“Every word that leaves your mouth is helping or hurting - nothing is neutral.”
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Join Matt Verlaque in a dynamic conversation with Phil M Jones - author of Exactly What to Say and creator of the most listened-to audiobook in Audible’s history. From building his first business at 14 to training leaders in over 800 industries, Phil unpacks the psychology of influence, the power of “magic words,” and how intentional language can reshape teams, sales, and leadership. This episode is packed with frameworks, practical scripts, and a new way to think about conversations - at work and in life.
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Timestamps
00:00 – Meet Phil M Jones: Master of Language & Influence
04:12 – Why His Audiobook Broke Records
09:38 – The Psychology of a Tiny Book with Big Impact
14:45 – Custom Editions and Scaling Like Tabasco Sauce
19:30 – From Car Washing to Leadership at 18
25:20 – Finding the “Magic Words” That Stick
31:55 – Big Ideas vs. Proven Methods
38:00 – The “Three Options” Framework for Decision-Making
44:40 – The Power of Labels in Communication
51:13 – How to Build a Culture of Trusted Feedback
58:03 – Influence Without Authority: Do This First
1:04:11 – Progress Over Finish Lines
1:11:45 – Master the Moment, Not the Words
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Check out Matt on:
➤ Personal Website: https://www.mattverlaque.com/
➤ Twitter/X: https://x.com/mattverlaque
➤ Instagram: https://www.instagram.com/mattverlaque/
➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/
Check out Johnny on:
➤ Personal Website: https://www.thejohnnypage.com/
➤ Instagram: https://www.instagram.com/johnnypage13/
➤ LinkedIn: https://www.linkedin.com/in/johnnypage/
Check out SaaS Academy on:
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➤ Twitter/X: https://x.com/saasacademy
➤ Facebook: https://www.facebook.com/SaaSAcademy/
➤ Website: https://www.saasacademy.com/
➤ Apple: https://podcasts.apple.com/podcast/id1718719323
➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo
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