Episode Transcript
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Speaker 1 (00:29):
Welcome to the Rotary
Spark podcast.
Today with me is my guest, LoriFerreira.
How are you doing today, Lori?
Speaker 2 (00:37):
I'm doing great,
Brian.
Thank you for having me.
Speaker 1 (00:40):
My pleasure.
Thanks for coming on.
So we've been friends for awhile.
I'd like to just dive right inand get your take on what
inspired you to become a nursefield or she was.
Speaker 2 (01:09):
She was retired now.
She was an ultrasound tech for14 years and she had always said
you know, you know, withmedical you will always have a
job.
There will always be a need forpeople, there's always hours to
work and really that was provenduring COVID.
I would say I still have worked.
Basically job security is why Idid it.
Speaker 1 (01:35):
Are there any things
that you were exposed to that
anyone in the general publicwould be surprised about within
that profession?
Speaker 2 (01:51):
surprised about
within that profession.
I think the public the mostpart is aware, but they would be
surprised seeing it in person.
So I think there's a differencebetween seeing or hearing about
, yeah, like a psychotic personand then actually seeing them.
(02:12):
You know, in five pointrestraints.
I got used to seeing that, butI feel like if it was seen for
someone who isn't used to it, itwould be disturbing to them.
So somebody who is has a veston that's strapped to the bed,
(02:33):
their wrists and and ankles arecompletely or tied down.
That's not something that wesee every day.
You don't even you don't evensee that on the news, or so you
hear about it.
But actually witnessing thesethings is disturbing and I think
they go beyond just basicpatient cares.
(02:54):
Obviously, like feces and urineis kind of gross, but the
wounds some people have,especially the older people,
develop what they call pressuresores from not moving and when
the patients are not turned orthey're also very emaciated on
(03:16):
certain points of the body, theskin will break down and to the
point where, if it's really bad,where if it's really bad, you
can see bone and I've seenwounds big enough for me to fit
two hands and and that's notreally talked about as much, but
I would say like that thingslike that are like a lot more
(03:38):
disturbing or surprising than,uh, yes, passing medications and
you know doctors and familymembers, so those things that
you know are maybe like medicaldramas.
I don't watch them.
They might go over that stuff,but yeah, that's not the
stereotype, typical things.
I don't know if that answer it.
Speaker 1 (03:59):
It does, I'm
imagining a.
Disney rendition of what youjust talked about.
Speaker 2 (04:06):
Yeah, was it too dark
.
Speaker 1 (04:08):
No, that's okay, no,
it's good to get exposed to the
you know elements of truth.
Did your perspective tied toour species change at all after
being a nurse?
Did it give you a deeper levelof understanding?
If it did, like you know what?
What opinions were developedfrom your experiences?
Speaker 2 (04:31):
I really just like.
I mean, you realize that healthis really important and I can
be treated horribly by somebodylike one of the patients, but at
the end of the day I get to, Iget to walk home or I got I got
to leave and go home to myfamily and and go back to my
(04:53):
life there where I am completelyin like capable of taking care
of myself.
Speaker 1 (05:00):
So I guess some
gratitude I would I got from
those experiences Any tips?
Speaker 2 (05:14):
for someone new
getting into health care?
That's a good question.
So while I was at my last job,there was a student I would be.
The students from differentnursing schools in the area
would come to you know, gettheir bedside practice.
And because nursing school wasvery stressful and probably the
(05:35):
worst time of my life which isactually a blessing, in fact,
that's the worst part of my life.
It was like some type ofschooling, but it was very
difficult um tips, uh.
So most likely, once you get outof school majority of people do
grads will work in a hospitaland that, in my opinion and also
(06:00):
that could be a popular opinionas well the hospital is
probably the most stressfulplace to work in this field and
I would suggest to them find aunit, that or type of nursing so
that could be like theoperating room, pediatrics, the
ICU.
(06:20):
I have experience in telemetryto the ICU.
I have experience in telemetry,but my tip would be find what
you're most interested in andlike go for it immediately.
Or, if you're unsure, start ina unit that I did, which would
be like a step down unit.
So basically, it's not somebodywho's sick enough to be in ICU,
(06:41):
it's just a level below that,get you know a year of
experience and then, and thenkind of figure it out from there
and because most likely thetype of unit I was on you're
going to be, you're going to beexhausted, like after a one
shift, especially to definitelyafter you do three shifts in a
(07:04):
row.
