In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether you're a beginner or an expert, these insights will help you level up your content game.
Key Takeaways & Topics Covered
Develop a Content Marketing Strategy
Set clear goals, audience personas, and distribution plans.
Review and adjust your strategy quarterly.
Align your strategy with your organization’s goals to maintain focus.
Leverage AI to Streamline Content Creation
Use tools like Frase, ContentShake (SEMrush), and Jasper for SEO research and content optimization.
Automate SERP analysis and keyword research.
Utilize Distribution.ai and HubSpot for content distribution.
Quality Over Quantity
Stand out with highly unscalable content—create work that AI can't easily replicate.
Seth Godin’s wisdom: "Remarkable content is content worth making a remark about."
Challenge your team—how can this content be even better?
Optimize for Generative Engine Optimization (GEO)
Prepare for the era of AI-driven search, voice assistants, and chat-based search engines.
Learn about GEO best practices in this article on Foundation Inc.
The Double-E-E-A-T Strategy
Experience, Expertise, Authority, and Trustworthiness (E-E-A-T).
Ground content in your unique expertise—not just rehashed insights.
Share real-world examples and case studies.
Repurpose and Distribute Your Content
Adopt a Create Once, Distribute Forever mindset.
Reuse past high-performing content across channels.
Study Disney’s content repurposing for inspiration.
Use Video to Build Trust
Video is the last frontier of AI—people trust authentic video more than AI-generated text.
Leverage tools like Loom, Descript, and HeyGen.
Check out Cut30 for short-form video best practices.
Content Personalization & Engagement
AI-powered personalization through tools like Singulate and HubSpot.
Engage consistently on social media—don't just post and ghost.
Build email lists to avoid reliance on social media platforms.
SEO is Still Alive—Ignore the Naysayers
Despite what some say, Google isn't going anywhere anytime soon.
SEO techniques still apply to AI-driven search models like ChatGPT and Perplexity.
Implement pillar content and topic clusters to thrive in 2030 and beyond.
Optimize for Mobile & User Experience
Ensure content loads fast and is mobile-friendly.
Avoid complex UI—users prioritize simplicity and ease of navigation.
Resources & Tools Mentioned
📌 AI & SEO Tools:
Frase – AI-powered content optimization.
ContentShake AI by SEMrush – Keyword research & content planning.
Jasper AI – AI content creation.
HubSpot – Marketing automation & content distribution.
Distribution.ai – Automate content repurposing.
📌 Video & Personalization Tools:
HeyGen – AI-powered video creation.
Loom – Video messaging & tutorials.
Descript – AI-powered video editing & transcription.
Singulate – AI-driven content personalization.
📌 Educational & Event Resources:
Cut30 – Master short-form video content.
Foundation Inc. GEO Guide – Learn about Generative Engine Optimization.
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