (24:40):
Yeah, I mean, there's lots of ways you can
google what your life pathnumber is or whatever, you'll
get a very surface level ofwhat's going on. I do have a
free offer on my website calledmonthly momentum and mastery
where you can come in and learnhow to calculate the energy of
each day. So every day of theweek has a particular energy to
(25:02):
it based on the numbers onethrough nine. And just by
tapping into that alone withoutknowing all the other
calculations of who you are, andall those other pieces, you can
start to understand your own biorhythm. And you can start to
understand what days work foryou, and what days might you
might feel a little bit off. Andyou're not quite sure, I
actually live my life based on anine day cycle, not a seven day
(25:23):
week anymore. Because I knowthat there are particular days
where I'm fired up and ready togo and just like I can get the
things done. And then there'sother days where I'm like, time
for a nap. And so I will givemyself permission to take those
days off, maybe just ease offthe gas pedal a little bit. And
(25:44):
just understanding your own biorhythm gives you full permission
to live life to its fullestinstead of trying to force
things and make things happen.
Steve Brown (25:55):
Just good. There's so many directions to go with
this conversation, right?
Cindy Van Arnam (25:58):
I have a lot of rabbit holes.
Steve Brown (26:01):
And I'm trying to go, alright, but what can we
grab and apply to, you know, tobenefit us immediately in some,
some way to feel more in controlor to feel a little more
empowered about how we shouldbecause you know, a business
person, you have to makehundreds of decisions a day and
(26:24):
they have a battle, no? Whetheryou feel good or not, whether
it's a good energy, day or notyou're still are compelled to
make decisions,
Cindy Van Arnam (26:35):
Are you?
Steve Brown (26:37):
Well, you sure feel like it or people are waiting
for you. Right?
Cindy Van Arnam (26:40):
Right. The biggest piece of advice that I
could give any business owner,awareness is everything. If you
are making decisions from aplace of "I'm stressed out, I'm
worried I don't know how to dothis, I feel like I need to
force it", you're creating thesame results from that energy.
So I'm sure many people haveheard of the idea of
(27:02):
fight-flight versus rest-repose.
When we are in fight-flight,there are pieces of our brain
that are actually turning off,they, it's making it so that our
body can only run, freeze orfight. That's it, that's all we
have available to us. So ifwe're worried about money, or
we're worried about making theright decision, or if we're
tired, and we're trying to forcethings to happen, the energy
(27:23):
you're putting into that task iscreating the exact same results.
If you're in rest-repose, yourintuition is firing on all eight
cylinders, your parts of yourbrain are actually opening up to
receive information from thequantum field, you're breathing
at a deeper level, which meansyou're receiving more oxygen,
(27:45):
which is making your brain workeven better. And guess what you
make better decisions. Soawareness is everything. If you
are in fight-flight, stop, drop,walk away, get yourself back
into what I call dolphin brain,the rest-repose brain and those,
there's lots of different waysto do that. But you can't
(28:07):
interrupt it if you're not awareof it. So if you're just in
decision making mode, and youthink you need to make decisions
all day long, and then by theend of the day, you're like,
what did I even do? You're infight-flight all day long,
making decisions and the resultsyou're getting aren't going to
be what you want. But if youtake a moment in between each
task and say, How am I feelingright now? Take a deep breath,
(28:31):
go outside, get some fresh airdrink a glass of water,
something as simple as that canbring your brain back into that
rest-repose state where you'remaking better decisions.
Steve Brown (28:46):
So some words, some people might put terms like
meditation or prayer or on onthis. What are the commonalities
here that you're packaging thisconcept in a similar way? And
then before you answer that, isit like really frustrating to
(29:09):
talk to someone who's like that?
Not really tuned in to all the,all you're delivering here, I
mean that's part of yourprocess. Bu, but true, right?
Cindy Van Arnam (29:23):
Yeah, meditation is one tool that
helps us to get into thatrest-repose state. But there are
a multitude of tools. Someditation is not your jam, find
something else. I know lots ofpeople that like to just dance
around the living room, listento good music, painting,
drawing, any kind of creativeexpression can help shift that
too, because our emotions andour thoughts are nothing but
(29:47):
energy that's moving emotion,energy in motion, that's all it
is. And so we're designed toexperience our emotions for
about 15 minutes, and then theyshift until we judge the
emotion. So the moment thatwe're like, oh, I'm angry, and
then we think about all thereasons why we're angry, then we
(30:07):
get angrier and angrier andangrier, we perpetuate that. But
if we're focused on all thereasons why we're inspired and
lit up and excited, then weperpetuate that and we create
more of that, whatever that toolis, that gets you to that
doesn't matter. If you want tomeditate, cool, if you want to
go outside and walk in nature,cool. If you want to dance
around the living room, great. Ilike to cook that's my favorite
(30:31):
way of creating, where I've hada stressful day, I just go into
the kitchen and make a mess andget creative, and I feel better
at the end of it. So it's notnecessarily this spiritual, like
magical thing. It's just beingaware of how the brain
functions, and how results howyour brain is creating the
(30:52):
results. And if you are willingto just practice that awareness
for even two weeks, just giveyourself, put phone reminders in
put post it notes up, just writetransition recovery. And just
take a minute in between eachtask and take a deep breath,
watch the results, watch howmuch it will shift. And you'll
(31:15):
start noticing the inner critic,you'll start noticing that I
need to just get this done.