You have to be very mindful ofburnout.
So get your experience in andfigure out what you want to do,
because I think, uh, doing whatI did, what I kind of did the
same type of nursing for fiveyears, I got to a point where I
had enough.
And when you feel burnt out andyou're you're ready to go, or
(07:28):
like, actually don't wait tillyou are to completely burnt out,
because then you're going to bebitter and then you're not
going to give the best care thatyou can.
So figure out what you like andwhen it's not working for you,
move on.
Speaker 1 (07:42):
That's good advice.
Yeah, no, and kudos to you andany of the other healthcare
providers out there.
Sick people are a pain in theass.
So thanks for thanks forfighting the good fight.
Tell us a little bit about thetransition.
So now you're kind of pivotingto getting back into your art
(08:04):
and playing around with the ideaof doing TikTok influencing Is
that correct?
Speaker 2 (08:13):
Yes, yes.
So I, because I got burnt outworking in the hospital, because
(08:42):
I got burnt out working in thehospital, I grew a very for a
course that teaches people howto do TikTok live stream.
So it's basically live shoppingon the app TikTok.
And, funny enough, I saw thatday after Thanksgiving so it's
(09:08):
Black Friday and I was like kindof still hung over from the day
before and I was like tired.
It was like 10 o'clock at night.
I was like, but much realizinglike this is what I've been
looking for and I impulsepurchased this course and it was
(09:29):
not cheap.
And yeah, uh, I'm still a partof this community group and I'm
still learning how to, you know,do the live stream part of
TikTok and like how to makeviral videos.
And it's been fun and actuallyI feel ties more into what has
(09:54):
given gives me joy, which iscreativity.
So, yes, I do have one of myhobbies was acrylic painting.
I haven't really done too muchbecause I'm in the process of
trying to build a new career,but, yeah, I'm still in the very
beginning stages of pickingproducts, coming up with video
(10:18):
ideas, writing little scriptsand making the best videos I can
, especially the first three tofive seconds and then that's
really what's going to determineif your videos go viral,
because, like, the attentionspan of people is like two
seconds.
Yeah it really is.
Speaker 1 (10:41):
Well, I love that you
changed from the maintenance of
creation to creating your ownstuff that inspires people, that
, um, that are, that are eithertaken care of by others or
(11:10):
taking care of themselves.
Speaker 2 (11:15):
And it's a nice break
from the first first gig I had.
Speaker 1 (11:20):
Yeah, yeah, um yeah,
going from restraints to paint
brushes.
Speaker 2 (11:27):
Yeah, yeah, yeah,
going from restraints to paint
brushes.
Speaker 1 (11:30):
Yeah, yeah, all right
, cool.
Well, I look forward to seeingmore of that, and we'll have
your link in your contributorsection and closely tied to the
show notes as well.
Closely tied to the show notesas well.
Uh, let's see.
So.
So what's next?
Are there any projects, anypainting projects?
(11:51):
Any, uh, any tick tock eventscoming up soon.
Speaker 2 (11:57):
Projects.
Uh, I should be planning mywedding, but I haven't really
done much of that and engaged,um, when, when is that planned
for?
Right now, I'm just sayingsometime next year.
Speaker 1 (12:16):
Okay, 2026.
Speaker 2 (12:20):
Yeah, but who knows
at this point, because I've
really just been trying to focuson Besides like the TikTok
thing, like house projects, andyou know, we, since we might
both be my partner, might bothbe changing careers as well, so
(12:43):
maybe we might want to like rentour, rent out the house, so
trying to get it as the way asFrench, or friendly or the way
we want it as possible, likeorganized.
I guess my dad's been helpingout a lot.
Speaker 1 (13:00):
Yeah, he's great with
those projects.
Speaker 2 (13:02):
Yeah, yeah and um, I
do have a one thing to say about
this.
This whole tiktok thing umsales, essentially it's what it
is.
It's a sales job, it's justthrough it's, or it's like sales
social media marketing.
I believe it's like nursingit's not going to go away and
(13:32):
it's just another skill to have,like in my wheelhouse.
Like nursing is that I havethat like a solid gig.
That's probably not going to goaway.
It'll change, but essentiallynurses will always need health
care, right, and you know the.
You know the society we live inwith capitalism.
(13:54):
Like sales is not goinganywhere away anytime soon and
apparently, um, live stream shopshopping is supposed to be
really big, since it's alreadyreally big in China.
