The Ruck and Paul Show

takeaways

• Marketing is essential for everyone, not just marketing managers.
• The landscape of marketing has changed significantly in recent years.
• General managers should work closely with marketing managers.
• Understanding the vehicles of marketing is crucial for success.
• Advertising is not just about spending money; it's about strategy and execution.
• Digital marketing is becoming increasingly important.
• Tracking ROI is ...

takeaways
Meeting cadence is crucial for effective communication.
Effective meetings prevent frustration among staff.
Categorizing meetings helps in understanding their purpose.
Manager meetings should be structured and concise.
Sales meetings engage the entire team and set objectives.
Doc reviews provide financial oversight and accountability.
Communication between departments is essential for success.<...

summary

In this episode, the hosts delve into effective sales strategies for car sales, emphasizing the importance of greeting customers, building rapport, and understanding their needs. They discuss the significance of test drives, various closing techniques, and the differences between leasing and buying vehicles. The conversation also highlights the importance of follow-up strategies and building long-term relationships...

summary

In this episode, the hosts discuss the critical role of service departments in the automotive industry, emphasizing the interconnectedness of sales and service. They explore the importance of building relationships within the service lane, training synergies between departments, and enhancing customer experience through effective follow-ups. The conversation also covers key metrics like effective labor rate and hou...

summary
This conversation delves into the intricacies of automotive sales, focusing on consumer perceptions of profit, dealership structures, and the various departments that contribute to overall profitability. The speakers discuss the importance of employee retention, compensation structures, and the dynamics of market demand. They emphasize the significance of building customer relationships and the balance between high-volu...

summary
In this episode, the hosts dive deep into the world of sales leads, discussing their importance, types, and effective management strategies. They explore the nuances of internet leads, the role of AI, and the significance of quick responses. The conversation emphasizes the need for building relationships with customers and the importance of follow-ups. The hosts also touch on the differences between cold and warm leads ...

summary
In this inaugural episode, Ruck and Paul share their backgrounds in the automotive industry, discussing their journeys from sales to management roles. They outline the goals of their podcast, emphasizing the importance of sharing knowledge and experiences in the dealership environment. The conversation delves into various aspects of car sales, finance, and fixed operations, highlighting the significance of teamwork and ...

Are you anywhere from an entry level dealership employee to a seasoned owner? 

If so, you are in the right place. Welcome to the rock andall show as a brand manager and a general manager of a very large domestic store in Michigan, we have experienced it all. 

We know how hard it can be to master your current position while stri to achieve the next. 

That's why we created this podcast to make it easier for people like us to thrive...