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May 5, 2025 40 mins

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

We break down:

- Why identifying the right pain is 80% of your success

- How to validate ideas before building anything

- Real examples of talking to users and adjusting the offer

- Lessons from launching a viral AI cheat sheet

- LinkedIn and outreach strategies that actually work

Whether you're still ideating or already launched your SaaS, this episode will help you understand how to build something people actually want – and pay for.

#SaaSMarketing#ProductMarketFit#StartupTips#AIStartup

✅ Subscribe for tactical interviews that drive results.

📎 Connect with Huxley Peckham: https://www.linkedin.com/in/huxley-peckham/

📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

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