The Proffitt Podcast

The Proffitt Podcast

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."


March 28, 2023 40 min

In the last episode, we went on a journey through the talks of Podcast Movement Evolutions in Las Vegas. Today, we're rounding out the adventure with the second half of the takeaways and insights I gained at the conference.

From learning the ins and outs of the HubSpot Podcast Network to soaking up more marketing strategies, you'll feel like you were right there with me. I'm sharing the aha moments I had as ...

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Video podcasts, AI-generated ads, and brand deals for smaller shows -- that's right! Today, we're doing a debrief on Podcast Movement Evolutions 2023. 

While I had ambitions to fit everything into one episode, I didn't want to overwhelm you with too much information or not do the content justice. So, we're breaking this up into a two-part series.

In this episode, I cover the first day and a hal...

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"I want people to know my name in the industry, but I don't know how to make that happen," is a comment I often hear from podcasters in this community. 

If that's you, you're in luck today! Not only have I brought a rockstar authority builder on to interview, but she's also someone that brings a whole new level of street cred to speaking on stage.

Heather Sager (a 4th-time guest on th...

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"I've noticed lately in 2023 that everybody, and I mean everybody, either starting a podcast or wants to start a's turning out to be quite a saturated space...I would love to know your tips on standing out." This was a listener-submitted question by Swapna Patel in our community.

And it's such a good question. There are a lot of podcasts in 2023, and it can feel overwhelming to have a...

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"...I am still in the process of starting my own podcast/YouTube channel. Got a few episodes recorded. Any chance you'd be interested in doing a crossover episode of some sort where I can ask you questions about me getting started, and you could live-train a real newbie?"

That was the email I received back in December from a friend I'd met at the Ramsey Solutions event in 2021. His name is Jordan, and h...

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"Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today!

There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes.

"They mus...

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I love a coaching call. But I especially love a coaching call when it's about content, strategy, and podcasting!

Today's episode is a live coaching call with Anthony on YouTube as we dissect his most pressing podcast questions. From social media strategy to podcast websites, we covered the questions I often hear from new AND seasoned podcasters. 

If you've had a podcast and you're wanting to ta...

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February 7, 2023 25 min

"How does everything tie together? Why do you emphasize the different parts of an online experience?" That, my friend, is known as the Content Marketing Journey. 

Today, we're exploring how someone from your audience experiences your content with a fun new exercise. For the first time, I'm walking you through a guided Marketing Meditation to help you visualize what this can look like for your content an...

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Time and money -- two of our most precious resources. Especially as busy creators!

Today's episode is dedicated to walking you through four essential skills that deserve your time, money, and attention to make the most out of your content. I'm walking you through how there's a sliding scale of "investments" and that no two creator journeys are alike. 

Whether you have ample time to learn n...

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The podcasting landscape has gone through several evolutions since I started in 2018. You can dynamically insert podcast ads (on your own!!), create episode footers for all your content, and monetize your show in ways that still blow my mind.

Let's talk about how you can monetize your podcast in 2023! 

(Psst, these tips are especially exciting if you’re already a Buzzsprout user! It makes implementing that mu...

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January 17, 2023 28 min

In this day and age, you can't ignore short content. That's why we have to talk about YouTube Shorts and why you can't ignore them.

In the last two weeks, I've been asked more about creating content for YouTube, but mainly about the deal with YouTube Shorts.  

Today, I'm diving into the behind-the-scenes of our new YouTube channel for "Camping with the Fam" and sharing the insigh...

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January 10, 2023 28 min

"What do three comedians, three mics, and an audio experience make?" One of my favorite podcasts! It's time for another content case study about Smartless. 

Today, I'm breaking down the ins and outs of how this podcast started and skyrocketed to the top of the charts. Not only does their story have great guests and hilarious hosts, but I'm sharing the content format of their interview and why it ma...

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January 3, 2023 49 min

What's next for your business in 2023 and beyond? If you answered "adding Amazon to my digital business," you'll love today's episode!

Join me for a fun conversation with Laura Meyer, who specializes in helping brands build successful Amazon businesses through her agency and consultancy work. Not only does she know the ins and outs of the biz, but she has also tried and true methods to teach us.

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December 27, 2022 29 min

"What's coming on the scene for content in 2023?" Oh, I thought you'd never ask!

In today's episode, I'm sharing my top 3 predictions for content marketing in 2023. Some of them may surprise you. Some will make you want to run out and try ASAP. And you might feel a little uncomfortable getting out of your regular content routine.

But whatever you do, I want you to pay attention to wha...

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"Yes, I'm an Armcherry!" That identifying marker may sound strange to you if you're not a listener of the Armchair Expert Podcast. But if you listen to the show, you get it. 

Today, I'm doing a case study that I've waited for months to share with you. The Armchair Expert Podcast, with hosts Dax Shepard and Monica Padma, is one of my top 3 favorite podcasts! 

In today's episode, I...

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"Ugh, that sales experience gave me the heebee jeebees!" We've all been there. A salesman that was too aggressive and pushy. A saleswoman duped you into upgrading your account when you didn't need to in a sleazy way. And countless other examples of bad sales experiences.

Today's guest, Travis Albritton, joins me as we talk about honest marketing. Travis and I go way back -- to the start of this pod...

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"Are you creating something new next year?" If I were creating a brand new podcast, YouTube channel, or blog in 2023, there are three things I'd focus on.

I flashed back to 2018, and the baby content creator I was that didn't know anything about anything. I just knew I wanted to share an important message. Flash forward to today, and I know some essential lessons I've learned that have contributed ...

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"I was late to my Shark Tank audition." Today's guest, Seneca Hampton, shares his journey of entrepreneurship -- and how it isn't always a linear path.

From starting more than twenty businesses before he landed on the "successful one," Seneca shared how being resilient and consistent eventually led to his multi-million dollar booming business, Hampton Adams.

 Listen to our chat about ...

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November 22, 2022 34 min

Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey. 

From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life. 

And, because it's Thanksgiving week here in the US, I wanted to sprinkle the universe with my gratitude for incredible mentor...

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Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode!

After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself.

In today's episode, we're doing a content roundup of the Top 10 must-...

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