The Proffitt Podcast
Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."
Episodes
Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience.
The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—wheth...
Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, where I'll be speaking about tools to help creators avoid burnout.
Most speakers (myself included) are tempted to jump straight to the fun par...
Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes.
First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit, Publish, Market) allows successful creators to prioritize planning, which in turn gives them more freedom in their personal life outside of content creation.
Second, l...
The dreaded publish button. That moment when your finger hovers over the keyboard, second-guessing everything you've created. Sound familiar?
Today, I'm walking and talking about the universal fear that plagues nearly every content creator: publishing your first piece. After speaking with countless creators who have their equipment set up perfectly but simply cannot bring themselves to...
When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication.
In this conversation, Joe explores the importance of genuine human connection, even as technology continues to evolve. As an entrepreneurial parent, he shares the unique challenges of balancing busin...
The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success.
This year's Kit event highlighted how connections formed at conferences evolve into impactful relationships for your business. Whether it was receiving ...
Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she ...
Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.
From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the op...
Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that des...
"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights.
In this behind-the-scenes episode, you'll hear various parts of th...
What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation.
Lisa shares how her first major speaking opportunity on NPR arose from connectin...
Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder.
Two powerful frameworks can shift your business strategy: the Busines...
Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection.
H...
After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.
• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• ...
Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.
Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once ...
Ever wonder how some content creators maintain a relentless publishing schedule without burning out? It's not superhuman discipline or mysterious productivity hacks—it's all about systems and workflows.
After recording over 1,500 podcast episodes and publishing more than 500 YouTube videos weekly, I've learned that consistency stems from strong organization rather than just motivation. Man...
Have you been putting off monetizing your podcast because you're "not big enough yet" or afraid of sounding salesy? You're not alone—and it's costing you more than you realize.
After creating over 1,500 podcast episodes since 2018, I've learned that waiting to monetize is one of the biggest mistakes content creators make. The truth? You don't need thousands of ...
Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don’t dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rat...
Is your podcast growing as quickly as you'd like? If not, you might be overlooking the most powerful growth engine available to you—your existing audience. In this eye-opening episode, I tackle the surprisingly common tendency among podcasters to create content without fostering meaningful connections with listeners.
Drawing from my experience coaching hundreds of podcasters, I explore what...
What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans.
After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like ...
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