I don't know about the currentclimate, like how much that will
affect it, but people wantconvenience and people are
(14:21):
already like swiping on TikTok,looking for an escape.
I'm actually finding myselfgoing on Amazon less and I feel
like TikTok is trying to be thenext Amazon as far as like
shopping and free shipping andall that.
Speaker 1 (14:46):
I'm looking up some
of it.
It's not going away all that I'mlooking up some.
It's not going away.
I'm looking up the stats rightnow in 2023, global sales uh
15.5 billion, marking a 250increase from uh 200.
Uh 2022.
And then sales are projected toreach 17.5 billion by the end
(15:06):
of 2024.
So that's outdated, obviously,because it's already 2025, but
just a rough estimate.
And 37% of Americans under 60have made purchases on TikTok
shops, averaging 12 purchasesper year at approximately $59
(15:27):
each.
So it looks like it's becomingmore and more common.
And I was also looking at somestats tied to platform specific
usage.
The average TikTok user spends31, close to 32 hours.
So 31 hours and 47 minutes,equating to roughly one hour per
(15:50):
day on TikTok.
And then YouTube is roughly 55minutes a day, with teenagers
being more active.
So 16 to 24, three hours dailyon social media and then 55 to
64.
So the old guard they're doingabout an hour and 46 minutes per
(16:15):
day.
So that's crazy.
And the Philippines about threehours and 45 minutes on average
, trailing behind US two hoursand 14 minutes.
I know that's a little bitdisorganized, just kind of
spitting out random facts.
It's just interesting to seethe changes, the fact that
you're you that you maybe jumpedon during during a spike like
(16:39):
that.
I mean, because those are,those are drastic increases.
That's really cool.
Personally, I haven't purchasedanything on tiktok.
I think my interest in tiktokhas always been, um, not
necessarily like a genuineinterest.
I think if I ever go go to theplatform outside of platform
(17:00):
curiosity, then that'll bebetter.
I feel like starting off, uh,because I feel like I have to on
t on TikTok is probably in thesame way that some people
obligate themselves to useFacebook but don't really want
to be there.
So I just haven't really foundmy in yet.
But I see the benefit becauseit kind of it feels like more of
(17:20):
a compilation of all of theother platforms, kind of
integrated into one kind ofintegrated into one.
Speaker 2 (17:31):
I wasn't on TikTok
until I joined this group.
It's this course.
I was on Instagram and Facebook.
Yeah, it's fun.
I see why all the kids areaddicted to it.
Speaker 1 (17:48):
That's where Gen Z's
at.
Yeah, do you think that they'regonna stay there for a while?
Do you think that they're goingon any other platforms?
Speaker 2 (18:01):
I think there's a new
platform I haven't I haven't
used it, but called Spotlight,but I think it's currently
targeting the beauty influencers, or health and wellness, which
makes sense because that's ahuge industry.
Anything health and wellnessand beauty that's always like
(18:26):
billions and billions of dollarsthat's always like billions and
billions of dollars.
Speaker 1 (18:30):
I'm looking, it's
yeah, the TikTok numbers are
starting to go up.
Snapchat's there, instagram'sstill being used, and then the
gaming community's still boundto Discord, which makes sense.
And then I think that there wasa recent resurgence that I read
(18:52):
about, uh, of them kind ofgoing back and experiencing the
minimalist nature of tumblr.
So there's been kind of like avintage resurgence of tumblr, um
, and then it'll be interestingto see what, uh, gen alpha is
doing.
Um, I mean, they're only amaximum of 13 now, so they're
just getting to the point.
Well, I guess, if you start offon your phone at two or three,
(19:13):
you've had about 10 years in thein the oven, but I shouldn't
say that, but that's OK.
So, the tech oven, so to speak,and but it'll be interesting to
see what their habits are, ifthere's a new platform that
emerges or if it just kind ofsupplements the quality and the
frequency of tick tock.
But, especially with techchanging this year, I think that
(19:37):
we're going to, we're kind ofgoing in a new direction with
hardware as well, so we'll kindof see what happens.
Well, thanks for your insight,appreciate it.
So let's see.
Um, you'll have to tell mewhere your wedding's gonna be,
because yeah, I want to know,but that that's not set in stone
(20:02):
yet 2026 and then?
So what?
If someone's interested indoing tiktok influencing, would
you have any recommendationslike, uh, which course uh did
you take or which course wouldyou recommend if someone wanted
to get into it?