Versus I am so inspired rightnow. And I can't wait to do this
and be of service to my clientsand to the world. And to create
impact. It's a big difference.
And then you go to bed happyinstead of grumpy.
Steve Brown (31:36):
So how long? How long did it take you to remove
the mountain that you hadbecome? In your way? You became
aware. Okay. And then you had towork? Do the work, right? And
it's not like an easy one. Oftenwe can get this done in a day,
(31:57):
two days a week?
Cindy Van Arnam (31:58):
Yeah, no, it doesn't work out. And I always
say just because you do thiswork doesn't mean things don't
still happen. I'm stilltriggered, life still happens
things I still get angry. It'snot like all of a sudden, it's
rainbows and kittens and nothingbut lollipops. There's still
stuff that happens in my lifethat I have to navigate. But how
I respond to it has changed. Soif you're asking for timeline,
(32:25):
20 years, I guess, but in thelast year, I've really noticed a
shift. And I've noticed thatmost of my clients coming in
most of the people that aredoing this work, they're seeing
faster and faster results. Idon't know if you've noticed,
but it feels like time isspeeding up. It's because it is,
things are moving faster. So wehave the ability to shift this a
(32:46):
lot faster than it took me. Iwould say from the moment I took
Brain Game until now it's beenthree years, but I don't think
anybody has to wait that longanymore if they're willing to do
the work, the inner work
Steve Brown (32:59):
If there was every year that we questioned reality.
I mean, there has been all thesethings that happen this year is
like, unbelievable. If, if wewould have talked about hey, you
need to get kind of prepped togo buy some toilet paper, do
(33:21):
these things. If we would havehad this discussion a year ago,
then it'd be like, Cindy she'sweird, right?
Cindy Van Arnam (33:31):
Yeah, but now not weird anymore.
Steve Brown (33:33):
Right? But now it's like we've had unbelievable
things happen that we would havenever conceived never believed
never would know. And that's noway, actually way. Yeah, way. So
I think a lot of people are moreopen to wanting to understand
what in the world, right?
Cindy Van Arnam (33:56):
Yeah, the the being weird isn't weird anymore.
I remember when I first doveinto numerology, I was like so
afraid to share it and Iactually started off my practice
with pulling tarot cards. Andfor about two years, I never
told anybody that I was usingtarot cards because I was like,
Oh, no, that's like, reallyweird and woo woo. And, and then
(34:20):
one day, I was like, I'm gonnado a Facebook Live and pull
tarot cards for people. And itwasn't weird. It was so popular
and it boosted my visibilitythrough the roof. And I was
like, Okay, hold on a second.
And because I've been doing thiswork, and I live and breathe it,
I've been working with the fearof, you know, being strange and
being weird. I have a podcast,Rebel Radio. I don't care
(34:41):
anymore. You don't like it.
Don't listen to me. But I knowthat it works. I've seen it work
for myself, all of my clients.
I've had incredible results withthe people that I work with. And
I'm here to say own You'reweird. Just be you.
Steve Brown (35:01):
Yeah, that's a big thing right there.
Cindy Van Arnam (35:03):
Yeah.
Steve Brown (35:05):
So what? What is it that we need to? If we're
running a business, and we wantto own our weird a little bit,
you have to grow in confidence.
What are some things that we cando to grow and the confidence is
showing up and being comfortablewith our unique value that we
bring?
Cindy Van Arnam (35:26):
Mm hmm. Yeah, there's a couple of things to
that. Number one, awareness iseverything. There she goes,
again, noticing the self talk,if you're telling yourself, oh,
I suck. I'm not good at this. Ican't do this. Everybody's gonna
think I'm weird. Well, guesswhat? You're right. But if
you're telling yourself, okay,I'm going to lean into this, I'm
going to be open, I'm going tobe curious. I'm going to try it.
(35:47):
And if it doesn't work, well,then I'll tweak it. And I'll try
something different. But I'mwilling and open and curious to
see what happens. then guesswhat? You're right. The other
thing, practice. So they say,you know, the 10,000 hours makes
an expert, right? And I rememberwhen I was a virtual assistant,
I was working behind the scenesof my computer, I was not
(36:10):
visible. I built my business onword of mouth. I never did
video, Facebook Live nothinglike that. I'd never been on a
podcast. And I had somebodychallenged me to do a Facebook
Live. And I was like, Oh, no,no, no, no, no, no, I no, I work
best behind the scenes. Yeah,except that who I am is very
flamboyant, very out there andloves to be on video. I love to
(36:34):
be the center of attention. I'lladmit it. That's who I am. So I
did my first Facebook Live. Andit was horrible. It was the most
awkward, terrible thing ever.