Speaker 2 (20:19):
so to be into the
tiktok shop program, to get
accepted that you you have tohave a, an account that has at
least 5,000 followers, and thenyou can apply.
I got the way I did.
It was because I was completelynew to TikTok.
(20:41):
I bought the course and then,through somebody inside the
course, I was able to buy anaccount, a tiktok account that
um had followers grownorganically.
That's where you start.
You either grow your followeror an account organically.
So like, right, like posting,reposting videos that people
(21:04):
like, and or you can just buy anaccount straight up and if
they're those, they're like afew hundred dollars to start.
So I do like the course becauseyou're there's instructors in
this course, you're able to askquestions, you need help and,
like the, the course comes withvideos that walk you through,
(21:25):
like how to set up your account,how to not get your account
deactivated or if you got aviolation for some reason, how
what you need to do with that.
I mean you could also likeYouTube, youtube, all that stuff
, but it's it's alreadyorganized for you and pretty
much everything you need to youwant to know about, like most
(21:48):
things or anything is out there.
You just have to look for it.
But I do like courses becausethey just organize the
information for you and Ibelieve that that saves you time
because more likely you or mostpeople, you go looking for the
answer for something and thenyou get distracted by an
(22:11):
interesting like clickbait titleor an interesting thumbnail,
and then you just go on thisrattle when you get distracted.
But, like with courses like theone I'm with and or any type of
course it's you know, you login and then the videos are one
after the other and you justhave to follow them and take
notes and I think that's abetter for me at least.
(22:36):
It's a more structured way tolearn Because it's like it's a
guide basically.
So I'm okay with paying forinformation that I could have
gotten for free if it's going tosave me time.
Yeah, that makes sense so that'swhat I would recommend.
(22:57):
I would, yeah.
So one of those two ways likebuy a course or and join a group
Ideally I've done a course isgood.
If it comes with a communitygroup especially and that's
probably the most valuable partis, like the other people that
are in the same thing as you andwe use discord Okay, discord
(23:18):
for our group, yeah.
Use discord okay, discord forour group, yeah.
And I think I also boughtanother course that helps you
specifically to make viralvideos, just because, um, I was
struggling and their umcommunity uses a facebook group,
but the, the one with tiktok,the one that I'm like tiktok
(23:40):
live stream, like I, uh, Ireally like it the one that uses
discord.
Speaker 1 (23:44):
Discord's fantastic.
I mean I have a.
I have a biased perspectivebecause I'm a gamer and the
first community that I managed,uh, during COVID, was about 300
people on a discord server, butI'm I'm a huge fan of that
platform.
It's, it's very flexible.
Speaker 2 (24:01):
Yeah, yeah, because
of you.
That's how I know about it.
Speaker 1 (24:04):
Yeah, yeah, I don't
use it as much today, but I,
yeah, I feel like I wouldn't besitting here talking to you
today on this podcast if itwasn't for my discord days.
So, before we shift gears,would you ever consider keeping
a firm foot in each area, maybedoing TikTok, nursing?
Speaker 2 (24:28):
Oh, like content
around nursing.
Speaker 1 (24:31):
Or I don't know.
Sales tied to tied to uh.
Healthcare professionals liveseasier or more enjoyable, or
even more stylish to some extent.
Speaker 2 (24:51):
Well, I would take
the opportunity to sell nursing
products, so it could be scrubs.
I'll try them on giving myopinion about them.
Um, nursing report sheets,which is what you um you write
(25:15):
how you um get collect theinformation from the previous
previous shift, uh about thepatients, so it helps you stay
organized and um, maybe set thescopes and stuff and like I'll
give my opinion about it.
Okay, or yeah, I mean, I Icould give like some tips, um,
but I also think because, like Iam, but I also think because
(25:50):
I'm maybe a little over a monthaway from that life, I'm not
keen on jumping right back intoit.
Like I'm enjoying my currentvacation from the medical field
and give me like another monthor two the medical field, and
give me like another month ortwo, and then I feel like I
would be more interested orwilling to uh talk, be involved
with that again, but I just I'mnot.
(26:12):
I'm still on my break from ityeah, enjoy it, enjoy that break
, so.
Speaker 1 (26:17):
So, switching gears a
bit Now that we're talking
about a platform that pushes outa lot of viral content.
We were talking earlier aboutthe dire wolf de-extinction.
How do you feel about that?