But what I realized was that Iwas committed to becoming
visible. And so from that momenton, I did a facebook live every
single week day for three yearsstraight. Really good on video
(36:57):
now, but it didn't happen byaccident. It happened because I
was committed to the process.
And I practiced and I went at itwith this positive mindset of,
I'm gonna learn. I'm open. I'mcurious. I'm going to try this
and see what happens. Not Oh,you suck. You should never be on
(37:17):
video again, that was terrible.
I still keep that very firstFacebook Live. It comes up on my
Facebook memories every year.
And I just watch it to remindmyself.
Steve Brown (37:28):
Yeah, I like that saying The first is your worst.
Yeah. But it's also like, noone's watching. Really?
Cindy Van Arnam (37:36):
No, right? And I mean, when we're kids, when we
learn how to walk, we don'tjudge ourselves for falling
down, we just get back up againand do it again. And we keep
trying and trying and trying.
And pretty soon we know how towalk. But within we become
adults, and our brains are soprogrammed by everybody's
judgments and all of our ownself judgments that then we're
(37:56):
like, oh, I'm gonna look stupid.
Look stupid. Who cares?
Steve Brown (38:04):
Yeah, I realized I look stupid most of the time,
anyway, I'm just one thatshocked by it. Everyone else is
seeing it every day. Right?
Like, you know, the first timeyou've heard yourself, speak on
a recorded recording how youlike, that's my voice?
Cindy Van Arnam (38:17):
That's me?!
Steve Brown (38:20):
Really embarrassed.
But what you don't realize iseverybody hears and they just
accept you anyway.
Cindy Van Arnam (38:25):
Yeah, exactly.
You are your own worst criticmost of the time. And our self
judgment is really what stops us90% of the time, if not more
than that.
Steve Brown (38:38):
So The Brain Game, well, let's wrap up with a
little review maybe on threethings that we can start to
drive a little better up with,with those. What are those?
Cindy Van Arnam (38:52):
Yeah, so first and foremost, knowing who you
are. I don't care if you usenumerology or any kind of
personality test or whateverself reflection but understand
who you are, and really exploreit on a deep level. Not just I'm
an entrepreneur, but what kindof entrepreneur How do you show
up? What is it that, you what isyour key sabotage, like, just
(39:13):
notice and be aware of thosethings. Self Awareness is really
key. Also, know what you want.
So many of us are kind offlailing thinking that we should
want certain things, you know,as entrepreneurs, we should have
the six figure business, maybeyou don't want a six figure
business, maybe you only want anextra 500 bucks a month, but
here you are hustling andgrinding because somebody told
(39:35):
you you should have a six figurebusiness, right? So
understanding who you are andwhat you want. And then
understanding that if all you dois focus on those two things,
and nothing else outside of you,you can have it, period. It's
universal law.
Steve Brown (39:55):
Well, I think that we would be shocked that most of
us, like if we got asked thequestion just kind of, in a
surprising way. Hey, Steve, whatdo you want? It's like we're
stumped.
Cindy Van Arnam (40:11):
Yeah. Because we don't spend time thinking
about it. One of my questionsthat I always asked my clients,
what are your top three values?
And what do you want? If youknow those things, you can have
whatever you want. But you can'tget what you want. If you don't
know what you want, you need toknow what that is. So spend time
thinking about it, dreamingabout it, visualizing about it,
(40:31):
spend time in nature. I mean,Richard Branson was famous for
this. He spends more timedreaming than he does doing.
Olympic athletes spend more timein visualization than they do
participating in the physicalactivity of it. Those are the
ones that win. So if you want towin at life, dream about what
(40:52):
you want.
Steve Brown (40:57):
Cindy, so where can people connect with you who
maybe wanna get The Brain Gametightened up?
Cindy Van Arnam (41:06):
Yeah, absolutely. I am all over
Facebook and Instagram as CindyVan Arnam. And my website
cindyvanarnhem.com
Steve Brown (41:15):
Cindy, you've been an excellent guest, I really
enjoyed it.
Cindy Van Arnam (41:20):
Thanks. Always a pleasure.
Steve Brown (41:22):
Thanks for being on the ROI Online Podcast.
Cindy Van Arnam (41:25):
Thank you.
Steve Brown (41:27):
Thanks for listening to another fun episode
of the ROI Online Podcast. Formore, be sure to check out the
show notes of this episode. Andfeel free to connect with me on
LinkedIn where we can chat and Ican help direct you to the
resources you're searching for.
To learn more about how you cangrow your business better. Be
sure to pick up your copy of mybook, The Golden Toilet at
(41:48):
surprise, thegoldentoilet.comI'm Steve Brown, and we'll see
you next week on another funepisode of the ROI Online
Podcast.
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