Speaker 2 (26:40):
de-extinction.
How do you feel about that?
Uh, interested to learn moreabout it and ask all the
questions.
Be like you know what happens.
Like I wonder, like, how longare these these new?
(27:02):
How long, like?
What's the lifespan of them?
What else are they going tobreed?
Like the direwolves?
I know there's two, I believethere's two boys and one girl,
because like there's Romulus andGrimus and then there's
Khaleesi.
But I get, are they triplets ordo they all come from the same?
Speaker 1 (27:23):
I think two, I think.
If I'm not mistaken, I think itwas Romulus and Remus were late
2024.
And Khaleesi might have been2025.
I could be mistaken about that,but I think one of them was
born separately.
Speaker 2 (27:39):
Okay, so then there's
opportunity for for breeding.
Speaker 1 (27:44):
Um, yeah, I don't.
That's an interesting question,let's see Can uh yeah, be
extinct.
Speaker 2 (27:50):
Yeah, I don't even
know, like, if they're even
planning on doing that, and Idoubt that they're going to ever
release them out in the wildjust because they are
technically an invasive species.
I think that they can.
Speaker 1 (28:09):
I don't know if they
can breed with each other, but I
guess in theory they can.
The data that I have here saysthat they can breed with other
wolves, so that would kind ofspoil the gene pool to some
extent.
But can they reproduce eachother, yeah.
(28:48):
So I don't think that they'remature enough yet but in theory,
if their behavior aligned withthat, they could reproduce.
Speaker 2 (28:54):
And there's nothing
stopping them from creating more
, no, and creating or bringingback other extinct species, like
we were talking about with theTasmanian tiger and dodo bird.
Speaker 1 (29:06):
I think it's so
interesting.
Have you seen the pup pictures?
Speaker 2 (29:10):
They're adorable
photo of I think it's either
calise or romulus and remus onthe chair from game of thrones.
I don't know if it's game ofthrones, yeah, yeah, I believe
(29:31):
it's.
Uh, I think it's good.
Do you see it?
Speaker 1 (29:33):
I'm not on the
internet right now yeah, I'm
showing the the two malestogether, and then I guess
they're all in the same placenow.
They live on a 2,000-acresecure ecological preserve with
10 full-time staff members togive them around-the-clock care.
Speaker 2 (29:56):
I bet security there
is pretty strong and, um, you
know, but I think we're talkingabout this earlier.
But so to bring up now, I wantto know, like if they're going
to be doing intellectual testswith these dire wolves, because
(30:18):
wolves are like like a lot, uh,more intelligent than you know
the dog.
I don't know how, likecomparing the border collie
which is the most intelligent,uh, domestic dog compared to a
wolf.
But, um, yeah, I wonder theintellect of a dire wolf is and
(30:47):
I wonder how secure I'm suresuper secure because those
wolves can be escape artists too, like they would have to,
because I went to a sanctuaryfor wolf dog hybrids and I think
they just had regular wolves aswell, they had to.
So, like the bottom of a fencein their enclosure, like another
(31:12):
, I think, like another six feet, the fence went down like below
the ground because those thingsdig and they, if any one of
those like wolves or wolf, wolfdog hybrids escaped it was known
by, like the staff like okay,if they escape and they get out
(31:32):
into, um, you know, society theywere, they were dead.
Speaker 1 (31:38):
I would say that if
any of these escaped, they would
track them down immediately.
I don't know what would happenif they would be captured or
killed, but they I mean there'sno, yeah, they definitely have
trackers in them.
Speaker 2 (31:52):
Yeah, as I was saying
, I think microchips.
Speaker 1 (31:55):
I would say, they
probably have.
I'd guess that they haveinternal and external GPS
tracking, um if, that if?
that's a possibility.
Internally, you would havechips and then you would.
It's funny that, like thesewolves are, are being treated
(32:22):
better than probably most kidsin in uh in public schools.
Um, that's funny, but uh, yeah,I don't know.
Maybe there there's more hopefor the wolves.
Uh, well, cool.
I'm excited to see uh, all ofthe other animals that are
brought back and all of thescientific advances that come
(32:44):
with this.
So, laurie, thank you so much.
I look forward to chatting withyou again and thank you to all
of our listeners for enjoyingthis episode.
Please continue to listen,subscribe, donate, do whatever
you'd like to support thispodcast so it continues with
(33:07):
more content.
Thanks for listening everyone,and have a great weekend, thank
you.